JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW
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DOES JOB ROTATION AND JOB SATISFACTION AFFECT THE PERFORMANCE?
Full text linkThe purpose of this research: (1) To know the description of job rotation, job satisfaction and employee performance at the Jambi Provincial Transportation Department. (2) To know the effect of job rotation on employee performance at the Jambi Provincial Transportation Department. (3) To know the effect of job satisfaction on employee performance at the Department of Transportation of Jambi Province. (4) To know the influence between job rotation and job satisfaction on employee performance at the Department of Transportation of Jambi Province.The method of this research is descriptive and quantitative and using regresion method. The population in the study were the employees of the Jambi Provincial Transportation Department. Technique of sampling research using of stratified sampling. The total sample in this study was 123 respondents.The result of the research shows that the average level of the respondent's answer for job rotation (X1) is 74.46% and the average level of the respondent answer for job satisfaction variable (X2) is 68.52, it shows highest average respondent There is in position variable rotation (X1). The magnitude of the effect of rotation variables on the performance of employees at the Department of Transportation Jambi Province is amounted to 2,427. The amount of influence of job satisfaction on employee performance variables at the Jambi Provincial Transportation Department is 4.452. Based on the analysis that together into two independent variables of job rotation and job satisfaction have a significant effect amounted to 2.201 (X1) dan 3.308(X2) on the performance of employees at the Transportation Agency of Jambi Province.
Keywords: Job Rotation, Job Satisfaction, Employee Performanc
THE EFFECT OF BRAND IMAGE, PRODUCT KNOWLEDGE AND PRODUCT QUALITY ON PURCHASE INTENTION OF NOTEBOOK WITH DISCOUNT PRICE AS MODERATING VARIABLE
Full text linkThe purpose of this study are: (1) explaining the effect of brand image, product knowledge and product quality toward purchase intention of Asus Notebook, and (2) explaining the discount price capability on moderating the effect of brand image, product knowledge and product quality toward purchase intention. Research is that through survey, where data collection is: obeservation, interview, and questioning delivery to 99 respondents. Research result shows that brand image, product knowledge and product quality simultaneously effected significantly on purchase intention. Futhermore, partially brand image and product quality found effected significantly on purchase intention. However, product knowledge has not significant effect on purchase intention. Meanwhile, discount price be able to strengthen the effect of brand image, product knowledge and product quality on purchase intention, with discount price as pure moderator variable (product knowledge) and potential moderator variable (brand image and quality product). This shows that the company’s marketing efforts through promotion and it’s product effectively to deliver value to be given to consumers. Hence, that good maintaining on brand image, product quality and discount price should be positioned as marketer strategy to stimulate consumers purchase intention.
Keywords : Brand Image, Product Knowledge, Product Quality, Discount Price, Purchase Intentio
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND WORK MANAGEMENT SYSTEM TO ORGANIZATIONAL COMMITMENT
Full text linkThe purpose of this research are: (1) To know the description of organizational culture, management system to Employees commitment at Jambi Provincial Transportation Department. (2) To know the influence of organizational culture on Organization commitment to Jambi Provincial Transportation Department. (3) work management system to Organization commitment to Jambi Provincial Transportation Department (4) To know the influence between organizational culture and management system to Organization commitment at Jambi Provincial Transportation Department. The method of analysis of this research is descriptive and quantitative. The population in the study were the employees of Jambi Provincial Transportation Department. Technique of sampling research using technique of Stratified Sampling. The total sample in this study was 123 respondents. The data were analyzed using 2 (two) ways, namely (1) Using multiple linear regression to find out the factors that influence Organization commitment with t test and F test at significance level (α = 0,05). The result of the research shows that average level of respondent's answer for organizational culture variable (X1) is 60,94 and average level of respondent answer for work management system variable (X2) is 66,41, it shows highest level. The magnitude of influence of organizational culture variable and work management system on Organization commitment at Jambi Provincial Transportation Department is 6,333 (X1) and 3,685 (X2). From the test results simultaneously can be seen that the organizational culture variables and management systems work together have a significant influence on organizational commitment. Meanwhile, it is also known that work management system variables are more dominant in influencing Employees commitment to Jambi Provincial Transportation Department.
Keywords: organizational culture, work management system, Organization commitmen