31 research outputs found
MENINGKATKAN KINERJA PEMASARAN UMKM MELALUI PERAN LINGKUNGAN, INOVASI PRODUK DAN KREATIFITAS STRATEGI PEMASARAN
Get PDFThe role of the ability to adapt with the environment, superior creativity marketing strategy and product innovation are necessary in order to maximize the achievement of performance marketing.This research aims to study the concept of the Environmental Role, Creative Marketing Strategies, Product Innovation of Small and Medium Enterprise Performance Marketing (UKM) in managing its business, is expected to help the Department of Cooperatives and Micro Small and Medium Enterprise in Sidoarjo district adopted a policy about empowering UMKM. The sample in this study are UKM's producer of bag and suitcase in Kendensari, Tanggulangin-Sidoarjo as many as 100 people. The analysis technique used is the Structural Equation Model (SEM). Results found that the environment has no significant effect on product innovation but the environment has a significant positive effect on creative marketing strategies, while creative marketing strategy has no significant effect on the performance of marketing and product innovation has a significant positive effect on marketing performanc
MENINGKATKAN KINERJA PEMASARAN UMKM MELALUI PERAN LINGKUNGAN, INOVASI PRODUK DAN KREATIFITAS STRATEGI PEMASARAN
No full textThe role of the ability to adapt with the environment, superior creativity marketing strategy and product innovation are necessary in order to maximize the achievement of performance marketing.This research aims to study the concept of the Environmental Role, Creative Marketing Strategies, Product Innovation of Small and Medium Enterprise Performance Marketing (UKM) in managing its business, is expected to help the Department of Cooperatives and Micro Small and Medium Enterprise in Sidoarjo district adopted a policy about empowering UMKM. The sample in this study are UKM's producer of bag and suitcase in Kendensari, Tanggulangin-Sidoarjo as many as 100 people. The analysis technique used is the Structural Equation Model (SEM). Results found that the environment has no significant effect on product innovation but the environment has a significant positive effect on creative marketing strategies, while creative marketing strategy has no significant effect on the performance of marketing and product innovation has a significant positive effect on marketing performance.</jats:p
Motivation as A Mediation of Relationship Between Organizational Culture and Work Environment, Impact on Employee Performance at Bank BJB Surabaya Branch Office
Get PDFBANK BJB SURABAYA BRANCH OFFICE is an institution engaged in financial services. In carrying out their functions and duties, the leaders and employees of the Bjb Surabaya Branch Office help the individual performance of their employees, but there are recommendations for uneven employee performance results based on preliminary research, it is very important and necessary to conduct research related to the influence of organizational culture and work environment using motivation as a variable. intervention on employee performance.This study aims: 1) To analyze the influence of organizational culture on employee performance at Bank bjb Surabaya Branch Office; 2) To analyze the effect of work environment on employee performance at Bank bjb Surabaya Branch Office; 3) To analyze the influence of organizational culture through motivation on employee performance at Bank bjb Surabaya Branch Office; 4) To analyze the influence of work environment through motivation on employee performance at Bank bjb Surabaya Branch Office.The sample in this study were all leaders and employees of bank bjb Surabaya branch, totaling 59 leaders and employees. The sampling technique used in this study is a sampling technique because the sample under study is part of the entire population. The data analysis technique in this study used the Partial Least Square (PLS) methods.The results of the study concluded that: 1) Organizational culture can contribute to employee performance; 2) The work environment can contribute to employee performance; 3) Organizational culture can contribute to employee performance through motivation; 4) The work environment has not been able to contribute to employee performance through motivation
Analisis Lingkungan Kerja dan Budaya Organisasi terhadap Kepuasan Kerja di Industri Tas dan Koper (INTAKO) Tanggulangin Sidoarjo
Get PDFCurrently, with the development of the era, the company's competition is also getting higher. In a company, there must be roles for employees and workers called Human Resources (HR). This study aims to determine the effect of the work environment and organizational culture on employee job satisfaction at INTAKO Tanggulangin Sidoarjo. Furthermore, the researchers used quantitative research as a type of this research in which the questionnaire was used as a means of measuring the answers of the respondents. In this study the population is all workers in INTAKO Tanggulangin Sidoarjo totaling 67 employees. In this study, the sampling technique used a saturated sample because the population was less than 100 so that the entire population in this study was used as a sample, amounting to 67 people. After being answered by the respondent, the answer will be analyzed using Smart PLS (Partial Least Square) to test the level of validity and reliability of an indicator and research variable which is included in the outer and inner models. The results of this study conclude that the work environment have positive effect but not significant and organizational culture have a significant positive effect on job satisfaction
The Influence of Knowledge Sharing and Competency on Teacher Performance Through Individual Innovation Capability at SMAN 2 Bangkalan
No full textThis research aims to examine the influence of knowledge sharing and competence on teacher performance at SMA Negeri 2 Bangkalan through individual innovation capability. In this context, knowledge sharing and competence are considered crucial for creating good performance in schools. This research employs a quantitative method with the help of a questionnaire to collect data from a sample of 73 respondents. Data analysis is conducted using the Partial Least Squares (PLS) method. The results show that knowledge sharing has a positive and significant effect on teacher performance, as does competence. Furthermore, knowledge sharing and competence also have a positive and significant effect on teacher performance through individual innovation capability. These results indicate a mutually influential relationship between knowledge sharing, competence, individual innovation capability, and teacher performance at SMA Negeri 2 Bangkalan
Analisis Kinerja Berkelanjutan Pada Sustainability Reporting PT. Garuda Indonesia Tahun 2022
Get PDFArtikel ini dibuat dengan maksud tujuan untuk mengevaluasi sejauh mana PT. Garuda Indonesia telah memenuhi standar keberlanjutan yang ditetapkan dan memberikan rekomendasi untuk perbaikan di masa depan. Penelitian ini termasuk dalam penelitian deskriptif Data-data dikumpulkan melalui situs resmi PT Garuda Indonesia dari laporan, laporan keberlanjutan, dan informasi terkait terdapat pada bagian ”Investor Relations\u27\u27 atau “Sustainability\u27\u27dan dilakukan analisis melalui metode kualitatif. Artikel ini dapat ditarik kesimpulan bahwa berdasarkan kinerja ekonomi, Garuda berhasil memanfaatkan dengan baik sehingga bisa meraih sejumlah target 2022. Pengelolaan lingkungan secara optimal membawa hasil yang mengindikasikan bahwa tidak terdapat insiden tumpahan yang signifikan serta tidak ada pengaduan lingkungan yang diadukan kepada Garuda Indonesia. Demikian, Garuda Indonesia tidak menerima adanya sanksi atau denda finansial termasuk juga sanksi hukum akibat yang ditimbulkan dari pelanggaran mengenai peraturan terkait pengelolaan lingkungan hidup pada tahun 2022. Garuda Indonesia berhasil meraih pencapaian terhadap kinerja aspek sosial yang dicapai melalui adanya pemenuhan tanggung jawab atas pemangku kepentingan secara internal dan ekternal. Sosialisasi dilaksanakan dengan optimal melalui adanya proses yang semestinya, Garuda Indonesia sukses dalam mencatatkan kinerja yang membanggakan pada tahun 2022
PENGARUH PENGORBANAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG
No full textThis study investigates The Conceptual Model of Decision Making of Repeat Buying motorbike Honda in 20 (twenty) dealer Sale of Honda in Surabaya. This research expected can assist heads of dealer in taking decision related to Sacrifice and Quality Service with Value Service and Consumer Satisfaction, and its influence to Decision of Repeat Buying motorbike honda. According to sacrifice released by consumer to get service and product become big especial size measure the so small service value. Company (dealer) in submitting service and provide the quality of service represent all important matter in creating value to customer and his innings will be able to determine service value. Synergity among service value and satisfaction of consumer give contribution to decision of consumer in repeat buying motorbike Honda in Surabaya.Sampel in this research are repeat buyers and user of motorbike honda in region of Surabaya as responder counted 106 people. Analysis technique in this research used Structural Equation Modelling [SEM] one step & two step approach with program AMOS 4,0. Result of examination find that inexistence of multikolinierity in sacrifice, quality of service, service value, and satisfaction of consumer and also decision of repeat buying.Service value not yet earned to give influence of signifikan to sacrifice. Service value can give influence of signifikan to quality of service. While satisfaction of consumer not yet earned to give influence of signifikan to service value, but signifikan to quality of service. Decision of repeat buying can give influence of signifikan to quality of service, but not signifikan to consumer satisfaction.</jats:p
PENGARUH PENGORBANAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG
Get PDFThis study investigates The Conceptual Model of Decision Making of Repeat Buying motorbike Honda in 20 (twenty) dealer Sale of Honda in Surabaya. This research expected can assist heads of dealer in taking decision related to Sacrifice and Quality Service with Value Service and Consumer Satisfaction, and its influence to Decision of Repeat Buying motorbike honda. According to sacrifice released by consumer to get service and product become big especial size measure the so small service value. Company (dealer) in submitting service and provide the quality of service represent all important matter in creating value to customer and his innings will be able to determine service value. Synergity among service value and satisfaction of consumer give contribution to decision of consumer in repeat buying motorbike Honda in Surabaya.Sampel in this research are repeat buyers and user of motorbike honda in region of Surabaya as responder counted 106 people. Analysis technique in this research used Structural Equation Modelling [SEM] one step & two step approach with program AMOS 4,0. Result of examination find that inexistence of multikolinierity in sacrifice, quality of service, service value, and satisfaction of consumer and also decision of repeat buying.Service value not yet earned to give influence of signifikan to sacrifice. Service value can give influence of signifikan to quality of service. While satisfaction of consumer not yet earned to give influence of signifikan to service value, but signifikan to quality of service. Decision of repeat buying can give influence of signifikan to quality of service, but not signifikan to consumer satisfactio
KONTRIBUSI HUMAN CAPITAL dan CUSTOMER CAPITAL DALAM MENGGAPAI KINERJA CAFÉ dan RESTO di SURABAYA
No full textPenilaian kinerja perusahaan berbasis human capital merupakan hal menarik yang perlu dikembangkan oleh perusahaan. Human capital merupakan salah satu komponen utama dari intellectual capital (intangible asset) yang dimiliki perusahaan. Selama ini, penilaian terhadap kinerja perusahaan lebih banyak menggunakan sumber daya yang bersifat fisik (tangible asset). Human capital di dalam organisasi memiliki potensi penuh untuk membangun orientasi pasar bagi konsumennya. Jika kompetensi pegawai di dalam suatu organisasi semakin baik, mereka akan memahami kebutuhan konsumen dan mengembangkan customer capital untuk menahan loyalitas konsumen. Pengelolaan customer capital yang baik akan berdampak terhadap kinerja perusahaan.Penelitian ini bertujuan untuk mengkaji konsep keterhubungan human capital dan customer capital dan dampaknya terhadap kinerja café dan resto di Surabaya. Populasi dalam penelitian adalah pipinan/pengelola café dan resto di Surabaya, dengan sampel sebanyak 30 responden. Teknik analisis data yang digunakan adalah PLS (Partial Least Square) yang merupakan metode alternatif analisis dengan Structural Equation Modelling (SEM) yang berbasis variance.Berdasarkan hasil pengolahan data diketemukan bahwa 1) human capital mampu memberikan kontribusi yang berarti terhadap customer capital. 2) Customer capital mampu memberikan kontribusi yang berarti terhadap kinerja café dan resto di Surabaya, 3) human capital mampu memberikan kontribusi yang berarti terhadap kinerja café dan resto di Surabaya.</jats:p
KONTRIBUSI HUMAN CAPITAL dan CUSTOMER CAPITAL DALAM MENGGAPAI KINERJA CAFÉ dan RESTO di SURABAYA
No full textPenilaian kinerja perusahaan berbasis human capital merupakan hal menarik yang perlu dikembangkan oleh perusahaan. Human capital merupakan salah satu komponen utama dari intellectual capital (intangible asset) yang dimiliki perusahaan. Selama ini, penilaian terhadap kinerja perusahaan lebih banyak menggunakan sumber daya yang bersifat fisik (tangible asset). Human capital di dalam organisasi memiliki potensi penuh untuk membangun orientasi pasar bagi konsumennya. Jika kompetensi pegawai di dalam suatu organisasi semakin baik, mereka akan memahami kebutuhan konsumen dan mengembangkan customer capital untuk menahan loyalitas konsumen. Pengelolaan customer capital yang baik akan berdampak terhadap kinerja perusahaan.
Penelitian ini bertujuan untuk mengkaji konsep keterhubungan human capital dan customer capital dan dampaknya terhadap kinerja café dan resto di Surabaya. Populasi dalam penelitian adalah pipinan/pengelola café dan resto di Surabaya, dengan sampel sebanyak 30 responden. Teknik analisis data yang digunakan adalah PLS (Partial Least Square) yang merupakan metode alternatif analisis dengan Structural Equation Modelling (SEM) yang berbasis variance.
Berdasarkan hasil pengolahan data diketemukan bahwa 1) human capital mampu memberikan kontribusi yang berarti terhadap customer capital. 2) Customer capital mampu memberikan kontribusi yang berarti terhadap kinerja café dan resto di Surabaya, 3) human capital mampu memberikan kontribusi yang berarti terhadap kinerja café dan resto di Surabaya
