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ANALYSIS OF THE IMPLEMENTATION OF MERIT SYSTEM AT THE MINISTRY OF YOUTH AND SPORTS
Full text linkLaw Number 5 of 2014 concerning State Civil Apparatus mandates that all Government Agencies must implement Merit System-based in HR Management. However, even though Ministry of Youth and Sports received predicate Good” in Merit System evaluation in 2021, but Ministry of Youth and Sports ranked 29th out of 33 Ministries (within bottom 5). From the results of this evaluation, there were at least 2 (two) aspects that received the lowest scores, career development aspect (40.38%) and promotion and transfer aspect (31.25%). This research aims to: 1) analyzing the implementation of the Merit System in employee placement at the Ministry of Youth and Sports; and 2) determining the strategy that must be implemented by the Ministry of Youth and Sports to optimize the implementation of the Merit System, especially in the employee placement process. The research methodology used is descriptive research with a qualitative approach. The analysis was carried out using 3 (three) main placement factors based on the Merit System, namely qualifications, competence and performance as well as placement factors according to Saydam (2000), namely employee interest. The results of the research are that the implementation of the Merit System in employee placement at the Ministry of Youth and Sports has not been optimal yet, which is caused by several factors including: 1) Regulations related to the Merit System have not been established; 2) Placement is influenced by leadership subjectivity and intervention; and 3) Placement factors such as qualifications, competencies, performance, and employee interests have not been fully considered. For this reason, the strategies that need to be implemented by the Ministry of Youth and Sports are: 1) accelerating the establishment of Merit System regulations; 2) Minimizing leadership subjectivity and intervention by filling or placing employees using methods such as open selection and/or Talent Management; and 3) Redistributing employees by adjusting employee qualifications, competencies, performance and interests with job qualifications and competencies
Harmonization and Ambiguity in Regulations for Physicians with Family Medicine Competence Post-Law No. 17 of 2023
No full textStrengthening primary care services in Indonesia requires that community health centers, namely Pusat Kesehatan Masyarakat (Puskesmas), involve medical personnel with family medicine competence. However, the fulfillment of physicians with this competence, especially Primary Care Family Medicine Specialists or Spesialis Kedokteran Keluarga Layanan Primer (Sp.KKLP), still face significant obstacles. This qualitative research uses the integrated Easton\u27s System Model and Buse\u27s Policy Framework to analyze the dynamics of this policy. The findings reveal a gap between the strong legal foundation and weak implementation mechanisms on the ground. First, there is ambiguity in terminology and lack of harmonization among regulations, especially concerning the Sp.KKLP nomenclature, which creates confusion in terms of legal status and professional recognition. Second, an implementation gap (policy–practice gap) exists because the central government has not yet issued technical derivative regulations (technical guidelines, compensation mechanisms). Furthermore, the decentralization of authority and limited regional budgets impede the equitable placement of the Sp.KKLP. The success of the policy relies heavily on the synergy among the Ministry of Health, Health Council, Family Medicine Collegium, educational institutions such as Program Pendidikan Dokter Spesialis (PPDS) and Recognition of Prior Learning (RPL), and professional organizations such as Pengurus Besar Ikatan Dokter Indonesia (PB IDI). Recommendations include the development of technical implementation regulations, clarification of the Sp.KKLP definition, and establishment of inclusive pathways for competence enhancement such as PPDS and RPL
Digital Influencer Sebagai Faktor Pembentuk Brand Awareness Produk Time Phoria di Kalangan Generasi Z
No full textDigital influencers play an important role in building brand awareness among Generation Z through digital marketing communication. This study aims to analyze the characteristics of digital influencers, including credibility, expertise, and attractiveness, as factors shaping brand awareness of the beauty product Time Phoria among Generation Z who consume content on the TikTok platform. The study adopts a descriptive quantitative approach using a survey of 100 respondents who met the research criteria. The results show that credibility, expertise, and attractiveness of digital influencers contribute positively and significantly to brand awareness, with credibility identified as the most dominant factor. These findings highlight that digital influencer characteristics are strategic elements in helping audiences recognize and recall brands, and they provide practical implications for companies in designing more effective influencer marketing strategies to reach Generation Z amid rapidly evolving digital trends
IMC Strategies of K-EXPO 2024: Localizing Korean Agro & Fisheries
No full textThe global rise of the Korean Wave (Hallyu) has created a significant market for Korean products in Indonesia, one of its key export destination. While Korean food (K-Food) is popular, Korean seafood (K-Seafood) remains relatively unknown, presenting a unique marketing challenge. This study examines the Integrated Marketing Communication (IMC) strategies implemented by K-EXPO 2024 to localize and promote K-Seafood to Indonesian consumers, addressing key challenges such as low product awareness and the prevalent stereotype of K-Food being non-halal. Employing a qualitative approach, this research draws on in-depth interviews with key practitioners, including the K-EXPO 2024 Project Head and Promotion Manager, an agro-trade representative, and Indonesia\u27s Minister of Trade. Thematic analysis reveals that the event\u27s success stemmed from a sophisticated IMC strategy. This finding aligned with the Indonesian government\u27s perspective that market penetration hinges on business-led promotional innovation rather than direct trade policy. The findings show that the strategy rested on three pillars: (1) strong message consistency centered on halal certification as a foundational trust marker ; (2) a multichannel communication approach blending culturally resonant influencers, a transparent informational website, and high-visibility offline advertising; and (3) brand image reinforcement through strategic partnerships with cultural bodies like KOCCA and the use of storytelling linking the product to the aspirational values of the Korean Wave. This study concludes that K-EXPO 2024 offers a practical model for cross-cultural marketing, demonstrating that a multidimensional IMC approach rooted in deep cultural adaptation is critical for transcending cultural barriers and achieving sustainable market growth
Impacts of Spatial Intensity Policies on Jakarta Property Prices
No full textThis study examines the effects of floor area ratio (FAR) and building coverage ratio (BCR) on property prices in Jakarta. Using a hdonic price mdel with data from property listings and a geographical information system (GIS) analysis, it explores how these regulations influence values across regions and property types, accounting for access to amenities and infrastructure. Results show FAR lowers prices in dense areas like Central Jakarta but raises them in less developed regions like East Jakarta. BCR effects are mixed, positive where infrastructure is strong but negative where it is weak, underscoring the need for context-specific urban planning
UPCYCLE OF USED JUTE SACKS FOR PRODUCTION OF SHOES AND BAGS AS FASHION ACCESSORIES
No full textThe study aims to upcycle used jute sacks into fashion accessories for sub-Saharan Africa, particularly Nigeria. The approach employs innovative design techniques and manufacturing processes that improve both the aesthetic appeal and environmental impact of jute products. To achieve the study\u27s objectives, a design and development research approach was used to support an iterative process. A structured interview guide collected data from fifteen respondents. The study used thematic analysis by coding both open and axial codes, which were selected and grouped according to the objective to reach the final results before interpreting and translating the findings into a developed design that was later produced. The study collaborates with local artisans to create and promote the items after evaluating market trends and consumer preferences for eco-friendly products. The study found that incorporating jute fibre into the production of bags and shoes promotes environmental sustainability and increases demand for sustainable fashion, while also strengthening local economies through job creation. Its focus on upcycling and sustainability may help encourage eco-conscious consumerism through circular production models. It used old jute sacks as a material resource, potentially inspiring other designers and researchers to explore alternative materials suitable for the climate. The study\u27s findings could inspire innovative fashion designs that incorporate repurposed materials. The study recommends that policymakers consider producing weather- and eco-friendly fashion accessories for the sub-Saharan region. Practitioners may also view this research as a viable commercial opportunity. Additionally, the study suggests that scholars explore ways to improve smart fashion design for enhanced functionality
Pengujian High Fidelity Prototipe Media Pembelajaran Interaktif Bahasa Inggris Dengan Gamifikasi Menggunakan User Experience Questionare
No full textAbstract
Testing a Hi-Fi Prototype of Interactive English Learning Media with Gamification Using UEQ
This study aims to test and evaluate the User Experience (UX) quality of a High-Fidelity prototype for interactive English learning media integrating gamification elements. The research is motivated by the low English proficiency and motivation among Indonesian students, and the potential of digital media and gamification to enhance learning engagement. Inspired by the success of the Duolingo application, this prototype was designed to create an enjoyable and effective learning experience. A quantitative research methodology was employed, involving high school students as participants selected via purposive sampling. Data were collected using the User Experience Questionnaire (UEQ), which measures six UX dimensions: attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty. The UEQ test results indicate that the prototype was rated Excellent on the Attractiveness, Efficiency, Dependability, and Stimulation dimensions, and Good on the Perspicuity and Novelty dimensions. These findings suggest that the prototype successfully delivered a highly positive user experience, particularly in terms of its appeal, ease of use, reliability, and motivational capacity. This prototype demonstrates significant potential as an effective solution for fostering interest and improving English learning outcomes in the digital era
Private Sector Healthcare Investment in Indonesia: Leveraging Australia-Indonesia Partnerships for Health System Transformation
No full textAustralia and Indonesia are strategic partners with expanding bilateral trade valued at AUD 26.7 billion (2022-23). Health care partnerships between the two countries offer significant opportunities for private sector engagement. Indonesia’s large population, rapidly growing middle class, and implementation of Universal Health Coverage (UHC) through the Jaminan Kesehatan Nasional (JKN) present partnership opportunities to strengthen health system capacity, address infrastructure gaps and workforce shortages, and contribute to shared economic and prosperity goals. This study explores how Australian private healthcare investment can complement government initiatives in supporting Indonesia’s UHC while advancing Australia’s regional engagement. A descriptive qualitative analysis was conducted using Indonesian and Australian government documents, Indonesia–Australia Comprehensive Economic Partnership Agreement (IA-CEPA), Katalis Program materials, peer-reviewed literatures from Google Scholar and PubMed, industry reports (EY, Oliver Wyman, and the World Bank), and publications from international organizations (WHO, ASEAN, and OECD). The study focused on four domains: hospital infrastructure, workforce development, aged care, and digital health innovation. The study identified key investment opportunities in hospital infrastructure, workforce development, aged care, supply chain resilience, and digital health innovation. Public–private partnerships (PPP), such as Aspen Medical’s “green hospital” in Depok and Icon Group’s Bali investment, demonstrate viable case studies. The IA-CEPA provides a framework for investment, workforce mobility, and technology transfer. Strategic Australian engagement offers viable pathways to strengthen Indonesia’s health infrastructure, ease pressure on public systems and the JKN deficit burden, and advance regional health equity through coordinated, capacity-building partnerships
CCB Release Impact on Indonesia’s Bank Lending: A Difference-in-Differences Approach
No full textThis study investigates the impact of Indonesia’s Capital Conservation Buffer (CCB) release on loan growth during the COVID-19 recession. Using a Difference-in-Differences (DiD) approach and bank-level data from 2019:Q1 to 2022:Q2, it analyzes how regulatory capital relief affected lending. The results indicate that the regulation was an effective countercyclical tool to increase loan growth, particularly among less-capitalized banks. The research contributes to the limited empirical evidence on capital buffer policies in emerging markets by examining the effectiveness of temporary capital relief in crisis contexts. We suggest future research on the buffer reimposition and exploring its implications for post-crisis lending behavior
Pabrik Gula di Tangan Netizen: Pemanfaatan User Generated Content (UGC) sebagai Mesin Promosi Film
No full textSocial media continues to drive growing digital trends in Indonesia, including marketing strategies. TikTok has become one of the social media platforms capable of gaining wider exposure due to its ability to create viral content. In line with the increasing use of TikTok, the phenomenon of User Generated Content (UGC) has emerged. This study aims to examine UGC in the marketing strategy of the film Pabrik Gula (Sugar Factory) to improve effective communication, close relationships with audiences, and creative content production strategies. This study uses User Generated Content (UGC) as the research subject and Pabrik Gula as the object, using qualitative and phenomenological methods as its approach. In this study, three UGC accounts about the film on TikTok were selected. UGC can be one of the marketing strategies for the film Pabrik Gula to create closer and more authentic relationships with the audience