35 research outputs found
PENGGUNAAN METODE BERMAIN ALAT MANIPULATIF DALAM MENINGKATKAN MINAT MENGENAL KONSEP BILANGAN PADA SISWA KELOMPOK B TK ISLAM AR RIDLO TAHUN PELAJARAN 2013/2014
No full textPenelitian tindakan kelas ini bertujuan untuk mengetahui manfaat penggunaan alat bermain manipulatif dalam meningkatkan minat mengenal konsep bilangan siswa kelompok B tk Ar Ridlo Kota Madiun. Metode bermain alat manipulatif adalah bermain yang melibatkan koordinasi tangan-mata dan keterampilan motorik. Anak-anak membutuhkan kesempatan untuk bekerja pada keterampilan halus yang melibatkan sedikit kontrol lebih dan arah. Bermain manipulatif mengembangkan rasa koordinasi, menantang jari kecil mereka untuk mengikuti garis atau menggunakan alat-alat mereka benar. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Rancangan penelitian yang digunakan adalah penelitian tindakan kelas, penelitian dilakukan sebanyak 2 siklus. Masing-masing siklus meliputi kegiatan (1) perencanaan, (2) pelaksanaan, (3) observasi, dan (4) refleksi. Teknik pengumpulan data yang digunakan adalah observasi, dokumentasi, dan tes. Validitas data yang digunakan adalah trilinguasi peneliti dan trilinguasi data. Teknik analisis data yang digunakan adalah model analisis interaktif yang mempunyai tiga buah komponen yaitu reduksi data, sajian data, dan penarikan kesimpulan atau verifikasi. Indikator penelitian yang ingin dicapai dalam penelitian tindakan kelas ini adalah minat mengenal konsep bilangan pada siswa kelompok B dengan menggunakan metode bermain alat manipulatif. Penelitian ini berlangsung 2 (dua) siklus , hasil penelitian siklus I, rata-rata 68% anak dapat menghitung benda 1-10, naik menjadi 88% pada siklus II, terdapat 64% anak yang dapat menjumlahkan benda 1-10 pada siklus I, dan naik menjadi 84% pada siklus I
Pengaruh Penerapan Experiential Marketing terhadap Pelanggan di Rumah Makan Lesehan Joyo Taman Pinang Sidoarjo: The Influence of the Implementation of Experiential Marketing on Customers at Lesehan Joyo Restaurant Taman Pinang Sidoarjo
No full textPersonal experiences help consumers to be linked with brand or product and company as well as inform their purchasing decisions. Conditions of experiential marketing are the actual consumer experience with brands, products or services that can increase sales, brand image and brand awareness through senses, feeling, think, act and relate. Telling consumers about the features and usability of a product or service is quite different with letting them get the experiences by using the product or service themselves. If experiential marketing could be applied in the marketing activity of a firm, then it can be a great tool to increase its brand loyalty.
This research is conducted by observing the influence of Experiential Marketing (EXEM) implementation to customer satisfaction at Joyo Restaurant in Taman Pinang Sidoarjo, both partially and simultaneously.
Five independent variables – such as sense, feel, think, act, and relate – are used in this research based on Strategic Experiental Modules (SEMs), with customer satisfaction as the dependent variable. The data of 100 customers of the restaurant – as the samples – is analyzed with multiple regresion analysis.
Using the t test and F test to test the hypothesis at the 5% significance level, the result shows that sense, feel, think, act and relate significantly affect customer satisfaction. With adjusted R square at 48,6%, this proves that customer satisfaction can be explained by the variables of Strategic Experiental Modules (SEMs), while the remaining 51,4% is explained by other variables
Meningkatkan Kemampuan Motorik Halus Di Era Covid-19 Melalui Kegiatan Praktikum Sains Pada Siswa Kelompok B Semester I TK Nur As Salam Kota Madiun Tahun Pelajaran 2020/2021
No full textPada pembelajaran di sekolah salah satu kompetensi dasar yang bersinggungan tentang perkembanganya itu menggunakan anggota tubuh untuk pengembangan motorik kasar dan motorikhalus. Pada kenyataan lapangan di temukan bahwa masih ada beberapa siswa yang memiliki perkembangan motorik yang kurang maksimal. Selain itu peran serta orang tua dalam membimbing anak ketika pembelajaran jarak jauh juga kurang maksimal. Pemahaman media komunikasi yang terus berkembang masih menjadi salah satu kendala orang tua, siswa dan guru dalam berkomunikasi secara daring. Penelitian ini merupakan Penelitian Tindakan Kelas yang didasarkan pada permasalahan yang muncul dalam kegiatan pembelajaran daring selama pandemi Covid-19 pada siswa TK Nur As salam Kota Madiun Tahun Pelajaran 2020/2021. Objek penelitian sebanyak 15 anak berusia 5-6 tahun. Metode pengambilan data menggunakan lembar observasi, dokumen dan penilaian teman sejawat. Hasil kegiatan pada siklus I menunjukkan terdapat 6(40%) siswa yang memiliki nilai prosentase dibawah standar capaian yang diinginkan. Kriteria yang ingin dicapai dalam keberhasilan peningkatan motorik halusanak yaitu apabila nilai BSH (Berkembang Sesuai Harapan) mencapai 75% dari jumlah siswa sebanyak 15. Pada siklus II menunjukkan 0 anak masuk dalam kriteria MB (Mulai Berkembang), 10 anak masuk dalam kriteria BSH (Berkembang Sesuai Harapan) atau 67 % dan yang mendapat nilai BSB (Berkembang Sangat Baik) 5 anak(33%).Nilai rata-rata pada Siklus II sudah memenuhi standar keberhasilan yang ditargetkan. Dengan kata lain pembelajaran motorik halus melalui kegiatan praktikum sains meningkat
SIKAP PENDERITA DENGAN INDIKASI GIGI TIRUAN TETAP TERHADAP PERAWATAN DI KLINIK PROSTODONSIA FAKULTAS KEDOKTERAN GIGI UNIVERSITAS AIRLANGGA SURABAYA
No full textDari hasil penelitian ini dapat disimpulkan bahwa penderita dengan indikasi gigi tiruan tetap terhadap perawatan di klinik Prostodontia fakultas Kedokteran Gigi Universitas Airlangga Surabava sebagjan besar masih bersikap negatif dibanding yang bersikap positi
The Effect of Products, Prices, and Advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa) in Sidoarjo: Pengaruh Produk, Harga, dan Iklan Terhadap Keputusan Pembelian Produk Sosis So Nice PT So Good Food (Japfa) di Sidoarjo
No full textThis study aims to determine and analyze the effect of product, price and advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa) in Sidoarjo. This type of research is quantitative with causal nature. The object of this research is carried out by consumers who buy sausages so nice in the city of Sidoarjo by taking incidental sampling as many as 77 respondents. While the data instrument test uses validity and reliability tests, data collection techniques using questionnaires and data analysis techniques using multiple linear regression tests and hypothesis testing using t tests. The results of this study indicate that the Product variable influences the purchasing decision of So Nice Sausage Products PT So Good Food (Japfa), Price affects the purchasing decision of So Nice Sausage Products PT So Good Food (Japfa) and Advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa)
Influence of Price, Product Quality, and Word of Mouth on Purchasing Decisions at PT. Borneo Iban Jaya Perkasa in Waru Ngingas Sidoarjo: Pengaruh Harga, Kualitas Produk, dan Word Of Mouth terhadap Keputusan Pembelian pada PT. Borneo Iban Jaya Perkasa di Waru Ngingas Sidoarjo
No full textThis study aims to determine the price, product quality and word of mouth on purchasing decisions at PT. Borneo Iban Jaya Perkasa in Waru Ngingas Sidoarjo. This research is a type of quantitative research with hypothesis testing. The sample used in this study was 96 PT.Borneo Iban Jaya Perkasa customers. The analytical tools used in this research are multiple linear regression analysis, determinant coefficient (R2), multiple correlation coefficient (R), f test, t test, and classical assumption test using SPSS version 20 for windows. The primary data in this study were obtained from questionnaires whose measurements used a Likert scale which were tested for validity and reliability. The results of this study prove that price affects purchasing decisions, product quality affects purchasing decisions, word of mouth affects purchasing decisions and prices, product quality and word of mouth on purchasing decisions at PT. Borneo Iban Jaya Perkasa in Waru Ngingas Sidoarj
PERAN ASEAN PLUS THREE MELALUI KOMITMEN ASEAN PLUS THREE EMERGENCY RICE RESERVE (APTERR) DALAM PENANGANAN ISU KETAHANAN PANGAN DI ASIA TENGGARA: PERAN ASEAN PLUS THREE MELALUI KOMITMEN ASEAN PLUS THREE EMERGENCY RICE RESERVE (APTERR) DALAM PENANGANAN ISU KETAHANAN PANGAN DI ASIA TENGGARA
No full textThe region of ASEAN is the leading producer of rice in the world. For most people in ASEAN member countries, rice is also a staple food commodity. ASEAN is disaster prone areas such as tsunami, landslide, earthquakes, floods and hurricanes causing degraded farmland, swallowing casualties as well as farm animals. The research having problem formulation, how the role of ASEAN Plus Three through the APTERR program, how the dynamics of food security issue. and how to implement APTERR's commitment as an effort to address food security issues in southeast Asia. The purpose of this research is to know the cooperation of ASEAN Plus Three through APTERR program. The Data obtained will be analyzed by descriptive method of analysis. .Based on the analysis of the data done, the conclusion that ASEAN is also a disaster prone areas such as tsunami, landslide, earthquakes, floods and hurricanes that cause farmland is damaged, swallowing casualties also livestock animals. As far as research analysis in the implementation of APTERR in the years 2015 – 2019, tier I and tier II programs have not been utilized. APTERR still focuses on tier III, which is giving direct assistance to victims of natural disasters
The Impact of Product Quality and Brand on Purchase Decision: A Study on Elzatta Hijab Products in Sidoarjo: Pengaruh Kualitas Produk dan Merek Terhadap Keputusan Pembelian: Studi pada Produk Hijab Elzatta di Sidoarjo
No full textThis quantitative research aims to investigate the influence of product quality and brand on purchase decisions for Elzatta Hijab products in Sidoarjo. Using purposive sampling, 100 respondents who had purchased Elzatta Hijab products in Sidoarjo were surveyed. The study employed validity and reliability tests for data quality assessment and conducted multiple linear regression analysis using SPSS version 18.0 for data analysis. The findings reveal that both product quality and brand have a significant individual impact on purchase decisions. Furthermore, when considered simultaneously, product quality and brand collectively exert a significant influence on purchase decisions. These results underscore the importance of product quality and brand perception in shaping consumer purchase choices, offering valuable insights for marketers and businesses in the hijab industry.
Highlights:
Product Quality and Brand Influence: This study demonstrates the significant impact of product quality and brand on consumer purchase decisions, emphasizing their crucial role in the marketplace.
Consumer Preferences: The research highlights the importance of understanding consumer preferences in the hijab industry, particularly in Sidoarjo, providing valuable insights for businesses.
Marketing Strategy Insights: The findings offer practical insights for marketers to formulate effective strategies for promoting hijab products and enhancing brand perception.
Keywords: Product Quality, Brand, Purchase Decision, Elzatta Hijab, Consumer Behavio
PENGARUH GREEN MARKETING, LINGKUNGAN DAN KESEHATAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT MEMBELI PRODUK ORGANIK (STUDI PADA HERO SUPERMARKET SIDOARJO)
No full textPenelitian ini bertujuan untuk meguji pengaruh green marketing, lingkungan dan kesehatan terhadap keputusan pembelian melalalui minat membeli. Penelitian ini menggunakan sampel 100 orang konsumen yang di ambil menggunakan teknik non probability sampling dari populasi atau keseluruhan pelanggan yang membeli produk organik. Pengujian hipoesis menggunakan permodelan GSCA (Generalized Structured Component Analysis), untuk mendapatkan model struktural yang powerfull. Hasil penelitian menunjukkan bahwa variabel green marketing, lingkungan dan kesehatan terhadap keputusan pembelian melalui minat membeli hasil signifikan, maka model fit memiliki hubungan yang linier, maka dapat disimpulkan bahwa variabel Green Marketing tidak signifikan dengan minat beli karena nilai kritis yang diperoleh tidak signifikan pada tingkat kepercayaan 95%, variabel Lingkungan dan Kesehatan berpengaruh secara positif dan signifikan dengan minat beli karena nilai kritis yang diperoleh signifikan padatingkat kepercayaan 95%, variabel Green Marketing signifikan dengan keputusan pembelian karena nilai kritis yang diperoleh signifikan pada tingkat kepercayaan 95% , variabel Lngkungan dan Kesehatan tidak signifikan dengan keputusan pembelian karena nilai kritis yang diperoleh tidak signifikan pada tingkat kepercayaan 95%.
Kata Kunci: Green Marketing, Lingkungan dan Kesehatan, Minat Membeli, Keputusan Pembelian dan Produk Organik
Customer Satisfaction: Mediating Customer Loyalty in Foodservice Industry Dynamics: Dinamika Loyalitas Pelanggan: Peran Mediasi Kepuasan Pelanggan di Industri Layanan Makanan
No full textThis quantitative research study investigates the influence of price, service quality, and sales location on customer loyalty, with customer satisfaction acting as the mediating variable. Utilizing a purposive sampling method, data were collected from 99 respondents at Café Lare Darjo. Path analysis, employing Smart-PLS version 3.0 software, was employed for data analysis. The findings reveal intricate relationships between the variables, highlighting that customer satisfaction mediates the effects of price, service quality, and sales location on customer loyalty. These results have significant implications for both academia and practitioners in the global foodservice industry, offering valuable insights and a framework to enhance customer loyalty through targeted improvements in pricing, service quality, and sales location strategies.
Highlights:
Customer satisfaction plays a crucial role as a mediating variable in the relationship between price, service quality, sales location, and customer loyalty.
This study utilizes a quantitative approach and path analysis to explore the intricate relationships between variables.
These findings provide valuable insights for both academics and practitioners in the global food service industry, offering a framework for enhancing customer loyalty through targeted improvements in price, service quality, and sales location strategies.
Kata Kunci : Customer Loyalty, Price, Service Quality, Sales Location, Customer Satisfaction
