13 research outputs found

    Product Diversification and Performance of Manufacturing Firms in Nigeria

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    The paper examines the effect of product diversification strategy on the performance of manufacturing firms in Nigeria. A sample of listed manufacturing firms in Nigeria for the period 2006 – 2010 was used. Firm performance which is the dependent variable was measured using accounting based measure of return on assets. A dummy variable was introduced to include firms that focused on a single market segment. Data collected was analysed using Panel regression analysis employing fixed, random and Hausmann test of fixed effect estimates. The result indicates that an increase in the size of firms cause manufacturing firms to diversify their products. The Dummy variable result implies that diversifying firms have higher level of ROA. The implication of the study is that as number of shareholders increases, the lesser the decision of firms to diversify. Also, total debt level of firm may also influence diversification decision which will improve performance level. Keyword: Product Diversification, Portfolio Theory, Core competencies, Consumer Functions, Performanc

    DETERMINANTS OF EXPENDITURE ON CORPORATE SOCIAL RESPONSIBILITY BY QUOTED FIRMS IN NIGERIA

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    The study assesses the determinants of corporate social responsibility (CSR) expenditure among 16 quoted firms in Nigeria. Panel data analysis is adopted and variables such as return on asset, total asset, leverage, competition, legal environment and inflation rate are used as the independent variables while CSR expenditure is the dependent variable. The results show that all the identified determinants except inflation rate, exert positive impact on CSR of firms in Nigeria. In addition, only total asset reflects significant impact indicating that an increase in total asset has the capacity to significantly spur CSR spending of firms in Nigeria. The general implication is that size of firms is very germane to their being socially responsible.  Article visualizations

    Sources of Finance and Small and Medium Scale Enterprises’ Performance in Ado-Ekiti Metropolis

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    The objective of the research study was to look into the effects of financial source on small and medium enterprises performance in Ado-Ekiti metropolis. Survey research method was used via structured questionnaire. The questionnaire was administered to 225 respondents in 45 conveniently selected registered SMEs in the Ado-Ekiti metropolis. 4 point Likert Scale was employed to collect the respondents’ data. Since the respondents are the owners and concerned authorities of the business, there is no need for undecided option. Stratified sampling technique was adopted while frequency tables were used to explain the demographic of the respondents. Multiples regression analysis was employed in the study since we have multiple independent variables (like: personal savings, informal and formal sources of finance) and one dependent variable (i.e performance). From the findings, it shows that each of the financial sources has a reasonable level connection with the performance of SMEs. The model summary of each of the sources of finance shows personal savings with R2 33.1%, informal 42.0% and formal 46.7% respectively. However, the overall regression analysis results of the three sources indicate that R2 is 35.6% with F-test value of 40.78% attributed to performance. The overall coefficient results show that Mfb in formal source ranked best with t value of 5.933 and 0.00 at 5% level of significance and followed by family in informal source with t value of 3.940 and 0.00 at 5% level of significance and esusu in personal saving with t value of 3.180 and 0.00 at 5% level of significance respectively. The study concluded that there is nexus between sources of finance and business’ performance and from the overall coefficient regression results, it shows that formal source of finance is the most significant independent variables that is enhancing SMEs’ performance in Ado-Ekiti metropolis. Keywords: Esusu, Family, Friends, Cooperatives, Money lenders and Bank

    Sales Promotion Tools and Target Market in Nigerian Banking Industry

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    The objective of the study was to examine if the tool of sales promotion in banking industry is determined by the target market. Survey research design was adopted. Primary source of data was collected using a self-developed structured questionnaire which was administered to customers of selected banks in Ado-Ekiti Metropolis. Purposely sampling technique was used to select 200 respondents from the banks out of which 192 were correctly filled and returned. The results were analysed using Statistical Package for Social Science (SPSS) version 20. Findings revealed that the strategies are significantly related to target market and the design of those tools is actually determined by the target market. Among the sales promotion tools, financial incentives were found most effective, followed by gifts and raffle draw, respectively. It was concluded that the management of banks should embrace the use of these tools for more patronage. The study recommended that the design of sales promo tool should be  based on customer’s needs; banks should embark on customer survey research to discover more varieties of gifts that will enable them to accomplish their objectives at a specific sales promotion period. The management of banks should create more awareness on the use of raffle draw to enhance greater patronage. The implication of the study is that if the management of banks should strategically implement the aforementioned tools it will draw greater customers to the business. Keywords: Financial incentives, Gifts, Raffle draw, Banks and Target market

    An ASSESSMENT OF E-TAX ADMINISTRATION ON TAX REVENUE IN ONDO STATE, NIGERIA

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    The study assessed the impact of e-tax administration on tax revenue in Ondo state internal revenue, Nigeria. The study employed survey research design using primary data sourced from the distribution of a well-structured questionnaire to the staff of the Ondo State Board of Internal Revenue (OSBIR). Data collected were analyzed using descriptive and inferential statistics; through frequency counts, mean scores; and Z-test to test the hypotheses formulated. The study revealed that electronic taxation has significant influence on tax evasion as demonstrated by the calculated Z-test score greater than the Z-table score of (1.96 < 6.44); similarly, it was also shown that electronic-taxation can prevent corrupt practices among some tax administrators as revealed by the Z-table score of (1.96 < 3.08). The study concluded that e-taxation can reduce tax evasion in Nigeria as well as truncate corrupt practices among tax officials in Nigeria. It was recommended that OSBIR embrace e-taxation with urgent deployment of robust Information Technology; and encourage regular training of staff and taxpayers sensitization to facilitate smooth running. This will engender a high level of compliance among taxpayers. Also, e-tax ought to be employed in order to ease the related glitches that swindling stakeholders’ interest

    The Psychological Managerial Effects of an Online Course Compact on Student Academic Performance: A Developing Society Testimonial

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    The purpose of this study is to investigate how using online course compact affects students\u27 academic performance in a private tertiary institution in North Central Nigeria. Mixed approaches, which integrate quantitative and qualitative techniques, are employed for this aim. The qualitative aspect of the paper used the random effects model and meta-analysis method to assess research studies assessing the influence of online course compact on academic success that were acquired through the existing literature and met the eligibility criteria defined by the research objective. The researcher also adopted a quantitative-descriptive (structured questionnaires) approach, using a survey research methodology. The survey questionnaire was designed with the aim of gathering data from respondents (Students of Landmark University) on their perception to the use of online course compact on their academic and learning experience. The population of the study consists of 3134 undergraduates’ students in the university and the sample size was 342. The hypothesis was formulated and tested using Regression coefficient. This result shows that there were a significant relationship and that online course compact had a low significant effect on students\u27 academic performance. following the finding from the study, recommendations were made

    An Assessment of Sales Promotion Techniques in the Stimulation of Toothpaste Patronage in Ado-Ekiti, Nigeria

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    There are many players in the Nigerian oral care market such as Unilever, PZ Cussons, Procter and Gamble, Dabur, GlaxoSmithKline, to mention a few. The objective of this study was to identify the various promotional techniques employed by these toothpaste marketers and to determine their effect on consumers’ patronage. Data were collected through a self-administered questionnaire to 320 respondents representing households who use toothpaste in Ado-Ekiti. Logit regression model was used to determine the relationship between respondents’ demographic data and promotional tools. Four hypotheses were stated and tested using chi square (X2) analysis. It was found that consumers’ patronage of toothpaste is influenced by (1) jingles and advertisement in the media; (2) information on the toothpaste pack; (3) promos of people with white teeth; and (4) free samples and the gifts attached. Information on the toothpaste pack had the highest influence (X2cal=151.68) on patronage with a mean score of 3.00. This revealed that consumers are becoming knowledgeable and sophisticated in their toothpaste purchase decision. Free samples and gifts attached to the toothpaste had the least influence (X2cal=25.43) on patronage with a mean score of 2.46. There is an obvious need for marketers to assess the promotion technique that will be most appreciated by the different market segments. The study recommended that marketers should always provide correct information about their products as consumers can use several means to authenticate the correctness of such information; they should emphasize the benefits of using the product; and be creative in the combination of promotion mix that they present to the consumers in order to stimulate sales and maintain a sustainable competitive advantage especially in the toothpaste market where there are many players and competing brands. Keywords: Sales promotion, promotion techniques, patronage, toothpaste, stimulatio

    Knowledge, Attitudes and Practice towards Media Campaigns against Gender-Based Violence among Adults in Southwest Nigeria

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    This study investigated the level of knowledge, attitudes and practice towards media campaigns against gender-based violence among adults in Southwest Nigeria. The researcher used a mixed methods approach comprising a survey and key informant interview. The researcher used a mixed methods approach consisting of a survey and key informant interviews to gain quantitative and qualitative insight into the study. The study findings showed that media campaigns have been effective in raising awareness about GBV, with a significant positive relationship between exposure to media campaigns and perceived awareness (r=0.741; p< 0.01), knowledge (r=0.812; p<0.01), and attitudes (r=0.856; p<0.01) towards GBV. The findings from qualitative data confirmed quantitative data by highlighting the importance of opinion leaders and community based initiatives in disseminating information and promoting attitude change. The study thus concluded that media campaigns effectively create awareness about GBV. Hence, the study recommended a multichannel approach to campaigns using traditional and digital media to reach a wider audience. Therefore, more opinion leaders should be engaged in interpreting and disseminating information on GBV to their social networks. There is also a need to increase support services such as counselling, legal aid and shelter for victims and complainants

    Evaluating the Public’s Perception of Newspaper Coverage of Human Killings for Money Rituals in Nigeria

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    The objective of the study was to ascertain if the coverage of human killings for money rituals in Nigerian newspapers contributes to the increase in human killings for money ritual purposes. The study employed a survey design to investigate the subject matter among a sample of 400 respondents. Findings revealed that the audience's perception of newspaper coverage of human killings for money rituals is high and does not contribute to an increase in human killings for money rituals. On the contrary, the tested hypothesis revealed that newspaper coverage of human killing for money rituals contributes to this menace. Also, audiences are of the view that the Nigerian newspapers’ coverage of human killings for money rituals contributes little or nothing to the government curbing the menace in society. The recommendation was for Nigerian newspapers to intensify their coverage of human killings for money rituals. The goal is to provoke the government into creating policies that would help end the problem and promote national growth

    An Empirical Study of Human Resource Accounting Disclosure on Financial Performance of Selected Listed Firms in Nigeria

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    The aim of this study is to examine the impact of human resource accounting disclosure on financial performance of selected listed firms in Nigeria. Annual financial report index of the selected firms was used to capture the dependent variable while the human resource accounting disclosure were proxies by firm profitability, firm size, financial leverage and industry type. The study made use of secondary data in eliciting for the required information needed for this study. The population of the study comprises of 188 manufacturing and non-manufacturing firms in the Nigerian Stock Exchange annual report between the period of 2011 &ndash; 2015 out of which 20 were selected. The sample size for this study was ballot system of simple random sampling techniques to select 20 listed manufacturing and non-manufacturing firms from the population. The data collected was analysed using descriptive statistics, correlation and regression. The study revealed that there was a positive co-efficient value of 0.565 between the independent and dependent variables. Based on these findings, the study therefore recommends that the listed firms should imbibe the culture of capitalizing their reports and disclose all the expenditure on human resource so as to improve the productivity of the firms. Also, the regulatory body should set aside a minimum standard of reporting human resource accounting in the financial statement of the listed firms in other to enhance stakeholders&rsquo; valuation in the statement of financial position and note to the accounts. &nbsp
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