3,160 research outputs found
PENGARUH CITRA MERK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK ICE CREAM DI PT WINGS SURYA GRESIK
No full textMuchlis Abdul Gofur, 12312011, Pengaruh citra merk, kualitas pelayanan, dan harga terhadap Keputusan Pembelian produk ice cream di PT Wings Surya Gresik, Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Gresik, Juli, 2019.
ABSTRAKSI
Penelitian ini bertujuan untuk mengetahui Pengaruh citra merk, kualitas pelayanan, dan harga terhadap Keputusan Pembelian produk ice cream di PT Wings Surya Gresik. Analisis data yang digunakan adalah analisis regresi linier berganda.
Hasil penelitian ini menyimpulkan bahwa hasil pengujian secara simultan citra merk, kualitas pelayanan, dan harga terhadap Keputusan Pembelian produk ice cream di PT Wings Surya Gresik. Hasil pengujian secara parsial citra merk berpengaruh terhadap Keputusan Pembelian, kualitas pelayanan juga berpengaruh terhadap Keputusan Pembelian, Dan harga berpengaruh terhadap Keputusan Pembelian .
Kata kunci: Citra merk, Kualitas pelayanan, Harga, keputusan pembelian
Muchlis Abdul Gofur, 12312011, The influence of brand image, service quality, and price on the decision to purchase ice cream products at PT Wings Surya Gresik, Management, Faculty of Economics, Muhammadiyah University Gresik, July, 2019.
ABSTRACTION
This study aims to determine the effect of brand image, service quality, and price on the purchase decision of ice cream products at PT Wings Surya Gresik. Analysis of the data used is multiple linear regression analysis.
The results of this study concluded that the results of simultaneous testing of brand image, service quality, and price on the decision to purchase ice cream products at PT Wings Surya Gresik. The test results partially influence the brand image of the Purchasing Decision, service quality also affects the Purchasing Decision, and the price influences the Purchasing Decision.
Keywords: Brand image, service quality, price, purchasing decisio
Pioneers of Library Movement in Pakistan
No full textThe paper aims to describe in brief the contribution of seven leaders of Pakistan librarianship, viz. K.B. Khalifa M. Asadullah, Prof. Dr. Abdul Moid, Dr. Abdus Subuh Qasimi, Muhammad Shafi, Fazal Elahi, Khawaja Nur Elahi and S. V. Hussain. The early library developments are given for better understanding of the role of these leaders
Book Talk with Author: Puan Faza Fayza Mohd Fawzy
No full textPenerbit UiTM dengan kerjasama Perpustakaan Tun Abdul Razak (PTAR) menjemput seluruh warga kampus dan masyarakat untuk menyertai secara langsung program Book Talk with Author, sebuah inisiatif kolaboratif dalam usaha membudayakan ilmu melalui pembacaan dan perbincangan buku
Shaykh Abdul Qadir Bin Abdul Rahim Bukit Bayas Dan kitabnya risalah fi Bayan Hukm Al-Bay? Wa Al-Riba: satu sorotan
No full textIn the past, Malay Muslims contributed by enriching the collection of writings. Among them is Shaykh ‘Abdul Qadir bin ‘Abdul Rahim Bukit Bayas. His book, entitled Risalah Fi Bayan Hukm Al-Bay’ Wa Al-Riba is an essential reference, particularly in discussingFiqh al- Mu’amalat. This study will attempt to highlight the author’s biodata and the history of the book, how the manuscript is tracked, as well as analysing the content of his book. The data were collected from library research, documentation method and interviews. Then, they were analysed by analysis content method. The study found that Shaykh is one of the Malay scholars who played a role in delivering the Fiqh al-Mu’amalat in the local mould. In conclusion, the author is considered to be an influential scholar in Terengganu although he is not so famous. The book should be consulted in order to gain benefit therefrom
ANALISIS WACANA KRITIS DI MEDIA SOSIAL (STUDI PADA FENOMENA PRO-KONTRA PENOLAKAN DAKWAH USTADZ ABDUL SOMAD)
No full textDa'wah and technological development are inseparable, this is based on the concept of contemporary da'wah that is easily accepted by the present, various new phenomena such as the case of rejection of clerics in several regions arise along with the rise of activity on social media, which incidentally is full of information which is not necessarily true (Tornberg & Tornberg, 2016: 132-134). The news of the pros and cons of rejecting the da'wah experienced by Ustadz Abdul Somad was forwarded freely on social media, one of the social media is twitter. In analyzing discourse on social media, especially Twitter, the author uses analysis technic of critical discourse analysis theory by Norman Fairclough to dismantle discourse practices (Eriyanto, 2015: 285), and includes Antonio Gramsci's theory of hegemony to see discourse battles (Ives, 2004: 63 ) in the phenomenon of Ustadz Abdul Somad's rejection. The results of this study include: (1) The issue of the affiliation of Ustadz Abdul Somad can be mediated with tabayyun and clarification through the media, both traditional and social. However, the issue of khilafah is growing until it displays a process of mutual accusation between the parties involved in the discourse of the khilafah revival; 2) The discourse of Ustadz Abdul Somad's rejection on social media in this study contains trends from two different ideologies namely Nahdlatul Ulama (NU), and Hisbut Tahrir Indonesia (HTI (3) The other tendencies are also influenced by political interests; 4) Between HTI and Banser has an impact on the image of Prabowo's and Jokowi's strongholds with the issue of the fight. HTI was identified as part of opposition supporters, while the impact on the Jokowi camp with anti-Islamic issues, because it was deemed not to show an attitude to clean up the chaos caused by burning the flag at the commemoration of the “Hari Santri Nasional
Konsep Pendidikan Islam dalam Surah Al-Mujadalah
No full textThis study aims to analyze: 1) What is the concept of Islamic education according to experts of eduction, and 2) How is the concept of Islamic education contained in surah al-Mujadalah. This study uses qualitative methods, using a library research approach (library research). Primary data sources in this study are Tafsir al-Misbah by M. Quraish Shihab and Tafsir al-Wasith by Wahbah Zuhaili. Research results show that: 1) The concept of Islamic education according to Ibn Khaldun, Ibn Sina, and Al-Ghazali is not the same. In the curriculum, the three experts have different classifications in the translation of knowledge. The classification of knowledge from Al-Ghazali's thought is very detailed, in addition he also added five aspects of education related to science. 2) The concept of Islamic education in Al-Mujadalah letter consists of: educational objectives, educational material, and educational methods. The purpose of Islamic education contained in surah al-Mujadalah is that humans should be obedient to Allah. Educational material consists of: Secret Adab talks, Courtesy (Attending the Assembly of the Prophet), and Prohibition of Making Friends with People Who Are Hostile to Islam, while the Educational method consists of: Story Method, Targhib and Tarhib Method, Advice Method, and Writing Method
The Effect of Sharia Financial Literacy and Risk Perception on the Intention to Use Shopee Paylater in Generation Z with Religiosity as a Moderating Variable (A Study on UIN Alauddin Makassar Students)
No full textThis study aims to analyze the influence of Sharia financial literacy and risk perception on the intention to use Shopee PayLater among Generation Z students at UIN Alauddin Makassar, as well as to evaluate the role of religiosity as a moderating variable in this relationship. A quantitative approach using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method was employed. The sample consisted of 210 respondents, determined based on Hair’s conservative sample size approach. Data were collected through a questionnaire covering the variables of Sharia financial literacy, risk perception, intention to use, and religiosity. The results showed that Sharia financial literacy had no significant effect on the intention to use Shopee PayLater. In contrast, risk perception had a significant negative effect, indicating that the higher the risk perception, the lower the intention to use the service. The interaction between religiosity and Sharia financial literacy, as well as between religiosity and risk perception, did not show a significant moderating effect on the intention to use Shopee PayLater. Therefore, religiosity does not moderate the relationship between Sharia financial literacy or risk perception and the intention to use Shopee PayLater. This study provides theoretical contributions to the development and deeper understanding of Sharia financial literacy, risk perception, intention to use, and religiosity in the context of using PayLater-based digital financial services
Bunga rampai sejarah lokal kerawanan sosial dalam perspektif sejarah
No full textTulisan yang dirangkum dalam buku ini berasal dari kumpulan hasil Lokakarya yang dilakukan oleh Direktorat Sejarah dan Nilai Tradisi pada bulan November 2000 yang bertemakan "Sejarah Lokal: Kerawanan Sosial Dalam Perspektif Sejarah". Pada kesempatan itu ditampilkan 12 pemakalah yang membahas berbagai bentuk kekerasan/kerusuhan yang dilakukan oleh berbagai kelompok atau konflik yang terjadi di berberapa daerah seperti Aceh, Riau, Wamena, Banten, Banjar, Maluku dan Sumatera. ltu semua merupakan pelajaran yang berharga dalam menyikapi adanya perbedaan
Sense Making of the Congruence of Comprehension between Two Listeners of the Speech on "Budi Sejahtera Leadership"
No full textYusof Ismail
Dzuljastri Abdul Razak
Suhaimi Mhd Sarif
Receiving information from indirect sources is common in daily lives. This may be due to the time constraint, giving priority to one’s current engagement, physical distance, mandatory non-face-to-face communication, and other factors. In fact, most of an individual’s time is spent on processing indirect information whether one deals with his office work or family matters. This chapter shows the extent of congruence that is identified by a co-author based on the description of the other two co-authors who attended the talk on the topic of “Budi,” “Sejahtera,” and “Leadership.” The lead author created and sent an attachment that contains a combination of dichotomous and open-ended questions related to the three-terminology theme to the other co-authors for their independent views. He analyzed their textual opinions and produced his analysis of the converging and diverging themes based on the opinions provided. This case study helps people become aware of the varying amount and depth of information acquired by listeners to a public lecture, moreover via online platform rather than among the audience of a lecture in a hall. In this case, only two listeners are involved, making content analysis easy.
Keywords: Budi, Communication, Comprehension, Information, Islam, Listening, Malay, Sejahtera
In riot
No full textMany scholars and historians have professed that America’s “original sin” is slavery and that the nation has moved slowly, and at times stubbornly, towards repentance and atonement for this sin. Even after the emancipation of blacks in America, the scars of racism remain. Throughout the centuries, there have been a number of slave revolts, rebellions and race riots that have reddened America’s soil. In Riot is a volume of poetry that examines these riots, most specifically the race riots of the 20th century from the 1906 riot of Atlanta to the 1992 LA riots. The events of these riots are told through the voice of a collective “We,” which may be interpreted as the voice of a people who participated or suffered in these riots. Martin Luther King said, “A riot is the language of the unheard.” But in In Riot we hear their actual thoughts and justifications for rebellion. Each riot is dealt with in its own section but pieced together to create a long narrative or “epic” poem. Each section opens with a brief overview of the time and place the riots occurred. The reader is then introduced to a number of characters who help tell the story; some of these characters are actual historical figures that played a central role in the riot or its causes. The second section of the volume deals with other issues of race and racism in America from injustices of the criminal justice system to poverty, gentrification and the destructive nature of dangerous stereotypes in the media and popular culture of black violence and criminality.M.F.A.by Malik Abdul-Jabbaa
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