1,721,329 research outputs found
PENGARUH WORD OF MOUTH TERHADAP BRAND AWARENESS SHOPEE (SURVEI PADA PENGGUNA SHOPEE DI JAKARTA)
Full text linkMeuthia Rahmi. 2020. 1702517011. The Effect of Word of Mouth on
Shopee’s Brand Awareness (Survey on Shopee’s Customers in Jakarta)”.
Marketing Management Study Program. Faculty of Economics. State University
of Jakarta.
This research aimed to determine the description of word of mouth and
brand awareness. This research was furthermore to determine the effect of word of
mouth on brand awareness among Shopee’s customers. The method used in this
research was a survey method. The population used in this research was all
Shopee’s customers who live in Jakarta. The sample utilized in this research was
150 respondents. The sampling technique used was purposive sampling. The
analytical method employed was a simple linear regression analysis method.
The results showed that word of mouth had a positive effect on brand
awareness but was not significant. It was proven by the t value in the word of mouth
variable of 6.017 with a significance value of 0.000 < 0.05. The coefficient of
determination indicated a value of 0.197, which means that the word of mouth
variable affected the brand awareness variable by 19.7%. Meanwhile, the
remaining 80.3% was influenced by other variables that were not examined in this
research.
Keyword: Word Of Mouth, Brand Awarenes
PERAN KOMUNIKASI ORGANISASI KARANG TARUNA DALAM PEMBINAAN REMAJA DI KECAMATAN MARPOYAN DAMAI
Full text linkABSTRAK
Nama : MEUTHIA NABILA
Program studi : Ilmu Komunikasi
Judul : Peran Komunikasi Organisasi Karang Taruna dalam
Pembinaan Remaja di Kecamatan Marpoyan Damai
Komunikasi organisasi yang ada di Organisasi Karang Taruna Kecamatan
Marpoyan Damai merupakan sebagai wadah dan sarana pengembangan sosial
setiap anggota masyarakat yang tumbuh dan berkembang. Tujuan dari penelitian
ini adalah untuk mengetahui bagaimana peran dari komunikasi Organisasi Karang
Taruna dalam pembinaan remaja di Kecamatan Marpoyan Damai. Metode yang
digunakan pada penelitian ini adalah metode deskriptif kualitatif. Teknik
pengumpulan data yang digunakan dalam penelitian ini adalah wawancara,
observasi, dan dokumentasi. Narasumber dalam penelitian ini berjumlah 3 (tga)
orang. Hasil penelitian ini menunjukkan bahwa kegiatan dari pembinaan remaja
ini membahas mengenai hal tugas serta kegiatan dan beberapa hal di luar kegiatan.
Kegiatan pembinaan remaja menerapkan alur komunikasi organisasi yang benar
dan tepat, yaitu komunikasi vertikal, komunikasi horizontal, dan komunikasi
diagonal.
Kata Kunci: Peran Komunikasi Organisasi, Pembinaan Remaja, Organisasi
Karang Tarun
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Perancangan Tokoh Muslimah Meuthia dan Fairuz Berdasarkan Tiga Dimensi Karakter dalam Animasi 2D “Maafkan”
Full text linkAgama merupakan salah satu aspek yang kuat dalam diri manusia. Agama dapat membentuk pola pikir, jalan hidup, tingkat spiritualitas, kepribadian, kesukaan, dan lain sebagainya dalam manusia. Dengan mengingat hal tersebut, proses penerapan teori tiga dimensi karakter untuk tokoh animasi fiksi merupakan hal yang sangat penting, karena tokoh dalam film animasi merupakan salah satu kunci dalam berkomunikasi dan mendongeng kepada penonton. Proses mendesain tokoh remaja Meuthia dan Fairuz akan berputar di sekitar keyakinan agama Islam di negara mereka, dan perbedaan mereka dalam mengikuti aturan syariat Islam. Kemudian menghubungkannya dengan teori tiga dimensi untuk kemudian sampai pada hasil seperti apa penampilan mereka, seperti apa kepribadian mereka, dan bagaimana cara hidup mereka sebagai seorang muslimah
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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