4 research outputs found
Analisis Kepuasan Pelanggan Rawat Inap Puskesmas Berdasarkan Experiential Marketing
No full textABSTRAKTujuan dari penelitian ini adalah menyusun rekomendasi untuk meningkatkan loyalitas pelanggan rawat inap Puskesmas Pasrepan Kabupaten Pasuruan berdasarkan experiential marketing yang terdiri dari sense, feel, think, act dan relate.Penelitian ini adalah penelitian survei.sampel dalam penelitian ini adalah pasien yang akan pulang setelah menjalani proses rawat inap di Puskesmas Pasrepan Kabupaten Pasuruan. Hasil penelitian menunjukkan bahwa berdasarkan analisis pengalaman pasien terhadap sense, feel, think, dan act ada beberapa indikator akses dan proses pelayanan di Puskesmas Pasrepan yang memberikan pengalaman kurang baik kepada pasien diantaranya adalah keteduhan tempat parkir, cat dinding, kebersihan kamar mandi dan kelengkapan sarana non medis. Berdasarkan hasil analisis sense, feel, think, dan act cenderung berpengaruh terhadap relate pasien dalam hal memanfaatkan kembali layanan rawat inap dan melakukan advokasi kepada orang lain yang memerlukan layanan rawat inap. Meningkatkan loyalitas pelanggan dapat dilakukan dengan menyesuaikan sarana dan prasarana dengan standar yang ada dan dengan memperbaiki sense, feel, think, dan act pasien akan meningkatkan relate pasien terhadap rawat inap Puskesmas Pasrepan Kabupaten Pasuruan
UPAYA PENINGKATAN LOYALITAS PELANGGAN RAWAT INAP PUSKESMAS PASREPAN KABUPATEN PASURUAN BERDASARKAN EXPERIENTIAL MARKETING
No full textCommunity health center in Pasrepan in Pasuruan District had low BOR (Bed Occupancy Rate) in the last three years, 33.00% (2009), 31.75% (2010) and 41.10% (2011). The objectives of this study is developing recommendations to improve loyalty of inpatient customer of Community health center in Pasrepan in Pasuruan based on experiential marketing which consists of sense, feel, think, act and relate. This was a survey and observational research. The sample in this study was 35 patients who were going home after the process of inpatient care in community health center in Pasrepan in Pasuruan. The results showed that there were several factors based on the observation that health centers did not reach the standards. And based on the analysis of the patient experience about sense, feel, think, and act, there were several indicators of access and service processes in community health center in Pasrepans that provided bad experience to the patient such as parking lot shelter, walls painting, bathroom cleanliness and completeness of non-medical facilities. Based on the analysis of sense, feel, think, and act likely to affect the patient relate in terms of reutilizing inpatient care and advocacy to others who need in patient care. The conclusion of this study is that the concept of experiential marketing which consists of sense, feel, think, act affected customer loyalty. Increasing customer loyalty can be done by improving the sense, feel, think, and act. This will improve patient relate, so the customer loyalty towards inpatient care of community health center in Pasrepan in Pasuruan District
Metodologi penelitian kesehatan
No full textBuku ini membahas konsep dasar penelitian dalam bidang pelayanan kesehatan; ilmu pengetahuan dan penelitian; perumusan masalah penelitian; kerangka konsep, hipotesis dan variabel penelitian; desain/rancangan penelitian kesehatan; populasi dan sampel; proposal penelitian; tata cara penulidan kutipan/referens
Comparison of Environmental Costs of Hospital X in 2023 and 2024 Based on Hansen and Mowen Theory
No full textEvery hospital is required to perform waste treatment and management processes. Measurement, assessment, disclosure, and reporting are procedures required to manage waste management costs generated from hospital operations. The purpose of this study is to analyze the environmental costs of Hospital X. This research is a descriptive quantitative type. This research was conducted in August - December 2024. Primary and secondary data were collected. Environmental prevention and detection costs are lower than internal failures in 2023 and 2024. The total costs incurred in 2023 were greater than those in 2024. The data also shows that there were no expenditures related to external environmental failure costs. The largest percentage is also shown in the internal failure cost expenditure which is 1.62% in 2023 and 1.15% in 2024
