16 research outputs found
STRATEGI KOMUNIKASI CUSTOMER RELATIONS DALAM MENINGKATKAN KEPUASAN TAMU HOTEL NOVOTEL SOLO
Full text linkA. Anditha Sari (NIM D 1207502). STRATEGI KOMUNIKASI CUSTOMER
RELATIONS DALAM MENINGKATKAN KEPUASAN TAMU HOTEL
NOVOTEL SOLO (Studi Deskriptif Kualitatif tentang kegiatan Customer
Relations dalam rangka mencapai kepuasan tamu Hotel Novotel Solo tahun
2008).Skripsi, Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik
Universitas Sebelas Maret.2009.
Penelitian skripsi ini dilaksanakan di Hotel Novotel Solo. Yang beralamat
di Jalan Slamet Riyadi Solo. Novotel Solo di tengah persaingan jasa perhotelan
yang semakin kompetitif memandang Konsumen bukan lagi sekedar sekumpulan
konsumen pengguna jasa Novotel Solo melainkan juga mitra bagi keberhasilan
perusahaan mencapai tujuannya. Oleh karenanya melalui skripsi ini penulis
menggambarkan pelaksanaan strategi komunikasi customer relations di Novotel
Solo dan bagaimana tingkat kepuasan tamu hotel Novotel Solo dengan adanya
kegiatan tersebut.
Dalam penulisan skripsi ini penulis menggunakan pendekatan deskriptif
yang merupakan prosedur pemecahan masalah yang diselidiki dengan
menggambarkan atau menerangkan keadaan obyek penelitian pada saat sekarang
berdasarkan fakta – fakta yang nampak atau sebagaimana adanya.Pendekatan
deskriptif didukung dengan data kualitatif yang Pengumpulan datanya melalui
wawancara , observasi langsung , dan metode kepustakaan. Data yang telah
didapatkan kemudian dianalisis menggunakan skema interaktif.
Dari hasil penelitian pelaksanaan strategi komunikasi customer relations
melalui proses fact finding, planning, organization, act & communication, dan
evaluation.Yang diwujudkan dalam kegiatan relationship yang dilakukan oleh
sales & marketing department , inovasi produk jasa , dan peningkatan mutu
pelayanan. Manajemen menyadari menjual produk jasa tidak hanya berkutat pada
produk itu sendiri , melainkan juga memperhatikan aspek – aspek eksternal diluar
produk sehingga mampu memuaskan konsumen. Kenyamanan dan kualitas
pelayanan menjadi hal yang penting diperhatikan oleh tamu hotel.
Dalam memberikan pelayanan, Novotel Solo perlu mempertimbangkan
bahwa konsumen tidak hanya memperoleh pelayanan melalui media
konvensional. Melihat website Novotel Solo yang ada relatif minim menyediakan
sarana informasi bagi konsumennya. Harapannya website yang ada mampu
menjadi sarana pengembangan pelayanan Novotel Solo. Salah satunya adalah
penyediaan layanan konsumen yang memungkinkan untuk melakukan reservasi
space meeting secara online. Sistem tersebut bisa menggabungkan konsep
customer relationship management (CRM), reservasi, business intelligence, dan
revenue management system secara terpadu
The Influence of Brand Image Quality to Students Expectation and Satisfaction of Lecture at Politeknik Indonusa Surakarta
Full text linkAn educational institution should be able to prove the quality of education. Consumers, in this case are students, need the proof of achievement, assessment, certification of quality, and the success of the alumni in getting work related to the field of knowledge. Evaluation is also needed to gain recognition from the community, as well as changes in curriculum and teaching methods that impact to better quality of the graduates. This study aims to analyze brand image influence to the expectations and satisfaction of students by taking sample 100 students from 5 study program i.e D3 Mass Communication, Hospitality, Informatics Management, Automotive, and Pharmacy by using systematic sample technique. Sample criteria that are students who have studied in semester 3 because students with the criteria should be able to evaluate their campus. The result of study indicates that brand image has significant effects to the expectation and satisfaction of the students
HUBUNGAN ANTARA INTIMATE FRIENDSHIP DENGAN SELF DISCLOSURE PADA REMAJA PENGGUNA TIKTOK
No full textABSTRAK
Hubungan Antara Intimate Friendship dengan Self Disclosure Pada
Remaja Pengguna Tiktok
Oleh:
Anditha Juliannisa
Self Disclosure adalah jenis komunikasi dimana seseorang secara
terbuka memberitahukan atau mengungkapkan informasi mengenari
dirinya yang meliputi pikiran, perasaan, dan perilaku. Self disclosure
yang terjadi dalam kehidupan yang dijalani tidak hanya dialami pada
komunikasi dan interaksi secara langsung antar individu, tetapi dapat
dijalani melalui media sosial (DeVito, 2018)Self disclosure dapat
dilakukan jika seseorang individu saling dekat dan dapat mempercayai
satu sama lain, adalah adanya intimate friendship. Menurut Sharabany
(2008) intimate friendship adalah dimana individu saling merasakan
empati satu sama lain yang merupakan hubungan emosional, menjadi
berkomitmen, percaya, perhatian, dan dengan orang lain, serta perhatian
pada identitas diri teman, self esteem yang berkembang positif, dan
penyesuaian diri yang lebih baik.
Penelitian ini menggunakan pendekatan kuantitatif,
menggunakan skala self disclosure berdasarkan teori Devito (2018)
jumlah 33 aitem dengan nilai reliabilitas α = 0,932 dan skala intimate
friendship berdasarkan teori Sharabany (2009) jumlah 33 aitem dengan
nilai reliabilitas α = 0,897. Subjek pada penelitian ini remaja akhir
pengguna Tiktok, teknik pengambilan sampel menggunakan teknik
purposive sampling yang melibatkan 73 remaja akhir pengguna Tiktok
yang dengan tersebar di Indonesia. Teknik analisis yang digunakan
adalah analisis korelasi product moment, dihitung menggunakan aplikasi
JASP ver 0.16.5.0 for windows
Hasil penelitian ini menunjukkan ada hubungan positif yang
signifikan antara intimate friendship dengan self disclosure r = 0.502 dan,
R Square sebesar 0.252 dan signifikan 0.001 (p < 0.01). Berdasarkan hasil
tersebut dapat disimpulkan bahwa hipotesis diterima yaitu terdapat
hubungan positig yang signifikan antara intimate friendship dengan self
disclosure. Angka tersebut berarti semakin tinggi intimate friendship
maka semakin tinggi self disclosure, begitu pula sebaliknya semakin
rendah intimate friendship maka akan semakin rendah self disclosure. ABSTRACT
The Relationship Between Intimate Friendship and Self Disclosure By
Late Adolescence as TikTok User.
Author:
Anditha Juliannisa
Self-Disclosure is a type of communication where someone
openly tells or reveals information about themselves including thoughts,
feelings, and behavior. Self-disclosure that occurs in life is not only
experienced in direct communication and interaction between
individuals, but can be done through social media (DeVito, 2018)Selfdisclosure can be done if individuals are close to each other and can trust
each other, namely intimate friendship. According to Sharabany (2008)
intimate friendship is where individuals feel empathy for each other
which is an emotional relationship, become committed, trust, care, and
with others, as well as attention to the identity of friends, positive selfesteem, and better adjustment.
This study uses a quantitative approach. The subjects in this
study were late adolescents who used TikTok, the sampling technique
used a purposive sampling technique involving 73 late adolescents, used
self disclosure scale tool by Devito with 33 aitem, the reliability result are
α = 0,932 and for intimate friendship the researcher used tools based on
Sharabany’s theoory with the reliabitlity result are α = 0,89. The subject
for this research are who used TikTok who were spread across Indonesia.
The analysis technique used is product moment correlation analysis,
calculated using the JASP ver 0.16.5.0 for windows application
The results of this study indicate that there is a significant
positive relationship between intimate friendship and self-disclosure r =
0.502 and, R Square of 0.252 and significant 0.001 (p <0.01). Based on
these results, it can be concluded that the hypothesis is accepted, namely
that there is a significant positive relationship between intimate
friendship and self-disclosure. This figure means that the higher the
intimate friendship, the higher the self-disclosure, and vice versa, the
lower the intimate friendship, the lower the self-disclosure. This study
obtained an effective contribution rate of 25.2% which was influenced by
the independent variables of this study, then the other 74.8% was
influenced by factors other than in this stud
Pendampingan Pembuatan Blog Sebagai Media Kampanye Sosial Penyalahgunaan Zat Adiktif Pada BKR Kelurahan Kratonan, Kota Surakarta
No full textGrowth in the use of drugs actually not only in big cities but almost uniformly in a rural area of the district to. Seeing these conditions, not only the government whose role is to make the handling but also the whole society should be concerned about the conditions in the vicinity. motivation for parents accompany their children to provide understanding and knowledge, motivation for teachers in schools to approach educates students so as not to lose the identity that ultimately are vulnerable, and the motivation of the residents in the neighborhood to come give attention among citizens so that the situation and environmental conditions remain conducive. Surakarta is consists of five districts based on reports BNN Surakarta as the first drug abuse-prone city in Central Java. This is supported by the demographic situation is increasingly. One of overpopulated area is district Kratonan. Aware of these threats Kratonan districts have a place for families and teens that BKR Group. Activities that are often carried out this group is counseling assistance in the form of free sex and drug abuse by peers. BKR is still active in activism, so it is important to providing media interactive between board members that blog. Through training blog creation targets were achieved outcomes Board has interactive media to target audiences about drugs and the impact of its misuse for the body. This training is divided into two stages: (1) Extension dangers of drugs by BNK Sukoharjo; (2) Explanation and simulation of blog creation.</jats:p
Komunikasi antarpribadi
No full textBuku ini ditulis dengan tujuan supaya para pembaca dapat mengetahui lebih banyak mengenai Komunikasi Antarpribadi. Pembahasan singkat di sini meliputi deskripsi komunikasi antarpribadi, pesan-pesan verbal dan nonverbal, kemudian berusaha untuk memahami hakikat hubungan antarpribadi dan peran komunikasi dalam tahap pengembangan sampai pada pemutusan hubungan dan memanajemen konflik antarpribadi secara efektif. Tidak lupa teori yang dibahas di sini dapat membantu pemahaman dan penguasaan akan komunikasi antarpribadi.Lazimnya, buku ini diharapkan bisa mencapai komunikasi yang tepat sasaran sehingga kita bisa mengenal, berhubungan, saling memengaruhi, bermain, dan membantu orang-orang terdekat kita. Baik itu dalam konsep keluarga, pertemanan maupun hubungan romantisme. Singkatnya dengan membaca buku ini, pembaca dapat meningkatkan kompetensi komunikasi sehingga akan mempunyai banyak pilihan berperilaku dalam melakukan komunikasi sehari-hari
Perilaku Komunikasi Organisasi dalam Sosialisasi Program Kerja di Desa Wonorejo Kecamatan Gondangrejo Kabupaten Karanganyar
Full text linkThe main purpose in this research is the picture of organizational communication behavior that occurs in the implementation of work program socialization in Wonorejo village Gondangrejo districts karanganyar district.From the description of the authors draw the communication patterns formed in the organization's communication and the success of communication behavior that is applied to the satisfaction of the community and the sustainability of development. Organizational communication behavior is a case in this study.One of the behavior of organizational communication in the government appears in the implementation of socialization of work programs to the community.Research conducted in Wonorejo village Gondangrejo districts karanganyar district also to track the perceptions of the people in the village work program that has been planned,and and how the level and form of citizen participation in welcoming the development program.The subjects of research are village apparatus and community leaders in Wonorejo village Gondangrejo districts karanganyar district.Techniques of collecting data using interviews, observation, and documentation. The data used were analyzed using descriptive analysis, whereas the validity of the data was tested by triangulation model. In conclusion, organizational communication behavior refers to the communication function within the organization that there are four functions in organizational performance, namely informative function, regulative function, persuasive function, and integrative function
Perilaku Komunikasi Organisasi dalam Sosialisasi Program Kerja di Desa Wonorejo Kecamatan Gondangrejo Kabupaten Karanganyar
Full text linkThe main purpose in this research is the picture of organizational communication behavior that occurs in the implementation of work program socialization in Wonorejo village Gondangrejo districts karanganyar district.From the description of the authors draw the communication patterns formed in the organization's communication and the success of communication behavior that is applied to the satisfaction of the community and the sustainability of development. Organizational communication behavior is a case in this study.One of the behavior of organizational communication in the government appears in the implementation of socialization of work programs to the community.Research conducted in Wonorejo village Gondangrejo districts karanganyar district also to track the perceptions of the people in the village work program that has been planned,and and how the level and form of citizen participation in welcoming the development program.The subjects of research are village apparatus and community leaders in Wonorejo village Gondangrejo districts karanganyar district.Techniques of collecting data using interviews, observation, and documentation. The data used were analyzed using descriptive analysis, whereas the validity of the data was tested by triangulation model. In conclusion, organizational communication behavior refers to the communication function within the organization that there are four functions in organizational performance, namely informative function, regulative function, persuasive function, and integrative function
Pelatihan Komunikasi Penyuluhan Kesehatan dan Olahan PMT Balita bagi Kader Posyandu Melati, Kelurahan Macanan
No full textPosyandu merupakan wadah bagi masyarakat untuk meningkatkan kesehatan ibu dan anak, khususnya dalam pemenuhan gizi dan kesehatan balita. Di Kelurahan Macanan, kader Posyandu Melati memiliki peran penting dalam memberikan penyuluhan kesehatan dan menyusun Pemberian Makanan Tambahan (PMT) yang sesuai untuk balita. Namun, keterampilan komunikasi yang efektif dalam menyampaikan informasi kepada masyarakat masih perlu ditingkatkan. Oleh karena itu, program pengabdian masyarakat ini bertujuan untuk memberikan pelatihan komunikasi dan penyuluhan kesehatan bagi kader Posyandu Melati, serta memberikan keterampilan dalam mengolah PMT yang bergizi dan menarik bagi balita. Metode yang digunakan meliputi ceramah, diskusi interaktif, dan praktik langsung. Hasil pelatihan ini, kader posyandu dapat memahami cara komunikasi efektif dan menerapkan nya dalam menyampaikan informasi kesehatan kepada warga di wilayah. Hasil lain nya kader posyandu ditingkatkan kemampuan dalam menyediakan PMT yang variatif dan bergizi dari bahan baku singkong, sehingga dapat berkontribusi terhadap penurunan angka malnutrisi pada balita di wilayah tersebut. Dengan terselenggaranya kegiatan pengabdian masyarakat ini, kader posyandu mampu menerapkan komunikasi efektif dalam menyampaikan informasi kesehatan di forum-forum sosial ataupun secara antar personal ke ibu hamil, anak dan remaja. Serta menyediakan olahan yang memiliki nutrisi, bergizi dan menarik untuk dihidangka
