1,720,972 research outputs found
Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation
Full text linkEmotion is central component of consumer behavior. This concept, that is borrowed from psychology, is now widely and applied studied in marketing. Two major approaches used by marketing researchers are, first, behavior causes emotions and second, emotions cause behavior. In the second approach, marketing researchers study anticipated emotions of the actors and their consequences on the actors¡¯ behavior. The interesting question, how is anticipated emotion of others on the actor¡¯s behavior? This study is purposed to answer that question. The author studies potential emotions of others that accompany future individuals¡¯ achievement when achievement is considered as gift to significant others or prestige source for the individuals. In doing so, the author develops anticipated emotion of others concept, conceptual model, and related propositions. Discussion, direction for further research, and the contributions of the study to the academic and practical worlds are also presented
Silent Competition among Students: How Schadenfreude and Social Envy Influence Rating-based Achievement Motivation
Full text linkSchadenfreude and social envy have attracted human interest for thousands of years. However, little is know about how they influence achievement motivation in a hierarchical and competitive social environment. To overcome this problem, inspired by Mayer and Salovey’s (1997) emotional intelligence theory, the author develops rivals' anticipated emotions (RAE) and models how the sense of being envied and become the schadenfreude target influence the motivation to avoid the decrease of or to increase current competitive position. The study follows Higgin's (1997) self-regulatory framework in students' context. In the schadenfreude scenario, as part of self-protection, the study proposes that the sense of being a schadenfreude target, represented by rivals' anticipated joyfulness (RAJ), influences students' motivation to avoid the decrease of current competitive position (prevention focus), especially for those who occupy upper and medium positions. Rivals' anticipated distress (RAD) that represents the sense of being envied stimulates students' motivation to increase competitive position (promotion focus), especially for those who occupy the lower and medium position. When working together, the RAJ and RAD stimulate promotion and avoidance motivations simultaneously, especially among mediocre students. Future researchers can widen their investigation into intergroup schadenfreude and social envy research domains.Â
How Proponents and Opponents Influence Achievement Motivation: The Role of the Anticipated Emotions of Other People
Full text linkThere are countless studies about the influence of other people’s emotions on individuals' behavior. However, the influence of proponents' and opponents' future emotions on achievement motivation remains unclear. This study aims to fill this gap. Therefore, departing from the emotional intelligence theory, the author materializes the anticipated emotions of other people concept and tests it using a static group experimental design with success and failure scenarios, involving 203 participants chosen judgmentally. When reminded of the proponents' joyfulness caused by their success, the Mann-Whitney U test with normal approximation, supported by the Monte Carlo estimation, shows that the mastery-avoidance, performance-approach, and performance-avoidance goals of the experimental group are enhanced. Whereas, when reminded that they would be envied and make the opponents feel distressed, the performance-approach goals are improved. In the failure scenario, when the participants were directed to the proponents' distress, as a response to their failure, the four components of the achievement goals are increased: mastery-approach, mastery-avoidance, performance-approach, and performance-avoidance. However, the opponents' joyfulness, anticipated as a malicious schadenfreude to the participants' failure, is only successful in stimulating the performance-avoidance goals. A Bayesian estimate with 5,000 times bootstrapping reveals that self-efficacy mediates the influence of the proponents' anticipated joyfulness on the mastery-approach fully, and on the performance-approach goals in a complementary way. Complementary mediation is also apparent in the impact of the proponents' distress on the mastery-approach and mastery-avoidance goals. Above all, love for the proponents is more potent than hatred from social environments for increasing the achievement motivation. Further research is encouraged to replicate this study with different social behavior
Membongkar kotak hitam konsumen
Full text linkAFTA sudah di depan mata. Para pelaku bisnis pun memasuki era baru persaingan yang tidak semata-mata membutuhkan pengetahuan dan ketrampilan, tetapi juga kebijaksanaan untuk memenangkan keputusan konsumen. Medan persaingan yang sesungguhnya terdapat dalam KOTAK HITAM konsumen, di mana bersemayam rasio, perasaan, emosi, sense serta intuisi yang menghasilkan segala bentuk keputusan dan perilaku konsumen. Tak pelak, kemampuan memahami konsumen inilah yang menjadi kunci keberhasilan bisnis masa depan.
Buku ini memaparkan bagaimana pikiran konsumen bekerja dalam mengambil keputusan pembelian. Mekanisme ini dijelaskan antara lain melalui preferensi merek serta atribut yang mempengaruhinya, pola respons terhadap berbagai stimuli pemasaran, penyebaran inovasi, keterlibatan konsumen serta tipe perilaku konsumen. Penjelasan mengenai konsep-konsep tersebut disertai model-model riset praktis, seperti: Riset Respons terhadap Komunikasi Pemasaran, Riset Pembentukan Preferensi, Riset Adopsi Inovasi, Riset Keterlibatan, plus berbagai contoh kasus.
Buku yang membangun kemampuan analitis ini sangat bermanfaat bagi para praktisi bisnis dalam membuat keputusan yang berorientasi pasar
PASSION AND SELF-EFFICACY BASED DECISION QUALITY: CONCEPTUALIZATION AND EMPIRICAL RESEARCH
Full text linkManuscript type: Research article Research Aims: I the marketing domain, consumer decision quality conceptualization still leaves unfulfilled nodes. When the decisions are made under uncertainty, decision outcomes occurred in the long run, and decision outcomes are determined mostly by customer participation in the value creation process; decision satisfaction as a decision quality sole indicator has less power. Therefore, this study offers passion-and self-efficacy-based decision quality in which passion and self-efficacy acted as a unidimensional construct in its function as a decision quality indicator. Design/methodology/approach: The study used a cross-sectional design. The data were collected with a survey using online questionnaires from 350 conveniently chosen respondents. The data are analyzed using structural equation modeling. Research Findings: Passion and self-efficacy based decision quality is a valid and reliable construct that is also more powerful and has better goodness-of-fit than decision satisfaction in representing decision quality. Its influence on mastery goals is higher than on avoidance goals. Approach motivation goals influence loyalty intention positively and likelihood to switch negatively. Avoidance motivation goals influence loyalty intention negatively and switching likelihood positively. Theoretical Contribution/Originality: Passion and self-efficacy-based decision quality is a concept that is still limited to the present study and can be considered as new to the scientific world. Practitioner/Policy Implication: To increase loyalty intention, a university can fertilize approach achievement and decrease avoidance achievement motivations. Research limitation/Implications: Further research is encouraged to utilize longitudinal design to check a decision and its effect stabilities\u27 in two or more different time points
Remarketing for business recovery: Sebuah pendekatan riset
No full textBuku ini berisi tentang mendesain konsep strategi, aktivitas pemasaran. Selain iti dijelaskan cutomer bonding, brand equity, kepuasan pelanggan, power pricing, value analysis dan audit strategi pemasaran
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