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    SUBSTITUSI GULA AREN TERHADAP MUTU DAN DAYA SIMPAN JUS NANAS (Ananas comosus (L.) Merr.) VARIETAS QUEEN DENGAN WAKTU YANG BERBEDA

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    This study was conducted on March to April 2011 in Post-Harvest Technology Laboratory of the State Islamic University of Sultan Sharif Kasim Riau and Food Chemistry Laboratory University of Riau. The purpose of this study was to determine the effect of palm sugar concentration and storage time on the quality of pH, levels of sucrose, vitamin C content of pineapple juice queen varieties. The method used in this study is the Experimental Method of Factorial Split Plot Design with 16 combinations of treatments and duplicate. Factor I concentration of palm sugar (G) with the treatment G1: 0 grams palm sugar + 450 grams of white sugar, treatment G2: 150 + grams of sugar palm 300 grams of white sugar, treatment G3: 300 grams palm sugar + 150 grams of white sugar and treatment G4 : 450 grams palm sugar and 0 grams of white sugar. Factor II storage time (P) with P0 treatment: 0 days of storage, P1: 3 days of storage, P2: 6 days of storage and P3: 9 days of storage. The parameters analyzed are the determination of pH, vitamin C levels and levels of sucrose. There is the influence of each treatment were tested with Duncan's Multiple Range Test (DMRT). The Results showed that the concentration of palm sugar gives a different effect is very real impact on vitamin C level and sucrose levels but did not give a effect on the determination of pH. Storage time showed a significantly different effect on levels of vitamin C, sucrose content and pH determination. The combination treatment between palm sugar concentration and storage time showed a different effect is very real impact on levels of pH, on level of vitamin C and sucrose levels. The concentration of palm sugar 150 grams: 300 grams of white sugar and 0 days of storage provide the best quality varieties on pineapple juice queen varieties. Keyword: subtitution, self life, pineapple juice, palm sugar

    The influence of Macromedia Flash on the students’ vocbulary mastery : A quasi-experimental study at eleventh grade of SMK Muhammadiyah 2 Cibiru Bandung

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    Teaching vocabulary in certain level of formal education is seen as passive process, especially using conventional method. It makes students get bored easily in learning process. In fact, many students consider that learning English vocabulary is difficult and boring activity. Therefore, it needs an interesting and appropriate media in teaching English vocabulary in class rooms. One of appropriate media in teaching vocabulary is macromedia flash. Macromedia Flash can atract student’s attention to focus more in learning. Thus, it can motivate students’ active participation, students’ interest, students’ enjoyment in English learning. This reserach focuses on using macromedia flash in improving students’ vocabulary ability. It is aimed: a) to find out the students’ ability in vocabulary through using macromedia flash; b) to find out the the students’ ability in vocabulary without using macromedia flash; c) to identity the influence of students’ ability in vocabulary by using macromedia flash. It is used a quantitative method in the form of quasi-experimental research design with three research techniques: pre-test, treatment and post-test. Furthermore, there are two selected classes; experimental class and control class. The research takes place at SMK Muhammadiyah 2 Cibiru Bandung. The result of research data analysis shows that the mean score of experimental class in pre-test is 40,40 and the mean score of post-test is 66, 35. Furthermore, the N-Gain of experimental class is 0,43 with medium interpretation while the mean score of control group in pre-test is 35,82 and the mean score of post-test is 60,97. In addition N-Gain of control class is 0,37 with low interpretation.This research finds significant influence between students’ vocabulary ability in experimental class that using macromedia flash and control class that using conventional method as concluded by the result of testing hypothesis. The testing hypothesis shows that is 2,16 while is 1,67. It means that is higher than . Then, based on the statistical value if, Ha is accepted and Ho is rejected. It means that teaching English vocabulary by using macromedia flash more effective than using conventional method. Finally, it is suggested that using macromedia flash is recommended to be implemented in teaching English vocabulary. Teachers should be creative and innovative in developing kinds of media in teaching learning process in order to create condusive class atmosphere for students in learning English. On the other hand, students are also encouraged to use Macromedia as their entertainment in their spare time. All of these can be realised when schools provide this media as teaching and learning facility for their teachers and students

    Strategi Pemasaran Digital untuk Produk Halal: Analisis Efektivitas dan Dampaknya pada Penjualan di E-Commerce

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    Penelitian ini bertujuan untuk mengevaluasi efektivitas strategi pemasaran digital PT. Halal Mart Indonesia dalam meningkatkan penjualan produk halal melalui platform e-commerce. Dengan semakin meningkatnya minat konsumen terhadap produk halal, penting bagi perusahaan untuk menerapkan strategi pemasaran yang efektif dan relevan. Untuk mencapai tujuan tersebut, penelitian ini menggunakan metode mixed-method yang menggabungkan pendekatan kuantitatif dan kualitatif. Pengumpulan data kuantitatif dilakukan melalui survei terhadap 100 konsumen yang telah melakukan pembelian di e-commerce PT. Halal Mart Indonesia dalam enam bulan terakhir. Kuesioner yang digunakan mengukur pengaruh berbagai strategi pemasaran digital, seperti SEO, media sosial, email marketing, dan iklan berbayar, terhadap keputusan pembelian. Data kualitatif diperoleh melalui wawancara mendalam dengan tiga anggota tim pemasaran digital perusahaan untuk mendapatkan wawasan lebih lanjut mengenai implementasi strategi dan tantangan yang dihadapi. Hasil penelitian menunjukkan bahwa strategi SEO dan media sosial merupakan dua strategi yang paling efektif, dengan kontribusi masing-masing terhadap penjualan sebesar 35% dan 30%. Selain itu, analisis kuantitatif menunjukkan hubungan signifikan antara penerapan strategi pemasaran digital dan peningkatan penjualan (p < 0,05). Temuan dari wawancara mengungkapkan pentingnya konten interaktif dan tantangan dalam pelaksanaan iklan berbayar. Secara keseluruhan, penelitian ini merekomendasikan agar PT. Halal Mart Indonesia fokus pada penguatan strategi SEO dan media sosial, serta mengembangkan konten yang lebih terarah untuk meningkatkan loyalitas dan kepercayaan konsumen. Penelitian ini memberikan kontribusi penting bagi pengembangan strategi pemasaran digital di industri halal dan e-commerce

    INTELLIGIBILITY, COMPREHENSIBILITY, AND INTERPRETABILITY PROBLEMS IN THE INTERACTIONS BETWEEN LECTURERS AND STUDENTS IN ENGLISH DEPARTMENT PROGRAM

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    Intelligibility, comprehensibility, and interpretability come to be problems in classroom interaction. Those 3 components contribute to flow of interaction, comprehend the message delivered, and to learning objectives attainment.This recent study was conducted by using qualitative research, in which the participants were from 2 universities with 4 different classes. then the research objectives should be constructed; to identify the intelligibility, comprehensibility, and interpretation problems in interaction between lectures and students; to investigate the extent of intelligibility,comprehensibility, and interpretation in facilitating lecturer-students communication; to depict students learning objective attainment by the practice of intelligibility, comprehensibility, and interpretation. This study using Qualitative research method. Purposes sampling was used in this study by choosing homogenous type. The data was collected through observation. Reading and analyzing references were able to sustenance the research data about the notion.This study clarified that the intelligibility, comprehensibility, and interpretability problems did not contribute significant problems to the participant due to the lecturer and the students are from same area, thus the cultural barriers were not be the core of barrier in the communication. It is more to the personal and interaction barriers of the students

    Etika Bisnis dalam Kewirausahaan Santri: Antara Profit dan Keberkahan

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    Penelitian ini bertujuan untuk mengeksplorasi penerapan etika bisnis dalam konteks kewirausahaan santri di Pondok Pesantren Miftahul Huda, Gading, Malang. Fokus utama penelitian adalah untuk memahami bagaimana santri menyeimbangkan antara orientasi profit dan pencapaian keberkahan dalam praktik kewirausahaan mereka. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam dan observasi partisipatif. Responden penelitian terdiri dari santri yang terlibat dalam berbagai usaha yang dijalankan di lingkungan pesantren. Hasil penelitian menunjukkan bahwa santri memiliki pemahaman yang kuat tentang etika bisnis Islami, yang tercermin dalam praktik kewirausahaan mereka. Santri cenderung mengedepankan nilai-nilai seperti kejujuran, keadilan, dan tanggung jawab sosial dalam menjalankan usaha. Selain itu, mereka menghadapi dilema antara pencapaian profit dan keberkahan, dengan banyak dari mereka yang berusaha mengintegrasikan kedua aspek tersebut dalam keputusan bisnis. Penelitian juga menemukan bahwa keberkahan, yang diartikan sebagai ketenangan jiwa dan manfaat sosial, menjadi parameter penting dalam pengukuran keberhasilan usaha mereka. Penelitian ini memberikan kontribusi pada pemahaman tentang bagaimana nilai-nilai etika bisnis Islam dapat diterapkan dalam praktik kewirausahaan, khususnya di kalangan santri. Hasil penelitian diharapkan dapat menjadi referensi bagi pesantren lain dalam mengembangkan program kewirausahaan yang berlandaskan pada nilai-nilai etika dan spiritual, serta memberikan wawasan baru dalam literatur mengenai kewirausahaan Islami
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