JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW
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STRENGTHENING FUTURE ORIENTATION, ENTREPRENEURIAL ORIENTATION, AND ENTREPRENEURIAL COMPETITION TOWARDS THE RESILIENCE OF FEMALE STUDENT
No full textFemale’s entrepreneurship is increasingly recognized as a vital economic force in various countries. Female students engaged in entrepreneurship play a crucial role in societal development and the economic growth of a nation. The active involvement of higher education institutions through a series of policies serves as a milestone in the advancement of entrepreneurship among students. This study aims to : (1). Analyze the impact of future orientation and entrepreneurial competition on entrepreneurial orientation and entrepreneurial resilience among female students, (2). Analyze the influence of entrepreneurial orientation on entrepreneurial resilience among female students, and (3). Analyze the effect of future orientation and entrepreneurial competition on entrepreneurial resilience among female students, with entrepreneurial orientation as a mediating variable. This research employs a descriptive quantitative approach. The study population consists of female students at Universitas Jambi, with a sample of 300 respondents drawn from eight faculties. Data collection was conducted using a questionnaire with perception statements measured on a five-point Likert scale. Data analysis was performed using Structural Equation Modeling (SEM) with PLS3 as the analytical tool. The findings indicate that future orientation and entrepreneurial competition significantly influence entrepreneurial orientation and entrepreneurial resilience among female students in Universitas Jambi. Additionally, entrepreneurial orientation serves as a mediating variable in the research model. This study is expected to contribute to strengthening entrepreneurship among female students and enhancing their entrepreneurial capabilities. Furthermore, the research aims to reinforce the theory of entrepreneurial resilience and provide recommendations for higher education institutions to increase the number of entrepreneurial competitions as platforms for students to develop their entrepreneurial skills
The RELATIONSHIP BETWEEN FILM SEQUELS AND TICKET & MERCHANDISE PURCHASE DECISIONS FOR SPIDER-MAN: NO WAY HOME WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE
No full textThe film industry has experienced rapid growth in recent decades, with sequels playing a crucial role in maintaining audience engagement and increasing revenue. Spider-Man: No Way Home serves as an example of a successful sequel that attracted millions of viewers and generated substantial merchandise sales. However, not all sequels achieve the same level of success, leading to questions about the factors influencing audience decisions. This study aims to analyze the impact of film sequels on ticket and merchandise purchase decisions, with consumer satisfaction as an intervening variable. A quantitative research approach was employed, utilizing a survey method to collect data from fans of Spider-Man: No Way Home in Indonesia. The data were analyzed using Structural Equation Modeling (SEM). The findings indicate that film sequels significantly influence purchase decisions, both directly and through consumer satisfaction. The study confirms that satisfaction with a previous film strongly impacts a viewer’s decision to watch the sequel and purchase related merchandise. These results provide valuable insights for the film industry in designing more effective marketing strategies, particularly in ensuring high-quality storytelling and audience engagement to sustain franchise success. The study also highlights the importance of consumer loyalty, suggesting that maintaining a positive audience experience is key to long-term profitability in the entertainment industr
THE INFLUENCE OF FLASH SALES AND AI-POWERED PRODUCT REVIEWS ON PURCHASE INTENTION OF AMAZON PRODUCTS IN INDONESIA
No full textThis study aims to examine the influence of flash sales and AI-powered product reviews on purchase intention toward Amazon products in Indonesia. A quantitative approach was used, with data collected through a questionnaire distributed to 100 respondents. The data were analyzed using SmartPLS 4 to assess validity, reliability, and both direct and indirect relationships among variables. The results show that flash sales do not have a significant direct effect on purchase intention. In contrast, AI-powered product reviews have a positive and significant influence on purchase intention. Furthermore, flash sales have a significant indirect effect on purchase intention when mediated by AI-powered product reviews. These findings suggest that the integration of AI technology in product reviews can enhance the effectiveness of promotional strategies like flash sales in driving consumer purchase intention.Penelitian ini bertujuan untuk mengkaji pengaruh flash sale dan ulasan produk berbasis AI terhadap niat beli produk Amazon di Indonesia. Pendekatan kuantitatif digunakan dalam penelitian ini, dengan data yang dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden. Data dianalisis menggunakan SmartPLS 4 untuk menilai validitas, reliabilitas, serta hubungan langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa flash sale tidak memiliki pengaruh langsung yang signifikan terhadap niat beli. Sebaliknya, ulasan produk berbasis AI memiliki pengaruh positif dan signifikan terhadap niat beli. Selain itu, flash sale memiliki pengaruh tidak langsung yang signifikan terhadap niat beli ketika dimediasi oleh ulasan produk berbasis AI. Temuan ini menunjukkan bahwa integrasi teknologi AI dalam ulasan produk dapat meningkatkan efektivitas strategi promosi seperti flash sale dalam mendorong niat beli konsumen
The ROLE OF MARKETING PUBLIC RELATIONS (MPR) IN MODERATING THE PRICE STRATEGY ON CUSTOMER AWARENESS OF GERAKAN PANGAN MURAH (GPM) ACTIVITIES IN JAMBI CITY
No full textThis study aims to analyze the role of marketing public relations (MPR) in moderating price strategies for customer awareness in the activities of the Gerakan Pangan Murah (GPM) in Jambi City. The research method used is a quantitative approach with analysis techniques using SmartPLS version 4.0. The sample in this study consisted of 96 respondents who were selected through purposive sampling techniques. Data collection was carried out through observation, questionnaires and literature studies. The results of the study show that pricing strategies have a positive and significant influence on customer awareness. In addition, marketing public relations also has a positive and significant effect on customer awareness. Testing the effect of moderation shows that marketing public relations plays a role in moderating the relationship between marketing public relations and pricing strategies, but marketing public relations as moderation plays a role in weakening the relationship between price strategies and customer awareness. The implication of this study emphasizes that companies need to pay attention to the policies of marketing public relations to increase customer audience effectively. Because the company does not only rely on price strategies in building customer awareness. Therefore, it is necessary to balance the pricing strategy with marketing public relations so that marketing can be achieved optimally
The ROLE OF FINANCIAL LITERACY, ACCESS, AND MANAGEMENT SKILLS IN SHAPING MARITAL SATISFACTION
No full textEconomic challenges are the second leading cause of divorce in Indonesia. Based on Couple and Finance Theory, marital satisfaction is influenced by personal factors and financial capabilities. This study aims to examine the impact of financial literacy and financial access on marital satisfaction, with a focus on the moderating role of financial management skills. A quantitative approach was applied, and data were analyzed using structural equation model, resulting 670 valid responses. The findings reveal that financial literacy and financial access directly influence financial management skills enhance the effect of financial literacy and financial access on marital satisfaction indirectly. These results underscore the importance of improving financial management skills to promote marital satisfaction through better financial practices. Additionally, integrating financial education into premarital programs for prospective couples is essential to strengthen financial ability and foster marital satisfaction
PENGARUH BEBAN KERJA TERHADAP KEPUASAN KERJA DENGAN WORK-LIFE BALANCE SEBAGAI VARIABEL INTERVENING PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK. CABANG JAMBI
No full textAbstractThis study aims to analyse the effect of workload on job satisfaction with work-life balance asan intervening variable at PT Bank Rakyat Indonesia (Persero) Tbk. Jambi Branch. Thisresearch uses quantitative methods with data collection techniques by distributingquestionnaires to 77 respondents. Hypothesis testing using descriptive analysis techniquesusing the SmartPLS tool. The results of this study indicate that (1) workload has a positive andsignificant effect on job satisfaction. (2) Workload has a significant effect on work-life balance.(3) Work-life balance has a positive and significant effect on job satisfaction. (4) Workload hasa significant effect on job satisfaction through work-life balance as an intervening variable.Keywords: Job Satisfaction, Workload, Work-life balanceABSTRAK
Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja terhadap kepuasan kerja dengan work-life balance sebagai variabel intervening pada PT. Bank Rakyat Indonesia (Persero) Tbk. Cabang Jambi. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan data dengan menyebarkan kuesioner kepada 77 responden. Pengujian hipotesis menggunakan teknik analisis deskriptif dengan menggunakan perangkat SmartPLS. Hasil penelitian ini menunjukkan bahwa (1) beban kerja memiliki pengaruh positif dan signifikan terhadap kepuasan kerja. (2) Beban kerja berpengaruh signifikan terhadap work-life balance. (3) Work-life balance berpengaruh positif dan signifikan terhadap kepuasan kerja. (4) Beban kerja berpengaruh signifikan terhadap kepuasan kerja melalui work-life balance sebagai variabel intervening.
Kata Kunci: Beban kerja, Kepuasan Kerja, Work-ife balanc
PERILAKU GENERASI MUSLIM Z DI APLIKASI TIKTOK
No full textThe purpose of this study is to explain the influence of fashion trends, promotions, and online shopping preferences on the purchasing decisions of Muslimah fashion products on TikTok. This research employs a quantitative approach with a non-probability sampling method due to the unknown population size, involving a sample of 96 respondents. The data used is primary data obtained from a digital questionnaire via Google Forms with a 5-point Likert scale. The distribution of this questionnaire was carried out via WhatsApp and Instagram.. The data analysis method used the Partial Least Square (PLS) based Structural Equation Model (SEM) 4.1. The results indicate that fashion trends, promotions, and online shopping preferences significantly influence the purchasing decisions of Muslimah fashion products on TikTok in the Generation Z era. This study provides strategic recommendations for Muslimah fashion business actors to continue innovating in product design, optimizing promotions, and ensuring comfort and enhancing user experience in online shopping to attract and retain consumers. Tujuan dari penelitian ini adalah untuk menjelaskan pengaruh tren fashion, promosi, dan preferensi belanja online terhadap keputusan pembelian produk fashion muslimah di TikTok. Penelitian ini menggunakan pendekatan kuantitatif dengan metode non-probability sampling karena jumlah populasi tidak diketahui, dengan jumlah sampel sebanyak 96 responden. Data yang digunakan adalah data primer yang diperoleh dari kuesioner digital melalui Google Forms dengan skala likert 5 poin. Penyebaran kuesioner ini dilakukan melalui WhatsApp dan Instagram. Metode analisis data menggunakan Structural Equation Model (SEM) 4.1 berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa tren fashion, promosi, dan preferensi belanja online berpengaruh signifikan terhadap keputusan pembelian produk fashion muslimah di TikTok pada era Generasi Z. Penelitian ini memberikan rekomendasi strategis bagi pelaku usaha fesyen muslimah untuk terus berinovasi dalam desain produk, mengoptimalkan promosi, serta memastikan kenyamanan dan meningkatkan user experience dalam berbelanja online untuk menarik dan mempertahankan konsumen
USER SATISFACTION ANALYSIS OF FACULTY OF ECONOMICS AND BUSINESS SERVICES, UNIVERSITAS JAMBI
No full textUser satisfaction is one of the keys to success in managing an institution or organization. The level of service satisfaction is an important indicator to assess the extent to which service user expectations are met, by measuring the suitability between expectations of performance and the real experience felt after the service is used. The Community Satisfaction Index Survey conducted at the Faculty of Economics and Business uses a mixed method research approach. The population in this survey is all service users at the Faculty of Economics and Business, University of Jambi, including: lecturers, education staff, students, alumni, graduate users and cooperation partners. Furthermore, the sample in this survey is a portion of the representative population, using the Stratified Random Sampling technique. The results show that the Faculty of Economics and Business received a good assessment in terms of reliability, responsiveness, and certainty, but still needs to make improvements to infrastructure and accelerate the response of academic administration, especially for students.
Keywords : Service Quality, User Satisfaction, FEB UNJA ServicesKepuasan pengguna merupakan salah satu kunci keberhasilan dalam pengelolaan lembaga atau organisasi. Tingkat kepuasan layanan menjadi indikator penting untuk menilai sejauh mana kepuasan pengguna layanan, dengan mengukur kesesuaian antara harapan terhadap kinerja dan pengalaman nyata yang dirasakan setelah layanan digunakan. Survei Indeks Kepuasan Masyarakat yang dilakukan di Fakultas Ekonomi dan Bisnis ini menggunakan pendekatan penelitian campuran atau mix methode. Populasi dalam survei ini yaitu seluruh pengguna layanan di Fakultas Ekonomi dan Bisnis Universitas Jambi, meliputi : dosen, tenaga kependidikan, mahasiswa, alumni, pengguna lulusan dan mitra kerjasama. Selanjutnya yang menjadi sampel pada survei ini adalah sebagian dari populasi yang representatif, dengan menggunakan teknik Stratified Random Sampling. Hasil menunjukkan bahwa Fakultas Ekonomi dan Bisnis memperoleh penilaian yang baik pada aspek kebugaran, tanggap, dan kepastian, namun masih perlu melakukan perbaikan pada sarana prasarana dan mempercepat respon administrasi akademik, terutama untuk mahasiswa.
Kata Kunci : Kualitas Layanan, Kepuasan Pengguna, Layanan FEB UNJ
DEVELOPING MOBILE BANKING SERVICES TO ENHANCE BANKING COMPETITIVENESS
No full textThis study aims to analyze the impact of mobile banking service on customer satisfaction and loyalty at Bank Jambi. A quantitative research approach was employed, with data collected through questionnaires distributed to 88 respondents who utilize mobile banking services via Google Forms. Data analysis was conducted using the Partial Least Squares (PLS) technique, revealing that service quality positively and significantly influences customer satisfaction. The result shows that the higher the level of service quality provided, the greater the customer satisfaction experienced. Additionally, customer satisfaction significantly influences customer loyalty, as satisfied customers tend to exhibit higher loyalty and recommend the bank's products and services to others. This study also found that service quality positively affects customer loyalty through customer satisfaction as a mediating factor. These findings highlight the critical role of service quality in fostering customer satisfaction and loyalty. Consequently, this study contributes to the understanding of service quality and assists in enhancing the bank's competitiveness. Improving service quality will not only increase customer satisfaction but also strengthen loyalty
The INFLUENCE OF SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEW, AND PRICE ON PUCHASE INTENTION IN DIGITAL CREATIVE SKILLS CLASS ON INSTAGRAM IN GENERATION Z OF JAMBI CITY
No full textThe purpose of this study was to test and analyse social media marketing, online customer reviews, and price on the purchase intention of Digital Creative Skill classes on Instagram in Generation Z Jambi City. Data was collected using a questionnaire consisting of 17 statements. The population in this study was Instagram users who knew about the Digital Creative Skill class among Generation Z in Jambi City, with a research sample size of 96 respondents and a sampling technique using purposive sampling. The analysis method used in this research is multiple linear regression analysis. The results of the study show that social media marketing, online customer reviews, and price partially and simultaneously have a positive and significant effect on purchase intention in the Digital Creative Skill class. It was found that the price variable in this study is the most dominant variable influencing purchase intention in the Digital Creative Skill clas