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Political Knowledge and Its Effect on Voting Decisions: Generation Z Viewers of \u27Dirty Vote\u27 Documentary
No full textIntroduction: The 2024 Indonesian presidential election will see significant Generation Z participation, yet unverified political information may affect their understanding. The documentary ‘Dirty Vote’ has the potential to enhance political knowledge and influence voting decisions, particularly regarding election fraud--a key concern for Generation Z voters who are active digitally but vulnerable to misinformation. Using the Elaboration Likelihood Model (ELM), this study examines how the documentary influences political knowledge, mediates voting decisions, and affects political engagement. The research evaluates whether ‘Dirty Vote’ can effectively enhance political understanding and shape voting choices among Generation Z.
Methods: This explanatory quantitative study targets viewers of the ‘Dirty Vote’ documentary on social media. A sample of 384 participants was determined using the Lemeshow formula and non-probability purposive sampling. Data were collected via Google Forms and analyzed using Generalized Structured Component Analysis (GSCA). The ELM theory guided the analysis.
Findings: The study found that ‘Dirty Vote’ significantly enhances political knowledge and influences voting decisions among Generation Z. Political knowledge acted as a mediator, strengthening the documentary\u27s impact. The credibility of the documentary’s source also played a key role in how the information was received. These findings suggest that documentaries can be an effective tool for political education, particularly for young voters.
Originality: This study provides new insights into the role of documentaries in political education for Generation Z in Semarang, using ELM theory and GSCA to explore media’s impact on political knowledge and behavior
The Intervening Role of Customer Satisfaction on the Relationship between Brand Prestige and Behavioral Intentions
Full text linkIntroduction: The study investigates the indirect influence of satisfaction on the relationship between brand prestige and behavioral intentions.
Methods: A total of 407 respondents participated in the study and they were customers of the leading café in the Philippines. Predictive-causal research design and structural equation modelling via partial least squares (PLS) were employed to measure the direct and indirect hypothesized relationships of the present study.
Findings: The results revealed that brand prestige and customer satisfaction significantly and positively influence behavioral intentions. Furthermore, brand prestige was found to be significantly and directly related to customer satisfaction. The mediation analysis indicated that customer satisfaction indirectly affects the link between brand prestige and behavioral intentions. The intervening effect of customer satisfaction on the relationship between brand prestige and behavioral intentions proves that satisfaction is still a vital factor when it comes to favorable outcomes. The significant and positive influence of brand prestige on behavioral intentions is mediated by satisfaction of coffee shop or café customers. Therefore, when customers are satisfied, behavioral intentions among clientele, in particular, in the context coffee shops or café are reinforced.
Originality: This study provides novel insights into how customer satisfaction mediates the relationship between brand prestige and behavioral intentions, offering valuable implications for enhancing customer-centric branding strategies in the café industry
Media and Elderly: The Role of Media in Handling Post Retirement Syndrome
Full text linkPurpose: This research investigates how media--especially social media and artificial intelligence (AI)--help older adults overcome psychological and social challenges associated with Post Retirement Syndrome. It aims to understand how digital platforms address communication difficulties in retirement. By examining media usage and AI-assisted interactions, the study explores how technology enhances emotional well-being and promotes social integration in the post-retirement phase of life.
Methods: This research employed a qualitative method to analyze the media behavior of retirees through interviews and field observations. Older adults in Bandung were selected using a maximum variation sampling strategy to reflect diverse occupational backgrounds. Bandung was chosen due to its demographic makeup, which includes a growing population of retirees with varying levels of digital engagement, making it an ideal setting to examine the relationship between media use, aging, and retirement experiences.
Findings: The findings indicate that social media--particularly Facebook and WhatsApp--has become a transformative tool in addressing Post-Retirement Syndrome. These platforms help older adults maintain social connections, share experiences, and engage with supportive communities. With the help of AI, seniors can more effectively identify and interact with relevant groups, tailoring digital experiences to personal needs and fostering meaningful relationships.
Originality: Although much research focuses on interpersonal communication in the elderly, few studies explore how media and AI act as bridges for retirees to reconstruct self-concept and build resilience through social media
Marketing Communications Across Generations: Insight from Indonesia’s Online Marketplaces
Full text linkThis study explores the complex dynamics of online consumer behavior in Indonesia\u27s online marketplaces, particularly focusing on how hedonic and utilitarian browsing, alongside electronic word-of-mouth (eWOM), impact e-satisfaction and e-loyalty. Grounded in theoretical frameworks like the Technology Acceptance Model (TAM), Expectancy-Disconfirmation Model (EDM), and Social Influence Theory (SIT), the research investigates the varying behaviors across different age groups—Millennials, Generation X, and Baby Boomers. Using a quantitative approach, data was collected via online surveys targeting active marketplace users. The findings reveal distinct generational responses: Millennials and Generation X exhibit stronger associations between browsing behaviors and positive electronic outcomes, such as e-satisfaction, eWOM, and e-loyalty, compared to Baby Boomers. The study underscores the role of marketing communications in fostering positive consumer experiences, highlighting that tailored, segment-specific strategies are essential for improving brand loyalty. Millennials are more influenced by personalized and engaging content, while Generation X values practicality and reliability, and Baby Boomers prioritize trust and customer service. This research provides empirical insights into how businesses can leverage marketing communications to enhance consumer satisfaction and loyalty. The study also offers practical recommendations for businesses to optimize their strategies in Indonesia’s competitive online marketplace by addressing the unique preferences of different generational cohorts. Future research should investigate additional factors influencing consumer behavior and evaluate the long-term effectiveness of segment-specific marketing approaches.Purpose: This study aimed to examine how hedonic and utilitarian browsing behaviors, along with electronic word-of-mouth (eWOM), influenced e-satisfaction and e-loyalty in Indonesia’s online marketplaces. It also sought to explore generational differences among Millennials, Generation X, and Baby Boomers in their online shopping behaviors.
Methods: A quantitative approach was used by distributing structured online surveys to 962 respondents who actively use online marketplaces. The collected data were analyzed using Structural Equation Modeling (SEM) with SmartPLS to test the proposed hypotheses. A multi-group analysis was conducted to compare generational responses.
Findings: The results showed that both hedonic and utilitarian browsing significantly influenced e-satisfaction across all generations. However, their effects on e-loyalty and eWOM varied by age group. Millennials and Generation X exhibited stronger and more significant relationships between browsing behavior, e-satisfaction, and e-loyalty compared to Baby Boomers. eWOM and e-satisfaction were also found to play mediating roles in enhancing e-loyalty.
Originality: This study addresses a research gap by examining browsing behavior and eWOM across generations, which have rarely been analyzed together in prior studies. Previous research often focused on single generational cohorts or lacked theoretical integration. By combining TAM, EDM, and SIT, this study offers a more comprehensive framework. A multi-group SEM analysis compares Millennials, Gen X, and Baby Boomers. It reveals unique behavioral patterns that influence satisfaction and loyalty. The findings support the need for segment-specific marketing strategies in Indonesia’s online marketplace
Internet, Media Usage, and Poverty: Quadrant Mapping of ICT Trend and Poverty Level in Indonesia
Full text linkIntroduction: This article addressed the research problem: \u27how the information and communication technology usage related to the poverty rate in Indonesia in 2020-2021, compared between provinces and rural-urban segmentation.’ This study contributed evidences for the development of digital literacy policies to answer previous research debates on the extent to which information and communication technology is a useful tool for reducing poverty, which is one of the Sustainable Development Goals.
Methods: Using a quantitative approach, this study used the data from the Indonesian Central Bureau of Statistics. Data is analyzed using product moment correlation to determine the relationship between information and communication technology penetration and the poverty rate, the results then are displayed using quadrant mapping.
Findings: This study found variations in relations between provinces and rural-urban segmentations. High internet penetration and media use are not always accompanied by a low poverty index. In conclusion, the expansion of internet needs to be complemented by massive and systematic digital literacy education in order to effectively accelerate poverty reduction.
Originality: This study meets the need for novelty as the issue discussed is related to poverty and information and communication technology penetration using spatial analysis. The novelty can be seen from the result of bibliometric analysis
Linking the Utilization of Clickbait Headlines and News Marketing Communication Strategy in Online Media
Full text linkIntroduction: The competition in the news industry makes online media portal companies constantly bombard consumers with persuasive news, not a few online media use clickbait on news titles to attract readers to click the news. It turns that, click bait is also linking with the online media marketing communication strategy. The aimed of this research was to know the linking utilization of click bait headline as and marketing communication strategies in tribunsumsel.com.
Methods: The method used was a qualitative descriptive method, data collection techniques by observations, interviews and documentations. Key informants are the Company Leader, Online Manager and the Digital Advertising Supervisor in Online Media.
Findings: The results of this research was the utilization of Click bait Headlines on tribunsumsel.com portal which become a strategy that being used as an interesting diction chosen to attract visitors and also to accelerate the amount of traffic statistics that had a very significant impact on the amount of advertisement, as one of the income source.
Originality: Originality of this research shown by the relational between clickbait headlines and marketing communication strategy which can be both negative and positive. The novelty is where other research about news online portal mostly focuses on news content, journalism etiquette, but this study looks at the other side of clickbait as a new wave phenomenon that online media marketers use to generate revenue. The other point of view from clickbait in Indonesia is interesting to discuss in further research
Navigating Challenges and Transforming Radio Journalism in Indonesia: from New Order Control to Reform Opportunities
Full text linkIntroduction: The evolution of radio journalism in Indonesia provides critical insights into its historical, technological, cultural, and political significance. As a medium, radio has been a cornerstone of public discourse and democratization, particularly during transformative periods such as the Reform Era. This study examines the evolution and contemporary challenges of radio journalism, with a specific focus on the operational realities of private radio stations in Indonesia.
Methods: This research adopts a mixed-methods approach, combining in-depth interviews with radio managers and surveys targeting radio station managers. It provides a comprehensive analysis of the factors influencing the sustainability, quality, and adaptability of radio journalism.
Findings: The findings indicate that increased press freedom has facilitated more diverse and independent journalistic practices. However, the sector faces significant challenges in adapting to the demands of a rapidly evolving media ecosystem. Digital disruption has created an urgent need for multi-platform strategies, yet many stations lack the technical expertise and resources required for full adaptation. Additionally, the scarcity of trained journalists and editorial teams limits the production of high-quality, independent journalism, undermining public trust in radio as a credible medium.
Originality: This study presents a groundbreaking exploration of the evolution of radio journalism in Indonesia, offering a comprehensive perspective that seamlessly intertwines its historical roots with the pressing challenges of the modern media era. By examining the sector’s regulatory and economic pressures, it sheds light on the structural and operational hurdles faced by radio journalism while uncovering innovative strategies for navigating the disruptive forces of digital transformation
Exploring Cultural Conflict Resolution through Face Negotiation Theory in the Indonesian Film ‘Tarung Sarung’
Full text linkIntroduction: This study examines Islamic values and intercultural communication through the lens of Face Negotiation Theory (FNT) in the film ‘Tarung Sarung’ (‘Sarong Fighting’). As a medium of communication, film delivers embedded messages that influence audience perceptions and emotions. ‘Tarung Sarung’ reflects societal realities and conveys messages that foster understanding across cultures. Indonesia\u27s cultural diversity often leads to conflicts rooted in stereotypes, highlighting the need for cultural approaches to conflict resolution.
Methods: This study employed a qualitative descriptive approach to explore how cultural values and communication strategies are portrayed in the film ‘Tarung Sarung.’ The research design included textual and visual analysis of selected scenes and dialogues reflecting intercultural communication and conflict resolution. Stella Ting-Toomey’s Face Negotiation Theory (FNT) was applied to interpret key themes such as individualism versus collectivism and face concerns.
Findings: The analysis reveals that the film illustrates how cultural values shape individuals\u27 approaches to conflict resolution. Through its characters, the film demonstrates how intercultural strategies are influenced by cultural backgrounds, emphasizing the importance of understanding cultural differences.
Originality: The study contributes novel insights by applying FNT to analyze ‘Tarung Sarung,’ showcasing its depiction of Islamic values and intercultural communication in media. It underscores the role of film as a medium for fostering cross-cultural understanding
Identifying the Level of Data Journalism Literacy and Skills of Local Media Journalists in Indonesia
Full text linkIntroduction: Datafication still plagues Indonesian journalists, especially local ones, skewing news validity and neutrality. Indonesian journalists from 13 local media were surveyed and interviewed for this study. This study relied on several studies that suggest journalists may deliver more accurate, objective, and unbiased news by expanding their datafication capacity. As digital technology advances and social media spreads misinformation, it becomes critical.
Methods: Mixed-methods experimentation and triangulation. Indonesia has 13 native media representing its diversity. Using regional media, this study can illustrate data journalism literacy levels in different locations, including those with differing technology and education. We chose material based on data journalism approaches including data visualization, infographics, and data-driven reporting. This ensures study-relevant respondents.
Findings: Indonesian media\u27s poor data literacy has a big impact. Data-driven journalism in local media is poor due to data analysis incompetence. Access and chances for journalists to develop data skills are major issues. Clearly, formal training is needed. Another factor is local media\u27s focus on reporting speed over data analysis. Lack of technology and institutional support hinders local journalist data literacy projects.
Originality: Previous studies on Indonesian journalists\u27 datafication knowledge and abilities are scarce and fragmented. Despite data journalism\u27s growing popularity in newsrooms and academic status, comprehensive study is needed to define it
The Threat of Virality Manipulation in Social Media Towards Deliberative Democracy
Full text linkIntroduction: The use of social media as a channel for political communication is becoming increasingly common in modern society. Some users seek virality to influence public opinion. Among them, some employ manipulative tactics to achieve virality, which can undermine deliberative democracy. Unfortunately, the impact of manipulative virality on deliberative democracy has not received sufficient attention. This study aims to describe how manipulative virality poses a threat to deliberative democracy. The researchers focus on five social media platforms--X, Instagram, Facebook, TikTok, and YouTube, because Indonesians widely use these for political communication.
Methods: The researchers use a qualitative, exploratory approach, focusing on relevant documents using interpretive analysis and observation to study of X, Instagram, Facebook, TikTok, and YouTube.
Findings: Research identifies four methods of manipulative virality that undermine deliberative democracy: using fake accounts, deploying bots, paying buzzers, and spreading hoaxes. These practices threaten and subvert deliberative democracy by creating false appearances of support, potentially distorting public opinion, misleading policymakers, and damaging society. Manipulative virality often benefits wealthy groups, as they can afford to pay buzzers and deploy bots, unlike poorer groups.
Originality: This study explores the role of social media in public discourse to promote deliberative democracy. It offers novelty by presenting an in-depth analysis that digital media has the potential to undermine deliberative democracy due to the use of bots, fake accounts, and paid influencers. The findings emphasize the importance of preserving authentic public dialogue while addressing unethical practices that manipulate social media for personal or political gain.Public voices that go viral on social media often succeed in influencing public policies. This phenomenon indicates the public\u27s participation as a sign of the vitality of deliberative democracy in society. Therefore, people constantly strive to make their information on social media go viral. However, these methods tend to undermine deliberative democracy itself. This article focuses on the behaviour of individuals in seeking virality through means that undermine democracy. This topic is essential to address to maintain and enhance the quality of democratic practices. Unfortunately, there is limited attention given to this topic. Researchers uncover this issue through a qualitative approach, specifically exploratory research. The objects of this study are the social media platforms Twitter, Instagram, Facebook, and TikTok, as well as relevant documents. The researchers employ document analysis and direct observation of social media accounts. Based on the research, four methods of virality that undermine deliberative democracy are identified: the use of fake accounts, deploying bots, paying influencers for promotion, and the dissemination of misinformation. These four practices tend to violate the principles of deliberative democracy, potentially creating false public opinions, misleading policymakers, and even harming society. The researchers propose recommendations for the government, as the regulator ensuring the life of democracy through digital media, to establish rules that prevent and eliminate behaviours on social media that damage deliberative democracy