1,721,054 research outputs found
STRATEGI PERSONAL BRANDING MELALUI BLOG (Studi Deskriptif Kualitatif Strategi Personal Branding Margareta Astaman melalui blog ”Have A Sip of Margarita”)
Full text linkPenelitian ini membahas tentang bagaimana strategi personal branding yang dilakukan oleh
Margareta Astaman melalui blog “Have A Sip of Margarita”. Penelitian ini dilakukan karena
ketertarikan akan adanya perubahan dimana tidak hanya barang dan jasa yang dapat di-branding,
perkembangan media dan teknologi memungkinkan seseorang untuk melakukan branding atas
dirinya, bukan lagi corporate branding melainkan personal branding. Penelitian ini bertujuan
untuk mengetahui bagaimana strategi personal branding yang dilakukan Margareta Astaman
melalui blog “Have A Sip of Margarita”. Metode penelitian yang digunakan yaitu metode
pendekatan kualitatif, langkah-langkahnya sebagai berikut : (1) Pengumpulan data yaitu dengan
metode wawancara mendalam dan dokumentasi, (2) Reduksi Data, (3) Kesimpulan dan
Verifikasi. Blog pada awalnya sebagai sebuah media personal untuk memenuhi kebutuhan
sosialisai Margareta Astaman, setelah kebutuhan sosial terpenuhi dan semakin banyaknya
pembaca, blog berubah peran menjadi sebuah media untuk melakukan personal branding.
Strategi personal branding ini dilakukan oleh Margareta Astaman sebagai, online profile dan
juga pembentukan image Margareta Astaman. Personal branding yang dilakukan selain
memberikan dampak positif terhadap diri Margareta Astaman juga memberikan dampak positif
bagi para pembaca blog dimana dalam blog “Have A Sip of Margarita” selalu ditekankan
mengenai nasionalisme, perempuan, dan mempertanyakan stereotype. Dalam penelitian ini dapat
diketahui beberapa proses dalam strategi personal branding melalui blog, yaitu selalu
menekankan “what for the reader”, memperhatikan konsistensi isi blog dan citra yang ingin
dibentuk, melakukan update terhadap blog dengan rutin, mengutamakan gaya penulisan yang
menarik dan mudah dimengerti, memanfaatkan fasilitas internet selain blog untuk berkomunikasi
dengan pembaca, berusaha menemukan dan menjalin komunikasi dengan team leader,
memanfaatkan setiap kesempatan sebagai penyebaran informasi mengenai keberadaan blog,
menjaring komunitas online dan offline, menonjolkan sisi personal yang kuat, memberikan
differentiation atau ciri khas pada blog
PROGRAM PELATIHAN GURU DALAM PEMBUATAN DAN IMPLEMENTASI MEDIA CERITA BERGAMBAR PADA ANAK USIA DINI DI PUSAT KERJA GURU (PKG) KECAMATAN SEMPARUK
Full text linkThis Community Service Activity (PKM) aims to provide training for early childhood Islamic education (PAUD) teachers in creating and implementing illustrated story media for early childhood at the Teacher Work Center in Semparuk District. The training will be held on July 29, 2021, from 10.00 WIB to 14.30 WIB. The activity begins with a pre-test, which is testing the insights of the training participants regarding learning media. After that, it was continued by giving short material from the three speakers, namely Mrs. Eliyah, Mrs. Asyruni and Mr. Astaman. The next event is the practice of making picture story media. Finally, the participants who were previously made into groups, presented (practiced) the results of the practice of making the illustrated media. The results of the training show that in general PAUD teachers are able to make storytelling media with pictures very well. However, there are still shortcomings that must be improved such as in terms of language style that is less attractive to students, slightly stiff body gestures, poor intonation and articulation, and the stories chosen must be more contextual for early childhood children
Stalking Indonesia
No full text“Salah satu tool kit yang harus dibawa ketika berpergian terutama dengan lawan jenis adalah surat nikah, meski memang sejak pakan liburan harus bawa surat nikah, kalau rusak malah berabe.” Itulah sedikit celoteh Margie setelah travelling di salah satu daerah di Indonesia.
Anda mungkin tak asing lagi dengan sosok Margareta Astaman alias Margie ini. Pengarang yang telah melahirkan buku-buku laris seperti After Orchad, Excuse-Moi, dan Fresh Graduate Boss, kini ia melahirkan buku terbarunya yang berjudul Stalking Indonesia.
Jika buku-buku Margie sebelumnya identik dengan warna hitam putih, bukunya kini berwarna dengan warna kuning pada cover dan warna hijau putih menghiasi setiap halaman bukunya. Sangat menarik dan mampu membuat pembaca lebih menikmati setiap halaman buku ini.
Jadi apa yang kali ini Margie celotehkan dalam bukunya? Bukunya kali ini menceritakan sisi lain daerah-daerah di Indonesia dari kacamata seorang stalker yang hobi travelling. Seperti tertulis bagian belakang bukunya. Jika anda mencari panduan lengkap bagaimana ke tujuan wisata tersebut silahkan baca Lonely Planet, bukan buku ini.
Jadi bagi anda pecinta travelling, buku ini akan sangat membantu mengenali Indonesia dengan cara yang lain. Anda juga akan menemukan banyak makna yang patut direnungkan setelah membaca buku ini
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
The role of jazz guitarist in Jazz Trio / Jeffry Astaman Shah Mat Isa
Full text linkThe electric guitar is a relatively new instrument in jazz. As a result, there is a lack of documentation concerning the variable roles that the electric guitar can assume. It is a extraordinarily versatile instrument, with the inbuilt potential to express a wide range of timbres, textures and dynamics that are unique to the guitar. For guitarists who are looking to pursue or continue their development in performance, it is important to be aware of the adjustments that are necessary from one particular musical setting to the next. In highly improvised settings, one's approach to sound, density of texture and dynamic sensitivity will need to be considered according to the surrounding instruments as well as stylistic elements appropriate to the music. An exploration of such considerations will be applied to ensemble settings, including the Jazz Trio. Articles, interviews with prominent guitarists, as well as analysis of sound recordings will be used to demonstrate the specific strategies that can be employed in adapting to various instrumental combinations
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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