1,720,982 research outputs found
MULTIFACETED RELATIONAL FORMS IN FRANCHISE ORGANIZATIONS: THE RELATIONAL ROLES OF THE FRANCHISOR BRAND
Full text linkExtant research suggests that consumers use brands to enrich their individual and social lives. By looking at the franchisees beyond the economic rationality perspective, we introduced the brand into the franchise relational analysis and confirmed its impact on their satisfaction and loyalty. Results from the thematic analysis of the qualitative data clearly indicated that the brand supplied franchisees with unique symbolic meanings and hedonic pleasures while aiding them in the development and maintenance of rewarding relationships with multiple stakeholder groups. More importantly, strong franchisee-brand relationship alleviated defects in the franchisor-franchisee relationship. We offered a comprehensive framework of the franchise relationship “package” for future research avenue
Franchisee-brand relationship : a strategic contribution to franchise relationship management
No full textIntroduire la marque, dans le cadre des relations de la franchise peut se révéler efficace si les pratiques du franchiseur pour influencer les décisions des franchisés se révèlent inefficaces. Cette recherche explore et examine la qualité de la relation franchisé-marque comme un médiateur de la relation entre les bénéfices de la marque perçus par le franchisé et leurs comportements de citoyenneté de marque. Une phase qualitative a été conduite, suivie par une analyse quantitative où un modèle conceptuel a été testé par des équations structurelles (PLS-SEM). L’enquête par questionnaire a été réalisée en France et en Indonésie. L’analyse montre que les bénéfices de la marque influencent significativement la qualité de relation franchisé-marque. La qualité de la relation franchise-marque est ainsi le principal mécanisme de médiation dans la relation entre les bénéfices de la marque et les comportements de citoyenneté de marque des franchisés. Cette recherche étend le paradigme de la relation de franchise en associant le rôle du franchisé et de la marque dans le cadre relationnel au-delà de la dyade traditionnelle franchisés/franchiseur. Les résultats montrent que les franchisés deviennent des supporteurs actifs de la marque au travers des actions franchiseur/franchisés lorsqu'ils sont liés de manière émotionnelle aux marques. Nous sommes conscients que la petite taille de notre échantillon est insuffisante pour tester notre modèle conceptuel complexe. Les recherches futures peuvent bénéficier en examinant le rôle de la relation franchisé-marque comme atténuateur des transgressions de la marque du franchiseur sur les intentions de renouveler le contrat de franchisé.Introducing the brand in the context of franchise relationships prove effective since franchisor's practices to influence the decisions of franchisees are no longer as effective. This research aims to explore and examine the quality of franchisee-brand relationship as a mediator of the relationship between franchisee-perceived brand benefits and franchisee brand citizenship behaviours. A qualitative phase was conducted, followed by a quantitative analysis where a conceptual model was tested by structural equations (PLS-SEM). The survey was carried out in France and in Indonesia. The analysis shows that franchisee-perceived brand benefits significantly influence the quality of franchisee-brand relationships. The latter also acts as the key mediating mechanism in the relationship between franchisee-perceived brand benefits and franchisee brand citizenship behaviours. This research extends the franchise relationship paradigm by combining the role of the franchisee and the brand within the relational framework beyond the traditional franchisee-franchisor dyad. The results suggest that franchisees become active supporters of the brand through franchisor-franchisee actions when they are emotionally bonded with the brands. We are aware of the sample size relative insufficiency to fit our complex conceptual model with the data. Future research can benefit by examining the role of franchisee-brand relationship in altering the effect of franchisor brand transgressions on franchisee stay intention
MULTIFACETED RELATIONAL FORMS IN FRANCHISE ORGANIZATIONS: THE RELATIONAL ROLES OF THE FRANCHISOR BRAND
No full textExtant research suggests that consumers use brands to enrich their individual and social lives. By looking at the franchisees beyond the economic rationality perspective, we introduced the brand into the franchise relational analysis and confirmed its impact on their satisfaction and loyalty. Results from the thematic analysis of the qualitative data clearly indicated that the brand supplied franchisees with unique symbolic meanings and hedonic pleasures while aiding them in the development and maintenance of rewarding relationships with multiple stakeholder groups. More importantly, strong franchisee-brand relationship alleviated defects in the franchisor-franchisee relationship. We offered a comprehensive framework of the franchise relationship “package” for future research avenue
STUDI PERSEPTUAL KEDAI KOPI COFFEE-TO-GO DI SURABAYA MENGGUNAKAN PERSPEKTIF CUSTOMER-BASED BRAND EQUITY
No full textFenomena makin banyaknya kemunculan pelaku bisnis kedai kopi telah membawa era baru pada industri ini. Di era ini kedai kopi banyak muncul brand kedai kopi dengan konsep Coffee-to-go dimana setiap orang dapat membeli dan membawa kopi ini kemana saja untuk dinikmati. Dengan banyaknya pemain di industri ini akan sulit untuk bersaing dan bertahan di pasar. Melalui penelitian diharapkan dapat memahami atribut apa yang diasosikan konsumen kepada brand kedai Coffee-to-go dan membantu brand berkomunikasi lebih efektif setelah mengetahui atribut apa yang melekat pada brand. Metode pengolahan data dilakukan dengan cara melakukan pemeriksaan data, klasifikasi data, verifikasi data, analisa, dan juga pemberian rekomendasi. Sedangkan metode analisis data menggunakan analisis konten, analisis kerangka kerja, dan analisis statistik deskriptif yang datanya diperoleh dari hasil kuesioner dan juga wawancara
STUDI PERSEPTUAL KEDAI KOPI COFFEE-TO-GO DI SURABAYA MENGGUNAKAN PERSPEKTIF CUSTOMER-BASED BRAND EQUITY
No full textFenomena makin banyaknya kemunculan pelaku bisnis kedai kopi telah membawa era baru pada industri ini. Di era ini kedai kopi banyak muncul brand kedai kopi dengan konsep Coffee-to-go dimana setiap orang dapat membeli dan membawa kopi ini kemana saja untuk dinikmati. Dengan banyaknya pemain di industri ini akan sulit untuk bersaing dan bertahan di pasar. Melalui penelitian diharapkan dapat memahami atribut apa yang diasosikan konsumen kepada brand kedai Coffee-to-go dan membantu brand berkomunikasi lebih efektif setelah mengetahui atribut apa yang melekat pada brand. Metode pengolahan data dilakukan dengan cara melakukan pemeriksaan data, klasifikasi data, verifikasi data, analisa, dan juga pemberian rekomendasi. Sedangkan metode analisis data menggunakan analisis konten, analisis kerangka kerja, dan analisis statistik deskriptif yang datanya diperoleh dari hasil kuesioner dan juga wawancara
Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees
No full textInternational audienc
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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