40 research outputs found
Perancangan Social Media Marketing bagi Dinas Perdagangan dan Perindustrian dalam Mempromosikan Usaha Mikro Kecil dan Menengah di Kota Surabaya
Full text linkUsaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu elemen penting dalam perekonomian suatu negara. keberhasilan UMKM memiliki dampak langsung terhadap pembangunan ekonomi baik pada negara maju maupun negara berkembang, tidak terkecuali Indonesia. Dari tahun 2009 sampai tahun 2012, jumlah UMKM di Indonesia terus meningkat hingga mencapai angka 56,6 juta. Hal tersebut menjadikan UMKM sebagai penopang perekonomian nasional. Peningkatan jumlah UMKM juga terjadi di Kota Surabaya. Peningkatan jumlah UMKM di Surabaya membuat persaingan menjadi semakin kompetitif, sehingga UMKM harus memiliki strategi marketing yang baik agar bisa bersaing. Salah satu strategi marketing yang bisa digunakan oleh UMKM di Surabaya adalah dengan memanfaatkan social media sebagai alat pemasaran. Namun, masih sedikit UMKM di Kota Surabaya terutama UMKM binaan pemerintah yang menggunakan social media untuk memsarkan dan mempromosikan produk mereka. Dinas Perdagangan dan Perindustrian (Disperdagin) Kota Surabaya selaku biro pemerintah yang menaungi UMKM di Surabaya kemudian berinisiatif untuk membantu UMKM binaan dengan melakukan promosi menggunakan social media yang akan dikelola oleh Disperdagin. Penelitian ini bertujuan untuk Mengidentifikasi dan mengevaluasi social media yang tepat bagi Disperdagin Kota Surabaya, Kemudian membuat rancangan implementasi social media marketing bagi Disperdagin untuk branding UMKM, dan yang terakhir merancang panduan operasional social media marketing yang efektif bagi Disperdagin untuk branding UMKM binaan. Metode yang digunakan mengadopsi model House of Quality (HOQ). Hasil dari penelitian ini yakni ada tiga social media yang sesuai untuk digunakan oleh Disperdagin yaitu Facebook, Twitter dan Instagram. Selain itu, dari hasil analisis juga didapati 15 poin rencana aksi social media marketing yang bisa dijadikan landasan dalam pembuatan dan pengelolaan akun social media oleh Disperdagin
Diksi Tentang Makhluk Dalam Teks Lagu Ebiet G. Ade
No full textABSTRAK Zamnur, Muhammad. 2016. Diksi Tentang Makhluk Dalam Teks Lagu Ebiet G. Ade. Skripsi, Jurusan Sastra Indonesia, Fakultas Sastra, Universitas Negeri Malang. Pembimbing: Prof. Dr. H. A. Syukur Ghazali, M.Pd. Kata kunci: diksi, makhluk. Penelitian ini adalah penelitian yang bersubjek pada lagu Ebiet G. Ade yang difokuskan untuk mendeskripsikan diksi tentang makhluk dalam teks lagu Ebiet G. Ade. Makhluk tersebut meliputi insani (manusia), hewani (hewan), dan botani (tumbuhan). Jenis penelitian ini adalah penelitian kualitatif. Data penelitian ini adalah kata yang mengandung makhluk insani (manusia), hewani (hewan), dan botani (tumbuhan). Sumber data penelitian ini berupa teks lagu Ebiet G. Ade yang diperoleh dari hasil mengunduh di internet (youtube) dan kaset rekaman. Prosedur pengumpulan data adalah (1) mengunduh lagu-lagu Ebiet melalui internet (youtube) dan mengambil dari kaset rekaman, (2) mengetik ulang lirik-lirik lagu Ebiet yang ada pada youtube dan teks kaset rekaman. (3) membaca berulang-ulang teks lagu Ebiet G. Ade, (4) melakukan interpretasi dan analisis lagu Ebiet untuk menemukan deskripsi makhluk yang ada di dalamnya. (5) Melakukan identifikasi, klasifikasi, dan pencatatan diksi tentang makhluk berdasarkan interpretasi dan analisis yang telah dilakukan. Analisis data dalam penelitian ini menggunakan metode hermeneutik. Adapun tahap-tahap penelitian yaitu menyusun rancangan penelitian dengan menentukan latar belakang dan masalah yang hendak diteliti; identifikasi dan klasifikasi data; interpretasi dan analisis data; serta membuat kesimpulan. Berdasarkan hasil penelitian ditemukan beberapa poin dalam tiga makhluk (insani, hewani, dan botani) dalam Lagu Ebiet G. Ade yang telah dirumuskan. Makhluk insani terbagi atas manusia yang dicintai, manusia yang memiliki ikatan sedarah atau keluarga, manusia yang tersisih. Makhluk hewani digunakan sebagai gambaran perasaan cinta, kedukaan dan kesedihan, sifat manusia, kondisi alam, manusia tersisih, dan harapan. Makhluk botani digunakan sebagai gambaran perasaan cinta, sifat manusia, halangan atau rintangan, kesedihan atau kedukaan, kondisi alam, dan harapan. Penelitian ini merupakan pengajian tentang diksi tentang makhluk dalam teks lagu Ebiet G. Ade. Oleh karena itu, hasil penelitian bisa digunakan pendidik dan tenaga kependidikan sebagai referensi untuk menyusun rencana pemuatan bahan ajar yang berhubungan dengan makhluk. Untuk peneliti selanjutnya, hasil penelitian ini dapat menjadi rujukan dalam mengembangkan atau menemukan gagasan baru pada objek yang sama, karena tidak menutup kemungkinan masih banyak hal-hal yang harus dikembangkan pada penelitian ini. Hasil penelitian ini dapat menjadi referensi penulis karya sastra agar menulis atau menyajikan karya sastra yang bermutu dan mengandung nilai pendidikan di dalamnya. Untuk para pembaca setelah membaca penelitian ini agar dapat menambah pengetahuan dan pemahaman tentang makhluk. ABSTRACT Zamnur, Muhammad. 2016. Diction About Creature In Text Ebiet G. Ade song. Thesis, Indonesian Literature Departmen, Faculty of Letters, State University of Malang. Advisor: Prof. Dr. H. A. Syukur Ghazali, M.Pd. Keywords: diction, creature This research is a research be subject to the songs Ebiet G. Ade focused to describe the diction of the creatures in the text songs Ebiet G. Ade. These include human beings (human), animal (pet), and botanical (plant). This research is a qualitative research. This research data is a word that contains a human being (human), animal (pet), and botanical (plant). This research data sources such as text songs Ebiet G. Ade obtained from the download on the internet (youtube) and cassettes. Data collection procedures are (1) download songs Ebiet via the internet (youtube) and took on the tape, (2) re-typing the song's lyrics Ebiet available on youtube and text cassettes. (3) read the text of the song repeatedly Ebiet G. Ade, (4) perform songs Ebiet interpretation and analysis to find descriptions of the creatures in it. (5) Identification, classification, and recording of the diction of the creature based on the interpretation and analysis has been done. Analysis of the data in this study using the hermeneutic method. The stages of the research is to draft the study by determining the background and the issues to be investigated; identification and classification of data; interpretation and analysis of data; and make their conclusions. Based on the results of the research found some points in three beings (human, animal, and botanical) in Ebiet G. Ade songs has been formulated. Human beings are divided into human loved ones, people who have blood ties or family, people marginalized. Animal creature used as a picture of the feelings of love, grief and sorrow, human nature, natural conditions, humans excluded and expectations. Botanical creature used as a picture of the feelings of love, human nature, hindrance or obstacle, sadness or grief, natural conditions, and expectations. This research is a study about the diction of the creatures in the text songs Ebiet G. Ade. Therefore, the results can be used teachers and education staff as a reference to plan the loading of teaching materials related to the creatures. For further research, the results of this study can be a reference in developing or finding new ideas to the same object, since it is possible there are many things that must be developed in this research. The results of this study can be a reference to the author of a literary work in order to write or present literary works quality and contain educational value in it. For readers after reading this study in order to increase knowledge and understanding of the creature.
MUHAMMAD IQBAL’S ISLAMIC EDUCATION PHILOSOPHY
Full text link: Education and curriculum are a unity to support human life for the better, where the formulation of the curriculum must be based on physiological, sociological, and anthropological foundations to create good and perfect educational goals. Adjusting the curriculum to the times is a response so that education remains relevant and useful for human life. The Merdeka Learning Campus Merdeka (MBKM) curriculum is one of the answers to efforts to adapt to the times, where, in its implementation, the MBKM curriculum provides flexibility to educational institutions and students in the learning process to achieve the desired academic goals. In this study, the author will analyze the MBKM curriculum from the point of view of Islamic philosophy initiated by Muhammad Iqbal, namely Islamic educational reconstructionism and theistic existentialism. Although Muhammad Iqbal never wrote a specific work on education, his philosophical values can be used as a foundation in education because they contain a lot of meaning on how to make a complete human being in life. This research uses the library research method by collecting data from scientific journal articles related to the discussion of research and analyzing the data collected and interpreting it in a discussion. The result of this study is that the MBKM curriculum upholds the principles of independence and self-reliance, but in the view of Muhammad Iqbal’s reconstructionism and existentialism philosophy, there are shortcomings, namely the cultivation of intense spiritual values, individual and community relationships, and a sense of responsibility after freedom of choice. So that from Muhammad Iqbal’s point of view, which is based on creativity, freedom, and spirituality, the MBKM curriculum requires a review to create a holistic education to realize an insān kāmil person who is not only proficient in the field of worldly knowledge but also balanced with religious knowledge
Implementasi Konsep Kecerdasan Buatan dengan Metode Best First Search (BSF) untuk Pembuatan Game Ular Tangga Modifikasi
No full textGames as a medium of entertainment has grown rapidly along with the development
of technology as well. One of the elements that play an important role in a games is
artificial intelligence. With artificial intelligence, expected elements in the games can
act as natural as possible like human being. In this Ular Tangga games, the author
apply the concept of Best First method to get the fastest way to finish. Using the
software Adobe Flash CS3. Expected with the making of this game will give a new
discourse about the game and increase the knowledge of author about how to design a
games.53 HalamanSkripsi Sarjan
Education Of The Interpretation Of The Qur'an In The Period Of The Prophet Muhammad Saw
Full text linkEducation is an attempt to change something for the better or directed. With education, knowledge that we don't have turns into knowledge that we know, therefore education is the starting point for human life and civilization. Alqur’an is the first educational guide in the life of mankind, especially Muslims. Therefore, knowledge of the contents of the Qur'an is very important for Muslims to have. Through education, we will know how and what meaning Allah wants to give or order to us as His people. Education and teaching of the Alqur’an had started since the early days of the revelation of the Alqur’an, namely during the time of the Prophet Muhammad. The various interpretations of the Alqur’an that have come down to us are clear evidence that Rasulullah SAW is the best teacher of Alqur’an interpretation. This paper contains about how the education and development of the interpretation of the Qur'an in the era of Rasulullah SAW. The method used by the author is a qualitative method with a literature study approach. The aims and results of this study are: education during the time of Rasulullah SAW, Tafsir Alqur’an in the era of Rasulullah SAW and Rasulullah SAW as interpreter of Alqur’an
Implementasi Konsep Kecerdasan Buatan dengan Metode Best First Search (BSF) untuk Pembuatan Game Ular Tangga Modifikasi
No full textGames as a medium of entertainment has grown rapidly along with the development
of technology as well. One of the elements that play an important role in a games is
artificial intelligence. With artificial intelligence, expected elements in the games can
act as natural as possible like human being. In this Ular Tangga games, the author
apply the concept of Best First method to get the fastest way to finish. Using the
software Adobe Flash CS3. Expected with the making of this game will give a new
discourse about the game and increase the knowledge of author about how to design a
games.53 HalamanSkripsi Sarjan
MUHAMMAD IQBAL’S ISLAMIC EDUCATION PHILOSOPHY: CRITICAL ANALYSIS MBKM CURRICULUM
Full text link: Education and curriculum are a unity to support human life for the better, where the formulation of the curriculum must be based on physiological, sociological, and anthropological foundations to create good and perfect educational goals. Adjusting the curriculum to the times is a response so that education remains relevant and useful for human life. The Merdeka Learning Campus Merdeka (MBKM) curriculum is one of the answers to efforts to adapt to the times, where, in its implementation, the MBKM curriculum provides flexibility to educational institutions and students in the learning process to achieve the desired academic goals. In this study, the author will analyze the MBKM curriculum from the point of view of Islamic philosophy initiated by Muhammad Iqbal, namely Islamic educational reconstructionism and theistic existentialism. Although Muhammad Iqbal never wrote a specific work on education, his philosophical values can be used as a foundation in education because they contain a lot of meaning on how to make a complete human being in life. This research uses the library research method by collecting data from scientific journal articles related to the discussion of research and analyzing the data collected and interpreting it in a discussion. The result of this study is that the MBKM curriculum upholds the principles of independence and self-reliance, but in the view of Muhammad Iqbal’s reconstructionism and existentialism philosophy, there are shortcomings, namely the cultivation of intense spiritual values, individual and community relationships, and a sense of responsibility after freedom of choice. So that from Muhammad Iqbal’s point of view, which is based on creativity, freedom, and spirituality, the MBKM curriculum requires a review to create a holistic education to realize an insān kāmil person who is not only proficient in the field of worldly knowledge but also balanced with religious knowledge
Perancangan Social Media Marketing Bagi Dinas Perdagangan Dan Perindustrian Dalam Mempromosikan Usaha Mikro Kecil Dan Menengah Di Kota Surabaya
Full text linkUsaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu elemen
penting dalam perekonomian suatu negara. keberhasilan UMKM memiliki dampak
langsung terhadap pembangunan ekonomi baik pada negara maju maupun negara
berkembang, tidak terkecuali Indonesia. Jumlah UMKM di Indonesia terus
meningkat setiap tahunnya. Hal tersebut menjadikan UMKM sebagai penopang
perekonomian nasional. Peningkatan jumlah UMKM juga terjadi di Kota Surabaya.
Peningkatan jumlah UMKM di Surabaya membuat persaingan menjadi semakin
kompetitif, sehingga UMKM harus memiliki strategi marketing yang baik agar bisa
bersaing. Salah satu strategi marketing yang bisa digunakan oleh UMKM di
Surabaya adalah dengan memanfaatkan social media sebagai alat pemasaran.
Namun, masih sedikit UMKM di Kota Surabaya terutama UMKM binaan
pemerintah yang menggunakan social media untuk memsarkan dan
mempromosikan produk mereka. Dinas Perdagangan dan Perindustrian
(Disperdagin) Kota Surabaya selaku biro pemerintah yang menaungi UMKM di
Surabaya kemudian berinisiatif untuk membantu UMKM binaan dengan
melakukan promosi menggunakan social media yang akan dikelola oleh
Disperdagin.
Penelitian ini bertujuan untuk Mengidentifikasi dan mengevaluasi social
media yang tepat bagi Disperdagin Kota Surabaya, Kemudian membuat rancangan
implementasi social media marketing bagi Disperdagin untuk branding UMKM,
dan yang terakhir merancang panduan operasional social media marketing yang
efektif bagi Disperdagin untuk branding UMKM binaan. Metode yang digunakan
mengadopsi model House of Quality (HOQ). Hasil dari penelitian ini yakni ada tiga
social media yang sesuai untuk digunakan oleh Disperdagin yaitu Facebook,
Twitter dan Instagram. Selain itu, dari hasil analisis juga didapati 15 poin rencana
aksi social media marketing yang bisa dijadikan landasan dalam pembuatan dan
pengelolaan akun social media oleh Disperdagin.
==========================================================================================================
Small Medium Enterprises (SMEs) is one of important elements of economy
in a country. The breaktrough of SMEs has direct impacts toward economy
development in both developed and developing countries, including Indonesia. The
number of SMEs in Indonesia keeps increasing anually. This causes SMEs as a
national economy pillar. The increasing in number of SMEs also takes place in
Surabaya, East Java. The increasing in number has made competitions to be more
competitive, therefore, SMEs must have good marketing strategies to compete. One
of the marketing strategies applied by SMEs in Surabaya is to use social media as
a marketing medium. However, there are still few SMEs in Surabaya, especially the
SMEs managed by the city government applying social media to market and
promote their products. Department of Trade and Industry (Disperdagin) of
Surabaya as an agency accomodating SMEs in Surabaya has initiated to help its
managed SMEs to promote their products by using social media which later will be
organized by Disperdagin.
This research is aimed to identify and evaluate appropriate social media
which are suitable for Disperdagin and make a plan of implementation
especially marketing social media for Disperdagin to brand branding micro small
and medium enterprises, and the last is to set operational guidance which is
effective for Disperdagin to brand the businesses. The Methode applied is to adopt
a model of House of Quality (HOQ). The results of this research have emphasized
three social media which is suitably applied by Disperdagin, Facebook, Twitter dan
Instagram. Besides, from the results, it is also obtained about15 points of marketing
social media that can be a foundation in establishing and organizing the accounts
of social media by Disperdagin
Perancangan Social Media Marketing bagi Dinas Perdagangan dan Perindustrian dalam Mempromosikan Usaha Mikro Kecil dan Menengah di Kota Surabaya
No full textUsaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu elemen penting dalam perekonomian suatu negara. keberhasilan UMKM memiliki dampak langsung terhadap pembangunan ekonomi baik pada negara maju maupun negara berkembang, tidak terkecuali Indonesia. Dari tahun 2009 sampai tahun 2012, jumlah UMKM di Indonesia terus meningkat hingga mencapai angka 56,6 juta. Hal tersebut menjadikan UMKM sebagai penopang perekonomian nasional. Peningkatan jumlah UMKM juga terjadi di Kota Surabaya. Peningkatan jumlah UMKM di Surabaya membuat persaingan menjadi semakin kompetitif, sehingga UMKM harus memiliki strategi marketing yang baik agar bisa bersaing. Salah satu strategi marketing yang bisa digunakan oleh UMKM di Surabaya adalah dengan memanfaatkan social media sebagai alat pemasaran. Namun, masih sedikit UMKM di Kota Surabaya terutama UMKM binaan pemerintah yang menggunakan social media untuk memsarkan dan mempromosikan produk mereka. Dinas Perdagangan dan Perindustrian (Disperdagin) Kota Surabaya selaku biro pemerintah yang menaungi UMKM di Surabaya kemudian berinisiatif untuk membantu UMKM binaan dengan melakukan promosi menggunakan social media yang akan dikelola oleh Disperdagin. Penelitian ini bertujuan untuk Mengidentifikasi dan mengevaluasi social media yang tepat bagi Disperdagin Kota Surabaya, Kemudian membuat rancangan implementasi social media marketing bagi Disperdagin untuk branding UMKM, dan yang terakhir merancang panduan operasional social media marketing yang efektif bagi Disperdagin untuk branding UMKM binaan. Metode yang digunakan mengadopsi model House of Quality (HOQ). Hasil dari penelitian ini yakni ada tiga social media yang sesuai untuk digunakan oleh Disperdagin yaitu Facebook, Twitter dan Instagram. Selain itu, dari hasil analisis juga didapati 15 poin rencana aksi social media marketing yang bisa dijadikan landasan dalam pembuatan dan pengelolaan akun social media oleh Disperdagin
FANATISME BONEK PADA AKUN X @GREEN_NORD27
Full text linkThe X application facilitates the formation of virtual communities centered around shared interests, including various fan bases. Many enthusiasts of sports, music, politics, and other fields utilize X as a platform to connect and engage in discussions. Persebaya Surabaya, as the largest football supporter community in Indonesia, has an X account with the username @green_nord27. In Indonesia, football transcends being merely a sport; it has evolved into a cultural phenomenon characterized by the intense passion of its supporters. This study explores the expression of fanaticism among Bonek, the supporters of the Persebaya Surabaya club, on the X social media platform @green_nord27. The account is managed by the Green Nord 27 community, one of the largest fan bases of Persebaya. The primary aim of this study is to analyze how supporters express their fanaticism in the digital realm and to identify the factors contributing to this phenomenon. This research adopts a qualitative descriptive approach and utilizes various data collection methods, including literature review, documentation, observation, and in-depth interviews. The findings reveal that fanatical supporters demonstrate their passion not only through their physical presence in stadiums but also through active participation in digital activities and the creation of collective identities via digital symbols. This form of digital fanaticism fosters group solidarity and a strong sense of belonging within the community
