1,720,962 research outputs found
PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI PRODUK FASHION DENGAN GAYA HIDUP SEBAGAI VARIABEL MODERATOR (Studi Kasus Pada Jejaring Sosial)
No full textFashion promotional product sales in social networks can not be ascertained the influence on consumer buying interest , as well as with the lifestyles of everyday consumers to the products offered , are able to increase or even decrease the sales promotions on buying interest .The purpose of this study was to determine the effect of sales promotions on buying interest lifestyle fashion products as a moderator variable . Promotional sales is one way to increase consumer buying interest as well as the presence of a moderator variable lifestyle can increase or decrease consumers' interest in buying fashion products through social networking.
The study was conducted using quantitative methods . Quantitative method is a scientific approach to managerial decision making and economics . The goal is to present a structured overview , factual and accurate information on the facts , properties , and relationships between variables in the study and further analyzed statistically for later obtained a conclusion . The statistical test using t test and will partially determine whether the sales promotion through social networks influence consumer buying interest is significant or not . And with the consumptive lifestyle that consumers can have an impact on sales promotion and increasing beragaman consumers to buy.
The result is a big influence for sales promotions on buying interest shown by the 50.3 % figure . Furthermore, the presence of lifestyle variables as moderator variables can increase sales promotions and buying interest at 66 % . While the influence of other variables outside the study by 34 % . From the research results obtained is sales promotion and positive influence on consumer buying interest partially through social networking . And lifestyle as a moderator variable can increase sales promotion and consumer buying interes
PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI PRODUK FASHION DENGAN GAYA HIDUP SEBAGAI VARIABEL MODERATOR (Survei Konsumen Pada Jejaring Sosial)
Get PDFFashion promotional product sales in social networks can not be ascertained the influence on consumer buying interest, as well as with the lifestyles of everyday consumers to the products offered , are able to increase or even decrease the sales promotions on buying interest .The purpose of this study was to determine the effect of sales promotions on buying interest lifestyle fashion products as a moderator variable. Promotional sales is one way to increase consumer buying interest as well as the presence of a moderator variable lifestyle can increase or decrease consumers\u27 interest in buying fashion products through social networking.The study was conducted using quantitative methods . Quantitative method is a scientific approach to managerial decision making and economics . The goal is to present a structured overview , factual and accurate information on the facts, properties, and relationships between variables in the study and further analy statistically for later obtained a conclusion . The statistical test using t test and will partially determine whether the sales promotion through social networks influence consumer buying interest is significant or not . And with the consumptive lifestyle that consumers can have an impact on sales promotion and increasing beragaman consumers to buy.The result is a big influence for sales promotions on buying interest shown by the 50.3 % figure . Furthermore, the presence of lifestyle variables as moderator variables can increase sales promotions and buying interest at 66 % . While the influence of other variables outside the study by 34 %. From the research results obtained is sales promotion and positive influence on consumer buying interest partially through social networking . And lifestyle as a moderator variable can increase sales promotion and consumer buying interest .Keywords: Sales Promotion, Lifestyle and Interests Bu
Pengaruh Digital Marketing, Influencer Marketing Dan Product Quality Terhadap Keputusan Pembelian Mobil Wuling Di Indonesia: Digital Marketing, Product Quality, Keputusan pembelian
No full textConsumer behavior in Indonesia in making car purchase decisions is influenced by many factors some of which are digital Marketing, Influencer Marketing and Product Quality, this also includes the purchase of Wuling Motors brand cars. The method used is a quantitative approach that examines specific populations and samples. Data collection using research instruments and data analysis is quantitative / statistical. The purpose of this study is to test the hypothesis that has been set. Data processing using the help of the SPSS program. The result of the study is that Digital Marketing has a negative and significant influence on purchasing decisions. Digital Marketing, Influencer Marketing, Product Quality simply have an influence on purchasing decisions.
Perilaku konsumen di Indonesia dalam mengambil keputusan pembelian mobil dipengaruhi oleh banyak faktor, beberapa diantaranya yaitu Digital Marketing, Influencer Marketing dan Product Quality, hal ini juga termasuk pada pembelian mobil merek Wuling Motors. Metode yang digunakan adalah pendekatan kuantitatif yang meneliti populasi dan sampel tertentu. Pengumpulan data menggunakan instrumen penelitian dan analisis data bersifat kuantitatif / statistik. Tujuan penelitian ini untuk menguji hipotesis yang telah di tetapkan. Pengolahan data menggunakan bantuan program SPSS. Hasil Penelitian adalah Digital Markketing memiliki pengaurh negatif dan signifikan terhadap keputusan pembelian. Influencer Marketing memiliki pengaruh negatif dan positif dan siginifikan terhadap keputusan pembelian. Digital Marketing, Influencer Marketing, Product Quality secara simultas memiliki pengaruh terhadap keputusan pembelia
Pengaruh Perceived Value dan Brand Personality terhadap Brand Switching Pengguna E-Wallet di Kota Cilegon Melalui Loyalitas sebagai Variabel Intervening
Get PDFPenelitian ini bertujuan untuk mengetahui pengaruh Perceived value dan Brand Personality terhadap loyalitas melalui Brand Switching pada pengguna e-wallet Cilegon. Metode penelitian yang digunakan yaitu metode kuantitatif. Populasinya adalah masyarakat yang pernah menggunakan e-wallet dikota Cilegon minimal satu kali. Teknik yang digunakan dalam pengambilan sampel adalah Nonprobility sampling meliputi Purposive Sampling. sampel yang diambil representatif (mewakili) untuk penelitian ini maka jumlah yang diambil 110 responden. Teknik pengumpulan data yang dilakukan adalah berupa Angket (Kuisioner). Dalam penelitian ini, Software IBM SPPS STATISTIC version 29.0 yang akan digunakan untuk analisis data. Penelitian ini memperoleh hasil berupa, (1) Perceived value berpengaruh terhadap Loyalitas dengan hasil (0,422). (2) Brand Personality berpengaruh terhadap loyalitas dengan hasil (0,455). (3) loyalitas berpengaruh terhadap Brand Switching dengan hasil (0,645). (4) Perveived value berpengaruh terhadap Brand Switching dengan hasil (0,418). (5) Brand personality berpengaruh terhadap Brand switching dengan hasil (-0,711). (6) Perceived value memiliki pengaruh terhadap Brand switching melalui Loyalitas (0,69) (7) Loyalitas mampu memediasi variabel Brand personality terhadap variabel Brand switching (-0,418).
Kata Kunci : Perceived value, Brand personaity, Loyalitas, Brand switching
PENGARUH PROMOSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI MARKETPLACE INDONESIA
Get PDFABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh promosi harga dan kualitas produk terhadap keputusan pembelian konsumen di marketplace Indonesia. Dalam konteks e-commerce yang semakin berkembang pesat, promosi harga dan kualitas produk menjadi faktor krusial yang memengaruhi perilaku pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan mengumpulkan data melalui kuesioner yang disebarkan kepada konsumen yang aktif berbelanja di platform marketplace. Metode analisis data yang digunakan adalah analisis regresi berganda untuk mengidentifikasi hubungan dan kekuatan pengaruh antara promosi harga, kualitas produk, dan keputusan pembelian. Hasil penelitian menunjukkan bahwa promosi harga memiliki pengaruh signifikan terhadap keputusan pembelian, dengan penurunan harga atau diskon yang meningkatkan kemungkinan konsumen untuk membeli. Selain itu, kualitas produk juga terbukti mempengaruhi keputusan pembelian secara positif, di mana produk dengan kualitas tinggi lebih cenderung dipilih oleh konsumen. Temuan ini mengindikasikan bahwa strategi promosi harga dan penekanan pada peningkatan kualitas produk merupakan faktor penting bagi marketplace di Indonesia dalam menarik dan mempertahankan pelanggan. Penelitian ini memberikan wawasan berharga bagi pelaku bisnis e- commerce untuk merumuskan strategi pemasaran yang efektif dalam meningkatkan daya tarik produk dan mempengaruhi keputusan pembelian konsumen.Kata kunci: Promosi, Harga, Kualitas Produk, dan Keputusan Pembelia
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
The THE INFLUENCE OF CERTIFICATION, HALAL AWARENESS OF PRODUCTS AND BRAND IMAGE ON INTEREST IN REPURCHASING LIQUID PRODUCTS IN PT. NIPPON SHOKUBAI INDONESIA: CERTIFICATION, HALAL AWARENESS OF PRODUCTS AND BRAND IMAGE ON INTEREST IN REPURCHASING LIQUID PRODUCTS IN
No full textThis research aims to determine the effect of halal certification, halal product awareness and brand image on interest in repurchasing liquid products at PT. Nippon Shokubai Indonesia. This research was conducted using quantitative, descriptive and associative types. The population of this research is domestic consumers registered at the Distribution Department of PT. Nippon Shokubai Indonesia as many as 40 people using purposive sampling techniques. The research was conducted at PT. Nippon Shokubai Indonesia Ciwandan, Cilegon, Banten. Based on the research results, it can be concluded that the three independent variables, namely, halal certification, halal product awareness and brand image, ihave a positive and significant effect on interest in repurchasing liquid products at PT. Nippon Shokubai Indonesia. This means that the halal certification, halal product awareness and PT brand image are getting better. Nippon Shokubai Indonesia has resulted in higher consumer repurchase interest
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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