1,720,965 research outputs found
Studi Literatur: Analisis Efektivitas dan Pengaruh Aktivitas Pemasaran Melalui Media Sosial pada Merek
No full textPenelitian ditujukan untuk melakukan studi literasi pada artikel ilmiah dengan topik pemasaran pada media sosial, dengan jumlah artikel ilmiah yang dianalisis sebanyak 8 artikel. Peningkatan akses terhadap internet yang semakin berkembang dan tersedianya lahan pemasaran yang baru di media sosial sebagai sarana pemasaran telah mengubah strategi pemasaran yang selama ini telah ada. Perusahaan harus mampu mengahdapi digitalisasi yang terjadi, dengan menyesuaikna metode pemasaran digital yang paling baik bagi perusahaan. Penelitian terhadap dampak dan efektivitas aktivitas pemasaran pada media sosial perlu diketahui agar perusahaan dapat mempertimbangkan kepentingan dan keperluan yang berbeda di masing-masing industri. Aktivitas pemasaran melalui media sosial berdampak positif pada ekuitas merek serta kepercayaan pelanggan terhadap merek. Hal tersebut memberikan dampak pada munculnya loyalitas pelanggan terhadap merek. Keterlibatan pelanggan pada strategi pemasaran dapat memunculkan keterikatan dan kepercayan pelanggan terhadap merek. Penerapan metode pemsaran media sosial memberikan dampak yang baik bagi perusahaan
Going Beyond Counting First Authors in Author Co-citation Analysis
No full textThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Media Pembelajaran Kamus Bahasa Latin Berbasis Android
No full textThe Latin Dictionary is a learning medium that can give ease to teachers and students at SMK AL-AZIZ. The phenomenon that occurs is the students in the class have constraints with the Latin language plants to complete the task given by teachers in fulfilling the contribution of learning that is needed in the process of learning on science subjects. This app is designed using eclipse, Waterfall Methods, UML, and SQLite databases. The design of this application is expected to be useful for students, teachers, even the general public.
Variations on the Author
No full text“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
No full textWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Analisis Pengaruh Kompensasi, Motivasi, Lingkungan Kerja, Kepemimpinan Terhadap Kinerja Karyawan Dengan Komitmen Organisasi Sebagai Variabel Intervening
No full textThis study aims to analyze the effect of compensation, motivation, work environment, leadership on employee performance with organizational commitment as an intervening variable. Data collection in this study was conducted through a survey approach with quantitative descriptive research type by distributing questionnaires to 217 respondents. The data analysis tool used in this study was SPSS (Statistical Product Software Solution). The results of this study indicate that partially compensation, motivation, work environment, leadership have a significant effect on Organizational Commitment. Compensation, motivation, work environment and leadership have a positive and significant effect on employee performance, organizational commitment has a positive and significant effect on employee performance
A Strategy Engagement in Marketing: A Reviews of the Literature
No full textEngagement a new trend in marketing that first appeared in 1990, and in talking about compiling growing social network media marketing be a tool for election company to achieve competitive advantage in the broad market. Engagement can also be viewed free improve the performance of the company to increase sales, create new product and enrich the relationship between the company, employees, customers and supply chain. Finally, all of engagement boils down to the purpose for excellence and competitiveness of Sustainability
Dispelling the Myths Behind First-author Citation Counts
No full textWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
- …
