CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
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Peran Human Capital dalam Pertumbuhan Ekonomi di Indonesia, Sebuah Analisis Deskriptif
Full text linkIn an increasingly competitive era of globalization, the role of human capital has become the main focus of economic development in various countries, including Indonesia. Through descriptive qualitative analysis of various existing literature, this study is expected to provide a deeper understanding of the dynamics of the relationship between human capital and economic growth in Indonesia. The research shows that investment in education and health can drive economic growth, with high human capital going straight to the level of economic growth in Indonesia. Countries that align human capital development with labor market needs tend to benefit more
Pengaruh Kebijakan Dividen, Keputusan Investasi, Pertumbuhan Perusahaan dan Profitabilitas terhadap Nilai Perusahaan Manufaktur Yang Terdaftar di Bursa Efek Indonesia (2022)
Full text linkThis study aims to examine the influence of dividend policy, investment decisions, company growth, and profitability on the value of manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2020-2022. The company value is measured using the Price to Book Value (PBV) ratio, while the independent variables include dividend policy measured by the Dividend Payout Ratio (DPR), investment decisions using the Price Earnings Ratio (PER), company growth measured by asset growth, and profitability measured by the Net Profit Margin (NPM). This research utilizes a quantitative approach with multiple linear regression techniques to analyze secondary data obtained from the companies' annual financial reports. The findings indicate that dividend policy, investment decisions, company growth, and profitability simultaneously have a significant impact on the company's value. Partially, dividend policy, investment decisions, and company growth have a significant positive effect on company value, while profitability shows a more varied influence. These findings highlight the importance of company management in considering consistent dividend policies, strategic investment decisions, and effective profitability management to enhance company value and attract investors
Dinamika Pertumbuhan Penduduk dalam Mendorong Ekonomi Berkelanjutan
Full text linkPopulation growth is a significant phenomenon in the context of global economic development. This article discusses the dynamics of population growth and its impact on a sustainable economy. Rapid growth can provide opportunities, such as increased labor force and larger consumption markets, but it also brings serious challenges, including pressure on limited natural resources and infrastructure. With an eye on the interaction between population and economy, effective strategies need to be put in place to ensure that population growth becomes an asset, not a burden. Investments in education, sustainable infrastructure development, and inclusive migration policies are key to achieving the desired balance. This article emphasizes the importance of integration between population growth and economic sustainability to build an inclusive and prosperous future for all.
 
Analisis Perilaku Konsumen Terhadap Produk Kosmetik Judydoll
Full text linkThis study aims to identify the key factors influencing consumer purchasing decisions for Judydoll cosmetic products, focusing on social recommendations and online reviews. Data was collected from 97 respondents, mostly females aged 18-23. The results indicate that social media (69%) is the primary source of information, and factors influencing purchase decisions include product quality, affordable pricing, and attractive packaging. Recommendations from friends/family (57.5%) and online reviews also significantly impact decisions. The majority of consumers are satisfied and intend to repurchase. This study suggests that Judydoll should continue utilizing social media, maintain product quality, and pay attention to pricing and packaging to enhance consumer satisfaction and loyalty
Kontribusi Perusahaan Multinasional terhadap Pengembangan Sektor Ekonomi di Indonesia
Full text linkindonesia, the world's 15th largest economy, receives less foreign direct investment than any other developing country, both within and outside its region, with a population of 270 million people and abundant natural resources. According to Indonesia's Central Bureau of Statistics, the country's BPD at that time stood at US$1.49 Trillion. Over the past ten years, foreign direct investment into Indonesia has continued to increase. Multinational companies are companies that consist of various other companies that provide foreign investment opportunities and conduct activities that increase the value of the entity. In addition, multinational companies also have an important role in the global economy and are also leaders in various industrial sectors. The purpose of this research is to find out Multinational Companies that have an important role in the Indonesian economy. This research method uses a qualitative method by collecting research data from previous researchers as a reference. The results of the research we found show that the role of multinational companies has both positive and negative impacts. The positive impact for Indonesia is that they give Indonesia the opportunity to develop its economy through foreign exchange, besides that Multinational Companies also develop digitalization technology for the Indonesian economy. In addition to the positive impact, there are also negative impacts of MNCs, namely, dependence on foreign technology and components, limiting the development of domestic industries, limited technology transfer and development of local companies, decreased domestic investment due to the oligopolistic nature of MNCs, the last is environmental degradation and social inequality caused by MNC operations
Evolusi Konsep Kepemimpinan di Tempat Kerja : Kajian Literatur
Full text linkIn recent years, the idea of leadership has changed dramatically to keep up with the quick advancements in technology, society, and the economy. Effective leadership has a direct impact on organizational productivity. A leader who properly manages human resources makes sure that workers are efficient and productive. Leaders create a positive work atmosphere, improve employee motivation, and give clear directions. Effective leadership increases productivity and helps organizations reach their objectives. Therefore, a leadership approach that emphasizes individual development is essential to enhancing overall organizational performance. In this study, the literature review approach is used. The results of this study of the literature suggest that inclusive, flexible, and technology-based leadership are all necessary for effective leadership in the current day. Employee engagement, well-being, and performance have all been demonstrated to improve under leadership that emphasizes personal growth and active team participation. Leadership that prioritizes technology utilization, interpersonal interactions, and change adaptation is essential to an organization's future success
Analisis Strategi Pemasaran Produk Wardah
Full text linkThis study aims to analyze the marketing strategy of Wardah, a leading cosmetic brand in Indonesia. The main focus of the research is to identify the effectiveness of Wardah’s marketing strategies in boosting sales and customer loyalty. The research employs a descriptive quantitative method by distributing questionnaires to respondents who are Wardah consumers. The collected data were analyzed using descriptive statistical techniques to describe the relationship between marketing strategies and consumer behavior. The findings reveal that digital-based marketing strategies, product quality, and Islamic brand image significantly influence customer satisfaction and loyalty. These findings are expected to serve as a reference for depeloping more effective marketing strategies.
 
Pengaruh Kepemimpinan Transaksional Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Mediasi Pada Variasi Mobil di Kota Jambi
Full text linkThis research was conducted to obtain an overview of the influence of transactional leadership on employee performance through job satisfaction as a mediating variable in car variations in Jambi City and to find out whether there is a mediating role of job satisfaction on the influence of leadership on employee performance. This type of research is quantitative. The data collection technique uses Structural equation modeling (SEM) with the SmartPLS program. The results show that transactional leadership and job satisfaction have a significant influence on employee performance, and job satisfaction has a mediating role
Pengembangan Produk Jasa Perbankan Syariah : Tinjauan Dari Perspektif Maqasid Syariah
Full text linkShariah banking has developed rapidly over the past few decades, but the development of shariah banking services is still not optimal. This article aims to analyze the development of shariah banking services from the perspective of Maqasid Syariah. The research findings indicate that the development of shariah banking services must be based on the principles of Maqasid Syariah, namely protecting religion, life, intellect, progeny, and wealth. This article also finds that shariah banking services that meet the principles of Maqasid Syariah can increase public trust in shariah banking and improve community welfare.. Therefore, shariah banks must develop more innovative services that meet community needs based on the principles of Maqasid Syariah
Pengaruh Globalisasi terhadap Pembangunan Ekonomi di Negara Berkembang
Full text linkThis study aims to analyze the impact of globalization on economic development in developing countries, focusing on both its positive and negative effects. Globalization has accelerated the integration of the global economy, enabling developing countries to access global markets, advanced technologies, and foreign direct investment (FDI). On the other hand, globalization also presents challenges such as economic inequality, dependency on developed nations, and resource exploitation. Using a qualitative approach with a literature review method, this study explores various data and literature from scientific journals, international organization reports, and related publications. The findings reveal that globalization significantly contributes to economic growth in developing countries through increased international trade, technology transfer, and job creation. However, these effects are not evenly distributed across sectors and social groups, leading to income disparities and uneven development. Furthermore, globalization pressures often push developing countries to adopt economic policies that are less supportive of local sectors, reducing domestic economic competitiveness. This study recommends the importance of balanced and sustainable development-oriented policies to maximize the benefits of globalization while minimizing its adverse impacts. Thus, developing countries can optimize globalization’s potential as a tool for inclusive and sustainable economic development