13 research outputs found
How well does brand personality predict brand choice ?
No full textThe research proposes a methodology allowing both the construction of a brand personality scale and the test of the ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and confirmatory analyses. A brand personality structure composed of 12 facets is uncovered and allows clearly differentiating brands belonging to the same market. Predictive power of the scale is then tested using binary regression models.Brand personality, Human personality, Binary regression models, Positionnement, Brand management
How well does brand personality predict brand choice ?: A measurement scale and analysis using binary regression models
No full textThe research proposes a methodology allowing both the construction of a brand personality scale and the test of the ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and confirmatory analyses. A brand personality structure composed of 12 facets is uncovered and allows clearly differentiating brands belonging to the same market. Predictive power of the scale is then tested using binary regression models
Zobecnění objektově orientovaného paradigmatu zavedením morfologie objektů
No full textModeling protean objects, i.e. objects adapting their structure and behavior dynamically with respect to a changeable environment, is often challenging in traditional object-oriented languages. According to the author, the root cause of this problem lies in the class-based conceptual framework embedded in the foundation of the object-oriented para-digm. The proposed paradigm Object Morphology (OM) is greatly influenced by prototype theory developed in the field of cognitive psychology. OM abandons the notion of class and suggests, instead, that the abstractions of protean objects should be established through the construction of morph models describing the possible forms of those objects. This the-sis defines the theoretical foundations of OM, which is further used to specify the elements of prototypical object-oriented analysis. An important part of this work is also a proof-of-concept implementation of an OM framework in Scala
Profitability and Sensitivity of Consumer Loyalty : 3 Complementary Essays.
No full textDans cette thèse sur travaux, l’auteur part de deux travaux précédents sur la rentabilité de la fidélisation et la détermination du potentiel client pour faire un constat : une partie de la rentabilité de la fidélisation et du potentiel pour une marque est basée sur la part captable du chiffre d’affaire fait à la concurrence ; le taux de captation.Dans ce nouveau travail il s’agit de montrer que le taux de captation est basé sur l’élasticité du taux de nourriture. A partir d’une analyse de la littérature et de plusieurs modélisations sur des données de panel scannérisées, l’auteur démontre, sur plusieurs marchés, que l’élasticité du taux de nourriture est contrainte et prévisible.C’est donc en tenant compte de cet écart limité qu’une marque peut estimer le taux de captation et donc la rentabilité de la fidélisation ainsi que le potentiel client.In this thesis based on works the author goes from two previous studies on the profitability of loyalty and customer potential determination to make a statement : part of the profitability of loyalty and of the potential for a brand is based on the reachable share of turnover done by the competition ; the catch rate.In this new work it is shown that the catch rate is based on the elasticity of the share of category requirement. From a review of the literature and several modeling on scanning panel data the author demonstrates on several markets that elasticity of the share of category requirement is limited and predictable.Then it’s in taking into account this small difference that a brand can estimate the “catchable” rate and therefore the profitability of loyalty and potential of a customer
Experimental Study and Numerical Modelling of Moist Air Flow and Condensation with Use of CFD Simulations
No full textDiplomová práce se zabývá možnostmi řešení proudění vlhkého vzduchu s kondenzací v úlohách počítačové mechaniky tekutin (CFD), jejím cílem bylo vyhledat a ověřit vhodné způsoby řešení kondenzace při obtékání chladných ploch vlhkým vzduchem v CFD úlohách. Byla provedena rešerše odborné literatury, dále autor absolvoval odborné školení ve firmě SVS FEM zaměřené na danou problematiku. Vzhledem k poloempiričnosti všech zjištěných modelů kondenzace bylo navrženo a realizováno experimentální měření, jehož výsledky posloužily k validaci a kalibraci provedených CFD simulací. V rámci experimentu byla sestavena vzduchová trať s vodou chlazeným měděným výměníkem tepla, na jehož povrchu vznikal kondenzát, který byl zachytáván a vážen. Byly provedeny CFD simulace se dvěma vybranými modely kondenzace, pro provedení simulací byl zvolen software ANSYS Fluent. Na základě výsledků realizovaného experimentu byly vybrané modely kondenzace posouzeny a byla provedena kalibrace jednoho z nich.The diploma thesis deals with the possibilities of solving the flow of moist air with condensation in computational fluid mechanics (CFD) tasks, its goal was to find and verify suitable methods in CFD of solving condensation on cold surfaces with moist air flowing around. A literature review was carried out, and the author completed professional training at the company SVS FEM focused on the given issue. Due to the semi-empirical nature of all identified condensation models, an experimental measurement was designed and implemented, the results of which served to validate and calibrate the performed CFD simulations. As part of the experiment, an air track was assembled with a water-cooled copper heat exchanger, on the surface of which condensate formed, which was captured and weighed. CFD simulations were performed with two selected condensation models, the ANSYS Fluent software was chosen for the simulations. Based on the results of the realized experiment, selected condensation models were assessed and one of them was calibrated
Zobecnění objektově orientovaného paradigmatu zavedením morfologie objektů
No full textModelování objektů, které mohou měnit svoji strukturu a chování dynamicky s ohledem na změny v prostředí, je v tradičních objektově orientovaných jazycích velmi obtížné. Podle autora tkví problém v konceptuálním rámci, který je základem objektově orientovaného paradigmatu. Navrhované paradigma nazvané morfologie objektů (MO) je výrazně ovliv-něno teorií prototypů z oblasti kognitivní psychologie. MO opouští pojem třída a navrhuje, aby se abstrakce proměnlivých objektů vytvářely sestavováním tzv. modelů proměnlivosti, které popisují možné formy modelovaných objektů. Práce definuje teoretické základy pa-radigmatu, které jsou použity pro následnou specifikaci metodiky analýzy a návrhu aplika-cí. Součástí práce je také referenční implementace rámce vybudovaného nad zmíněným paradigmatem v jazyce Scala.Modeling protean objects, i.e. objects adapting their structure and behavior dynamically with respect to a changeable environment, is often challenging in traditional object-oriented languages. According to the author, the root cause of this problem lies in the class-based conceptual framework embedded in the foundation of the object-oriented para-digm. The proposed paradigm Object Morphology (OM) is greatly influenced by prototype theory developed in the field of cognitive psychology. OM abandons the notion of class and suggests, instead, that the abstractions of protean objects should be established through the construction of morph models describing the possible forms of those objects. This the-sis defines the theoretical foundations of OM, which is further used to specify the elements of prototypical object-oriented analysis. An important part of this work is also a proof-of-concept implementation of an OM framework in Scala
Zobecnění objektově orientovaného paradigmatu zavedením morfologie objektů
No full textModelování objektů, které mohou měnit svoji strukturu a chování dynamicky s ohledem na změny v prostředí, je v tradičních objektově orientovaných jazycích velmi obtížné. Podle autora tkví problém v konceptuálním rámci, který je základem objektově orientovaného paradigmatu. Navrhované paradigma nazvané morfologie objektů (MO) je výrazně ovliv-něno teorií prototypů z oblasti kognitivní psychologie. MO opouští pojem třída a navrhuje, aby se abstrakce proměnlivých objektů vytvářely sestavováním tzv. modelů proměnlivosti, které popisují možné formy modelovaných objektů. Práce definuje teoretické základy pa-radigmatu, které jsou použity pro následnou specifikaci metodiky analýzy a návrhu aplika-cí. Součástí práce je také referenční implementace rámce vybudovaného nad zmíněným paradigmatem v jazyce Scala.Modeling protean objects, i.e. objects adapting their structure and behavior dynamically with respect to a changeable environment, is often challenging in traditional object-oriented languages. According to the author, the root cause of this problem lies in the class-based conceptual framework embedded in the foundation of the object-oriented para-digm. The proposed paradigm Object Morphology (OM) is greatly influenced by prototype theory developed in the field of cognitive psychology. OM abandons the notion of class and suggests, instead, that the abstractions of protean objects should be established through the construction of morph models describing the possible forms of those objects. This the-sis defines the theoretical foundations of OM, which is further used to specify the elements of prototypical object-oriented analysis. An important part of this work is also a proof-of-concept implementation of an OM framework in Scala
The lead struggle for the maintenance of puppetry, faith in the puppet and its existence (the path of directing procedures through the play 2Lead soldier")
No full textPredstava „Olovni vojnik“ JU Pozorišta mladih Sarajevo u Sarajevu diplomska je predstava studenta Marija Drmaća na Diplomskom studiju lutkarske režije pod mentorstvom doc. art. Tamare Kučinović. U predstavi igraju Mirza Dervišić, Ajla Cabrera, Elma Ahmetović, Belma Lizde-Kurt, Sanin Milavić, Alma Merunka, Anita Kajasa-Memović te Dino Sarija. U ovom pismenom radu student opisuje proces rada na predstavi, fokusirajući se na posao redatelja, koji je ujedno i autor adaptacije zajedno s dramaturginjom Džejnom Hodžić, nastale prema motivima bajke „Hrabri olovni vojnik“ H. C. Andersena. Opisuje način odabira suradnika i rad sa svakim od njih (dramaturgom, kreatorom lutaka i tehnologom, scenografom, glazbenikom i glumcima). Vraća nas u svoje najranije djetinjstvo i upoznaje sa svojim prvim kazališnim iskustvima, s odlaskom iz rodnog grada Mostara na studij glume pri Akademiji scenskih umjetnosti u Sarajevu, sa svojom stalnom borbom za održivost lutkarske scene koja se sustavno zapušta, kao i s odlukom da upiše studij Lutkarske režije u Osijeku. Zaključuje kako je za redateljski posao, kao i za svaki drugi posao umjetnika, potrebna vjera i borba s vječitim promjenama u zemlji. Jedino ustrajnom borbom, voljom, strpljenjem i učenjem dolazimo do svojega cilja.The theater play “Tin Soldier” of the Youth Theater of Sarajevo in Sarajevo is the graduation performance of student Mario Drmać at the graduate study of Puppetry directing under the mentorship of Assistant Professor Art. Tamara Kučinović. Actors in the play are Mirza Dervišić, Ajla Cabrera, Elma Ahmetović, Belma Lizde-Kurt, Sanin Milavić, Alma Merunka, Anita Kajasa- Memović and Dino Sarija. In this written work, the student describes the process of working on the play based on the work of the director who is also the author of the adaptation, together with playwright Džejna Hodžić, based on the fairy tale “The Brave Tin Soldier” by H. C. Andersen. He describes the method of selecting collaborators and working with each of them (playwright, puppet maker and technologist, scenographer, musician and actors). He takes us back to his earliest childhood and introduces us to his first encounters with the theater, his departure from his hometown of Mostar to the study of acting at the Academy of Performing Arts in Sarajevo, and his constant struggle for the sustainability of the neglected puppetry scene, as well as his decision to enrol in Puppetry directing studies in Osijek. He concludes that the director's job, as for all other artists' work, requires faith and struggle with eternal changes in the country. Only through persistent struggle, will, patience and learning can we reach our goal
La rentabilité de la fidélisation du consommateur : 3 essais complémentaires.
No full textIn this thesis based on works the author goes from two previous studies on the profitability of loyalty and customer potential determination to make a statement : part of the profitability of loyalty and of the potential for a brand is based on the reachable share of turnover done by the competition ; the catch rate.In this new work it is shown that the catch rate is based on the elasticity of the share of category requirement. From a review of the literature and several modeling on scanning panel data the author demonstrates on several markets that elasticity of the share of category requirement is limited and predictable.Then it’s in taking into account this small difference that a brand can estimate the “catchable” rate and therefore the profitability of loyalty and potential of a customer.Dans cette thèse sur travaux, l’auteur part de deux travaux précédents sur la rentabilité de la fidélisation et la détermination du potentiel client pour faire un constat : une partie de la rentabilité de la fidélisation et du potentiel pour une marque est basée sur la part captable du chiffre d’affaire fait à la concurrence ; le taux de captation.Dans ce nouveau travail il s’agit de montrer que le taux de captation est basé sur l’élasticité du taux de nourriture. A partir d’une analyse de la littérature et de plusieurs modélisations sur des données de panel scannérisées, l’auteur démontre, sur plusieurs marchés, que l’élasticité du taux de nourriture est contrainte et prévisible.C’est donc en tenant compte de cet écart limité qu’une marque peut estimer le taux de captation et donc la rentabilité de la fidélisation ainsi que le potentiel client
La rentabilité de la fidélisation du consommateur : 3 essais complémentaires.
No full textIn this thesis based on works the author goes from two previous studies on the profitability of loyalty and customer potential determination to make a statement : part of the profitability of loyalty and of the potential for a brand is based on the reachable share of turnover done by the competition ; the catch rate.In this new work it is shown that the catch rate is based on the elasticity of the share of category requirement. From a review of the literature and several modeling on scanning panel data the author demonstrates on several markets that elasticity of the share of category requirement is limited and predictable.Then it’s in taking into account this small difference that a brand can estimate the “catchable” rate and therefore the profitability of loyalty and potential of a customer.Dans cette thèse sur travaux, l’auteur part de deux travaux précédents sur la rentabilité de la fidélisation et la détermination du potentiel client pour faire un constat : une partie de la rentabilité de la fidélisation et du potentiel pour une marque est basée sur la part captable du chiffre d’affaire fait à la concurrence ; le taux de captation.Dans ce nouveau travail il s’agit de montrer que le taux de captation est basé sur l’élasticité du taux de nourriture. A partir d’une analyse de la littérature et de plusieurs modélisations sur des données de panel scannérisées, l’auteur démontre, sur plusieurs marchés, que l’élasticité du taux de nourriture est contrainte et prévisible.C’est donc en tenant compte de cet écart limité qu’une marque peut estimer le taux de captation et donc la rentabilité de la fidélisation ainsi que le potentiel client
