1,720,961 research outputs found
Политика использования социальных сетей в России после Спецоперации в 2022 г.(Social Media Usage Policy in Russia after the Special Military Operation in 2022)
No full textThis article examines the characteristics of social media usage in Russia, particularly following the special military operation in Ukraine in 2022, a period that marked a significant shift in the country’s information and communication landscape. The study aims to provide an in-depth analysis of how the Russian government regulates, restricts, and controls the use of digital media platforms among its citizens. Special attention is given to the political, security, and ideological considerations that underlie these restrictions, especially in the context of national sovereignty, information warfare, and state security. The primary objective of this research is to identify the key reasons behind limitations on social media usage and access to online information in Russia. It also seeks to analyze the legal framework governing these restrictions, including laws, government decrees, and regulatory policies that justify bans, content moderation, platform blocking, and surveillance of online activities. By examining these normative instruments, the article highlights how legal mechanisms are employed to shape public discourse and manage information flows in times of political tension and conflict. Methodologically, this study adopts the perspective of the social construction of mass media, which views media not merely as neutral channels of communication but as socially and politically constructed institutions influenced by power relations, ideology, and state interests. Through qualitative analysis of policy documents, official statements, and regulatory practices, the research illustrates how state narratives are reinforced through digital media governance. The findings indicate that the Russian government has developed a systematic and institutionalized policy framework to regulate social media and internet access. These policies significantly affect freedom of expression, access to alternative information sources, and patterns of online communication, reshaping the role of social media in Russian society in the post-2022 period
The Digital Socialization Effectiveness of “Destroy The Illegal Cigarettes” at Customs and Excise Office in Surakarta
Full text linkCirculation of illegal cigarettes is a crucial issue in Indonesia and getting worse during the Covid-19 Pandemic. Illegal cigarettes are an alternative solution because legal cigarettes are too expensive. The high price of legal cigarettes caused by government regulation on excise duty. Public’s understanding about the bad effects of cigarettes needs to be improved, because the health expense caused by smoking is much higher than the excise on tobacco products. Based on this problem, this study aims to analyze the effectiveness strategy of The Customs and Excise Office in Surakarta in suppressing the circulation of illegal cigarettes through digital socialization. This type of research is qualitative research and uses a qualitative research design, data collection techniques in this research are observation, interviews and documentation. The research result shows that the implementation of digital socialization by the Surakarta Customs and Excise to suppress the circulation of illegal cigarettes is already effective. Digital-based socialization is a suitable strategy in disseminating persuasive information. The consideration of the socialization strategies success of the Surakarta Customs and Excise is supported by informants’ opinions who say that education is an important aspect that can support the society’s understanding about illegal cigarettes. The development of technology and information makes information dissemination access easier and unlimited. The digital socialization is done with educational poster media, traditional performing arts held virtually, educational video published through digital platforms proved effective referring to the total content views which are more than expected. Socialization needs to be improved furthermore
Communication Strategy of KPPBC TMP B Balikpapan In Instagram Account : @pojok.inspirasi.bpn Personification As A Strategy “Remaja Hobi Ngopi”
Full text linkThe low level of media literacy in Indonesian society, especially in the sphere of social media, coupled with the emergence of a pessimistic view of the Government’s public communication, demands changes to the Government’s social media accounts. KPPBC TMP B Balikpapan, the representative of the Government, found the same condition and tried to find the answer. This study aims to explain digital communication policies carried out in social media. In-depth interviews were conducted with key informants to reveal insights into the communication phenomenon under study. The result of this study state that the digital communication policy implemented by KPPBC TMP B Balikpapan is a branding strategy through the personification of “Remaja Hobi Ngopi.” The personification of teenagers who like drinking coffee has the power of a friendly and open impression on the community
Green Marketing Communication Planning Boutique Hotel in Developing Countries
Full text linkGreen Marketing Communication is a new and evolving concept of marketing green and eco-products with well-defined eco-standards consisting of wide-ranging eco-friendly product and satisfying eco-labelling that communicated to the public frequently. The article focuses on the planning step in communicating green product with a view to developing a sound and sustainable green marketing strategy at a boutique hotel. Greenhost Boutique Hotel applies the Extreme Green Marketing Communication that are comprehensively applied the green value through product, price, place and promotion. The article examines the important aspects that need to be considered before making a green marketing communication strategies and tactics, with an eye to achieve the right message according to the vision and mission of the hotel. This research uses descriptive qualitative method by using in-depth interview technique with General Manager, Marketing Communication, Human Resources Manager and the Sales Marketing Manager Greenhost Boutique Hotel and analyse the data with Miles and Huberman method. The result of the research is important to have a rigid concept such as green product, recycling principle and green promotion applied. Detail data such as analysis customers, competitors, partners, strength and weakness of the hotel and threat and opportunities are the main base data to build a strong integrated marketing communication strategy especially with a complex output that audience understood about eco-conscious hotel and consumer behaviour will to follow the concept.
Local Government Media Satisfaction: How Satisfied People in Local Government Media Information During Pandemic Covid-19
No full textNew media, especially the internet, has helped the government a lot in conveying various information, especially information related to the handling of the Covid-19 virus outbreak. It is hoped that government communications regarding the handling of the pandemic via the internet will be positively responded to by the public so that the public can obtain good information and education which will later encourage community participation in handling the Covid-19 outbreak. Focusing on community satisfaction in the local region in Indonesia. This research aims to examine the extent to which people's perceptions and satisfaction are related to the quality of communication and information conveyed by the regional government of Madiun, East Java. Using a quantitative approach, this study found that amidst the belief in the local government's attention to the community during a pandemic, the public still expects improvements in government performance and services during the Covid-19 pandemic. Most expect satisfaction in terms of improving communication facilities owned by local governments and completeness of data related to the Covid-19 outbreak. In addition, the community still hopes that the local government will make it easier for the public to submit complaints or input regarding the Covid-19 virus so that communication is established that is not only up to down (government to the community) but also down to up (community to government)
The influence of social media of Universitas Negeri Yogyakarta Gunungkidul Campus to create brand image on student decision making
Full text linkIn 2020, Universitas Negeri Yogyakarta (UNY) opened a new vocational campus in Gunungkidul Regency. The Socialization of UNY Gunungkidul campus by the admission department cannot be performed face-to-face due to the Covid-19 pandemic. Therefore, UNY Gunungkidul Campus socializes the enrollment programs via online mode. The opening of the campus aims to equalize and improve the quality of high school education in Yogyakarta. Gunungkidul is the regency with the second highest number of poor people in Yogyakarta. UNY Gunungkidul Campus utilizes social media as a promotional media to support the formation of a brand image for student decision making. This study employed a descriptive quantitative approach using a Likert scale measurement. The population in the study was 502 students. The samples were calculated using the Albert Harkin & Colton table formulation which obtained 90 respondents. This analysis utilized SPSS 16 software. The results of this study show that 64.5% of 2020 student decision making is influenced by social media, although the promotion is still centered on the UNY Official account
The Existence of Conventional Television Faces the Trend of Subscription Video Services (Over-the-Top)
Full text linkConventional television has been a medium of information and entertainment for decades. Along with the development of technology, entertainment media have become diverse. Traditional television faces competition, one of which is Over-the-Top (OTT) services or subscription video content via the internet. Some OTT service providers in Indonesia are Netflix, Ilflix , Mola TV, Vidio, VIU, Catchplay, Disney+Hotstar, and RCTI+. Throughout Covid-19, OTT users increased due to higher entertainment needs. This paper aims to provide an understanding of the existence of conventional TV facing OTT trends and how the media users’ consumption patterns are changing. A systematic literature review (SLR) was carried out by collecting data and analyzing related research to OTT and TV usage for the last five years. The results show a shift in media consumption patterns among the younger generation, while the older generation tends to be more passive towards new media. The number of OTT users is increasing, but it has not been able to replace television completely. Instead of replacing, OTT is more of a complementary media or alternative media. This is due to subscription fees and technology adaptation are not within everyone’s reach. On the other hand, OTT spoils the audience in terms of flexibility, variety of the shows, and attracts the younger audience segment which is the driver of the increase in the number of users
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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