165 research outputs found
PENGARUH BUDAYA ORGANISASI, KOMPETENSI DAN REWARD TERHADAP KEPUASAN KERJA DAN DAMPAKNYA PADA KINERJA PEGAWAI DINAS PERHUBUNGAN ACEH
No full textPENGARUH BUDAYA ORGANISASI, KOMPETENSI DAN REWARD TERHADAP KEPUASAN KERJA DAN DAMPAKNYA PADA KINERJA PEGAWAI DINAS PERHUBUNGAN ACEH* Angga Rianda Aulia, Muhammad Adam, Mukhlis Magister Manajemen, Universitas Syiah Kuala, Indonesia*Corresponding Author : [email protected] ini dilakukan untuk mengetahui dan menguji pengaruh budaya organisasi, kompetensi dan reward terhadap kepuasan kerja dan dampaknya pada kinerja pegawai Dinas Perhubungan Aceh. Populasinya adalah pegawai Dinas Perhubungan Aceh yang berjumlah 204 orang. Penarikan sampel dilakukan dengan metode sensus dimana keseluruhan populasi akan dijadikan sebagai sampel penelitian. Data dikumpulkan melalui penyebaran kuesioner. Skala pengukuran yang digunakan adalah skala likert. Model penelitian dianalisis menggunakan bantuan peralatan statistic SEM AMOS. Hasil pengujian membuktikan Kinerja Pegawai, Kepuasan Kerja, Budaya Organisasi, Kompetensi, dan Reward pada Dinas Perhubungan Aceh sudah baik, Budaya Organisasi mempengaruhi Kepuasan Kerja, Kompetensi mempengaruhi Kepuasan Kerja, Reward mempengaruhi Kepuasan Kerja, Budaya Organisasi tidak mempengaruhi Kinerja Pegawai, Kompetensi mempengaruhi Kinerja Pegawai, Reward mempengaruhi Kinerja Pegawai, Kepuasan Kerja mempengaruhi Kinerja Pegawai, Kepuasan Kerja memediasi secara penuh pengaruh Budaya Organisasi terhadap Kinerja Pegawai, Kepuasan Kerja memediasi secara parsial pengaruh Kompetensi terhadap Kinerja Pegawai, Kepuasan Kerja memediasi secara parsial pengaruh Reward terhadap Kinerja Pegawai. Temuan ini bisa menjadi model peningkatan kinerja pegawai secara akademis yang bisa digunakan sebagai referensi pengembangan model penelitian selanjutnya.Keyword : Budaya Organisasi, Kompetensi, reward, kepuasan kerja, kinerja pegawaiPENGARUH BUDAYA ORGANISASI, KOMPETENSI DAN REWARD TERHADAP KEPUASAN KERJA DAN DAMPAKNYA PADA KINERJA PEGAWAI DINAS PERHUBUNGAN ACEH* Angga Rianda Aulia, Muhammad Adam, Mukhlis Magister Manajemen, Universitas Syiah Kuala, Indonesia*Corresponding Author : [email protected] ini dilakukan untuk mengetahui dan menguji pengaruh budaya organisasi, kompetensi dan reward terhadap kepuasan kerja dan dampaknya pada kinerja pegawai Dinas Perhubungan Aceh. Populasinya adalah pegawai Dinas Perhubungan Aceh yang berjumlah 204 orang. Penarikan sampel dilakukan dengan metode sensus dimana keseluruhan populasi akan dijadikan sebagai sampel penelitian. Data dikumpulkan melalui penyebaran kuesioner. Skala pengukuran yang digunakan adalah skala likert. Model penelitian dianalisis menggunakan bantuan peralatan statistic SEM AMOS. Hasil pengujian membuktikan Kinerja Pegawai, Kepuasan Kerja, Budaya Organisasi, Kompetensi, dan Reward pada Dinas Perhubungan Aceh sudah baik, Budaya Organisasi mempengaruhi Kepuasan Kerja, Kompetensi mempengaruhi Kepuasan Kerja, Reward mempengaruhi Kepuasan Kerja, Budaya Organisasi tidak mempengaruhi Kinerja Pegawai, Kompetensi mempengaruhi Kinerja Pegawai, Reward mempengaruhi Kinerja Pegawai, Kepuasan Kerja mempengaruhi Kinerja Pegawai, Kepuasan Kerja memediasi secara penuh pengaruh Budaya Organisasi terhadap Kinerja Pegawai, Kepuasan Kerja memediasi secara parsial pengaruh Kompetensi terhadap Kinerja Pegawai, Kepuasan Kerja memediasi secara parsial pengaruh Reward terhadap Kinerja Pegawai. Temuan ini bisa menjadi model peningkatan kinerja pegawai secara akademis yang bisa digunakan sebagai referensi pengembangan model penelitian selanjutnya.Keyword : Budaya Organisasi, Kompetensi, reward, kepuasan kerja, kinerja pegawa
Projecting the Niche (Suitable Habitats) of Invasive Species: Approaches, Challenges, and Consequences
Get PDFInvasive species has been identified as a major threat for native species and ecosystem functions. The occurrence and the massive growth of invasive species have caused a significant impact on environment such as loss of native biodiversity, agricultural damage, disease outbreak, and economic loss. Modelling distribution of invasive species is an important method to understand the susceptibility and suitability of a habitat for an invasive species to establish in a new region, and consequently to obtain the most effective and efficient management strategies to eradicate the target invasive species. However, modelling distribution of an invasive species in its non-native ranges involves many challenges. Invasive species tend to have a non-equilibrium correlation with their environment and even sometimes they modify the non-native ranges. There were many approaches that carried out to address several issues related to projecting invasive species outside their native range. Several attempts were conducted to make projections more reliable and realistic. The objective of this study is to gather some of new approaches related to projecting invasive species outside of the native range. Five publishing papers that concerned to reveal the projection of invasive species in space and time, were rigorously selected to understand the recent methods that potentially produce a reliable projection. Several important parameters, including approaches, findings and limitation were presented on this study. The result showed Hybrid models or combination models produced more reliable and accurate projection of invasive species. Although, shortcomings on the models still appear, the hybrid model was a good representative in terms of projecting the distribution of invasive species. Prediction and understanding the mechanism of invasion would be necessary for management actions and environmental policies
The Implementation of Artificial Neural Network and Random Forest in Ecological Research: Species Distribution Modelling with Presence and Absence Dataset
Get PDFA new computation modelling is increasingly developed over past 10 years, to determine the pattern of biodiversity distribution under climate change. A task for finding a good representative model to predict the pattern of distribution remains a challenge. The objective of this study is to review the performance and accuracy of Random Forest (RF) and Artificial Neural Network (ANN) modeling technique in predicting the distribution of biodiversity. A total of four RF and four ANN species distribution papers are selectively studied to gather information about these two modeling techniques in term of predicting species distribution. The result shows that both RF and ANN were good models that can be used to predict the pattern of species distribution in space and time. Both models show high model performance and high accuracy of model prediction in these studied papers. Although there are several shortcomings, those models are recommended to be used in case of determining the pattern of species distribution. A proper selection of models would affect the accuracy and quality of model prediction. A robust model of species distribution is useful for determining a potential habitat for species reintroduction, designing nature reserve area, predicting the pattern of biodiversity under climate change and land use change, and restoration
Representing Symbolic Controllers with Deep Neural Networks
No full textController synthesis techniques based on symbolic models or discrete abstractions are becoming increasingly attractive as they allow for synthesizing correct-by-design controllers of general nonlinear systems under complex behavioral requirements. However, its immense size as the consequence of the state-space explosion prohibits the approach to be widely used in real-life applications. The explosion of state space is mainly caused by the discretization in the abstraction step, and the redundancy of control inputs resulted in from the synthesis. Compression methods and determinization techniques have been developed to tackle the size problem of the resulting controller. Neural networks capabilities at approximating function and substituting look-up tables in broad applications, such as flight-critical system and deep reinforcement learning, motivate us to suggest utilizing neural networks as an alternative approach to represent the controller. In this work, the evaluation of the capability of neural networks as a viable approach to store a symbolic controller is presented. We present the utilization of neural networks to store deterministic controllers. We also propose a determinization technique based on the multiclass classification task in neural networks to determinize the controller. Additionally, we employ neural networks to store non-deterministic controllers by preserving the redundancy of the control inputs. Comparisons between binary decision diagrams (BDDs) and neural networks as compact representations of symbolic controllers are performed. Results show that neural networks are able to represent symbolic controllers in a more compact way compared to BDDs considering the size overhead produced by the CUDD package as its manipulation library.Electrical Engineering | Embedded System
Inklusi dan Eksklusi Aktor Sosial dalam Film Filosofi Kopi: 3 Ben & Jody Karya Angga Dwimas Sangsoko: Pendekatan Theo Van Leeuwen
Get PDFThis research aims to describe the forms of inclusion and exclusion of social actors in the film Filosofi Kopi: 3 Ben & Jody by Angga Dwimas Sangsoko usingTheo van Leeuwen’s critical disourse analysis approach. This research uses a qualitative approach using descriptive methods. The author obtained the data sources in this research from several internet platforms such as Netflix which can be accessed online. The results of this research show that there are 36 inclusions in the form of differentiation, objectivation, abstraction, nomination, categorization, assimilation, individualization, association, dissociation and 1 form of exclusion in the form of using passive constructions and no form of using nominalization constructions. Through this analysis, it was found that in the story of the film “Filosofi Kopi 3: Ben & Jody”, it shows more about the identity of social actors and shows how marginalized groups such as farmers experience oppression that they should not have, while the actors who is the main actor is the company not shown. The producer favors actors helping farmers to fight for their customary land by showing unpleasant acts such as oppression and forced labor. This can be seen from the large amount of inclusion data obtained by showing actors playing the role of victim.
Abstrak
Penelitian ini bertujuan untuk mendeskripiskan bentuk-bentuk Inklusi dan Eksklusi aktor sosial dalam film Filosofi Kopi 3: Ben & Jody karya Angga Dwimas Sangsoko menggunakan Pendekatan analisis wacana kritis milik Theo van Leeuwen. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan metode deskriptif. Sumber data yang ada di dalam penelitian ini penulis peroleh dari beberapa platform internet seperti Netflix yang dapat di akses secara online. Hasil penelitian ini menunjukkan terdapat sebanyak 36 inklusi dalam bentuk diferensiasi, objektivasi, abstraksi, nominasi, kategorisasi, asimilasi, individualisasi, asosiasi, disosiasi dan 1 bentuk eksklusi dalam bentuk penggunaan kontruksi pasif serta tidak ada bentuk penggunaan kontruksi nominalisasi. Melalui analisis tersebut, ditemukanlah pandangan bahwa dalam tuturan film “Filosofi Kopi3: Ben & Jody” ini, lebih banyak menampilkan bagaimana identitas aktor sosial dan memperlihatkan bagaimana kaum marginal seperti petani mendapatkan penindasan yang seharusnya tidak mereka dapatkan, sedangkan aktor yang menjadi pelaku utama yaitu perusahaan tidak diperlihatkan. Sang produser lebih memihak para aktor membantu para petani untuk memperjuangkan tanah ulayatnya dengan menampilkan perbuatan-perbuatan tidak menyenangkan seperti penindasan, dan kerja paksa, ini dapat dilihat dari banyaknya data inklusi yang diperoleh dengan menampilkan para aktor yang berperan sebagai korban.This research aims to describe the forms of inclusion and exclusion of social actors in the film Filosofi Kopi: 3 Ben & Jody by Angga Dwimas Sangsoko usingTheo van Leeuwen’s critical disourse analysis approach. This research uses a qualitative approach using descriptive methods. The author obtained the data sources in this research from several internet platforms such as Netflix which can be accessed online. The results of this research show that there are 36 inclusions in the form of differentiation, objectivation, abstraction, nomination, categorization, assimilation, individualization, association, dissociation and 1 form of exclusion in the form of using passive constructions and no form of using nominalization constructions. Through this analysis, it was found that in the story of the film “Filosofi Kopi 3: Ben & Jody”, it shows more about the identity of social actors and shows how marginalized groups such as farmers experience oppression that they should not have, while the actors who is the main actor is the company not shown. The producer favors actors helping farmers to fight for their customary land by showing unpleasant acts such as oppression and forced labor. This can be seen from the large amount of inclusion data obtained by showing actors playing the role of victim.
Abstrak
Penelitian ini bertujuan untuk mendeskripiskan bentuk-bentuk Inklusi dan Eksklusi aktor sosial dalam film Filosofi Kopi 3: Ben & Jody karya Angga Dwimas Sangsoko menggunakan Pendekatan analisis wacana kritis milik Theo van Leeuwen. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan metode deskriptif. Sumber data yang ada di dalam penelitian ini penulis peroleh dari beberapa platform internet seperti Netflix yang dapat di akses secara online. Hasil penelitian ini menunjukkan terdapat sebanyak 36 inklusi dalam bentuk diferensiasi, objektivasi, abstraksi, nominasi, kategorisasi, asimilasi, individualisasi, asosiasi, disosiasi dan 1 bentuk eksklusi dalam bentuk penggunaan kontruksi pasif serta tidak ada bentuk penggunaan kontruksi nominalisasi. Melalui analisis tersebut, ditemukanlah pandangan bahwa dalam tuturan film “Filosofi Kopi3: Ben & Jody” ini, lebih banyak menampilkan bagaimana identitas aktor sosial dan memperlihatkan bagaimana kaum marginal seperti petani mendapatkan penindasan yang seharusnya tidak mereka dapatkan, sedangkan aktor yang menjadi pelaku utama yaitu perusahaan tidak diperlihatkan. Sang produser lebih memihak para aktor membantu para petani untuk memperjuangkan tanah ulayatnya dengan menampilkan perbuatan-perbuatan tidak menyenangkan seperti penindasan, dan kerja paksa, ini dapat dilihat dari banyaknya data inklusi yang diperoleh dengan menampilkan para aktor yang berperan sebagai korban
THE ROLE OF GEOMORPHOLOGY FOR ANALYSIS OF LANDSCAPE ECOLOGY IN THE LONING WATERSHED, KARANGSAMBUNG-KARANGBOLONG NATIONAL GEOPARK
No full textThis location is geologically located in the melange zone due to the subduction of the Australian plate with the Eurasian plate, so that rocks have high diversity. Loning watershed is one of the watersheds located in Karangsambung-Karangbolong National Geopark area. Geopark is an integrated regional concept in protecting geological heritage in a sustainable manner for human welfare. Geodiversity, biodiversity, and culturdiversity are regional elements that aim at conservation, education and tourism. The complex geological process of loning watershed affects geomorphological variation. Every last unit of geomorphological landforms has different characteristics and functions. The purpose of this study was to analyze the geomorphological aspects related to ecology, so that sensitivity to landscape ecology can be obtained for the carrying capacity of the environment in the Geopark Region. The target to be achieved is the creation of geodiversity and biodiversity conservation area management. The research method used uses a laboratory and field approach. Study of laboratory approaches with digital image processing for analysis of vegetation cover with NDVI formula, geomorphological interpretation, river morphometry and other spatial data analysis. Field approach by identifying each altitude segment on biodiversity and geodiversity parameters. The geomorphology in the Loning Watershed is used as a unit of land for landscape ecology. The river order reaches 4 segments, with a level 1 river order amounting to 150. Surface runoff based on the rate of flow density has a value of 4.71 with a bifurcation ratio of 5.73. In the watershed Loning has the characteristics of the river flow through the rock with soft resistance so that the sediment transported by the flow will be greater. The shape of the longitudinal watershed with the peak discharge is long and the decline is also long. Geomorphology is divided into 5 units from upstream to downstream which all have different
Spekulace vydavatelů o popularitě knih na BookToku
No full textThis paper explores how publishers manipulate books that gain popularity on BookTok, an influential TikTok-based reading community. The study analyzes the various marketing strategies used, such as price increases, partnerships with influencers, exclusive chapters, resizing the book, and movie-related covers. Publishers also use tactics such as sensational stickers, themed merchandise, and book redesigns to attract readers and increase sales. However, they raise doubts about whether they are fair and just to readers. The thesis is based on quantitative and qualitative research methods, including a survey of 105 respondents, which will help to understand the impact of these manipulations and BookTok on reader perception, book availability, and the publishing business. An interview with a well- known Ukrainian author of book content was also conducted. The findings suggest that BookTok marketing works very well, but it is often difficult to understand where the reader's curiosity ends and the pressure to buy the book begins. This study examines how BookTok affects Ukrainian readers and the publishing industry, and draws attention to recognizing honest marketing strategies and manipulative practices.Tato diplomová práce zkoumá, jak vydavatelé manipulují s knihami, které získávají popularitu na BookToku, vlivné čtenářské komunitě založené na TikToku. Studie analyzuje různé používané marketingové strategie, jako je zvyšování cen, partnerství s influencery, exkluzivní kapitoly, změna velikosti knihy a obálky související s filmem. Vydavatelé také používají taktiky, jako jsou senzační nálepky, tematické zboží a změny designu knih, aby přilákali čtenáře a zvýšili prodeje. Vyvolávají však pochybnosti o tom, zda jsou vůči čtenářům férové a spravedlivé. Práce je založena na kvantitativních a kvalitativních výzkumných metodách, včetně průzkumu mezi 105 respondenty, které pomohou pochopit dopad těchto manipulací a BookToku na vnímání čtenářů, dostupnost knih a nakladatelský byznys. Byl také proveden rozhovor se známou ukrajinskou autorkou knižního contentu. Zjištění naznačují, že marketing BookToku funguje velmi dobře, ale často je obtížné pochopit, kde končí čtenářova zvědavost a začíná tlak na koupi knihy. Tato studie zkoumá, jak BookTok ovlivňuje ukrajinské čtenáře a vydavatelský průmysl, a upozorňuje na rozpoznání poctivých marketingových strategií a manipulativních praktik.Department of Marketing Communication and Public RelationsKatedra marketingové komunikace a public relationsFaculty of Social SciencesFakulta sociálních vě
Marketing Communication Strategy of the Tourism Office in Increasing the Number of Visitors to the Tangkahan Tourist Attraction in Langkat Regency (Case Study in the Marketing Sector of the Culture and Tourism Service of North Sumatra Province)
No full text78 HalamanWisata Tangkahan merupakan Objek Wisata yang bergerak pada potensi
ekowisata dengan keterlibatan masyarakat yang cukup baik. Konsep CBT
(Community Based Tourism) yang di terapkan untuk mewujudkan pengelolaan
pariwisata yaitu denga melibatkan masyarakat lokal. Penelitian ini bertujuan
untuk mengetahi bagaimana upaya Dinas dalam pengembangan Pariwisata
Tangkahan yang ada di kabupaten Langkat. Dimana Wisata tersebut Belum terlalu
banyak yang tau , faktor nya karna minimnya sarana dan prasarana saat
berkunjung ke Tangkahan. Oleh karena itu, peneliti ingin mengetahui bagaimana
Strategi Komunikasi Dinas Untuk meningkatkan pengunjung. Metode yang
digunakan penulis dalam penelitian ini adalah metode kualitatif. Data penelitian
kualitatif Deskriptif ini datanya diperoleh langsung dari informan atau subjek
penelitian, melalui wawancara, observasi, dan Dokumentasi. Teori yang
digunakan adalah IMC (integrated marketing communication). Hasil penelitian
menunjukan bahwa Strategi Dinas Pariwisata lakukan adalah sosialisai ke
Tangkahan, komunikasi pemasaran wisata yang dilakukan Dinas Pariwisata yaitu
memanfaatkan media sosial sebagai strategi promosi wisata. Komunikasi
pemasaran dengan membuat booklet, web-web,dan Aplikasi instagram, youtube,
facebook. Faktor penghambatnya adalah kurangnya dana untuk membangun
sarana dan prasarana menuju Tangkahan. Strategi komunikasi ini dapat
mempengaruhi jumlah pengunjung dengan upaya memberikan rancangan
bagaimana mempengaruhi wisatawan dengan berbagai cara agar tertarik
berkunjung. Tangkahan Tourism is a tourist attraction that operates on ecotourism
potential with quite good community involvement. The CBT (Community Based
Tourism) concept which is applied to realize tourism management is by involving
local communities. This research aims to find out how the Department is trying to
develop Tangkahan Tourism in Langkat district. Not too many people know where
this tourist attraction is, the reason is the lack of facilities and infrastructure when
visiting Tangkahan. Therefore, researchers want to know how the Department's
Communication Strategy is to increase visitors. The method used by the author in
this research is a qualitative method. This descriptive qualitative research data is
data obtained directly from informants or research subjects, through interviews,
observation and documentation. The theory used is IMC (integrated marketing
communication). The results of the research show that the Tourism Department's
strategy is to socialize to Tangkahan, tourism marketing communications carried
out by the Tourism Department, namely utilizing social media as a tourism
promotion strategy. Marketing communications by creating booklets, websites
and applications for Instagram, YouTube, Facebook. The inhibiting factor is the
lack of funds to build facilities and infrastructure towards Tangkahan. This
communication strategy can influence the number of visitors by providing plans
on how to influence tourists in various ways to be interested in visiting
PENGARUH SOCIAL MEDIA MARKETING TERHADAP CUSTOMER ENGAGEMENT (Studi pada Pelanggan E-Health di Indonesia
Get PDFPenelitian ini bertujuan untuk mengetahui Pengaruh Social Media Marketing terhadap Customer Engagament. Jenis penelitian yang digunakan adalah deskriptif verifikatif yaitu dengan penggambaran dan pemaparan variabel-variabel yang diteliti dan kemudian ditarik kesimpulan. Variabel endogen dalam penelitian ini adalah customer engagement (Y), dan social media marketing (X) sebagai variabel eksogen. Populasi dalam penelitian ini adalah pengikut (followers) akun Instagram Alodokter, Halodoc, Klikdokter dan Sehatq. Pengambilan sampel dalam penelitian ini menggunakan metode simple random sampling (pengambilan sampel secara acak) dengan menggunakan teknik probability sampling terhadap 200 responden. Teknik analisis yang digunakan adalah analisis Structural Equation Modeling (SEM) dengan alat bantu program IBM SPSS AMOS for Windows. Hasil temuan penelitian ini menunjukan bahwa gambaran social media marketing terhadap customer engagement berada pada kategori baik. Social media marketing memiliki pengaruh yang positif dan signifikan terhadap customer engagement. Customer engagement dari konsumen e-health platform Indonesia berada pada kategori cukup tinggi dengan persentase ketercapaian 66,71%. Social Media Marketing dalam penciptaan Customer Engagement pada e-health platform Indonesia dengan persentase ketercapaian 67,13% yang berada pada kategori cukup baik. Berdasarkan hasil survei tersebut, penulis merekomendasikan beberapa hal mengenai dampak social media marketing terhadap customer engagement. Variabel customer engagement dengan dimensi terendah antusiasme dan variabel social media marketing dimensi terendah aksesibilitas. Penulis merekomendasikan perusahaan platform e-health Alodokter, Halodoc, Klikdokter, dan Sehatq agar memperlakukan pelanggan dengan tepat, memberikan penyelesaian masalah dengan baik dan mengikuti saran dari pelanggan serta perbarui konten yang menarik dan terbitkan artikel yang membantu pelanggan agar tertarik untuk membaca, menyukai, dan mengunduh artikel yang tersedia.
Kata kunci: Social Media Marketing, Customer Engagement, E-Health
Angga Ghofiru Maghfur (1702158), The Effect Social Media Marketing on Customer Engagement (Study on Indonesian E-Health Customers) Under the guidance of Prof. Dr. Agus Rahayu, M.P. and Dr. Puspo Dewi Dirgantari, S.Pd., M.T., M.M.
This study aims to determine the effect of social media marketing on customer engagement. The type of research used is descriptive verification, namely by describing and explaining the variables studied and then drawing conclusions. The endogenous variables in this study are customer engagement (Y), and social media marketing (X) as exogenous variables. The population in this study were followers of Alodokter, Halodoc, Klikdokter and Sehatq Instagram accounts. Sampling in this study used a simple random sampling method (random sampling) using a probability sampling technique of 200 respondents. The analysis technique used is Structural Equation Modeling (SEM) analysis with IBM SPSS AMOS for Windows program tools. The findings of this study indicate that the description of social media marketing on customer engagement is in the good category. Social media marketing has a positive and significant influence on customer engagement. Customer engagement from Indonesian e-health platform consumers is in a fairly high category with an achievement percentage of 66.71%. Social Media Marketing in creating Customer Engagement on the Indonesian e-health platform with an achievement percentage of 67.13% which is in the fairly good category. Based on the survey results, the authors recommend several things regarding the impact of social media marketing on customer engagement. The customer engagement variable with the lowest dimension of enthusiasm and the lowest social media marketing dimension variable is accessibility. The author recommends e-health platform companies Alodokter, Halodoc, Klikdokter, and Sehatq to treat customers appropriately, provide good problem solving and follow customer suggestions as well as update interesting content and publish articles that help customers to be interested in reading, liking, and download available articles.
Keywords: Social Media Marketing, Customer Engagement, E-Healt
Penerapan Problem Based Learning Terintegrasi STEAM untuk Meningkatkan Kemampuan 4C Siswa
Get PDFThis research based on the findings which showed that the 4C (Communication, Collaboration, Creativity and Innovation, Critical Thinking and Problem Solving) skills of third grade students at SDN 1 Sukarame. The purpose of this research is to improve the students 4C skills. The learning models that can improve students 4C skills to have 4C skills is the Problem Based Learning (PBL) model. The learning approach that can be integrated with the PBL model is the STEAM approach (Science, Technology, Engineering, Art, Mathematics). The method used in this research is a quantitative method, while the design used is Classroom Action Research (CAR). Based on the results of this study, the author applies the STEAM-integrated PBL model in learning on the material for the Concept of Change Objects in class III SDN 1 Sukarame. The results of the learning implementation show that the application of the STEAM integrated PBL model can improve the 4C ability of third grade elementary school students. PBL syntax is implemented with a percentage of 100%. The posttest results showed 90% of students achieved scores above the KBM. All groups get scores above 80. In addition, students 4C ability results in N-gain of 0.57 or 57%.Penelitian ini dilaksanakan berdasarkan hasil temuan yang menunjukkan bahwa keterampilan 4C (Communication, Collaboration, Creativity and Innovation, Critical Thinking and Problem Solving) siswa kelas III Sekolah Dasar Negeri 1 Sukarame masih rendah. Tujuan penelitian ini untuk meningkatkan keterampilan 4C siswa tersebut. Model pembelajaran yang dapat meningkatkan keterampilan 4C siswa untuk memiliki keterampilan 4C yaitu model Problem Based Learning (PBL). Pendekatan pembelajaran yang dapat diintegrasikan dengan model PBL adalah pendekatan STEAM (Science, Technology, Engineering, Art, Mathematic). Adapun metode yang digunakan dalam penelitian adalah metode kuantitatif, sedangkan desain yang digunakan adalah Penelitian Tindakan Kelas (PTK). Berdasarkan hasil penelitian ini, maka Penulis menerapkan model PBL terintegrasi STEAM dalam pembelajaran Bahasa Indonesia pada materi Konsep Perubahan Wujud Benda di kelas III Sekolah Dasar Negeri 1 Sukarame. Hasil pelaksanaan pembelajaran menunjukkan bahwa penerapan model PBL terintegrasi STEAM dapat meningkatkan kemampuan 4C siswa kelas III SD. Sintaks pembelajaran Problem Based Learning (PBL) terlaksana dengan persentase 100%. Hasil posttest menunjukkan 90% siswa mencapai nilai di atas KBM. Semua kelompok mendapatkan nilai di atas 80. Selain itu, kemampuan 4C siswa untuk hasil N-gain sebesar 0,57 atau 57%
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