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3 Southeast Asian Governments’ Initial Crisis Rhetoric during the Covid-19 Pandemic in Online News
Full text linkIntroduction: Governmental responses to the pandemic vary by country. This study seeks to evaluate the Government\u27s preliminary crisis rhetoric by employing a framing typology frequently utilised in Public Relations as reported in mass media across Indonesia, Malaysia, and Singapore. This study examines articles regarding government narratives published from January to March 2020 in Detik.com, Straitstimes.com, and Thestar.com. A total of 22.338 news reports about the pandemic were retrieved from the respective media. The three media was selected due to its national reach and readership.
Methods: This paper employs qualitative-thematic and content analysis to analyze the materials collected from internet news sources. The study was conducted systematically, involving several steps. A thematic analysis was performed on the government messages to reveal governments’ initial crisis intersecting concept of crisis rhetoric and framing typology in PR.
Findings: The Indonesian Government adopted the rhetorical appeal of ‘kairos’, ‘ethos’, and ‘pathos’ as means of persuasion to build the frame of choice and issues in the messages to the public. The Malaysian Government exhibited ‘ethos’ and ‘pathos’ appeal to build frame of responsibility and action in the messages carried out by the Government in the mass media. Meanwhile, the Singapore government uses the rhetorical appeal of ‘logos’ and ‘ethos’ in creating frame of action, responsibility, and situations that exist in the news covering government statements from Singapore.
Originality: Studies linking framing with rhetoric are scarce, mostly framing analysis focusing more on the journalist activities in constructing the frame within the news
Do Political Parties Satisfy Voter\u27s Communication Needs? Content Analysis of Twitter, YouTube and Instagram Posts
Full text linkIntroduction: In an electronic democracy, politicians avoid being solely dependent on traditional communication channels like news media. Social media acts a political communication tool and Uses Gratification (UG) theory explains how people use media for their needs. Therefore, the attempt has been made to analyze the information shared on these social media platforms by political parties to communicate has any effect on communication needs according to Uses Gratification theory.
Methods: Content analysis was employed to achieve the objectives using R software, where in data was acquired from social media platforms of major political parties of India and the coding was developed to classify the extracted data into communication needs as per UG theory.
Findings: The content analysis shows that among all parties, BJP has higher visibility and consistency on Twitter and Instagram, satisfying cognitive needs. Most parties satisfy affective needs on Twitter, Instagram, and YouTube. However, YouTube content is less satisfying for personal integrative, social integrative, and tension released needs.
Originality: The current study tried to use innovative methods or combining methods in a new way. It provided new insights or implications that have not been extensively discussed. Therefore, Political parties should focus on specific social media for interactive and efficient information spread
Discourse Analysis and Distance Factors on Determine News Sources about Papua Riots in Online Media
Full text linkIntroduction: The Papua riots in Indonesia that happened in 2019 have received global viewers and national media attention. The national media reports the events through different sources. In another perspective, the distance factor had become an important variable in determining the source or informant, especially for a medium far from the scene. The research aims: first, exploring the discourse about dominant media and subdominant online media in covering issues, and secondly, have another comprehend about informant selection factors according to the distance between online media in the local area and capital city area.
Methods: Through comparison of dominant and subdominant online media in Indonesia, this research has been describing events and social actors portrayed, by Theo Van Leewen\u27s method of critical discourse analysis. This research been used 45 news sites Kompas.com and 20 news Tabloidjubi.com which are related to the 2019 Papua riots during August 19 to August 24, 2019.
Findings: With analysis table as a guarantor of validity the research have been display all the news samples represented by five categorizations of themes. Text has been interpreting as a verification of the validity of the text through the perspective of the reader with Van Leewen\u27s critical discourse, namely exclusion and inclusion.
Originality: It was novelty that both online media potentially could be able more exploring their sources of information to expand their reader distance segmentation. In addition, online media should have new perspective to be an origin sources across markets for global viewers
Strategic Digital Communication for Empowering Online Communities: A Case Study of Youtz Community Hub
Full text linkPurpose: This study aims to analyze communication strategies in empowering online communities for the development of digital social innovation through Youtz Community Hub. This study was conducted to determine how communication strategies can support community empowerment and encourage the creation of social innovation in the digital era.
Methods: This study uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews and participant observation of programs implemented by Youtz Community Hub. This is because the community has an interesting communication strategy in empowering the community online. The focus of this study includes five stages of communication strategy, namely analysis and research, policy formulation, program planning, communication implementation, and evaluation and feedback.
Findings: The results of the study show that the digital communication strategy implemented, especially through social media, can increase participation, involvement, and the impact of community empowerment. This strategy is also effective in encouraging social innovation and building a collaborative ecosystem between communities, institutions, and other stakeholders.
Originality: The novelty of this research lies in the participatory and data-driven digital communication approach applied in the context of online community empowerment. What sets this study apart is the integration of qualitative analysis tools, particularly Atlas.ti, to systematically code, visualize, and interpret narrative interview data and observational findings. These findings contribute to the advancement of inclusive and sustainable communication strategies in the digital era, particularly in digitally native youth communities
Learning based Communication Technology for Visually Impairments Students in the Digital Age
Full text linkIntroduction: The aim to this research to determine and analyze how to learning by access and utilization digital technology for high school visually impaired students (SLBN A) at Bandung City, Indonesia, because only in this school provide computer information technology specialization class, so it is important to have learning communication that is appropriate to the conditions of students who study computer technology without using visuals.
Methods: This research used qualitative with case study method, and data collection techniques use observation, interviews, and documentation. The participants consist of visually impaired students and teachers, the school principal, and a representative from the West Java Provincial Education Office.
Findings: The research findings, reveal several essential aspects of access computers for visually impaired students, such as familiar with screen readers, the ability to remember and utilize shortcuts, proficient typing skills using all ten fingers, and the use of assistive tools. Digital-based learning involves using computers and smartphones due to the various supporting software applications. All participant have the computer skill use to type word, input data to excel, email and as well as search for materials on the internet and participants reported that smartphone was used to communicate, using conference applications, and searching for information online, and some participants used it to produce creative content.
Originality: The novelty is a collaborative learning model based on communication technology for visually impaired students. Communication technology enables this collaboration through digital applications and devices that support communication and interaction between students and teachers, and interaction between students
Celebrity of Instagram and Endorsements: Shaping and Constructing Social Identity
Full text linkPurpose: This research aims to explore how endorsements by celebrities on Instagram play a role in the formation and development of social identities among users. It will investigate the psychological processes, including relationships and the desire for social connection, that influence the link between celebrity impact and identity development.
Methods: The method used was a qualitative descriptive method, data collection techniques by observations, interviews and documentations. Researchers choose influencers with high engagement rates. Key Informants that being choosen are three celebgram from Palembang, South Sumatera, Indonesia.
Findings: A celebrity\u27s social identity is shaped by their interactions with their fans, as seen by the quantity of views, comments, direct messages, re-posts, and mentions. Along with participation, interpersonal interactions, communication style, social relationships, lifestyle relevance, and the presence of online communities. The visual appearance of celebrities is a major factor in the success of product endorsements because visuals are the first element that attracts the audience\u27s attention.
Originality: The originality of this study stems from identifying a distinctive concept known as ‘Local Empathetic Communication’ as an essential element in forming social identity among celebgrams in Palembang. In contrast to prior research, this study combines the Social Construction of Reality Theory with the VisCap Model to illustrate that followers engage more deeply with influencers who embody local culture and values through empathetic and relatable dialogue. This emphasis on a localized emotional connection has not been previously addressed in earlier works, making it a new and significant contribution to the discipline
User-Generated Content, Online Trust, and Purchase Intention: An Empirical Study of Social Commerce Platforms
Full text linkPurpose: User-generated content (UGC) affected consumer trust and purchasing intention in social commerce platforms. It evaluated the growing influence of user-generated content on online consumer behavior and how online trust mediates the association between UGC and purchase intention. This study intended to understand how different types of UGC affect consumer trust and buy intentions, moving beyond previous studies\u27 focus on individual UGC parts.
Methods: A quantitative study design was utilized, employing Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were gathered via an online survey disseminated among persons in Vietnam who regularly engage with social commerce platforms. The questionnaire employed established multi-item scales derived from previous research to assess UGC, online trust, and buy intention.
Findings: The findings demonstrated that user-generated content favorably impacted online trust, which subsequently enhanced purchase intention. UGC is essential for establishing trust and influencing purchasing decisions in social commerce. The model elucidated a significant variance in online trust and purchasing intention.
Originality: This study shows how trust mediates the relationship between UGC and buy intention in social commerce, improving understanding of online consumer behavior. It stresses the importance of good UGC for consumer trust and purchase intention, giving valuable data for social commerce platforms and marketers. Future research may examine these findings in different cultures and examine other factors affecting consumer trust and purchase intention
The Role of Family Communication in Transmitting Environmental Values among the Baduy
Full text linkPurpose: This study examined how family communication transmitted environmental values among the Baduy (Indonesia), linking their unique traditional ecological knowledge, cultural practices, and identity-based frameworks to sustainability outcomes to inform broader conservation efforts.
Methods: This qualitative study conducted in-depth interviews with four purposefully selected Baduy participants (Banten, Indonesia) to capture diverse perspectives. Informants included a ‘Tokoh Adat’ (customary leader), the ‘Kepala Desa Kanekes’ (village head), and two ‘Warga Baduy’ (general community members), representing traditional authority, administrative leadership, and community viewpoints.
Findings: Findings illuminate the Baduy people\u27s profound integration of traditional agriculture and environmental preservation. This commitment manifests in their strict chemical prohibition, reliance on natural fertilizers, deep reverence for protected forests, and adherence to eco-friendly farming methods. These practices are embedded within a robust framework of customary law (‘adat’) and significantly informed by ‘Karma’ belief, reflecting a sophisticated understanding of long-term ecological consequences. Furthermore, these ingrained traditions fundamentally shape intergenerational communication, positioning the family as the primary conduit for transmitting vital environmental values and ecological knowledge. This dynamic process actively cultivates environmental responsibility and perpetuates a harmonious coexistence with nature within the community.
Originality: Providing novel insights, this qualitative study uniquely examined family communication\u27s role in embedding environmental values across Baduy generations (Indonesia). Findings illuminate how traditional ecological knowledge and cultural practices synergize, driving sustainable agriculture/waste management and reinforcing community resilience through ancestral wisdom, informing culturally grounded conservation
Analysis of Audience Reception towards Child-Free Discourse through Social Media
Full text linkIntroduction: Child-free is a person\u27s decision not to have children. Child-free is a new value for the people of Indonesia. Gita Savitri Devi is an influencer who announced via Instagram and YouTube that she has decided to be child-free. This statement then caused controversy in the community. As a result, some parties are pro and contra against child-free.
Methods: The method used is a qualitative method with a reception analysis approach. This study uses Stuart Hall\u27s reception theory which divides the audience\u27s meaning into dominant positions of hegemony, negotiation, and opposition.
Findings: The results divide into four: accepting and desiring child-free, accepting and respecting child-free choices, opposing child-free discourse, and the audience trying to be neutral toward child-free discourse. The background behind the meaning is the place of residence, religion, education, occupation, and lifestyle owned by the audience, with the most common background tendency being the background of living. The reception in this study is that four informants are in a dominant position of hegemony, two informants are in a negotiating place, and one informant is in an opposition position, with the tendency of informants to be in a dominant part of hegemony.
Originality: The results of this study can reveal how the audience interprets child-free discourse, which is a new perspective. In addition, it can be a development material for further researchers in examining the other side of the child-free phenomenon that has not yet appeared in this study
Understand the Cultural Influence of Short Videos in the Communication of Public Health Information
Full text linkIntroduction: Groups with different ideologies have different perspectives on civilization and, therefore, can exhibit various cultural values. In today\u27s globalized world, people from different cultural backgrounds interact through the web, and using emerging communication technologies, such as short videos, is a challenge, especially in public health. Although studies have shown that globalization can alter the process of cultural production and consumption and strengthen cultural identity, there are still differences in cultural production and cultural identity in public health.
Methods: This study explored the differences in information understanding from different cultural contexts in the healthy cultural space and used qualitative analysis to explore these differences. Use of online ethnography for short video text objective observation and analysis. This study will take TIKTOK as the research object and analyze the feedback of different cultural groups on the problem in the real-time interaction of the subjects public health environment.
Findings: This study reveals key differences in cultural communication strategies and highlights the challenges of cultural acceptance in both contexts. The findings provide fresh insights into how multiculturalism shapes and is influenced by the use of new media technologies in public health communication.
Originality: This study provides novel insights into the unique communication practices of two specific social media accounts (@publichealthmsia and @健康中国). By focusing on their distinct challenges and approaches, it introduces innovative frameworks and guiding questions for addressing technical dilemmas in social media communication