1,720,959 research outputs found
INFLUENCE OF PRODUCT INNOVATION AND SERVICE QUALITY ON PURCHASE DECISION IN JAMBI ARINY BATIK IN KELURAHAN PASIR PANJANG JAMBI KOTA SEBERANG
Get PDFBatik is a national cultural asset that has been inherited from generation to generation to every generation until now. Batik represents one of the creative handicraft industries in Indonesia which is rooted in culture and is able to provide employment and entrepreneurship in Indonesia, one of which is the Jambi area. Like other products, in order to be able to compete in the Jambi batik product market, it is necessary to understand the market's needs. Therefore, the authors took the title "The Effect of Product Innovation and Service Quality on Purchasing Decisions in Batik Jambi Ariny in the Kelurahan Pasir Panjang Jambi, Kota Seberang".The method used is a survey method. The data used are primary data obtained from direct interviews using a questionnaire. Data obtained through multiple linear regression analysis using the SPSS application.The results showed that product innovation and service quality had a positive and significant impact on purchasing decisions. On Batik Jambi Ariniy. Meanwhile, innovation and service quality simultaneously contributed 42.3% to the purchasing decision at Batik Jambi Ariny
THE INFLUENCE OF SOCIAL MEDIA ON THE INTEREST OF GENTALA ARASY TOURISM VISITORS IN JAMBI CITY
Get PDFSocial media provides information and communicates profiles, history, tourism, culinary, and various advantages of tourist destinations in our area. Along with developments, each region uses social media to introduce the area to the wider community. By paying attention to this need, we can find out the needs of the community for managing tourist accommodations to do a good image. Based on data on tourist attraction objects in Jambi City, the category of artificial tourism in 2019 in Jambi City is 62.25% , providing information that the existence of artificial tourism in Jambi City, which is located in Seberang City, can be enjoyed by tourists who want to know the development of Islamic history in Jambi City. Jambi Province and the history of the construction of the Gentala Throne Museum. It also has a pedestrian bridge which tourists can enjoy.
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Pengaruh Promosi Dan Pelayanan Terhadap Minat Beli Di AK Phone Cabang Pusat Sipin Kota Jambi
Get PDFPenggunaan media sosial sebagai sarana promosi dan pelayanan yang baik memberikan dampak besar terhadap branding AK Phone sebagai toko yang menjual gadget berkualitas. Penelitian sebelumnya menunjukkan bahwa media sosial efektif dalam meningkatkan pemasaran dan penggunaan media digital berpengaruh positif terhadap penjualan. Promosi yang dilakukan AK Phone meliputi berbagai kegiatan seperti canvassing, live streaming, pembuatan konten promosi di media sosial, iklan online dan offline, kerjasama dengan influencer, serta partisipasi dalam event dan pameran. Pelayanan yang baik juga menjadi fokus AK Phone dengan memberikan layanan pengantaran, pembelian online dengan ongkos kirim gratis, pemberian snack dan aksesoris gratis, serta berbagai layanan lainnya. Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan pelayanan terhadap minat beli konsumen AK Phone Cabang Pusat Sipin Kota Jambi. Hasil penelitian menunjukkan bahwa Variabel Promosi (X1) berpengaruh positif dan signifikan terhadap Minat Beli (Y) konsumen AK Phone Cabang Pusat Sipin Kota Jambi. Kemudian, Variabel Pelayanan (X2) berpengaruh positif dan signifikan terhadap Minat Beli (Y) konsumen AK Phone Cabang Pusat Sipin Kota Jambi. Selain itu, secara bersama-sama variabel Promosi (X1) dan Pelayanan (X2) berpengaruh signifikan terhadap Minat Beli (Y) konsumen AK Phone Cabang Pusat Sipin Kota Jambi. 
MARKET ORIENTASION EFFECT ON THE PERFORMANCE OF THE PRODUCT PROCESSED FISH MARKETING SMEs IN JAMBI
Get PDFThe address of this research is to analyze the effect of market orientation toward. the performance of Micro, Small and Medium entreprises in the field of Fish processing Products in Jambi City, either simultaniously or partially. The sample of this research are represented by 45 MSME’s. This study utilized linear regression analysis. Data of this research was tabulated from respondent responsiveness. The results of this study prove that simultaneously the performance of Micro, Small and Medium entreprises is significant influenced by the market orientation. Furthermore, partially the results show that the customer orientation and competitor orientation have a significant effect toward the performance of MSME. On the other hand, the coordination of inter-function has not significant effect partially toward the performance of MSME. The study suggests for the entrepreneur of Micro, Small and Medium entreprises to improve the function of their internal coordination and give a wider delegation to their employers to do their ta
Analisis Experiential Marketing Berupa Sense, Feel, Think, Act dan Relate serta Pengaruhnya terhadap Kepuasan Pengunjung Taman Rimba Zoo di Kota Jambi
Get PDFThis research is entitled “ Experential Marketing Analysis in the form of Sense, Feel, Think, Act and Relate and their Effects in Visitor Satisfaction at Taman Rimba Zoo in Jambi city”. The objectives of this research are; 1) To find out and analyze the description of sense, feel, think, act, relate and visitor satisfaction at Taman Rimba zoo. 2) to find out and analyze the influence of Sense, Feel, Think, act and Relate on visitor satisfaction at Tamn Rimbo zoo. Based on the research results show that; 1) the results of the descriptive analysis show that sense, feel, think, act, relate and satisfaction are going well and can make a positive contribution to Taman Rimba Zoo in Jambi city. 2) the results of partial hypothesis testing show that the experiential marketing variable consisting of think and act has a positive and significant influence on visitor satisfaction at Taman Rimba Zoo in Jambi city and Simultaneously or together sense, feel, think, act and relate have an effect on visitor satisfaction at Taman Rimba Zoo in Jambi city
THE INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON PURCHASING DECISIONS IPHONE IN JAMBI CITY
Get PDFThe purpose of this study is first to determine the effect of brand image on iPhone purchasing decisions. The second is to determine the effect of lifestyle on iPhone purchasing decisions. The third is to determine the effect of brand image and lifestyle on iPhone purchasing decisions. The first data analysis method used was the instrument test. Both are multiple linear regressions. The third uses hypothesis testing. The results of this study concluded that brand image and lifestyle influence iPhone purchasing decisions. Both brand image and lifestyle affect iPhone buying decisions. The three brand images and lifestyles simultaneously have a significant effect on iPhone purchasing decisions in Jambi City.Penelitian ini berjudul “Pengaruh Citra Merek Dan Gaya Hidup Terhadap Keputusan Pembelian IPHONE Di Kota Jambiâ€. Tujuan dari penelitian ini pertama untuk mengetahui pengaruh citra merek terhadap keputusan pembelian Iphone. Kedua untuk mengetahui pengaruh gaya hidup terhadap keputusan pembelian Iphone. Ketiga untuk mengetahui pengaruh citra merek dan gaya hidup terhadap keputusan pembelian Iphone.
Metode analisis data yang digunakan pertama uji instrument. Kedua regresi linier berganda. Ketiga menggunakan uji hipotesis.
Hasil dari penelitian ini menyimpulkan bahwa citra merek dan gaya hidup berpengaruh terhadap keputusan pembelian iphone. Kedua citra merek dan gaya hidup berpengaruh terhadap keputusan pembelian iphone. Ketiga Citra merek dan gaya hidup secara simultan berpengaruh signifikan terhadap keputusan pembelian iPhone di Kota Jambi. Hal ini dibuktikan dengan hasil uji F hitung sebesar (64,851) > (2,70) dengan tingkat signifikansi 0,05
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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