19 research outputs found
PUBLIC RELATIONS STRATEGY AND ITS IMPACT ON THE POSITIONING OF INDONESIAN TOURISM INDUSTRY
Get PDFoai:ojs.pkp.sfu.ca:article/143The objectives of the research are to acquire findings as follows: a) Description of the existing condition of 5 (five) Indonesian’s tourism destination, i.e.: Bali, Yogyakarta, North and West Sumatera and South Sulawesi; b) Influence of public relations strategy on perception, attitude, and preference of 11 (eleven) tourist generating countries, i.e. USA, England, France, Germany, The Netherland, Japan, Taiwan, South Korea, Malaysia, Singapore, and Australia; c) Prospect tendency on repositioning of the foreign tourist’s perception, attitude, and preference in facing competition with other South East Asian regions tourism destinations. This research uses data based on cross-sectional method using Structural Equation Model (SEM), Multi Dimensional Scaling (MDS) and Trend Analysis. The observation units of the research originate from a sample respondents of 210 foreign tourists from 11 (eleven) tourist generating countries. The number of respondents from each country was taken proportionally. The results of the research are: a) Bali is still the most attractive destination, followed by Yogyakarta, North Sumatra, West Sumatra, and South Sulawesi; b) The Influence of each Public Relations Strategy variable, i.e.: press relations, product publicities, corporate communications, lobbying, counseling, seminars, conferences, publications, events, sponsorships, speeches and news conferences are significant towards perception, attitude and preference of the 11 (eleven) tourist generating countries; and c) Prospect of the Indonesian tourism industry faces a huge opportunity as predicted in the trend of the increase number of foreign tourist visits to Indonesia, since 2006 until 2010. It means that the trend is going to increase continuously provided accompanied by improving as well as implementing of integrated marketing communications strategy, especially in the field of public relations. Specifically it would be much more effective and efficient if those strategically efforts are in alliance and collaborations with other ASEAN regions or countries
The effect of job satisfaction and organizational culture on employee performance in autofinance business: the mediating role of organizational commitment
No full textThe present study analyzed the mediating role of organizational commitment in the effect of job satisfaction and organizational culture on employee performance. Job satisfaction and organizational culture may influence employee performance. The variable with the most significant effect on employee performance was analyzed hrough job satisfaction and organizational culture. The result of the study demonstrated the increase in employee performance through organizational commitment. It is recommended to consider the positive effect of job satisfaction and organizational culture in the auto financing business. Partial Least Square (PLS) was applied. The method allows the researcher to analyze the direct and indirect effects in the research model, i.e., the effects of job satisfaction and organizational culture on employee performance when organizational commitment acted as the mediating variable. This study involved several autofinancing companies. Four hundred twenty employees from these companies were recruited as respondents using a stratified sampling technique. This study found that job satisfaction acts as one of the factors affecting employee performance achievement, as proven by its direct and indirect effects on employee performance. Organizational culture can improve employee performance through organizational support and commitment. The auto financing industry should be able to implement a competitive organizational culture
Meretas pemikiran strategik : pemecahan masalah di Indonesia melalui teropong ekonomi politik psikologi
No full textPurchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions
No full textThe objective of the research was to analyze the internal aspects of consumers in perceiving the massive prestige brands including conspicuousness, need for uniqueness, extended-self, hedonism, exploration, value consciousness, and vanity. The research used quantitative approach by conduct- ing a survey on respondents who bought massive prestige brands. Conspicuousness consumption and Need for Uniqueness had an effect on purchase of massive prestige brands positively and significantly. Extended-self had an effect on purchase of massive prestige brands positively but
not significantly. Hedonism, Exploration, and Vanity had an effect on purchase of massive prestige brands positively and significantly. Value consciousness had an effect on purchase of massive prestige brands negatively and significantly
Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions
Get PDFThe objective of the research was to analyze the internal aspects of individual consumer to perceive the massive prestige brands. The brand chosen was influenced by conspicuousness, uniqueness, functional value, extended-self, hedonism, exploration, value consciousness, vanity. The research used quantitative approach by conducting a survey college students, workers and housewives. A total of 300 questionnaires were distributed, but only 243 questionnaires were used for further analysis. The data were analyzed by multiple regressions. Conspicuousness consumption had an effect on purchasing of massive prestige brands positively and it was significant. Uniqueness had an effect on purchasing of massive prestige brands positively but it was not significant. Extended-self had an effect on purchasing of massive prestige brands positively and but it was not significant. Hedonism had an effect on purchasing of massive prestige brands positively and it was significant. Exploration had an effect on purchasing of massive prestige brands positively and it was significant. Consciousness value had an effect on purchasing of massive prestige brands negatively and it was significant. Vanity had an effect on purchasing of massive prestige brands positively and it was significant
The effect of psychological contract, employer branding and job satisfaction on turnover intention: Organizational commitment as moderating variable at start-up IT company
Get PDFIT-startup is an organization that starts a business in the technology field. The problem that is often faced is high-turnover. The reality of business processes takes a long time to develop into large companies. One of the potential factors in business success is human resources. The present study analyzes the direct and indirect effects of the psychological contract, employer branding, and job environment on turnover intention in IT start-up companies. Organizational commitment was employed as the moderating variable. The study was conducted in several IT start-up companies in Jakarta, focusing on four business fields: educational technology, IT consulting, software and hardware, and IT infrastructure. Respondents were 182 employees of IT start-up companies, recruited using a purposive sampling technique. Applying Partial Least Square, this study found that psychological contract, employer branding, and job environment, directly and indirectly, affect turnover intention. Organizational commitment was found to have the most significant direct effect on turnover intention. Meanwhile, employer branding exhibited the most significant indirect effect on turnover intention. IT start-ups need to strengthen their psychological contracts, employer branding, and job environment to reduce high turnover. IT start-ups must provide a conducive job environment to support employee work processes. This strengthens the psychological aspect of employees to stay afloat in the long term. A sense of loyalty, high commitment, and professionalism must be instilled in all employees as part of efforts to strengthen the psychological contract. The business success of an IT start-up becomes a good branding employer so that it is able to recruit potential human resources candidates. IT start-up companies need to strengthen their psychological contract, employer branding, and job environment in order to minimize turnover intention. Employees are a long-term investment for a company’s business
Meretas Pemikiran Strategik: Pemecahan Masalah di Indonesia Melalui Teropong Ekonomi Politik Psikologi
Get PDFBuku ini berisi ungkapan tentang pengalaman pribadi seorang pemikir yang berlatar belakang ekonomi, Pemikirannya muncul ketika membahas fenomena ekonomi-politik-psikologi penting yang terjadi di dalam negeri, seperti diantaranya : suksesi kepemimpinannasional berikut perjalanan para pemimpinnya; perilaku para actor dan kelembagaannya; inkonsistensi moralitas dan etika di berbagai bidang kehidupan; terutama dalam bidang ekonomi dan bisnis; serta eksistensi koperasi sebagai alternatif sistem ekonomi dipergantian masa. Melalui pemikiran dan pandangan pribadi atas aspek-aspek tersebut, terutama setalah melalui berbagai lintas wacana dan dialog, akhirnya terungkap gagasan yang dapat menjadi bahan renungan dan pencerahan. Gagasan ini penting untuk berbagai pihak yang peduli pada perlunya upaya antisipatif terhadap berbagai fenomena yang terjadi disekitar kita.
Hal lain yang tidak kalah pentingnya dari isi buku ini adalah terungkapnya alternatif solusi untuk menyelesaikan hutang negara yang semakin menggunung. Pada waktu yang bersamaa, kita harus memiliki strategi alternatif dalam memberdayakan potensi ekonomi masyarakat.
Last but not least, dipenghujung buku ini terungkap suatu gagasan alternatif tentang “pemikiran Stratejik bagi Pemecahan Masalah di Indonesia”. Pemikiran ini merupakan rintisan implementasi konsep Manajemen Stratejik dalam rangka mengembangkan alternatif kebijakan organisasi, baik publik maupun bisnis, dalam situasi dan kondisi lingkungan makro yang penuh dengan ketidakpastian seperti dewasa ini
The Role of Viral Marketing in Social Media on Brand Recognition and Brand Preference in Property Sales
Get PDFViral marketing is one of the most effective marketing strategies and important.The digital technology and social media together has increased the importance of viral marketing campaigns to increase of cost efficiency and enable them to reach an audience that was expected to quickly.This study attempts to test the influence of viral marketing strategies in the introduction of brand and brand preference by developing a framework for the effectiveness of viral marketing in the context of social media and test the relationship between some variable, the introduction of brand, and preference brand. The methodology with a structured questionnaire as a means of quantitative research or partial least square (PLS ) in data processing.By the total number of 58 respondents in the gallery property pt jababeka residence. Modeling the structural (SEM) used to test hypotheses put forward. The result showed that effective positive associated viral marketing
Analysis of Customer Satisfaction with Short Food Supply Chain Method Purchases
Get PDFThis study was conducted to determine the scale of comparison of the value of exports and imports of Migas and non-Migas in Indonesia. The research time period is 10 years with a sample population of Indonesian export and import data. Data was obtained through the Central Bureau of Statistics (BPS) and processed through descriptive qualitative methods and using economic line graphs. This research results in 1) The volume of Migas exports is on a stable scale, while the volume of non-Migas exports is on a more fluctuating scale and has a larger volume. 2) The volume of Migas imports is on a stable scale, while the volume of non-Migas imports is on a more fluctuating line and has a larger volume. 3) The value of Migas exports is on a stable scale, while the value of non-Migas exports fluctuates and increases and has a larger value. 4) The value of Migas imports is on a stable line scale, while the value of non-Migas imports fluctuates more and has a greater import value than Migas. Researchers concluded a suggestion that focuses on the government as the authority of international trade policy to further maximize policies related to the maximum value of exports rather than imports in order to maximize state revenue
KINERJA Jurnal Bisnis dan Ekonomi
Get PDF1. Mental Accounting dan Variabel Demogra : Sebuah Fenomena pada Penggunaan Kartu Kredit
Linda Ariany Mahastanti dan Katarina Kumalasari Wiharjo
2. Pengaruh Beban Pajak Tangguhan dan Perencanaan Pajak terhadap Manajemen Laba
Christina Ranty Sumomba dan YB. Sigit Hutomo
3. Peran Produktivitas Kapital dan Tenaga Kerja Serta Perubahan Teknologi dalam Pertumbuhan Industri Manufaktur di Jawa Timur
Nurul Istifadah
4. Peranan Kredit dalam Mendorong Kinerja Usaha Kecil
Bayu Nuswantara
5. Penerapan Nilai Integritas dan Perspektif Gender dalam Perilaku Beretika
Iin Mayasari, Iyus Wiadi, Anita Maharani, dan Rini S. Pramono
Faktor-Faktor yang Mempengaruhi Kebijakan Hutang dan Nilai Perusahaan: Studi Empirik pada Perusahaan Sektor Nonjasa di Bursa Efek Indonesia Periode 2007-2010
Mafizatun Nurhayati
Struktur Pasar dan Kinerja Industri Tekstil dan Produk Tekstil (TPT) Indonesia Tahun 2007-2010
Florentina dan Y.Sri Susil
