75 research outputs found
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
No full textMuslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
No full textMuslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
Peran KPU Kota Cilegon dalam Menekan Angka Golput Pada Pemilu 2024
No full textKomunikasi Politik merupakan politik yang menjadi pesan dalam proses komunikasi. Komunikator Politik adalah seseorang yang bertugas dalam menyampaikan pesan atau informasi kepada penerima pesan. Komunikator politik adalah seseorang yang sulit untuk melakukan proses komunikasi politik secara tetap dan konsisten dikarenakan mereka yang menjadi komunikator politik tidak hanya bertukar pesan politik tetapi mereka akan menjadi pemimpin dalam proses pembentukan opini politik tersebut. Strategi dalam komunikasi adalah cara dalam pelaksanaan proses komunikasi agar suatu komunikasi dapat berjalan dengan baik. Komunikasi pada dasarnya adalah perencanaan untuk mencapai suatu tujuan yang strategi komunikasi sebagai petunjuk dalam pelaksanaan proses komunikasi. Pelaksanaan pemilihan umum 2024 adalah periode pemilihan presiden, wakil presiden serta calon legislatif lainnya. KPU Kota Cilegon merupakan salah satu pelaksana pemilu tingkat kota di kota Cilegon. Pada kegiatan politik seperti ini terjadi proses komunikasi politik dari KPU kepada masyarakat. KPU Kota Cilegon sebagai komunikator berperan dalam menyampaikan pesan politik kepada masyarakat. Melihat dari tingginya jumlah pemilih golput dari kota Cilegon pada pemilihan umum 2019 menjadi tantangan bagi KPU Kota Cilegon sebagai pelaksana pemilihan umum 2024 mendatang
Optimasi Formula Lotion Antinyamuk yang Mengandung Minyak Sereh Wangi (Cymbopogon nardus L.) Menggunakan Metode Desain Faktorial
No full textBackground: Mosquitoes can spread viruses, parasites, protozoa, and worms to human. There are many repellence that are made of chemicals that are not safe for the skin. Citronella oil is an effective ingredient at a concentration of 10% as a repellence in lotion preparations. Lotion is a liquid emulsion consisting of two phases, namely the oil phase and the water phase which are stabilized with an emulsifier, containing one or more active ingredients. In this study, optimization of the formula was carried out by varying the excipients concentration to determine its effect on the lotion formula. Objective: To analyze the effect of stearic acid (emulsifier), glycerin (emollient) and their interactions on the physical dosage form of citronella oil repellence lotion ant to evaluate optimum composition of citronella oil repellence lotion. Method: This research was an experimental study with a factorial design of 2 factors, which are stearic acid and glycerin at the maximum and the minimum levels of these 2 factors. The evaluation of the product included homogeneity, lotion spreadability, viscosity, pH, and stability tests at room temperature. The formula optimization parameters analyzed were the response of lotion spreadability and viscosity using Design Expert® 11. Result: The results showed that the citronella oil repellence lotion was homogeneous, pH in accordance with skin physiology of 4.5-6.5, showed adequate viscosity, and good spreadibility. The formula of F1, Fa, Fb, and Fab were stable at 12 weeks of storage. In this study, stearic acid gave the dominant effect on decreasing the spreadability by 62.90% and increasing the viscosity by 92.86%. The optimization of the formula showed that the optimum composition of stearic acid was 10.95 grams and glycerin was 8.16 grams, producing a viscosity of 7471. 73 cP and a spreadability of 6.42 cm. Conclusion: The optimization of the formula performed out on repellence lotion of citronella oil, stearic acid and glycerin, give an effect where stearic acid is dominant in reducing the spreadability and increasing viscosity with the optimum composition obtained for stearic acid is 10.95 grams and glycerin is 8.16 grams.79 HalamanSkripsi Sarjan
The Correlation Between Social Support And Subjective Wel-being Of Adolescents That Live In TPA (Final Disposal Site) Terjun Marelan
No full text98 HalamanPenelitian bertujuan untuk menguji secara empiris Hubungan Dukungan sosial
dengan Subjective well-being Pada Remaja yang Tinggal di TPA (Tempat
Pembuangan Akhir) Terjun Marelan. Penelitian ini menggunakan tipe penelitian
kuantitatif dengan pendekatan korelasional. Populasi dalam penelitian ini adalah
105 remaja di TPU Terjun Marelan. Jumlah sampel dalam penelitian ini 72 remaja.
Teknik pengambilan sampel pada penelitian ini menggunakan teknik Purposive
Sampling. Teknik pengumpulan data dengan menggunakan skala subjective
wellbeing, dan skala Dukungan Sosial disusun berdasarkan skala Likert dengan 4
pilihan jawaban disajikan dalam bentuk pernyataan yang bersifat favourable dan
unfavourable. Berdasarkan hasil perhitungan analisis korelasi product moment,
dapat diketahui bahwa terdapat hubungan positif antara Dukungan sosial dengan
Subjective wellbeing. Hasil ini dibuktikan dengan koefisien korelasi rxy = 0,941,
dengan Signifikan p= 0,000 < 0,05. Koefisien determinan (r2) dari hubungan antara
variabel bebas dan variabel terikat adalah r2= 0,886. Ini menunjukkan bahwa
Dukungan sosial berdistribusi sebesar 88,60% terhadap Subjective wellbeing.
Berdasarkan hasil perhitungan nilai rata-rata hipotetik dan empirik dapat
disimpulkan bahwa dukungan sosial tergolong rendah dengan nilai mean hipotetik
sebesar 110.00 dan nilai mean empirik sebesar 82.181. Selanjutnya dapat
disimpulkan juga bahwa Subjective wellbeing tergolong sangat rendah dengan nilai
hipotetik sebesar 92.500 dan nilai empirik sebesar 68.667. This study aims to examined the correlation between social support and subjective
well-being of adolescents that live in the TPA (Final Disposal Site) in Terjun
Marelan. This study type of research with a correlational approach. The population
in this study was 105 teenagers at TPA Terjun Marelan and the sample was 72. The
sampling technique in this study used purposive sampling technique. The data
collected used a subjective well-being scale and the Social Support scale, the scale
based on a Likert scale with 4 answer choices presented in the form of favorable
and unfavorable statements. Based on the calculation of product moment
correlation analysis, it can be seen that there is a positive relationship between
social support and subjective well-being. This result is evidenced by the correlation
coefficient rxy = 0.941, with significant p = 0.000 <0.05. The determinant
coefficient (r2) of the correlation between the independent variable and the
dependent variable is r2= 0.886. It showed that social support is distributed 88.60%
of Subjective wellbeing. Based on the results of the calculation of the hypothetical
and empirical mean values, it can be concluded that social support is classified as
low with a hypothetical mean value of 110.00 and an empirical mean value of
82,181. Furthermore, it can be concluded that Subjective wellbeing is classified as
very low with a hypothetical value of 92,500 and an empirical value of 68,667
Optimasi Formula Lotion Antinyamuk yang Mengandung Minyak Sereh Wangi (Cymbopogon nardus L.) Menggunakan Metode Desain Faktorial
No full textBackground: Mosquitoes can spread viruses, parasites, protozoa, and worms to human. There are many repellence that are made of chemicals that are not safe for the skin. Citronella oil is an effective ingredient at a concentration of 10% as a repellence in lotion preparations. Lotion is a liquid emulsion consisting of two phases, namely the oil phase and the water phase which are stabilized with an emulsifier, containing one or more active ingredients. In this study, optimization of the formula was carried out by varying the excipients concentration to determine its effect on the lotion formula. Objective: To analyze the effect of stearic acid (emulsifier), glycerin (emollient) and their interactions on the physical dosage form of citronella oil repellence lotion ant to evaluate optimum composition of citronella oil repellence lotion. Method: This research was an experimental study with a factorial design of 2 factors, which are stearic acid and glycerin at the maximum and the minimum levels of these 2 factors. The evaluation of the product included homogeneity, lotion spreadability, viscosity, pH, and stability tests at room temperature. The formula optimization parameters analyzed were the response of lotion spreadability and viscosity using Design Expert® 11. Result: The results showed that the citronella oil repellence lotion was homogeneous, pH in accordance with skin physiology of 4.5-6.5, showed adequate viscosity, and good spreadibility. The formula of F1, Fa, Fb, and Fab were stable at 12 weeks of storage. In this study, stearic acid gave the dominant effect on decreasing the spreadability by 62.90% and increasing the viscosity by 92.86%. The optimization of the formula showed that the optimum composition of stearic acid was 10.95 grams and glycerin was 8.16 grams, producing a viscosity of 7471. 73 cP and a spreadability of 6.42 cm. Conclusion: The optimization of the formula performed out on repellence lotion of citronella oil, stearic acid and glycerin, give an effect where stearic acid is dominant in reducing the spreadability and increasing viscosity with the optimum composition obtained for stearic acid is 10.95 grams and glycerin is 8.16 grams.79 HalamanSkripsi Sarjan
Corrigendum to "Investigations into structure-property relationships of novel Ru(II) dyes with N,N'-Diethyl group in ancillary ligand for dye-sensitized solar cells" [Dyes Pigments 171(2019) 107754-107762](S0143720819314639)(10.1016/j.dyepig.2019.107754)
No full textThe authors regret the typos in the author names and affiliations. The authors would like to apologize for any inconvenience caused. Correction: The correct author names and affiliations should read as follows: Saba Ashrafa,b,d, Rui Sud, Javeed Akhtarc, Humaira M. Siddiqib, Ahmed Shujae, Khalid Al-Saadf, Siham Y. Al-Qaradawif, Ahmed El-Shafeid*[email protected] aSulaiman Bin Abdullah Aba Al-Khail - Centre for Interdisciplinary Research in Basic Science (SA-CIRBS), International Islamic University, Sector H-10, Islamabad, Pakistan bDepartment of Chemistry, Quaid-I-Azam University, Islamabad, 45320, Pakistan cMaterials Laboratory, Department of Chemistry, Mirpur University of Science and Technology (MUST), Mirpur, 10250, AK, Pakistan dPolymer and Color Chemistry Program & Fiber and Polymer Science Program, North Carolina State University, Raleigh, NC, 27606, USA eCentre for Advanced Electronics and Photovoltaic Engineering (CAEPE), International Islamic University, Sector H-10, Islamabad, Pakistan fDepartment of Chemistry and Earth Sciences, College of Arts and Sciences, Qatar University, P.O. Box 2713, Doha, QatarScopu
PENGARUH KEPUASAN WISATAWAN GENERASI Z TERHADAP MINAT BERKUNJUNG KEMBALI MELALUI ELECTRONIC WORD OF MOUTH DI WANAWISATA NAGARA PUNTANG, KABUPATEN BANDUNG
No full textPenelitian ini bertujuan untuk menganalisis pengaruh Kepuasan Wisatawan Generasi Z terhadap Minat Berkunjung Kembali melalui Electronic Word of Mouth (eWOM) di Wanawisata Nagara Puntang, Kabupaten Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis deskriptif dan teknik analisis jalur menggunakan Partial Least Squares Structural Modeling Equation Modeling (PLS-SEM). Pengumpulan data dilakukan melalui metode survei dengan menyebarkan kuesioner kepada 168 responden generasi z yang telah mengunjungi Wanawisata Nagara Puntang. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan kriteria responden berusia 18 – 28 tahun, serta aktif dalam menggunakan media sosial. Hasil penelitian menunjukkan bahwa variabel Kepuasan Wisatawan berpengaruh signifikan terhadap Electronic Word of Mouth (eWOM) dan Minat Berkunjung Kembali. Selain itu, variabel Electronic Word of Mouth (eWOM) juga berpengaruh signifikan terhadap Minat Berkunjung Kembali, serta memediasi hubungan antara Kepuasan Wisatawan dan Minat Berkunjung Kembali secara signifikan. Dengan demikian, dapat disimpulkan bahwa Electronic Word of Mouth (eWOM) memainkan peran penting dalam memperkuat dampak kepuasan terhadap loyalitas kunjungan wisatawan generasi z. Temuan ini memberikan gambaran bahwa strategi peningkatan kualitas layanan dan dorongan keterlibatan digital wisatawan menjadi langkah strategis dalam mempertahankan keberlanjutan kunjungan ke destinasi wisata alam.
This study aims to analyze the influence of generation z tourist satisfaction on revisit intention through electronic word of mouth (eWOM) at Wanawisata Nagara Puntang, Bandung Regency. This research employed a quantitative approach with a descriptive method and path analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through a survey method by distributing questionnaires to 168 generation z respondents who had previously visited Wanawisata Nagara Puntang. The sampling technique used was purposive sampling, targeting respondents aged 18 to 28 years and active social media users. The result of the study indicates that the variable of tourist satisfaction significantly influences both electronic word of mouth (eWOM) and revisit intention. Furthermore, electronic word of mouth (eWOM)significantly influences revisit intention and mediates the relationship between tourist satisfaction and revisit intention. Therefore, it can be concluded that electronic word of mouth (eWOM) plays a crucial role in reinforcing the impact of satisfaction on the revisit loyalty of generation z tourists. These findings illustrate that strategies to improve service quality and encourage digital engagement among tourists are essential to sustain the continuity of visits to nature based tourism destinations
Diplomasi Ekonomi Indonesia dalam Meningkatkan Ekspor Produk Tekstil ke Australia melalui IA-CEPA Tahun 2020-2023
No full textThis research aims to analyze the economic diplomacy strategy carried out by Indonesia to export textile products, especially apparel, to Australia through the Indonesia Australia Comprehensive Economic Partnership Agreements (IA-CEPA) for 2020-2023. In this research, the method used is a descriptive method using interviews and literature study. The research results show that although the overall export trend shows positive results, there has been no significant change in exports of Indonesian textile products since IA-CEPA was implemented. This happens because there are still trade challenges both internal and external. The economic diplomacy carried out by the Indonesian Government is not only to overcome these challenges but also to encourage increased exports of Indonesian textile products to Australia. Economic diplomacy is analyzed based on Kishan S. Rana's theory which consists of four stages, namely economic salesmanship, networking, image building, and regulation management. Economic diplomacy is carried out through exhibitions, network expansion, information dissemination, promotions digital, and accelerated implementation of IA-CEPA with a memorandum of understanding and issuing Minister of Trade Regulation No. 36 of 2023 concerning Import Policies and Regulations to protect the domestic textile industry
Forecasting of The Number of Schizophrenia Disorder by using The Box-Jenkins of Time Series Analysis
No full textSchizophrenia is a mental disorder with a complex brain disorder that causes sufferers not to be able to distinguish between reality and imagination. This study aims to determine the parameters for the best model Box-Jenkins time series analysis in predicting the number of schizophrenic in Cirebon City in 2018 as seen from the smallest MSE (Mean Square Error) value. This study uses Box Jenkins method (often referred to as the ARIMA Method) with documentation collection techniques and literature studies. The documentation aims to collect data on the number of schizophrenic patients in January 2014 to December 2018. Data were analyzed in several stages, namely the stage of data stationary identification, determining model parameter estimates, model verification and forecasting. The results of this study show that the best model for predicting the number of schizophrenic patients in the future is ARIMA (0,1,1). The forecasting results of the number of schizophrenic patients in Cirebon City from January to December 2018 respectively are 69 people, 68 people, 68 people, 68 people, 68 people, 68 people, 67 people, 67 people, 67 people, 67 people, 67 people, 67 people
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