24 research outputs found
ANALISIS PENGARUH BRAND IMAGE, PRODUCT QUALITY DAN PRICE PERCEPTION TERHADAP PURCHASE DECISION SERTA CUSTOMER SATISFACTION PADA SUSU OAT
Get PDFMuhammad Farrel Sigit Ramadhan: “Analisis Pengaruh Brand Image,
Product Quality Dan Price Perception Terhadap Purchase Decision Serta
Customer Satisfaction Pada Susu Oat”. Skripsi, Jakarta: Program Studi S1
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Jakarta. Tim
Pembimbing: Prof. Usep Suhud, M.Si., Ph.D & Nofriska Krissanya, S.E.,
M.B.A.
Penelitian ini bertujuan untuk menganalisis pengaruh brand image, product quality,
dan price perception terhadap purchase decision serta dampaknya terhadap
customer satisfaction pada konsumen susu oat merek Oatside di wilayah kota
administrasi DKI Jakarta. Latar belakang penelitian ini didasari oleh meningkatnya
tren gaya hidup sehat dan veganisme di Indonesia, namun tidak sejalan dengan
penetrasi pasar susu oat yang masih rendah. Metode yang digunakan adalah
pendekatan kuantitatif dengan teknik purposive sampling terhadap 250 responden
yang pernah membeli dan mengonsumsi Oatside minimal dua kali dengan usia
minimal 17 tahun. Pengolahan data dilakukan menggunakan Structural Equation
Modeling (SEM) dengan perangkat lunak AMOS. Hasil penelitian menunjukkan
bahwa brand image, product quality, dan price perception berpengaruh positif dan
signifikan terhadap purchase decision dan customer satisfaction. Selain itu,
purchase decision juga terbukti berpengaruh positif terhadap customer satisfaction.
Temuan ini mengindikasikan pentingnya penguatan citra merek, peningkatan
kualitas produk, dan strategi penetapan harga yang tepat untuk meningkatkan
kepuasan konsumen. Studi ini memberikan implikasi manajerial bagi produsen
Oatside dalam menyusun strategi pemasaran yang lebih efektif untuk memperluas
pasar dan meningkatkan loyalitas pelanggan.
Kata kunci: Brand image, Product quality, Price perception, Purchase decision,
Customer satisfaction, SEM
Implementasi Algoritma Advanced Encryption Standard (AES) Rijndael untuk Proteksi File Audio
No full textDengan memanfaatkan kriptografi di masa modern ini, proteksi file audio bukanlah mustahil untuk dilakukan dengan tujuan untuk menjaga legalitas dari pemilik hak cipta file audio tersebut. Algoritma kriptografi Advanced Encryption Standard (AES) Rijndael merupakan standar enkripsi dengan kunci simetris yang diadopsi oleh pemerintah Amerika Serikat, AES Rijndael telah dianalisis secara luas dan sekarang digunakan diseluruh dunia, seperti halnya dengan pendahulunya Data Encryption Standart (DES). Dalam penelitian ini penulis akan menerapkan algoritma Advanced Encryption Standard (AES) untuk melakukan enkripsi pada tiap karakter yang terdapat pada file audio tersebut dan menyimpan Cipher-text dari hasil enkripsi ke dalam format file Audio yang sama, dan melakukan dekripsi pada file audio yang telah dienkripsi ke bentuk File aslinya. Aplikasi yang dirancang dalam penelitian ini telah mampu melakukan proses penyandian file Audio dengan Algoritma Advanced Encryption Standart Rijndael. Diharapkan aplikasi yang dihasilkan dapat berguna bagi pihak yang ingin menjaga kerahasiaan file audio miliknya.Using cryptography nowadays, audio file protection is possible to do in order to protect legality of the file who owns its copyright. Advanced Encryption Standard (AES) Rijndael’s algorithm is the standard of encryption with symetric key adopted by US government. Rijndael’s AES has been analysed extensively and currently used worldwide just like the former standard, Data Encryption Standard (DES). In this study, the author will apply Advanced Encryption Standard Algorithm to encrypt every character that lies in the audio file and save the Cipher-text from encryption process in the same format, wich is audio file. And decrypting the encrypted-audio file to its original form. The application that developed in this study has been able to encrypt an audio file using Rijndael’s Advanced Encryption Standard Algorithm. The author expecting creation of this application can be used by everyone who wants to keep secret their legal audio file.69 HalamanSkripsi Sarjan
IMPLEMENTASI RASPBERRY PI SEBAGAI PENERIMA STASIUN RADIO FM PADA FREKUENSI 87,9 MHz – 105,3 MHz MENGGUNAKAN RTL-SDR 2832U
No full textIn this modern era, the development of technology in the field of telecommunications is growing rapidly, especially with the needs of the global situation that relies more on long-distance communication. One of these developments is the emergence of the Raspberry Pi (Raspi) which is a single-board circuit (SBC) computer capable of being used as a medium for teleconferences, offices, Big Data, and high-resolution video players. The Raspberry Pi has advantages that resemble computers in general, everything in computer functions can also be done with the Raspberry Pi, but the Raspberry Pi has the advantage of being mini and portable. This study proposes the application of the Raspberry Pi 3b+ as a receiver for FM radio waves at a frequency of 87.9 MHz and 105.3 MHz using an RTL-SDR 2832U connected to a dipole antenna. The author uses signals from radio stations as transmitters of FM waves at frequencies of 87.9 MHz and 105.3 MHz. The implementation of the Raspberry Pi as an FM receiver in this study uses RTL-SDR 2832U with GNU Radio and GQRX software. The operating system used in this research is Raspberry Pi OS. The results show that the Raspberry Pi device can be used to receive FM waves at a frequency of 87.9 MHz and 105.3 MHz. The dipole antenna tested using VNA (Vector Network Analyzer) with a length of 81 cm for a frequency of 87.9 MHz and 66 cm for a frequency of 105.3 MHz and a linear antenna shape that can transmit signals with a VSWR of 1.29:1 at a working frequency of 87.96 MHz with a Return Loss of -23. dBm and 6 MHz bandwidth for 87.9 MHz frequency and 1.29:1 VSWR at 105.3.16 MHz working frequency with -29 dBm Return Loss and 8.4 MHz bandwidth for 105.3 MHz frequency.
Keywords: Raspberry Pi, RTL-SDR, FM Signal, Software Defined Radi
Analysis on logistic company action toward the access restriction policy on freight vehicle
No full textMALAYSIA AND MAHATHIR IN THE GLOBAL CHALLENGE
Get PDFThe aim of this study is to analyze Mahathir’s policy through a historical approach to the political developments and challenges in Malaysia. In addition, the author uses secondary data in order to collect several resources related to the topic. The comeback of Mahathir Mohammad, the Father of Malaysian modernization, in the Malaysian 14th general election after leaving the political stage for more than a decade draws many global eyes. As the great critics of the corruption and downturn of Malaysian economic conditions, he decided to run in Malaysia once again. During his previous administration, his mega-project named Pembangunan Putra Jaya and his famous foreign policy “Look East Policy” became a part of his identity. The “Look East Policy” was developed in order to increase domestic economic growth and because Malaysia needed to learn and adopt cultural features from Japan and Korea, such as discipline and hard work. Through this policy, Malaysia began cooperating with East countries (Japan and Korea). In addition, Mahathir had been opposing Western values and deemed them incompatible with Asia. The West considers Mahathir to be an obstacle in uniting Western and Asian countries following the emergence of Asian values since the 1990s. Overall, this study suggests that Mahathir is only focused on his country’s national interest and sovereignty and maintaining Malaysia’s international standing.Bahasa Indonesia Abstract: Tujuan paper ini adalah untuk menganalisis kebijakan Mahathir melalui perspektif sejarah terhadap perkembangan politik dan tantangan di Malaysia. Selain itu, Penulis menggunakan data sekunder untuk mengumpulkan berbagai literatur terkait dengan topik tersebut. Kembalinya Mahathir Muhammad, Bapak Modernisasi Malaysia, dalam Pemilihan Umum ke-14 setelah meninggalkan panggung politik lebih dari satu dekade telah menarik perhatian masyarakat global. Sebagai kritikus pada korupsi dan kemunduran ekonomi Malaysia, dia memutuskan untuk maju dalam pemilihan umum sekali lagi. Selama pemerintahan sebelumnya, Mahathir dengan proyek megah yaitu Pembangunan Putra Jaya dan kebijakan luar negerinya, terkenal dengan “Look East Policy” menjadi bagian dari identitasnya. Kebijakan “Look East Policy” dikembangkan untuk meningkatkan pertumbuhan ekonomi domestik dan karena Malaysia perlu belajar dan mengadopsi budaya dari Jepang dan Korea, seperti kedisiplinan dan kerja keras. Melalui Kebijakan tersebut, Malaysia telah melakukan kerjasama dengan negara Timur (Jepang dan Korea). Selain itu, Mahathir menolak penerapan nilai-nilai Barat dan menganggap bahwa nilai Barat tidak sesuai dengan Asia. Negara-negara Barat menganggap Mahathir sebagai penghalang persatuan negara Barat dengan negara Asia sejak berkembangnya paham “Asian Values” pada tahun 1990an. Secara Keseluruhan, paper ini berpendapat bahwa Mahathir hanya fokus kepada kepentingan dan kedaulatan negaranya dan menjaga eksistensi Malaysia di dunia internasional.
Analysis of Methods and Sources of Interpretation of the Book of Tafsir Al Kasyif in Surah Al Fatihah Verses 1-7
Get PDFInterpretation as a result or product of the dialectic between the reasoning of an interpreter and the text, and the context that surrounds it, requires continuous dynamics, interpretation has no stopping point. That is why the product of interpretation needs to be studied. This writing aims to analyze the methods and sources of interpretation used in the book Tafsir al Kasyif by Muhammad Jawwad Mugniyah, especially in surah al Fatihah verses 1-7. The author uses a qualitative method through literature study with various reference sources, both primary and secondary based on books, journals, and others that support this research. The special methods presented by Tafsir al Kasyif include: presenting a special discussion on Isti'adzah and Basmallah; mentioning the name of the surah; writing one surah as a whole; presenting various opinions about where it was revealed; explaining the naming of surah al Fatihah first; Interpreting the Qur'an verse by verse; explaining the rules of language; explaining the meaning and prioritizing the opinion of Ali Zainal Abidin; Explaining vocabulary; explaining the differences in readings (qiraat). Muhammad Jawwad uses a general method: Tahlili, in presenting his tafsir work, along with a special method that tends towards linguistic rules to examine each meaning, and is accompanied by a variety of opinions that prioritize opinions oriented towards the fanaticism of his sect's ideology. If there are differences in readings or qiraat, he presents these differences, but does not explain them in depth and includes strong sources, only as informative
ANALISIS COVERAGE AREA OPENBTS MENGGUNAKAN USRP N210
No full textThe development of cellular communication technology has transformed the way we interact and access information in ourdaily lives. Cellular networks based on GSM (Global System for Mobile Communications) remain one of the dominant technologies in the telecommunications world. However, in some cases, challenges related to signal coverage still persist, especially in remote areas or those affected by disasters. This research aims to address these issues. Researchers have built a GSM network using the Open BTS system, an open-source software project that has revolutionized the way cellular networks can be implemented flexibly and affordably. The construction of Open BTS is much more affordable than building conventional BTS, and in times of disaster, communication is crucial and must be quickly available. By using Open BTS and USRP N210 hardware, there is potential toovercome signal coverage issues in GSM networks. Based on the experimental data conducted, the placement distance of Open BTS and the height placement of Open BTS antennas need to be considered. This is because the farther the distance between Open BTS and the users\u27 mobile phones, the higher the delay experienced during call and SMS services. In this study, the furthest distance of 20 meters and a height of 3 meters resulted in an average call delay of 14.27 seconds and an average SMS delay of 34.84 seconds. Conversely, the closest distance of 5 meters and an Open BTS antenna height of 0 meters compared to the user\u27s phone resulted in an average call delay of 9.15 seconds and an average SMS delay of 11.65 seconds. The distance and height variations of Open BTS also affect the signal strength received by the users\u27 phones.
Keywords: Mobile Communication, OpenBTS System, GSM Network, Signal Coverage, Antenna Placement Effect
Beyond Bilateral: The Constitutive Dimensions of Strategic Partnership between Japan and Thailand
Get PDFThis article discusses bilateral state cooperation that was developed, with the agreement of both states, into a more comprehensive and long-term partnership, known as a Strategic Partnership. The dynamics in the bilateral relationship between these states, then become an attraction to further analyze the Japan-Thailand strategic partnership. The focus in this article is on the function of the strategic partnership, the roles of the two actors, and viewing it in a constitutive dimension. The author uses qualitative research using primary and secondary data in analyzing. The relationship and interactions between Japan and Thailand are analyzed on three levels: international, bilateral and individual, using the concept of strategic partnership as a social interaction between global actors and the role-playing that occurs. By observing from the perspective of both actors, the authors argue that the strategic partnership agreed upon by Japan and Thailand acts as an agency that facilitates self-conception to maintain their position, status and role in the international system
ANALISIS DAN OPTIMASI WLAN DENGAN PENDEKATAN PPDIOO
No full textHigh implementation of WLAN technology and poor development planning create many problem in reality. Weak signal strength and interference from neighbor AP can decrease wireless communication performance. In the channel assignment point of view, interference consist of Co-Channel Interference (ACI) and Adjacent Channel Interference (ACI). Optimization is the key to minimize the impact from these problems. In this paper, the author perform WLAN coverage area enhancement using simulated access point (AP). Quality signal like level signal before and after optimization is compared to ensure good performance result. In other side, focus experiment is minimizing impact ACI in fixWLAN network from interference of mWLAN. Due to high mobility and personal use, mWLAN can become great interference sources for fixWLAN. Interference impact reduction performed with physical distance (D) and channel distance (N) controlling. Observation parameter used in this experiment is throughput and packet loss. In conclusion, quality statistic improvement for signal level above -45 dBm in building 1 (1st floor) is 36,8%, in building 1 (2nd floor) is 64,1 %, in building 2 is 23,7 %, in building 3 is 58,1 %, and in building 4 is 86,6 %. In the other side, impact of Adjacent Channel Interference can be reduced by addition physical separation and using high channel separation. The highest performance obtained by experiment is using 5 channel separation and 5 m physical separation with average throughput is 55,2 Mbps and average packet loss is 0,061 %. Index Terms—Adjacent Channel Interference (ACI),  Optimization Coverage Area, Packet Loss, Throughput, WLA
