8 research outputs found
Tri Hita Karana as a Bali Tourism Communication Strategy in Preserving Tourism Cultural Destinations
No full textObjective:The aim of this research is to point out that Tri Hita Karana as a Bali tourism communication strategy in preserving tourism cultural destinations. The research background is the dilemmatic phenomenon of the development of the Bali tourism industry, which tends to lead to popular tourism, namely a tourism industry that is oriented towards pragmatic profits by building popular facilities, so that sacred areas that actually become increasingly differentiated.
Methodology: The research paradigm is constructivism, so the main theory used is Berger and Luckmann's social construction of reality. This type of research is descriptive qualitative, completed by Barthes’s concept of semiotics.
Results:The result shows that Tri Hita Karana is the most strategic message used for Bali tourism communication management. Overcoming the freedom of foreign cultures and the domination of infrastructure development that does not favor aspects of Balinese differentiation and the insight of Tri Hita Karana is a crisis for destinations that rely on profane means. Therefore, so that Bali is not trapped in the pragmatism of populist culture, the philosophy of Tri Hita Karana must be used as a marketing movement and management of the Bali tourism industry. The research findings are: at first, the concept of Balinese tourism communication as a result of the synthesis of message construction that Bali is open, but elements of transcendentalism must still be understood and implemented by any tourist. Second, the transformation of Bali's tourism industry policies that are more in favor of capitalism, so that the commitment to cultural tourism is unable to keep up with the rate of mass tourism. Third, policy implementation, which has not fully accepted the practical aspects of Tri Hita Karana, cultural tourism orientation, rural nuances and the maintenance of sacred areas.
Implication:The implications of the research are: 1) the role of the Tri Hita Karana insight strategy as a shining culture, must be used as a guideline for the development of tourism infrastructure and superstructure, as well as the harmonization of Balinese people's life patterns. 2) Tourism communication in conveying Tri Hita Karana's insight, the communicators who must be involved are customary stakeholders and the government, using the universal Tri Hita Karana language, while the communicators are tourists and investors, using popular tourism as a cultural crisis message
Strategi Corporate Social Responsibility Dompet Dhuafa dalam Membangun Brand Differentiation Lembaga
Full text linkThe research aims to determine the Dompet Dhuafa Foundation's CSR strategy in building brand differentiation through the establishment of the Smart Ekselensia Republika school. It also concerns the dynamics of the Dompet Dhuafa Foundation's business paradigm which focuses on CSR programs to form brand differentiation. This type of research is case study with a qualitative descriptive method. It aims to describe the establishment of a school accompanied by an explanation of the process of occurrence, development and changes in various aspects of the dynamics of its CSR. Thus, there are peculiarities of cases which the researcher describes descriptively based on dynamic and contextual chronology. The results showed that the Dompet Dhuafa Foundation's CSR strategy in building brand differentiation is based on social awareness, that business contributions are social benefits; economic awareness, that the maximum profit from business is the maximum benefit in increasing charity in society; and legal awareness, that justice efforts that have been criticized by the pudblic can be maximally fulfilled because the efforts being carried out have a segment of the dhuafa. Differentiation is an achievement that combines the shared value business context in the three intelligences. Intellectual intelligence is proven in the provision of education, emotional intelligence by building social service businesses for the poor, as well as spiritual intelligence with the principles of trust, worship and Islam. So, business differentiation is a business that presents God in its operations
IMPLEMENTASI ELECTRONIC PUBLIC RELATIONS (E-PR) SEBAGAI RUANG INFORMASI PUBLIK DALAM TRANSFORMASI TEBET ECO PARK
Full text linkThis study aims to analyze the implementation of Electronic Public Relations (E-PR) as a public information space in the transformation of Tebet Eco Park. The research method used is descriptive qualitative with the type of case study research. Data were obtained through in-depth interviews with relevant informants, participant observation and document analysis. The results of the study show that the implementation of E-PR in the transformation of Tebet Eco Park has succeeded in increasing access to public information and community participation in decision making regarding the management of urban parks. The implementation of E-PR in the transformation of Tebet Eco Park has succeeded in increasing access to public information and community participation in making decisions regarding park management. E-PR is used optimally as a means of conveying public information through websites, social media and mobile applications
Edukasi dan Penanaman Semangat Pelestarian Seni Gong Si Bolong pada Komunitas Pemuda Depok
Full text linkKesenian Gong Si Bolong walaupun telah beberapa kali mendapatkan penghargaan di level Provinsi Jawa Barat, namun eksistensinya mengalami potensi penurunan minat di kalangan pemuda sebagi penerus budaya asli di Kota Depok Jawa Barat. Padahal Kesenian Gong Si Bolong banyak sekali mengandung makna bahkan konon mengandung daya magis suara merdu bagi yang mendengarnya. Untuk menjaga kelestarian salah satu budaya di Jawa Barat yang asli Kota Depok, maka Tim Pengabdian Masyarakat IBI Kosgoro 57 melakukan edukasi, motovasi dan penanaman ulang Kesenian Gong Si Bolong di kalangan komunitas pemuda beberapa Karang Taruna Kota Depok. Metode yang digunakan melalui penyuluhan langsung tatap muka dan pelatihan pengetahuan tentang Kesenian Gong Si Bolong dengan hasil yang dicapai antara lain 1) Mengetahui pentingnya budaya seni secara umum dan Kesenian Gong Si Bolong pada khususnya, 2) Menyadari adanya ancaman budaya asing yang akan mengurangi keunikan suatu budaya lokal sebagai pemersatu lintas generasi dan sejarah, 3) Terciptanya komitmen terhadap Kesenian Gong Si Bolong di kalangan komunitas pemuda, 4) Mencetak potensi penerus Kesenian Gong Si Bolong sebagai penerus budaya seni tersebut untuk kelestarian budaya seni suatu bangs
Management Of Change Communication In Building Positive Perceptions Of The Demographic Bonus
No full textThe demographic bonus is a phenomenon where a country has a population of productive age that is greater than the population of non-productive age. However, to optimize the potential for a demographic bonus, effective management of change communication messages is needed to build positive perceptions among the public. This research aims to analyze and understand how management of change communication messages can play a role in building positive perceptions about the demographic bonus. The research method used is a qualitative approach by collecting data through literature written by communication experts, practitioners and related stakeholders. Apart from that, document analysis and literature studies were also carried out to obtain relevant information. It is hoped that the results of this research will provide better insight and understanding of the importance of managing change communication messages in building positive perceptions about the demographic bonus. Apart from that, it is also hoped that this research can provide practical recommendations in developing effective communication strategies to increase public understanding and participation regarding the demographic bonus. It is hoped that the conclusions of this research can contribute to stakeholders, government and society in optimizing the potential for demographic bonuses effectively and sustainably. With good management of change communication messages, it is hoped that positive perceptions about the demographic bonus can be formed and the public can better understand and support the change efforts needed to make optimal use of the demographic bonus
Dramaturgy Of Street Performers In Jakarta (A Social Construction Study on The Phenomenon Of Metropolitan Life)
No full textLife in Jakarta reflects complex social phenomenon, especially related to social inequality striking. This research aims to analyze the dynamics of interaction Street buskers as social "actors" through a dramaturgical approach produce social constructions about the phenomena of metropolitan city life. The methodology used is a qualitative study with in-depth interviews and Participatory observation of four buskers aged 16 to 31 years. The research results show that street buskers apply different strategies on the front stage to build a positive image to attract audience, while backstage, they face challenges emotional and economic intangibles. Social stigma and uncertainty income is the main obstacle in their self-development. this finding emphasizes that interaction with the audience does not only function as a source income but also as a means to build meaning and identity. Thus, this research makes an important contribution to understanding public communication and the role of buskers in the socio-cultural context of Jakarta wider
Komunikasi Inovasi Dalam Pelayanan Publik Kecamatan Beji Kota Depok
Full text linkThis research aims to analyze and understand the application of innovative communication in public services in Beji District, Depok City. A qualitative approach was used with data collection methods through interviews, observation and documentation studies. The collected data was analyzed systematically to gain an in-depth understanding of relevant aspects of innovation communication in the context of public services in Beji District. The research results show that there are several innovative communication initiatives that have been implemented in public services in Beji District, such as the use of social media, mobile applications, and providing information online. This innovative communication helps increase accessibility, transparency and public participation in obtaining information and utilizing public services. However, there are challenges that need to be overcome, such as the lack of public awareness of these innovative initiatives. Therefore, further efforts are needed to increase public understanding and participation in the communication of innovation in public services. This research makes an important contribution to the understanding of innovation communication in the context of public services at the local level and can be a basis for the development of more effective communication strategies in the futur
REPRESENTASI PEREMPUAN DALAM STAND UP COMEDY (Analisis Semiotika Pierce dalam Tayangan Annie Yang)
Full text link"Stand Up Comedy" in parts or parts on Annie Yang's show is a short film produced which is then uploaded to the Youtube channel. Annie Mariani, known as the comedian Annie Yang of Chinese descent, established her career in Taiwan and came from Bali Comedy Club. A graduate of Stand Up Comedy Indonesia held by Kompas.TV. Her jokes or anecdotes tend to use English and Annie is nicknamed naughty girl or naughty woman.The use of feminism studies combined by the author with the qualitative method of Charles Sanderpierce's semiotic analysis means that a sign is something that for one woman represents something else in some way or capacity. And one form of sign is the word, while the object is something that is referred to by the sign, while the interpretant is a sign that exists in a person's mind about the object that a sign refers to. By observing and analyzing in the initial observation that the jokes thrown by Annie Yanng are more pouting, double standard meaning depending on the audience as communicators interpret the core message in the context and content of the message. It can be positive and negative depending on which side of the audience understands it so that it provokes laughter.
