181 research outputs found
Aktivitas Media Relations dalam Mensosialisasikan Tertib Lalu Lintas di Kepolisian Resort Rokan Hulu
ABSTRAK
Nama : Alfi Rahmi
Program Studi : Ilmu Komunikasi
Judul : Aktivitas Media Relations dalam Mensosialisasikan Tertib Lalu Lintas di Kepolisian Resort Rokan Hulu
Penelitian ini di latar belakangi oleh masih tingginya angka kecelakaan yang terjadi di Kabupaten Rokan Hulu, maka diperlukan aktivitas media relations yang kompeten dalam mensosialisasikan peraturan-peraturan tertib lalu lintas di jalan raya kepada masyarakat untuk menangani masalah tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana aktivitas media relations dalam mensosialisasikan tertib lalu lintas di Kepolisian Resort Rokan Hulu. Metode penelitian menggunakan deskriptif kualitatif. Adapun informan penelitian berjumlah 7 (tujuh) orang, data dikumpulkan dengan metode: observasi, wawancara dan dokumentasi. Penelitian ini menggunakan teori Soemirat dan Peter L Berger. Hasil penelitian ini menunjukkan bahwa Kepolisian Resort Rokan Hulu dalam upaya untuk menekan angka kecelakaan maka dilakukan aktivitas media relations seperti konferensi press, press breafing, press release, wawancara pers, special event, press launcheon, dan press tour untuk mensosialisasikan peraturan-peraturan tertib lalu lintas kepada masyarakat. Kepolisian Resort Rokan Hulu juga telah melakukan kegiatan sosialisasi tertib lalu lintas dan telah memenuhi syarat-syarat atau unsur-unsur sosialisasi seperti jenis sosialisasi, syarat terjadinya sosialisasi, agen sosialisasi, peranan media, materi sosialisasi, subjek atau sasaran sosialisasi dan pola sosialisasi. Hasil penelitian membuktikan bahwasanya Aktivitas media relations yang sering dilakukan oleh Humas Polres Rokan Hulu untuk mensosialisasikan tertib lalu lintas yaitu konferensi press, press breafing, press release, dan wawancara pers.
Kata Kunci : Aktivitas Media Relations, Mensosialisasikan Tertib Lalu Lintas, Kepolisian Resort Rokan Hul
IMPLEMENTATION OF MARKETING STRATEGIC BASE ON ARTIFICIAL INTELLIGENCE (AI) IN THE ISLAMIC PARADIGM ON ALFI HURAIYAH HIJAB
ABSTRACT
Artificial Intelligence (AI) based marketing has become an important innovation in modern business strategies. This study aims to examine the implementation of AI-based marketing strategies within the Islamic paradigm at Alfi Huraiyah Hijab. The methodology used is qualitative research with data collection techniques through observation, interviews, and documentation. The research findings indicate that Alfi Huraiyah Hijab has applied AI-based marketing strategies in several aspects, such as the use of chatbots to interact with customers, data analysis to understand consumer preferences, and optimization of promotions through digital platforms. This AI implementation helps improve operational efficiency, speed up responses to customer demands, and strengthen consumer engagement. However, the application of this technology is still limited to certain functions and has not yet been fully integrated into the entire business process. From an Islamic perspective, the marketing strategies applied at Alfi Huraiyah Hijab also consider sharia principles such as honesty, responsibility, and fairness, while avoiding elements of gharar and tadlis that could harm any party. In conclusion, the application of AI in marketing strategies not only benefits the company in enhancing competitiveness and performance but can also be aligned with Islamic ethical values to create more sustainable business practices.
Keywords: Marketing strategy, Artificial Intelligence, Chatbot, Islamic paradigm, Alfi Huraiyah Hijab
Implementation of Marketing Strategic Base On Artificial Intelligence (Ai) In The Islamic Paradigm On Alfi Huraiyah Hijab
Artificial Intelligence (AI) based marketing has become an important innovation in modern business strategies. This study aims to examine the implementation of AIbased marketing strategies within the Islamic paradigm at Alfi Huraiyah Hijab. The methodology used is qualitative research with data collection techniques through observation, interviews, and documentation. The research findings indicate that Alfi Huraiyah Hijab has applied AI-based marketing strategies in several aspects, such as the use of chatbots to interact with customers, data analysis to understand consumer preferences, and optimization of promotions through digital platforms. This AI implementation helps improve operational efficiency, speed up responses to customer demands, and strengthen consumer engagement. However, the application of this technology is still limited to certain functions and has not yet been fully integrated into the entire business process. From an Islamic perspective, the marketing strategies applied at Alfi Huraiyah Hijab also consider sharia principles such as honesty, responsibility, and fairness, while avoiding elements of gharar and tadlis that could harm any party. In conclusion, the application of AI in marketing strategies not only benefits the company in enhancing competitiveness and performance but can also be aligned with Islamic ethical values to create more sustainable business practices. Keywords: Marketing strategy, Artificial Intelligence, Chatbot, Islamic paradigm, Alfi Huraiyah Hijab
The Impulsive Effect of Internet Gaming Disorder in Early Adolescence
The purpose of this study was to determine the influence of Impulsivity on Internet gaming disorder in early adolescents. Impulsivity describes behavior that acts without planning (Patton & Barrat, 1995). While internet gaming disorder is the excessive use of games so that many activities are interrupted (Griffiths, 2014) Participants in this study totaled 349 early adolescents (x ̅ = 13.32 years, SD = 0.77). The method used in this study is a quantitative method with the Barratt Impulsiveness scale research instrument (Patton & Barratt, 1995) and internet gaming disorder (Rangkuti, 2021). Based on the R test, it is found that the R² is 17% with a p value of 0.001, which means that there is a significant effect of 17%. Meanwhile, based on the category, the results show that 53.6% of early adolescents experience internet gaming disorder and 23.2% of adolescents are classified as very impulsive behavior.128 PagesSkripsi Sarjan
The Impulsive Effect of Internet Gaming Disorder in Early Adolescence
The purpose of this study was to determine the influence of Impulsivity on Internet gaming disorder in early adolescents. Impulsivity describes behavior that acts without planning (Patton & Barrat, 1995). While internet gaming disorder is the excessive use of games so that many activities are interrupted (Griffiths, 2014) Participants in this study totaled 349 early adolescents (x ̅ = 13.32 years, SD = 0.77). The method used in this study is a quantitative method with the Barratt Impulsiveness scale research instrument (Patton & Barratt, 1995) and internet gaming disorder (Rangkuti, 2021). Based on the R test, it is found that the R² is 17% with a p value of 0.001, which means that there is a significant effect of 17%. Meanwhile, based on the category, the results show that 53.6% of early adolescents experience internet gaming disorder and 23.2% of adolescents are classified as very impulsive behavior.128 PagesSkripsi Sarjan
Program Bimbigan Karir Di Perguruan Tinggi Untuk Membantu Adaptabilitas Karir
Program Bimbingan karir di Perguruan Tinggi bertujuan untuk mempersiapkan diri menghadapi dunia kerja, memilih profesi yang sesuai serta siap memangku jabatan dan menyesuaikan diri dengan berbagai tuntutan pekerjaan tersebut.Jenis penelitian ini kualitatif dengan melakukan wawancara kepada mahasiswa dan program studi Bimbingan dan Konseling. Hasil penelitian menunjukan bahwa Program bimbingan karir yang telah diterima oleh mahasiswa berupa Kegiatan Orientasi di Fakultas dan Program Studi, Layanan Informasi untuk mahasiswa tingkat akhir mengenai dunia kerja, Bimbingan Kelompok dengan topic persiapan memasuki dunia kerja, Kemudian secara akademik Program studi Bimbingan dan Konseling juga mendukung mahasiswa memiliki kesiapan memasuki dunia kerja dengan menyediakan Mata Kuliah Konseling Karir dan kewirausahaan. Untuk memperoleh kemampuan adaptabilitas karir yang baik, maka perlu didukung dengan Program Pelatihan agar mahasiswa memiliki keterampilan professional dalam dunia kerja
Usulan Perbaikan Fasilitas Kerja pada Stasiun Pengoplosan di PT. Florindo Makmur Menggunakan Metode Biomekanika dan Antropometri
Penelitian dilakukan pada perusahaan PT. Florindo Makmur
memproduksi singkong menjadi tepung tapioka. Perusahaan ini berlokasi di Jl.
Besar Desa Pergulaan Dusun V, Kecamatan Sei Rampah, Kabupaten Serdang
Bedagai, Provinsi Sumatera Utara. Pabrik ini didirikan pada tahun 2008. Proses
produksi bersifat make to stock, dengan kapasitas produksi adalah 20% - 21%
dari bahan baku yaitu sekitar 150 ton/hari. Permasalahan di stasiun pengoplosan
adalah operator mengalami keluhan sakit dibagian punggung sebesar 6,818%, di
bagian kaki kiri sebesar 6,818%, dan pergelangan tangan kiri sebesar 5,682%.
Keluhan operator disebabkan karena operator mengangkat karung tepung
berulang-ulang ke meja pengoplosan secara manual dengan total beban 50 kg.
Kegiatan mengangkat karung tersebut kurang ergonomis sehingga dapat
menyebabkan MSDs (Muskuloskeletal Disorders). Untuk mengurangi keluhan
operator tersebut dibuat rancangan yang ergonomis yaitu perbaikan meja kerja.
Terdapat dua dimensi tubuh yang digunakan untuk perbaikan meja kerja dengan
persentil 50% yaitu Tinggi Siku Berdiri (TSB) = 102,458cm dan jangkauan
Tangan (JT) =75,100 cm100 HalamanSkripsi Sarjan
Levels of Social Psychological and Socio-Cultural Resilience of Women in Cities Bukittinggi Through Gender Responsive Family Schools
This study aims to reveal the level of social psychological and socio-cultural resilience of women in the city of Bukittinggi. The vulnerability of families experiencing family resilience problems, so the City Government of Bukittinggi established a Family School. Through the Family School, materials and training are provided for women who have families to maintain the resilience of their families. This type of research is descriptive and quantitative with a total sample of 86 people who have attended the Family School. Data was collected using a Family Resilience questionnaire that had been formulated by the Ministry of Women and Children's Empowerment (KPPA). The results showed that the Dimensions of Psychological Social Resilience with the following categories were Not Resistant 12 people, Sufficiently Resistant 73 people, and Resistant only 1 person. For the Socio-Cultural Dimension, 27 people are Not Resistant, 53 people are Sufficient, and 6 people are Resistant. In general, the level of family resilience in women who have attended Family Schools is Sufficient Level of Having Family ResiliencePenelitian ini bertujuan untuk mengungkapkan tingkat ketahanan sosial psikologis dan sosial budaya perempuan di Kota Bukittinggi. Rentannya keluarga mengalami masalah ketahanan keluarga, sehingga Pemerintah Kota Bukittinggi mendirikan Sekolah Keluarga. Melalui Sekolah Keluarga diberikan materi dan latihan bagi perempuan yang telah berkeluarga untuk menjaga ketahanan keluarganya. Jenis penelitian ini yaitu deskriptif kuantitatif dengan jumlah sampel penelitian 86 orang yang sudah mengikuti Sekolah Keluarga. Data dikumpulkan dengan menggunakan kuesioner Ketahanan Keluarga yang telah dirumuskan oleh Kementerian Pemberdayaan Perempuan dan Anak (KPPA). Hasil penelitian menunjukan bahwa Dimensi Ketahanan Sosial Psikologis dengan kategori sebagai berikut Tidak Tahan 12 orang, Cukup Tahan 73 orang dan Tahan hanya 1 orang. Untuk Dimensi Sosial Budaya dengan kategori Tidak Tahan 27 orang, Cukup Tahan 53 orang dan Tahan 6 orang. Secara Umum tingkat ketahanan keluarga pada perempuan yang sudah mengikuti Sekolah Keluarga berada pada Tingkat Cukup Memiliki Ketahanan Keluarg
NILAI-NILAI RELIGIUS ISLAM DALAM ANTOLOGI CERPEN “CARAKU MENCINTAI KANG ALFI (ALFIYAH LATIN)” KARYA LIA HIMMATUL ULYA
Literary works, especially short stories, are one of the teaching tools to develop the soul, humanize humans, and increase literary appreciation in depth and love, coloring short stories as a form of manifestation of life. As a form of literary work, the short story also tells about various human lives and their interactions with the environment and each other. One of the literary works in the form of short stories that really builds the soul and character of Indonesian children, one of which is a short story entitled "CARAKU MENCINTAI KANG ALFI (ALFIYAH LATIN)'' by Lia Himmatul Ulya. This short story genre is very different from other short stories. The author is very good at presenting the contents of this short story so that it is neat and touching when read. This short story also presents religious values related to God and between humans themselves. This anthology of short stories in addition to providing entertainment also instills religious values with familiar language so that it can be easily understood and implemented by readers in everyday life.The general purpose of this study is to examine Islamic religious values in the short story CARAKU MENCINTAI KANG ALFI (ALFIYAH LATIN) by Lia Himmatul Ulya, which is sourced from the Qur'an and Al-Hadith. The specific objectives of this study are (1) to obtain an objective description of religious values in relation to God (vertical) and (2) to obtain an objective description of religious values in relation to fellow human beings (horizontally). This study uses a qualitative approach, with the characteristics of (1) using a natural setting as a direct data source and as the main instrument, (2) descriptive, (3) paying more attention to the process than the result, (4) analyzing the data inductively and meaning. . This research is classified into descriptive qualitative research. The data in this study are the religious values of the short story text CARAKU MENCINTAI KANG ALFI (ALFIYAH LATIN).Based on the results of this descriptive research, it was found that the Islamic religious values contained in the short story CARAKU MENCINTAI KANG ALFI (ALFIYAH LATIN) include "Hablum minallah and Hablum minan-nas". In relation to God, seven religious values are found, namely: (1) the value of faith (2) the value of endeavor, (3) the value of tawakkal, (4) the value of patience, (5) the value of guidance, (6) the value of monotheism, (7 ) God's help, while in relation to fellow human beings three religious values are found, namely: (1) mutual help among human beings, (2) mutual respect and respect for fellow human beings, (3) tolerance between religious communities. From some of the religious values presented by the author in this short story, he voiced the concept of Islamic Aqeedah which can be used as a good role model for readers. Because the contents of this short story include many religious teachings sourced from the Qur'an and Al-Hadith. And from here also the author emphasizes the importance of human relationships with God and human relationships with fellow human beings
PENGARUH PEMBELAJARAN DI PERGURUAN TINGGI, TEMPAT TINGGAL DAN TEMAN SEBAYA TERHADAP PENGELOLAAN KEUANGAN PRIBADI MAHASISWA
Penelitian ini bertujuan untuk menganalisis pengaruh pembelajaran di perguruan tinggi, tempat tinggal dan teman sebaya secara parsial maupun secara simultan terhadap pengelolaan keuangan pribadi mahasiswa. Untuk mencapai tujuan tersebut, dalam penelitian ini menggunakan data primer dengan menyebarkan kuesioner terhadap 172 responden yang didapatkan dengan rumus slovin. Responden penelitian ini yaitu mahasiswa jurusan S1 akuntansi Universitas Andalas angkatan 2015 dan 2016. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil dari analisis regresi berganda dalam penelitian ini menunjukkan bahwa pembelajaran di perguruan tinggi, tempat tinggal dan teman sebaya baik secara parsial ataupun simultan berpengaruh terhadap pengelolaan keuangan pribadi mahasiswa. Didapatkan nilai koefisien determinasi sebesar 0,262 berarti variabel pembelajaran di perguruan tinggi, tempat tinggal dan teman sebaya mampu menerangkan 26.2 persen pengelolaan keuangan pribadi mahasiswa. Sedangkan sisanya 73,8 persen dapat dijelaskan oleh variabel lain yang tidak dimasukkan dalam model analisis penelitian ini.
Kata Kunci : Pembelajaran Di Perguruan Tinggi, Tempat Tinggal, Teman Sebaya,
Pengelolaan Keuangan Pribadi Mahasisw
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