1,720,998 research outputs found
Post Covid-19 Pandemic Condition: Online Consumer Purchase Intention
Full text linkThe Covid-19 pandemic that hit the world in early 2020 forced the economic sector to adapt and innovate. One of them is by switching to using an online system. This shift can be seen in many online businesses that are growing and diversifying. So this of course changes consumer buying behavior, especially online consumer purchase intentions. This study aims to conduct an in-depth analysis of the purchase intention factors of online consumers after the Covid-19 pandemic. This test is carried out by looking at whether there is an influence between social present factors, psychological distance, trust, and engagement influencing online consumer purchase intentions and the impact of mediation by engagement.Research data was obtained by distributing questionnaires to a sample of 170 online consumers in Batam City. The research data was processed and analyzed using SmartPLS 3 software. The results of data processing and analysis show that social presence, trust, and engagement affect online consumer purchase intentions. While psychological distance does not affect. Engagement does not have a mediating effect on these relationship
Impulsiveness in Online Era: The Role of Utilitarian and Hedonic Value on Impulsiveness and Impulse Buying Behavior of Batam Community
Full text linkThis study aims to analyze the impulse buying behavior of the Batam City community by examining Utilitarian and Hedonic values that arise due to browsing and online reviews, as well as the influence of a person's impulsiveness. This study used a questionnaire as an instrument of research data collection which obtained 158 research samples who were residents of Batam City. Furthermore, the data is processed and analyzed using the SmartPLS 3.0 program. The results of testing and processing research data identify the influence of impulsiveness and hedonic values on impulse buying behavior, the effect of hedonic values on browsing, and the impact of mediation by browsing on the indirect relationship between hedonic values and impulse buying behaviors. But the results of this study also show a different outcome, namely where utilitarian values do not affect browsing and impulse buying behavior of Batam Community, as well as browsing which shows no mediation impact on the relationship
Analisis Faktor Pengaruh Keputusan Pembelian pada Bisnis Digital E-Commerce Shopee
Full text linkIn 2021 it was found that Shopee was the number one e-commerce application with the most visitors, while the level of visitors from other e-commerce applications was under Shopee. Seeing the high level of visitors and consumer satisfaction as well as the number of purchasing decision makers on the Shopee application is the reason behind the author to carry out research on the factors that influence purchasing decisions in business digital Shopee’s e-commerce. The problem approach uses statistical methods starting with the procedures for collecting data, categorizing, summarizing, and delivering data on a phenomenon, and with SmartPLS 3 for descriptive statistical testing, testing the outer or inner model data quality along with the model fit test. The results showed that brand image, price, and product knowledge have a significant positive effect on Shopee’s purchasing decisions. Meanwhile, the promotion has no influence on purchasing decisions.Pada tahun 2021 ditemukan bahwa Shopee merupakan aplikasi e-commerce nomor satu dengan pengunjung terbanyak, sementara tingkat pengunjung aplikasi dari e-commerce lainnya berada di bawah Shopee. Melihat tingginya tingkat pengunjung dan juga kepuasan konsumen serta banyaknya pengambil keputusan pembelian pada aplikasi Shopee, menjadi hal yang melatarbelakangi penulis untuk melaksanakan penelitian mengenai faktor-faktor yang mempengaruhi keputusan pembelian pada bisnis digital e-commerce Shopee. Pendekatan masalah menggunakan metode statistik yang dimulai berawal prosedur pengumpulan data, kategorisasi, peringkasan serta penyampaian data sebuah fenomena dan dengan SmartPLS 3 untuk pengujian statistik deskriptif, uji kualitas data outer atau inner model bersama uji kecocokan model. Hasil penelitian menunjukkan bahwa citra merek, harga, dan pengetahuan produk berpengaruh signifikan positif pada keputusan pembelian Shopee. Sementara promosi tidak memiliki pengaruh terhadap keputusan pembelian
Dampak pandemi covid-19 terhadap perilaku pembelian (buying behaviour) masyarakat Kota Batam
Full text linkThis study aims to analyze the factors that influence buying behavior due to the impact of the pandemic by analyzing the influence of Product-Specific Ethnocentric Behavior (PSEB), Impulsive Purchase Pre Lockdown (IPPL), Economic Nationalism (EN), Need-Based and Planned Purchase Post Lockdown (NBPPPL), Lockdown Sentiment and Sustainable Approach (LSSA), and Attitude Toward Foreign Product (ATFP) on Willingness to Buy Country Origin Product (WBCOP). This study employed data from 241 community respondents living in Batam City as a research sample with a Likert scale and using the Smart PLS program to see the value of each relationship between variables. The results showed that PSEB, EN, and ATFP had a positive and significant effect on WBCOP. Meanwhile, IPPL, NBPPPL, and LSSA did not significantly affect the WBCOP of citizens in Batam City. AbstrakPenelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi perilaku pembelian (buying behaviour) akibat dampak pandemi dengan melakukan analisa terhadap pengaruh Perilaku Etnosentris terhadap Spesifik Produk (PSEB), Pembelian Tidak Terencana Sebelum Masa Pembatasan (IPPL), Nasionalisme Ekonomi (EN), Kebutuhan Dasar Terencana Setelah Masa Pembatasan (NBPPPL), Kepekaan terhadap Masa Pembatasan dan Pola Kepekaan Berkelanjutan (LSSA) dan Sikap Terhadap Produk Luar Negeri (ATFP) terhadap Keinginan untuk Membeli Produk Asli Lokal (WBCOP). Data penelitian diambil dari 241 responden masyarakat yang berdomisili di Kota Batam sebagai sampel penelitian dengan skala pernyataan Likert dan menggunakan program Smart PLS untuk melihat nilai setiap hubungan antar variabel. Hasil penelitian menunjukkan bahwa PSEB, EN dan ATFP berpengaruh positif dan signifikan terhadap WBCOP, sedangkan IPPL, NBPPPL, dan LSAA tidak terbukti mempengaruhi WBCOP masyarakat Kota Bata
Determinants of online purchase intention: The role of live streaming shopping
No full textThe live-streaming trend is increasingly widespread among Indonesian people, especially teenagers. This feature is widely used by sellers or e-commerce to promote their products and services to attract and increase consumer purchasing intention. Many factors affect consumer purchase intention using the live broadcast feature. Therefore, this study analyzes the factors influencing purchase intention: interactivity, media richness, technology acceptance models (perceived usefulness & perceived ease of use), perceived risk, and streamer's credibility. Data was collected using a questionnaire distributed online using a google form to 209 respondents in Batam City. This study revealed that interactivity, media richness, and perceived risk affect purchase intention. Meanwhile, perceived usefulness, ease of use, and streamer's credibility did not affect online consumer purchase intentions via live streaming shopping. This study is expected to help consumers in transactions using live-streaming shopping
The Effect of Paylater Payment Method Used in Online Impulsive Buying in Batam City
No full textShopping sites or online buying and selling applications are growing and diverse due to advances in systems and technology. More and more types and methods of payment are being offered, one of which is Paylater. This study aims to discuss and deepen the analysis of the factors of the paylater by testing the effect on the impulsive buying of online consumers in Batam City. This study also analyzes the factors, namely Perceived Usefulness, Perceived Ease of Use, and Perceived Security that can affect the intention to use the paylater. The research data was collected through a questionnaire filled out by 206 respondents who used the paylater and processed using the SmartPLS 3. The results of the data processing and analysis conducted showed that there was a significant effect on the relationship between perceived usefulness and perceived security of intention to use paylater but perceived ease of use did not have the same relationship with intention to use the paylater. The results of this study also showed a significant relationship between the intention to use paylater to online impulsive buying in Batam City
Does GDP Moderates Capital Structure, Working Capital, and Financial Constraints Effecting Firm Performance? Study Case on Indonesia’s Manufacture Company
Full text linkIn managing a company, reaching a high revenue is the most important goal. Indonesia’s Gross Domestic Product (GDP) experiences rise throughout 2017 by covid-19 outbreak in 2020. In the same time, Indonesia’s state income tax revenue also experiences the same condition which means, firms are having good performance from 2017 till by Covid-19 breakout in 2020. By analyzing firm’s cash flow source, we will find out the way of managing cash flow to reach a better return. Start-up capital usually comes from debt or shareholders, while in making sure operational cash usually comes from receivable turnover and future cash flow depends on financial constraints This Research aims to find out if firm performance is effected by cash flow management that is measured by Debt Equity Ratio (DER), receivable turnover, and financial constraints. Research was done on industry sectors of Indonesia which contributes more than 20% of Indonesia’s GDP since 2018
ANALYSIS OF NETFLIX STREAMING SERVICES ON CUSTOMER LOYALTY IN INDONESIA
Full text linkThe increasingly rapid development of the economy and technology can affect people's daily lives. Purpose of this research is to test and analyze how much customer loyalty using Netflix is influenced by service quality and reputation mediated by customer trust and customer satisfaction in the Indonesian people. This study uses quantitative methods using descriptive statistics, then survey in this study was carried out by distributing questionnaires to the Indonesian people who were the object of research and the total sample that could be tested was 401 data. The research data was processed using the SmartPLS 3 application. Result data showed that all independent variables significantly affected customer loyalty of the Indonesian people, except quality of service on customer loyalty was not significant
Strategies and Innovations for Enhancing Sustainable Performance in SMEs During The 4.0 Digital Business Era
Full text linkPurpose – This research aimed to examine the impact of business model innovation (BMI), competitive advantage (CA), learning capability (LC), technological capability (TC), and relational capability (RC) on small and medium-sized enterprises (SMEs) sustainable performance (SP). Additionally, the mediating role of LC in the relationship between TC and RC, as well as the SP of SMEs is explored.
Methodology – This research uses primary data obtained from a questionnaire completed by 210 respondents. Purpose sampling which focuses on culinary SMEs is adopted, specifically in Batam City, and has been operating for at least 3 years.
Findings – The result showed a significant impact of CA, TC, LC, and RC on the SP of SMEs in Batam City. Furthermore, there is no significant influence from BMI, and LC is identified as a mediating factor in the relationship between TC and SP.
Originality – The research reports the latest information and analysis related to factors that can help SMEs maintain their SP. These include the absence of the role of BMI and the discovery of the mediating impact of LC and TC on the SP of SMEs
Analisis Tingkat Kesehatan dan Tingkat Pengembalian Saham Perbankan
No full textABSTRAK
Investasi merupakan salah satu pilihan masyarakat untuk memperoleh keuntungan dana pada masa sekarang ini. Salah satu bentuk investasi yang sedang diminati adalah investasi saham. Investor saham pastinya akan memilih perusahaan yang dapat memberikan pengembalian yang tinggi. Perusahaan dengan kinerja yang baik akan lebih dipercaya oleh para investor. Perusahaan perbankan sendiri dapat dinilai kinerjanya melalui tingkat kesehatan bank. Para investor mempercayai bahwa perbankan dengan performa yang baik merupakan pertanda bahwa tingkat pengembalian yang diterima juga akan lebih tinggi.
Tujuan dari penelitian ini adalah untuk menganalisis dampak signifikansi dari tingkat kesehatan bank terhadap tingkat pengembalian saham perusahaan perbankan yang terdaftar di Bursa Efek Indonesia pada tahun 2015-2020. Tingkat kesehatan bank dalam studi ini mencakup Return on Asset, Capital Adequacy Ratio, Operating Expense to Operating Income, Loan to Deposit Ratio, dan Net Interest Margin. Sebanyak 243 data sebagai sampel penelitian yang diperoleh melalui metode purposive sampling. Data yang telah terkumpul selanjutnya diolah menggunakan software Eviews 10. Hasil penelitian menunjukkan bahwa adanya pengaruh signifikan positif antara Return on Asset dan Capital Adequacy Ratio terhadap tingkat pengembalian saham perbankan, sedangkan variabel lainnya yakni Expense to Operating Income, Loan to Deposit Ratio, dan Net Interest Margin tidak memberikan pengaruh signifikan terhadap tingkat pengembalian saham perbankan.
Kata kunci: Kesehatan bank, tingkat pengembalian, saham bank
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