410 research outputs found
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Assessing financial risks at PT Pertamina: insights from Monte Carlo and AltmanZ-score
Full text linkPandemi COVID-19 menyebabkan penurunan permintaan dan pasokan BBM yang signifikan, dengan harga minyak PT Pertamina turun menjadi USD 20 per barel pada tahun 2020. Mengingat situasi tersebut, penelitian ini menganalisis manajemen risiko keuangan PT Pertamina dari tahun 2012 hingga 2023, menggunakan simulasi Monte Carlo, analisis sensitivitas, dan model regresi untuk mengevaluasi dampak berbagai risiko terhadap indikator keuangan seperti total pendapatan, ROA, ROE, NPM, dan EBIT. Simulasi Monte Carlo menunjukkan fluktuasi laba bersih yang cukup besar karena volatilitas harga minyak dan perubahan nilai tukar. Analisis sensitivitas mengidentifikasi risiko operasional sebagai hal yang penting bagi keberlanjutan keuangan, sementara risiko pasar positif dalam kondisi tertentu. Analisis regresi menunjukkan bahwa fluktuasi nilai tukar secara signifikan berdampak pada Total Pendapatan, tetapi harga minyak memiliki efek minimal pada ROA dan ROE. Analisis Altman Z-Score mengungkapkan tren kesehatan keuangan yang menurun, terutama antara tahun 2016 dan 2020, dengan peningkatan risiko kebangkrutan. Meskipun PT Pertamina mengalami pemulihan pada 2021-2023, PT Pertamina tetap berada di zona berisiko tinggi, membutuhkan langkah-langkah strategis seperti diversifikasi bisnis, optimalisasi rantai pasokan, dan kebijakan nilai tukar proaktif untuk memastikan stabilitas jangka panjang
Customer engagement mediates the effect of content marketing on customer retention among mie sedaap consumers in surabaya
No full textThe transformation to digital marketing has significantly changed the competitive landscape of Indonesia's instant noodle industry. New brands have gained traction through effective content marketing (CM), challenging Mie Sedaap to adapt in order to retain its customers. This study aims to examine how CM influences customer retention (CR), with customer engagement (CE) as a mediating variable. Utilizing WarpPLS 8.0 and the Structural Equation Modeling-Partial Least Square (SEM-PLS) method, primary data was gathered using purposive sampling. A total of 130 respondents completed the questionnaire. Four hypotheses were tested to explore both direct and mediating effects. All hypotheses were supported, confirming significant relationships among the variables. The findings reveal that CM positively impacts CR, both directly and indirectly through CE. Customers who engage by liking, commenting, or sharing branded content are more emotionally connected to the brand, enhancing loyalty, repeat purchases, and word-of-mouth promotion. These results underscore the strategic importance of engaging and emotionally resonant content in fostering long-term customer relationships. For companies in the fast-moving consumer goods (FMCG) sector, particularly instant noodles, crafting interactive, relevant, and emotionally appealing content is critical. Investing in such strategies can strengthen customer loyalty and provide a competitive edge in the increasingly digital marketplace
The influence of social media and e-WOM on skincare purchasing decisions
Full text linkThe purpose of this study is to ascertain how Indonesian consumers' decisions to buy skincare products are influenced by the relationship between social media influencers and e-WOM. The study's population is infinite. In order to explain the link between variables, the research strategy employed in this study takes a quantitative approach. A sample of 100 respondents was obtained for the study using the Lemeshow equation as the sampling technique. The statistical technique used in this study is the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. Purchase decisions for skincare products are significantly influenced by social media and e-WOM, according to the research. The findings indicate that interactions and information received through social media as well as positive reviews from other users can influence consumers' level of trust and increase their propensity to make purchases. The implication is that companies in the skincare industry should utilize social media and e-WOM strategies as part of their marketing efforts to attract more consumers
The effects of positive emotion and bonus packs in encouraging impulse buying
Full text linkThe impact of good emotions and bonus pack promotion tactics on impulsive shoppers in retail establishments, specifically at Indomaret and Alfamart in Cirebon, was investigated in this study using a quantitative methodology. The research population consisted of 399 individuals aged between 19 and 24, drawn from 263,781 people. The sampling formula used was Slovin's formula, and the samples were selected randomly. The research hypothesis was tested using random sampling based on Slovin's formula. The study results indicate that positive emotions and bonus packs affect the desire to purchase at Indomaret and Alfamart stores. The primary effect is that bonus packs encourage impulsive buying. This is because bonus packs provide immediate added value to consumers, such as additional products or discounts to enhance appeal and purchase interest. These findings offer insights and strategic guidance for retail businesses in designing marketing strategies, particularly targeting students. Such strategies may include a combination of attractive bonus pack promotions and creating a pleasant shopping experience to encourage impulse buying and enhance customer loyalty
Green curriculum, green campaigns, and financial rewards: limited impact on students’ pro-environmental awareness in higher education
Full text linkHigher education plays a crucial role in shaping future generations’ environmental awareness and actions. This study examines whether common university strategies, such green curriculum, green campaigns, and financial rewards, effectively encourage students’ pro-environmental behavior. Using survey data from 124 accounting students at a private university in Surabaya, Indonesia, we applied Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationships among these variables. The findings suggest that both green curriculum and green campaigns show positive yet statistically insignificant effects on students’ pro-environmental behavior. It indicates that exposure to sustainability concepts and awareness initiatives alone do not guarantee behavioral change. In contrast, financial rewards demonstrate a strong and significant positive effect. It means that tangible incentives can effectively motivate students to adopt and maintain eco-friendly habits. These results highlight the importance of combining intrinsic and extrinsic motivators, as well as embedding sustainability values into campus culture through practical engagement and institutional support. We believe that our study contributes to the ongoing debate on sustainability education by showing that well-designed reward systems can encourage pro-environmental behavior.
Behavioral intention on tropical island tourism: assessing the destination image effect through mte and satisfaction
Full text linkEast Java Province is a major driver of domestic tourism in Indonesia and has strong potential for developing its remote tropical islands. However, tourism growth in these areas is hindered by limited accessibility and inadequate infrastructure. This study examines how sustainable tourism can be promoted by analyzing the relationships among destination image, memorable tourism experiences (MTEs), tourist satisfaction, and behavioural intention. Using a quantitative approach, data from 155 visitors were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that destination image positively influences MTEs and satisfaction but does not directly affect behavioural intention. Instead, behavioural intention is shaped through the mediating effects of MTEs and satisfaction, both of which are key drivers of tourists’ intention to revisit and recommend destinations. The findings emphasize that positive perceptions of safety and infrastructure must be translated into meaningful and memorable experiences to create value for tourists. The study provides strategic insights for policymakers and destination managers, highlighting the importance of shifting tourism development and marketing efforts from image-focused promotion to experience-oriented strategies supported by adequate infrastructure, in order to strengthen tourist loyalty, encourage positive word-of-mouth, and support sustainable tourism redistributio
The effect of work engagement, organizational commitment, and innovative behavior on employee performance
Full text linkThis study aims to examine the effect of work engagement, organizational commitment, and innovative behavior on employee performance at the Public Health Centre in the North Surabaya area. This study employs a quantitative approach, collecting data through questionnaires. The research sample consisted of 186 Public Health Centre employees in the North Surabaya area who had worked as health workers for at least one year and were working at the Surabaya Health Center in the North Region at the time of the study, who were selected by purposive sampling. Data were analyzed using Structural Equation Modelling (SEM) techniques with Partial Least Square (PLS). The results showed that work engagement, organizational commitment, and innovative behavior have a significant positive effect on employee performance. This study suggests that the Public Health Centre design a strategic program to improve work engagement and organizational commitment by creating a conducive work environment, forming a solid work team, and creating an environment that supports innovative behavior to improve the performance of Public Health Centre employees. The findings provide practical implications that increasing work engagement and organizational commitment, as well as creating an environment that supports innovative behavior, will automatically improve the performance of public health service employees
Generational compensation preferences in cement logistics: insights from gen X, Y, and Z employees
Full text linkThis qualitative study investigates generational differences in compensation preferences among employees in a cement logistics warehouse, focusing on Generations X, Y, and Z. Data were collected through semi-structured interviews and analyzed thematically. Findings reveal distinct patterns: Generation X favors stability, predictable salary increases, and established benefits; Generation Y values competitive pay, promotion-based raises, and benefit equity; and Generation Z prioritizes market-aligned salaries, customizable benefits, and flexible work. While the current system delivers stability for Generation X and transparency for Generation Y, it lacks the flexibility, modernization, and equity sought by younger cohorts. Fairness perceptions are mixed, with younger employees more aware of inequities toward contract staff. Limited to one organizational context and qualitative design, the study offers the insights for adopting generationally responsive HR strategies that balance stability with flexibility, modernized benefits, and participatory policy-making to improve motivation, retention, and performance
The Influence of halal awareness, lifestyle, halal literacy on halal certification interest in culinary MSMEs
Full text linkThis study aims to analyze the influence of halal awareness, lifestyle, and halal literacy on the interest in halal certification in culinary MSMEs in Medan Johor District. The method used is a descriptive quantitative approach with a sample of 255 MSMEs. Data were collected through questionnaires and analyzed using SPSS version 25. The results showed that lifestyle and halal literacy have a positive and significant influence on the interest in halal certification, while halal awareness does not have a considerable effect. Regression tests show that lifestyle contributes 38.9% and halal literacy 38.1% to the interest in halal certification. Simultaneously, halal awareness, lifestyle, and halal literacy affect the interest in halal certification with an Adjusted R Square value of 44.3%, while other factors influence 55.7%. These findings support the Theory of Planned Behavior (TPB), where lifestyle reflects subjective norms and halal literacy increases behavioral control in the certification process. With the increasing trend of halal lifestyle, MSME actors need to adapt to market demand and increase halal literacy to support halal certification
Analysis of ASN and TNI pension customer visit services at Bank Woori Saudara Kc Solo
Full text linkThe rapid development of information and communication technology has significantly changed the financial sector, especially through digital banking. Indonesia ranks third in the world in terms of digital banking usage, hence the need understand its challenges and opportunities, which is crucial for the sustainability of the financial industry. The study fills a research gap by addressing the unique challenges faced by pension customers in adapting to digital banking services. This research aims to analyze the ASN and TNI pension customer visit service system at Bank Woori Saudara KC Solo, analyze the obtacles faced, and analyze the impact of these services on customer satisfaction. The research used a qualitative approach with a case study design, involving in-depth interviews, observation and documentation. The results show that the mechanism implemented contributes positively to customer satisfaction, with staff friendliness and attentiveness as key factors. However, there are challenges such as accessibility and time constraints. For the future research, it is recommended to expand the scope of research to several other banks and involve more informants, as well as explore other factors that may affect customer satisfaction in more depth. Can use a mixed-methods approach, combining quantitative surveys to measure customer satisfaction with qualitative interviews to explore underlying perceptions. Could explore the impact of technology interventions, such as AI-driven customer support, on the satisfaction of pension customers