38 research outputs found
My Life, My Way, My Blood Advertising That Makes Money 12 Prinsip Mengelola Merek Menjadi Market Leader dan Menghasilkan Profit
No full textBuku Berjudul My Life, My Way, My Blood Advertising That Makes Money berisi 12 prinsip yang di gunakan A, Adji Watono dalam membangun bisnis periklanannya. Dwi Sapta yang merupakan agen periklanan yang dibangun oleh A. Adji Watono dibangun dengan menggunakan 12 prinsip tersebut. Dua belas prinsip inilah yang membuat agensi Dwi Sapta mampu bertahan di era persaingan yang ketat seperti saat ini. Kedua belas prinsip tersebut antara lain: Advertising Must Create Money... and Profit, Think Big, Dream Big and Action Big, Lose to Win, Never Ever Give Up, No Matter What Obstacles Come Up, Never Say No. Nothing is Impossible, Hungry for Change, Be Passionate, Follow Your Instinct, All Out, Farming Not Hunting, Hard Work, Just Do It! Take The Ris
Advertising That Makes Money: 12 Prinsip Mengelola Merek Menjadi Market Leader dan Menghasilkan Profit
No full textIMC That Sells
No full textIMC
INTEGRATED MARKETING COMMUNICATION
That SELLS
Buku ini merupakan kristalisasi dari pengalaman selama 30 tahun menggeluti dunia komunikasi pemasaran yang ditulis oleh praktisi yang telah sukses membawa brand – brand Indonesia menjadi pemimpin pasar. Konsep integrated marketing communication (IMC) dalam buku ini dirumuskan secara holistic dan sistematis yang disebut the 3P : Philosophy, principles, practice.
IMT that sells merupakan sekuel dari adversiting that sells (2006) dan adversiting that makes money (2008
Language Style in the Novel Rencana Besar untuk Mati dengan Tenang by Wisnu Suryaning Adji Stylistic Studies
No full textOne of the ways authors express literary works is through the use of language styles. Language style has a function that can influence the reader which can make the reader interested in what the author conveys. This research is entitled "Language Style in the novel Big Plan to Die with Calm by Wisnu Suryaning Adji". The purpose of this study is to describe the use of style in hyperbole, irony, and personification in the novel The Great Plan to Die with Tranquility by Wisnu Suryaning Adji. The method used in this study is qualitative descriptive. Based on the results of the study, the author uses hyperbolic language style to emphasize excess, describe emotional tension, create dramatic effects, give an impression of humor. The use of ironic language styles for the contrast between hope and reality, dissatisfaction and frustration, social criticism, emotional reflection, and gives a more complex layer of meaning. Using his own personification language style, the author aims to bring objects and concepts to life, create an emotional impression, add aesthetic beauty to the novel Big Plan to Die with Tenang by Wisnu Suryaning Adji.93 PagesSkripsi Sarjan
Circulation of Orhan Pamuk’s Benim Adim Kirmizi [my name is red] in contemporary Chinese-Indonesian literature
Get PDFThis article is an exploration of contemporary Turkish and Chinese-Indonesian literatures with regards to a mid to late 18th Century literary niche: the it-narrative. Thinking (noesis) back and forth between centuries and different literary genres makes (poiesis) the conversation possible, which addresses the socio-literary imagination of the last four centuries. The authors re- examine the genre of it-narrative outside 18th Century studies and reassess the encounter of Turkish author Orhan Pamuk and Chinese-Indonesian author Alberta Natasia Adji within the socio-cultural and historico-political context of modern Turkey and Indonesia. The question is how Pamuk’s use of prosopopoeia in his 1998 novel Benim Adım Kırmızı [My Name is Red] influences Adji’s decision to use the 18th Century it-narratives in her 2019 short story I am Her Bracelet
ANALISIS SEMIOTIKA PADA TRILOGI ALINA DALAM ANTOLOGI CERPEN SEPOTONG SENJA UNTUK PACARKU KARYA SENO GUMIRA ADJI DARMA
Get PDFThis article discusses a surrealist short story. The approach used in this study is Pierce's semiotics approach, which is to discuss the signs in the short story anthology entitled "A Piece of Dusk for My Girl" by Seno Gumira Adji Darma. These signs have a certain meaning / significance closely related to the community system. The sign can be seen from the use of the language used. The signs that exist in literary works must be revealed to find out the message to be conveyed by the author. This study aims to determine the relationship between the sign with the reference based on the nature of the ground, (1) Sinsign, (2) Qualisign, and (3) Legisign. With semiotics, readers can capture the message or intent of a short story that is not clearly displayed by the author. The research method used is descriptive qualitative. This article examines the trilogy that exists in the short story anthology entitled A Twilight Piece for My Boyfriend, Answer Alina, Postman in a total of 41 pages. In the shorts story trilogy, researches found 21 interrelated signs. The sign is examined with Pierce’s semiotics it becomes a series of meaningful stories so that the message can be clearly known
Adji Watono a success story: from photographer to advertising boss 35 years developing dwi sapta / Agung Adiprasetyo
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