11 research outputs found
Perceived Brand Value And Consumer Involvement On Brand Loyalty
No full textThis study aims to find out: (1) The Effect of Perceived Brand Value on Brand Loyalty in Suzuki Brand Motorcycle Users in Kolaka Regency. (2) The influence of Consumer Involvement on increasing Brand loyalty for Suzuki Brand Motorcycle Users in Kolaka Regency. This study adopts a quantitative methodology; to collect data, it makes use of observation, literature review, and questionnaire distribution. All riders of Suzuki Brand Motorcycles in Kolaka Regency make up the study's population. whereas 120 persons made up the study's sample. Testing With SPSS 25.0, this research tool does validity and reliability tests. This study employed data analysis methods, specifically, the evaluation of the measurement model (outer model) and the examination of the structural model (inner model) using Smart PLS 4.0. A t-statistic value of 6,545 with a P-Value of 0.000 and a t-statistic value of 2,375 with a P-Value of 0.019, respectively, show that there is a positive and significant relationship between the variable perceived brand value and brand loyalty, and between the variable consumer involvement and brand loyalty
Pengaruh Sales Promotion, Perceived Quality, Dan Lifestyle Terhadap Repurchase Intention Pada Produk Outdoor Brand Eiger
No full textThis research aims to determine: The influence of Sales Promotion, Perceived Quality, and Lifestyle on Repurchase Intention for Outdoor Brand Eiger products. This research is research with a quantitative approach. Data collection through distributing questionnaires using Google Form. The population in this study were all users of Outdoor Brand Eiger products in Kolaka Regency. Determination of sample size using the Hair formula (2014) namely 102 people by multiplying the number of indicators by a minimum value of 5-10. Testing research instruments uses validity tests and reliability tests. This research uses the Multiple Linear Regression Analysis method with data processing using the SPSS 25.0 application, the calculation results show that Sales Promotion has a positive and significant effect on Repurchase Intention (Sig.0.009 < 0.05), Perceived Quality has a positive and significant effect on Repurchase Intention (Sig. 0.000 < 0.05), and Lifestyle has a positive and significant effect on Repurchase Intention (Sig. 0.000 < 0.05). Apart from that, this research also shows that Sales Promotion, Perceived Quality and Lifestyle simultaneously also have a positive and significant effect on Repurchase Intention (Sig. 0.000 < 0.05).
Keyword: Sales Promotion, Perceived Quality, Lifestyle, and Repurchase Intentio
Analysis of BRImo Application User Satisfaction Through The End User Computing Satisfaction Model in Kolaka District
No full textThe objective of this study is to assess the degree of user satisfaction with the BRImo application within the Kolaka district. The research method used is quantitative descriptive which aims to describe the characteristics of each research variable which is sourced from primary data and then processed by calculating the percentage of user satisfaction. Research results using The End User Computing Satisfaction (EUCS) model show that the content variable has a satisfaction value of 85%, accuracy of 81%, form of 85%, ease of use of 85%, and timeliness of 83%. In general, users are satisfied with these variables
PENGARUH PHYSICAL EVIDENCE DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DI RSIA BUDI MEDIKA KOLAKA
No full textAbstrak: Tujuan penelitian ini untuk mengetahui Physical Evidence dan Service Quality terhadap Customer Satisfaction di RSIA Budi Medika Kolaka. Penelitian ini merupakan penelitian survey dengan menggunakan kuesioner sebagai instrumennya. Populasi pada penelitan ini adalah pasien RSIA Budi Medika Kolaka dan diambil sebanyak 110 responden dengan menggunakan teknik nonprobability sampling adalah teknik pengambilan sampel oleh peneliti dengan memilih anggota untuk penelitian secara acak. Pengujian instrumen penelitian menggunakan uji validitas dan uji reabilitas dengan SPSS 25.0. Teknik analisis data yang digunakan adalah uji measurement model (outer model) dan pengujian model struktural (inner model) dengan Smart PLS 3.0. Hasil penelitian ini menunjukan bahwa Physical Evidence tidak berpengaruh terhadap Customer Satisfaction. Hal ini dibuktikan dengan T-Hitung atau T-Statistik yaitu 1.426 lebih rendah dari rule of thumb yang digunakan yaitu 1,64 dan Service Quality berpengaruh positif dan signifikan terhadap Customer Satisfaction karena nilai T-Hitung atau T-Statistik yaitu 32.364 lebih tinggi dari rule of thumb yang digunakan yaitu 1,64
PENGEMBANGAN E-LKPD BERBASIS DISCOVERY LEARNING MENGGUNAKAN EDFORM PADA MATERI PRISMA UNTUK KEMAMPUAN PEMAHAMAN KONSEP MATEMATIS
No full textKemampuan Pemahaman Konsep Matematis (KPKM) pada materi geometri masih
rendah terlihat dari survei Trends in International Mathematics and Science Study
(TIMSS) peserta didik SMP/ MTs se-Kota Bengkulu tahun 2020 sebesar 36,39%.
Hal ini disebabkan kurangnya penerapan model pembelajaran yang dapat
membimbing peserta didik untuk memahami konsep matematis. Salah satu upaya
untuk meningkat KPKM geometri adalah melalui E-LKPD berbasis Discovery
Learning menggunakan EdForm pada materi prisma untuk kemampuan
pemahaman konsep matematis. Penelitian ini adalah penelitian desain model
Development Study dengan tahapan yaitu Preliminary Research, Prototyping
Phase, dan Assessment Phase. E-LKPD yang dikembangkan disesuaikan dengan
tahapan Discovery Learning yaitu Stimulasi, Identifikasi Masalah, Pengumpulan
Data, Pengolahan Data, Pembuktian, Kesimpulan. Tahapan Discovery Learning
juga disesuaikan dengan indikator pemahaman konsep. Instrumen penelitian ini
terdiri dari lembar validitas, lemmbar keterbacaan, lembar kepraktisan, dan tes
kemampuan pemahaman konsep matematis. Penelitian ini menghasilkan E-LKPD
berbasis Discovery Learning menggunakan EdForm pada materi prisma untuk
kemampuan pemahaman konsep matematis memenuhi kriteria Valid berdasarkan
hasil perbaikan yaitu menggunakan bahasa yang disesuaikan dengan peserta didik
dan mudah dipahami, gambar yang digunakan yang disesuaikan dan memuat
alokasi waktu yang jelas pada setiap langkah-langkah discovery learning. E-LKPD
dikategorikan sangat praktis berdasarkan penilaian oleh pendidik dan peserta didik
pada tahap small group setelah perbaikan berdasarkan pengerjaan E-LKPD dan uji
coba pada satu kelas pada tahap field test yang cenderung sangat setuju. Potensi
efektivitas E-LKPD untuk kemampuan pemahaman konsep berdasarkan ketuntasan
belajar klasikal yaitu 88,24 % peserta didik memperoleh nilai ≥ 70 dengan
perolehan indikator KPKM paling tertinggi yaitu mengklasifikasikan objek
menurut sifat-sifat tertentu.
Kata Kunci: Discovery Learning, EdForm, Development Study, Pemahaman
Konse
The Role of Product Innovation and Market Orientation in Achieving Competitive Advantage in Cashew Guava UMKM in Central Buton Regency
No full textThis study aims to determine: (1) The Role of Product Innovation in achieving Competitive Advantage in Cashew MSMEs in Central Buton Regency. (2) The role of Market Orientation in achieving Competitive Advantage in Cashew MSMEs in Central Buton Regency. This research uses an approach with Quantitative methods, Data collection in this study used Literature Study and Questionnaire Distribution. The population of this study were all cashew MSME business actors in Central Buton Regency. While the sample of this study amounted to 48 people. Testing this research instrument using the Validity Test and Reliability Test with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and structural model testing (inner model) with Smart PLS 3.0. Based on the results of the study, it is known that there is a positive and significant influence between the Product Innovation variable on Competitive Advantage as indicated by the t-statistic value of 2.180 with a P-Value of 0.030 and the Market Orientation variable also has a positive and significant effect on Competitive Advantage as indicated by the t-statistic value of 5.143 with a P-Value of 0.000
Pengembangan Strategi Pemasaran pada Destinasi Wisata Air Terjun Wai Boto di Desa Lapasi-Pasi
No full textThe targets of this activity are Wai Boto waterfall tourism managers and residents of Lapasi-pasi village, Lambai sub-district, North Kolaka Regency. The aim of this service activity is to provide knowledge about marketing and develop marketing strategies for Wai Boto waterfall tourism. The results of this community service activity are increasing knowledge about marketing and providing alternative new marketing strategies for Wai Boto waterfall tourism, namely: adding supporting facilities or facilities, optimizing social media as a marketing medium, training tourism managers. This strategy can be implemented by managers gradually or directly in order to increase the number of visitors. In this activity, the participants participated in the activity well until the event was finished. The managers and residents want activities like this to be held regularly so that the community has new insights for development, especially for tourism management and village progress
Identification of Transfer Pricing Practices in the Era of Multinational Company Competition
No full textThis study presents the results of identifying practical transfer pricing among multinational companies operating in an era full of global competition. The study is to gain an understanding and experience of practical transfer pricing among foreign companies operating in Indonesia. Our data search was conducted on International publications. After getting the data, our in-depth data analysis efforts involve a data evaluation system, data interpretation, and coding so that the data we produce answers the study questions with the highest principles. We report this study is a descriptive qualitative data study guided by studies and evidence in the field so that we can arrange this style with a phenomenological approach, which is an effort to examine and explore the data in-depth so that we can use the data and discuss it as findings. The literature sources that we visited were complications such as Elsevier, Taylor and Francis, Google books, application, and Eric. Using keywords search, which included “transfer pricing, corporate practice, International, competition era, and identification.
Revolutionizing social media marketing through AI and automation: an in-depth analysis of strategies, ethics, and future trends
No full textThis comprehensive analysis delved into the transformative potential of artificial intelligence (AI) and automation in social media marketing. We explored many strategies and insights that have redefined how businesses engage with their audiences in the digital age. Our investigation began by acknowledging the profound impact of AI and automation technologies on the marketing landscape, particularly within the dynamic domain of social media. These innovations ushered in a new era of data-driven decision-making, hyper-personalization, and efficiency, enabling marketers to create more targeted and impactful campaigns. A key finding of our analysis was the pivotal role of AI in audience segmentation and targeting. Through real-time data analysis, marketers could identify and engage their ideal audience segments with exceptional precision, optimizing resource allocation and campaign effectiveness. We also highlighted the emergence of AI-driven chatbots and virtual assistants, revolutionizing customer service and engagement on social media platforms. These 24/7 available, personalized interaction tools significantly enhanced the overall customer experience. However, amidst the transformative potential of AI and automation, we emphasized the ethical responsibilities accompanying these advancements. We stressed the need for transparency, data privacy, and fairness in AI-driven marketing practices. Upholding these principles ensures trust, a cornerstone of long-term success. In conclusion, our analysis illuminated the remarkable 23potential of AI and automation in revolutionizing social media marketing. As we move forward into this era of technological transformation, we must do so with a steadfast commitment to innovation and ethical integrity, shaping a marketing landscape that benefits businesses and consumers alik
Supervision design with clinical approach to improve principal managerial competence: Secondary data database analysis
No full textThis paper discusses the design of supervision with a clinical approach to improve the managerial competence of principals through secondary database analysis. We have conducted a data search through an online database system to make the discussion successful and answer the questions above. The data we mean is from the findings of research evidence that has been published in well-known journals such as Esaview, Google Books, Sagepub, and Google Academic. Furthermore, our research efforts involve a coding system to understand and an in-depth evaluation system. This study relies on secondary evidence, considering it was carried out during a pandemic when it was challenging to obtain field study data. Our report data follows the direction of the qualitative study. Based on the discussion of the findings, we can conclude that the design of the principal's work concept with a health approach is beneficial for them in carrying out school supervision and learning during the pandemic. Thus, this finding will add to the scientific literature for academics and education practitioners, especially school leaders
