410 research outputs found
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The influence of social media marketing, consumer reviews, and brand image on purchasing decisions
Full text linkThis study explores the impact of social media marketing and online consumer reviews on purchasing decisions, with brand image as a mediating variable on TikTok. The research, conducted with 100 respondents who were active students in Indonesia and had made purchases via TikTok, used a quantitative approach and purposive sampling. Data analysis applied Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method. The findings indicate that social media marketing and online consumer reviews both positively and significantly affect purchasing decisions and brand image. Furthermore, brand image plays a key role by mediating the relationship between social media marketing, online consumer reviews, and purchasing decisions. This study enriches existing literature by highlighting social media marketing and consumer reviews as essential factors shaping brand perception and purchasing behavior on TikTok. It supports the Theory of Planned Behavior (TPB), which emphasizes that attitudes, subjective norms, and perceived behavioral control influence consumer actions. From a practical standpoint, businesses can enhance their brand image and drive consumer decisions on TikTok by creating interactive, engaging content
Competence and work facilities influence employee performance through the mediating role of job satisfaction.
Full text linkThis study aims to examine the effect of competence, work facilities, and job satisfaction on employee performance at the Public Health Centre in the North Surabaya area. This study uses a quantitative approach with data collection through questionnaires. The research sample consisted of 150 Public Health Centre employees in the North Surabaya area who had worked for at least 2 years who were selected by purposive sampling. Data were analyzed using Structural Equation Modelling (SEM) techniques with Partial Least Square (PLS). The results showed that competence, work facilities, and job satisfaction have a significant positive effect on employee performance. Job satisfaction also indirectly mediates the effect of competence and work facilities on employee performance. This study suggests that the Public Health Centre can continue to improve the competence of its employees through training, provide adequate work facilities, and pay attention to job satisfaction factors to improve employee performance. These findings provide practical implications that by increasing the competence of employees and adequate work facilities can lead to job satisfaction of employees so that their performance will also increase
The influence of emotional labour on fatigue: customer complaints and return package as moderators
Full text linkEmotional labour can occur in employees due to emotional demands from the company. This can cause employees to experience Fatigue and will certainly have a negative impact on the company. The purpose of this study is to determine the effect of Emotional Labour on couriers at Ninja Express and also to determine the role of Customer Complaints and Return Package as moderating the relationship between the two. In this study, data collection used questionnaire distribution to the object with 99 couriers involved as a sample determined by purposive sampling technique. Through quantitative analysis, the data that has been collected is processed with the SmartPLS application. The results showed that Emotional Labour positively and significantly affects Fatigue. Customer Complaints do not moderate research on the effect of Emotional Labour on Fatigue. Return Package does not moderate research on the effect of Emotional Labour on Fatigue. The implications of this study suggest that companies provide free counseling services, workshops on handling consumer complaints, and standardization of delivery procedures
The role of agile leadership through commitment on state civil apparatus performance in Palu City
Full text linkThis study aims to determine the role of agile leadership through commitment to the performance of the state civil apparatus either directly or indirectly. This type of research is descriptive causal which analyzes the main problem regarding Agile Leadership and Female ASN Performance through Mediation of Commitment in Palu City Government. This study used a sample of 164 respondents, the respondents were state civil apparatus led by female leaders in six offices in the Palu City government. The sampling method used the Cluster Area Sampling Method. Hypothesis testing is done with t test and data analysis using Path Anlisys or path analysis test using SPSS 26 software. The results showed that the agile leadership variable had a positive and significant effect on the performance of the State Civil Apparatus in Palu City Government. Agile leadership variable has a positive and significant effect on the commitment of the State Civil Apparatus in Palu City Government. The commitment variable has a positive and significant effect on the performance of the State Civil Apparatus in Palu City Government. Commitment variable does not mediate the effect of agile leadership on the performance of the State Civil Apparatus in Palu City Government.
The influence of financial literacy, self-efficacy, and lifestyle on financial management behavior
Full text linkThe management of finances represents a significant challenge in the lives of students, influenced by various factors. Consequently, this research seeks to explore and analyze the interplay between financial literacy, self-efficacy, and lifestyle in relation to financial management behaviors, while also considering locus of control as a mediating variable. The study focuses on students enrolled in the Faculty of Economics and Business at the University of Bandar Lampung. A random sampling method was employed, utilizing Slovin's formula for sample size determination. Data analysis was conducted using Smart-PLS version 4.1.0.3, applying the Structural Equation Modeling-Partial Least Square (SEM-PLS) technique. A total of 128 student respondents were successfully surveyed. The results of the research reveal a significant impact of financial literacy, self-efficacy, and lifestyle on financial management behaviors; however, the mediating variable did not demonstrate a significant effect on the dependent variable
The Influence of digital marketing on purchase decisions of florist products: the mediating role of brand awareness and customer trust
Full text linkThe increasing penetration of the internet in Indonesia, which reached 79.5% in 2024, has significantly influenced the dynamics of business and consumer interaction, particularly in the digital marketplace. Despite these advancements, specific sectors, such as the florist industry, have not fully capitalized on digital opportunities. This study aims to address a research gap concerning the effectiveness of digital marketing strategies within the florist sector by examining the case of Auriel Florist Surabaya, a business experiencing a decline in sales despite active online promotional efforts. Employing a quantitative research design, data were collected through a survey of 100 customers and analyzed using SmartPLS to examine the relationships among digital marketing, brand awareness, customer trust, and purchase decisions. The results indicate that digital marketing has a significant positive impact on brand awareness, which in turn has a strong influence on purchase decisions. In contrast, customer trust does not exhibit a direct significant impact on purchase decisions. These findings suggest that brand recognition plays a more critical role in shaping consumer behavior than trust alone. Future studies are recommended to incorporate additional variables and test the model across different industries to enhance generalizability
The performance of microenterprises in Palu City: financial literacy moderates the influence of access to capital and digital payment
Full text linkThis research is aimed at identifying and analyzing the key factors of economic access, digital payments, and financial literacy as mediation variables towards the performance of microenterprises in Palu City. The type of research used is quantitative research. The population in this study is the entire microenterprise in Palu City. The analysis tool used in this study is Partial Least Squares (PLS) 3.0 with a sample of 278 respondents. Data collection using a questionnaire through Google Forms. The results of the research show that (1) access to financial assets has a positive and significant influence on the performance of micro enterprises, (2) digital payments have a positive influence and a significant effect on micro enterprise performance, (3) financial literacy has a negative influence (enhancing) as moderation of the relationship between access to finance and performance of micropartnerships, and (4) financial literature has a positive impact (enforcing) in terms of moderating the relation between digital payments and the performance of microenterprises in the city of Palu
Differential impact of tax incentive mechanisms on financial performance of listed oil and gas companies in Nigeria
Full text linkThis study examines the effect of tax incentives on the financial performance of listed oil and gas firms in Nigeria. Using panel data from nine firms on the Nigerian Exchange Group (2005–2024) and a Fixed Effects Model guided by the Hausman test, the analysis focuses on Investment Tax Allowance (ITA), Tax Exemption (TEX), and Tax Credit (TCR) as proxies for tax incentives, with Return on Assets (ROA) as the performance measure. Results show that ITA has a significant positive effect on ROA, demonstrating that investment-focused tax relief enhances asset efficiency. Conversely, TEX and TCR display no significant impact, suggesting their limited role in improving profitability. Among control variables, firm size negatively affects ROA, while firm age exerts a positive effect. These findings are consistent with Ibn Khaldun’s Theory of Taxation, which emphasizes the role of moderate taxation in stimulating economic activity. The study concludes that ITA is the most effective tax incentive for strengthening financial performance in the Nigerian oil and gas sector. It recommends continued implementation of ITA, strategic use of tax credits for reinvestment, and broader adoption of exemptions to reduce fiscal burdens
Impact of halal destination image, value, experience, contact on revisit intentions of Haul Sekumpul attendees
Full text linkThis empirical study explores the factors influencing Muslim travelers’ satisfaction and their intentions to revisit in the context of halal tourism, focusing on the Haul Sekumpul event. Using Purposive Sampling, 313 participants aged 17 and above from various cities and educational backgrounds across Indonesia were engaged, providing a comprehensive perspective. The findings highlight that Tourism Experience and Perceived Value significantly impact both Satisfaction and Revisit Intentions, making them primary drivers for tourists' decisions to return. Conversely, Satisfaction, while crucial for immediate experience, did not determine Revisit Intentions, suggesting that contentment with the event does not ensure reattendance. Additionally, Halal Destination Image and Cultural Contact enhance Satisfaction but do not influence Revisit Intentions, indicating these elements alone are insufficient to compel repeat visits. Indirect effects of Halal Destination Image, Cultural Contact, Perceived Value, and Tourism Experience on revisit intentions, mediated by Satisfaction, showed no substantial predictive power. The study recommends that destination managers and marketers focus on enhancing perceived value and the richness of the tourism experience to drive repeat visitations, ensuring sustained engagement and loyalty within the halal tourism sector
The effect of high organizational commitment on increasing employee performance
Full text linkThis study aimed to examine the influence of organizational commitment on enhancing employee performance at PT. XXX. The population and sample comprised 52 employees of the company. Since the sample size matched the total population, a census (or saturated) sampling method was employed, in which all population members become part of the sample. This research is categorized as causal associative, seeking to identify the relationship between variables. The data processing and analysis involved descriptive statistics, research instrument testing (validity, reliability, and classical assumption tests), multiple regression analysis, and hypothesis testing (t-tests and F-tests), all conducted using SPSS version 23.0. The findings indicate that organizational commitment significantly affects employee performance at PT. XXX. In other words, the more committed individuals are to the organization, the greater their contributions toward boosting overall performance