56 research outputs found

    Market research in fast food restaurant sector

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    This is a research based thesis which focuses on market research in fast food restaurants. The main purpose of this research is to understand customer’s expectations in terms of services, menu items, and related ethical aspects. Another objective of this thesis is to evaluate the challenges for a startup restaurant based on market analysis of existing fast food market in capital region of Finland. The detailed study of different market research methods was performed to develop the market research methodology suitable for the fast food restaurant business. After thoroughly studying different market research methods, the research was divided into two levels: micro and macro. The micro level market research focused on the factors which can be controlled by the entrepreneur, while the macro level market research focused on the factors which cannot be controlled by the entrepreneur. For micro level market research, qualitative research approach was used to understand the factors which can help to attract the customers in fast food business. The non-participant observation method was employed to rate and record customer satisfaction for this purpose. This observation was performed in international fast food chain located in capital region of Finland. For macro level market research, quantitative and qualitative research approaches were used to understand the challenges for a startup restaurant. The PESTEL and Porter’s Five Forces analysis tools were used in this case. Market research results are quite encouraging for restaurant business in Finland during the past few years. The analysis of these results confirms that opening a fast food restaurant in the capital of Finland has good chance of success. The author recommends to include hamburgers in the menu and allow the customers to see the preparation process and customize the ingredients according personal choices

    "Maṣrūf Aurat" by Khalida Hussain (1937-2019)

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    <p>Khalida Hussain (1937–2019) was born in Lahore and started her literary career by publishing short stories in the journal Adab-e Latīf during the 1960s. She took a break from writing for more than a decade after her marriage. She remerged again on the literary scene in 1981 with the publication of her short story collection, Paḥchān, followed by five more short story collections and a novel. Hussain is known for introducing a new trend on the Urdu literary horizon as she experimented with the idea of abstract and non-inear narratives. She was very skillful in her craft, using a technique, John Gardner calls 'the psychic lens'. Every now and then she would draw the reader in to her thoughts then zoom out and offer a more aerial view of the plot. Her technique differed from stream-of consciousness, which her contemporaries employed, as she was careful not to isolate the reader into the confines of her mind. She was also one of the few writers who despite living in intolerant times under dictatorship, was not afraid to draw on Hindu mythology or Sufi traditions as she explored spirituality in her writings, particularly the concept of wujūd through existentialism. Hussain's narratives serve as a source of inspiration for challenging societal norms and advocating for positive change, making her work profoundly relevant in today's world. Her compact yet dazzling body of work endures as a clarion call to raising feminist consciousness, destined to inspire generations in the quest for equality and freedom. She wasn't just an author; she was a humanist icon, her stories, a powerful voice for change.</p&gt

    "Maṣrūf Aurat" by Khalida Hussain (1937-2019)

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    <p>Khalida Hussain (1937–2019) was born in Lahore and started her literary career by publishing short stories in the journal Adab-e Latīf during the 1960s. She took a break from writing for more than a decade after her marriage. She remerged again on the literary scene in 1981 with the publication of her short story collection, Paḥchān, followed by five more short story collections and a novel. Hussain is known for introducing a new trend on the Urdu literary horizon as she experimented with the idea of abstract and non-inear narratives. She was very skillful in her craft, using a technique, John Gardner calls 'the psychic lens'. Every now and then she would draw the reader in to her thoughts then zoom out and offer a more aerial view of the plot. Her technique differed from stream-of consciousness, which her contemporaries employed, as she was careful not to isolate the reader into the confines of her mind. She was also one of the few writers who despite living in intolerant times under dictatorship, was not afraid to draw on Hindu mythology or Sufi traditions as she explored spirituality in her writings, particularly the concept of wujūd through existentialism. Hussain's narratives serve as a source of inspiration for challenging societal norms and advocating for positive change, making her work profoundly relevant in today's world. Her compact yet dazzling body of work endures as a clarion call to raising feminist consciousness, destined to inspire generations in the quest for equality and freedom. She wasn't just an author; she was a humanist icon, her stories, a powerful voice for change.</p&gt

    KECAKAPAN MEMBUAT MODEL MATEMATIS DAN DAYA JUANG PRODUKTIF SISWA KELAS VIII DALAM MEMECAHKAN MASALAH KONTEKSTUAL

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    Pemecahan masalah dengan menggunakan matematika dalam berbagai aspek kehidupan sehari-hari mendorong pentingnya kecakapan membuat model matematis siswa. Kesulitan terkait aspek-aspek membuat model matematis dapat menghambat kecakapan pemecahan masalah siswa, khususnya dalam memecahkan masalah dunia nyata atau kontekstual. Untuk mengatasi kesulitan tersebut, siswa perlu memiliki daya juang produktif. Penelitian ini membahas tentang kecakapan membuat model matematis dan daya juang produktif siswa kelas VIII dalam memecahkan masalah kontekstual. Tujuan dari penelitian ini adalah untuk menyelidiki kecakapan siswa dalam membuat model matematis beserta kesulitannya, dan daya juang produktif siswa dalam menghadapi kesulitan tersebut. Metode yang digunakan dalam penelitian ini adalah studi kasus yang terdiri dari: 1) tahap desain yang meliputi penentuan fokus penelitian, 2) tahap persiapan yang meliputi pengembangan instrumen penelitian, 3) tahap pengumpulan data yang meliputi pelaksanaan penyelidikan dengan menggunakan tes, kuesioner, dan wawancara, 4) tahap analisis data yang meliputi penjelasan hasil penyelidikan, dan 5) tahap pelaporan yang meliputi peninjauan dan penyusunan ulang seluruh tahapan penelitian. Hasil penelitian menunjukkan bahwa dalam memecahkan masalah kontekstual, capain siswa pada umumnya hanya mencapai level 3 dari kompetensi membuat model matematis. Hal ini mencerminkan bahwa siswa mengalami kesulitan dalam proses membuat model matematis, terutama dalam mencapai level 4 dan level 5. Meskipun demikian, siswa memiliki daya juang produktif yang tinggi. Oleh karena itu, dapat disimpulkan bahwa siswa belum cakap dalam membuat model matematis. Guru dapat memanfaatkan daya juang produktif siswa untuk mengatasi kesulitan yang dialaminya sehingga siswa dapat meningkatkan kecakapannya. Problem-solving using mathematics in various aspects of daily life encourages the importance of students' mathematical modelling skills. Difficulties related to aspects of mathematical modelling can hinder students’ problem-solving skills, especially in solving real-world or contextual problems. To overcome these difficulties, students need to have productive struggles. This research discusses the mathematical modelling skills and the productive struggles of 8th grade students in solving contextual problems. This research aims to investigate the students' mathematical modelling skills along with the difficulties, and their productive struggles in dealing with these difficulties. The case study method was used in this research which consists of: 1) the design stage that includes determining the research focus, 2) the preparation stage that includes developing the research instruments, 3) the data collection stage that includes conducting investigations by using test, questionnaires, and interview, 4) the data analysis stage that includes explaining the investigations results, and 5) the reporting stage that includes reviewing and rearranging all of the research stages. The results showed that in solving contextual problems, students’ achievement in general only reached level 3 of the mathematical modelling competence. This reflects that the students are experiencing difficulties in the process of mathematical modelling, especially in achieving level 4 and level 5. However, they do have high productive struggles. Therefore, it can be concluded that the students are not yet competent in mathematical modelling. Teacher can utilize students’ productive struggles to overcome students’ difficulties so that they can improve their skills

    PROGRAM PELATIHAN ORANGTUA UNTUK PEMEROLEHAN BAHASA PERTAMA BAGI ANAK DOWN SYNDROME

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    Salah satu anak berkebutuhan khusus adalah anak Down Syndrome yang berada ditengah sebuah keluarga. Keberadaannya akan mempengaruhi kualitas hidup keluarga Family Quality of Life (FQoL) tersebut dengan kondisi yang mereka bawa. Judul penelitian ini adalah “Program Pelatihan Orangtua untuk Pemerolehan Bahasa Pertama Anak Down Syndrome”. Penelitian ini bertujuan untuk merumuskan program pelatihan orangtua dalam mengoptimalkan kemampuan pemerolehan bahasa pertama anak Down Syndrome. Metode yang digunakan dalam penelitian ini yaitu metode Research and Development (R&D) dengan pendekatan studi kasus. Data penelitian dikumpulkan melalui wawancara dan observasi. Subjek penelitian ini adalah tiga keluarga yang terdiri dari dua keluarga informan utama dan satu keluarga untuk uji keterlaksanaan program. Data diolah dengan melakukan analisis isi. Hasil penelitian menunjukkan bahwa (1) kondisi kemampuan pemerolehan bahasa anak dipengaruhi oleh lingkungan micrositemnya (2) pemahaman orangtua terhadap kondisi anak mempengaruhi intervensi terhadap hambatan perkembangannya (3) dimensi FQoL yang ada pada keluarga dapat mewujudkan kualitas hidup keluarga terutama anak (4) perlunya kerjasama ahli bidang layanan bagi anak berkebutuhan khusus untuk meningkatkan pengetahuan dan pemahaman orantua dalam intervensi dini anak berkebutuhan khusus. Berdasarkan hal tersebut diatas maka sangat diperlukan usaha-usaha peningkatan FQoL pada keluarga dan saran-saran dalam penelitian ini berupa anjuran yang ditujukan pada orangtua, ahli dalam bidang anak berkebutuhan khusus dan peneliti selanjutnya. Program yang dikembangkan berdasarkan konsep FQoL ini dapat menjadi referensi bagi keluarga yang memiliki anak Down Syndrome dalam mengintervensi hambatan kemampuan pemerolehan bahasa pertama anak

    PENGARUH PENAMBAHAN TEPUNG CANGKANG TELUR AYAM TERHADAP KARAKTERISTIK PERMEN JELLY JAMBU BIJI (Psidium guajava.L)

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    Tujuan penelitian ini adalah untuk menentukan jumlah penambahan tepung cangkang telur yang tepat terhadap karakteristik terbaik permen jelly jambu biji dan untuk mengetahui bagaimana penerimaan konsumen. Penelitian ini menggunakan Rancangan Acak Lengkap (RAL) terdiri atas 5 perlakuan dan 3 ulangan konsentrasi penambahan tepung cangkang telur (0%, 0,5%, 1%, 1,5% dan 2%). Pengamatan permen jelly jambu biji meliputi pH, kadar air, kadar abu, vitamin C, gula reduksi , sakarosa, kalsium, angka lempeng total dan organoleptik. Hasil menunjukkan bahwa perbedaan jumlah penambahan tepung cangkang telur terhadap permen jelly jambu biji berpengaruh nyata terhadap pH, kadar air, vitamin C, gula reduksi, sakarosa, dan kalsium, namun tidak berpengaruh nyata terhadap kadar abu. Hasil terbaik adalah permen jelly jambu biji dengan penambahan 0,5% tepung cangkang telur, dengan kadar kalsium 0,22%, kadar air 14,15%, kadar abu 2,40%,kandungan vitamin C 35,38 mg/100g, kadar gula reduksi 14,02%, kadar sakarosa 34,56%,dan angka lempeng total 2,5 x 103 CFU/g. Perlakuan tersebut juga menghasilkan nilai penerimaan panelis tertinggi (terutama dari parameter rasa) pada uji organoleptik. Kata kunci : tepung cangkang telur, jambu biji, permen jelly, karakteristik

    DESCRIPTION OF THE EFFORTS OF PARENTS WITH DOWN SYNDROME CHILDREN ON DEVELOPMENT OF FIRST LANGUAGE ACQUISITION: -

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    Down\u27s syndrome is one type of child with special needs. The existence will affect the quality of family life by influencing what happens to them. This study aims to describe the efforts of parents on the development of the first language acquisition of children with Down syndrome. The method used in this study is a qualitative method using descriptive qualitative. Research data were collected through interviews and observations. The subject of this study supports two families who have Down syndrome children. Data processed by content analysis. From the results of the study showed that the requirements for the ability to obtain child assistance from the stimulus from the beginning that represents acceptance in children by the microsystem environment that is family

    Aku Akan Menggeser Gunung

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    (Tentang perjuangan gadis ingin jadi diplomat). Novel ini berkisah mengenai seorang gadis yang ingin menjadi diplomat, penuh semangat ikut pelbagai lomba kecerdasan untuk sekolahnya. Walau tak pernah menang, cita-citanya untuk "menggeser gunung" tak pernah padam sampai padai detik-detik terakhir. Kisah dengan gaya dan bahasa cukup cerdas264 hlm.; 14,5 cm x 21 c

    Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

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    Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. Method: The qualitative method and inductive approach have been used for this research. The primary data have been collected through face to face interview and the secondary data have been used through scientific journals and the internet. Findings: The results show the important factors that can promote green marketing towards ecological products are; consumer trust, green trust, eco-label trust, eco-branding, green pricing, green advertising, green design and green promotion have a strong relation with each other. The study also shows that consumer purchase intention can be increased by giving sufficient information regarding ecological products, by increasing awareness, credibility, by reducing the perceived risk of the products, brand uniqueness, by advertising the products through the company magazines, billboards and posters outside of the supermarket, by raising awareness of customer health. Brand loyalty is also an important factor to create a long-term relationship with customers and it can be created by the fair price perception among the customers. The main promotional issues have been found for this study is customer health and climate change. The study also shows that price doesn’t affect on consumer purchase behaviour. Suggestions for future research: This study helps to understand how to promote green marketing for ecological products. For further study, the author suggests to investigate if there is a relationship between green marketing, consumer trust, eco-branding as well as a green marketing strategy. The future study will help to research on green marketing for ecological products. Contribution: This study has identified elements to promote green marketing and factors that can help to increase consumers purchase intention. The author hopes that the findings of this study will help companies to create their consumer purchase intention. The study has contributed to the theory and to the managers by investigating the factors affecting on green marketing. Keywords: Green marketing, Consumer trust, green trust, Eco-branding, Green marketing strategy, consumer purchase intention

    The Effect of Person-Organization Fit on Turnover Intention with Job Satisfaction as Mediating Variable

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    Currently, the sharia banking industry continues to grow and develop. Furthermore, one of the fastest growing sharia banks is Sharia Mandiri Bank (BSM). Every company including sharia banking faces the challenge of attracting, developing, and retaining its employees. This study aims to examine the effect of person-organization-fit (P-O fit) on employee turnover intention in Sharia Mandiri Bank (BSM) by considering job satisfaction as a mediating variable. Multidimensional P-O fit, namely supplementary fit, complementary fit, needs-supplies fit and demands-abilities fit (Piasentin, 2007), Michigan Organizational Assessment Questionnaire (Camman et al. 1979) and Mobley, Horner and Hollingsworth’s (1978) revised model were used to measure P-O fit, job satisfaction and turnover intention. A quantitative survey was conducted on a non-probability (purposive) sample of 100 permanent employees working at PT Bank Syariah Mandiri. Correlation, multistage regression and bootstrap were used to test the direct and mediating relationship between key variables. The results uncovered that there is a moderate negative correlation between P-O fit and turnover intention, a strong positive correlation between P-O fit and job satisfaction, and a moderate negative correlation between job satisfaction and turnover intention. The simple regression analysis showed that P-O fit is a significant predictor of job satisfaction and both P-O fit and job satisfaction were significant predictors to turnover intention. Bootstrapping test revealed a statistical support for the indirect effect of P-O fit on turnover intention through job satisfaction. Moreover, the results of multistage regression analysis confirm that job satisfaction significantly mediated the relationship between P-O fit and turnover intention as a full mediator. The results and implications of the study are discussed and recommendations for future research are addressed
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