410 research outputs found
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Women's Leadership Research in Higher Education Institutions (HEIs): A Bibliometric Study
Full text linkGender disparity in leadership positions has been a topic of discussion for a considerable amount of time, including in the context of Higher Education Institutions (HEIs). This study applied bibliometric analysis to reveal how the field evolved. The data was retrieved from the Scopus database from 1952–2023 and processed using R software’s “bibliometrix” package and the Publish and Perish applications. A range of techniques comprising performance analysis and science mapping through co-citation analysis, bibliographic coupling, and co-word analysis were performed to uncover the intellectual, knowledge, and conceptual structures that give insights regarding the trends as well as the past, present, and future of the field
The influence of competency and e-training to performance moderated by e-coaching within banking sales force
Full text linkThe purpose of this study is to analyze the relationship between competence and e-training on the performance of bank salespersons with e-coaching as a moderation. The literature referred to in this study is the concept of competence, e-training, e-coaching. The approach to this research is a quantitative approach, data collection is carried out by distributing surveys to Bank X's salespersons spread across 18 regional offices, from the results of the survey distribution 88 respondents were obtained. For the data analysis technique, this study uses the partial least square structural equality modeling approach. The results of the analysis show that e-coaching does not significantly moderate the effect of competence on performance or e-training on performance. In improving the competency in the form of hard skills in salespersons at Bank X, it can be done by holding workshops on presentation skills so that salespersons can convey product information effectively to customers. This skill is important to attract attention and convince potential customers. In addition, it also provides training on the latest sales techniques, including negotiation strategies and how to build strong relationships with customers. These skills will help salespersons improve their effectiveness in selling banking products
Generative AI adoption among tech-savvy: examining moderated mediated model of knowledge sharing
Full text linkThis study investigates factors influencing AI adoption in education, focusing on the roles of Digital Touchpoints, Tech Savvy, and knowledge-sharing practices among students and instructors. Using an explanatory quantitative design, data were collected from 213 business students through a digital survey. The model measures Digital Touchpoints, Tech Savvy, Gen. AI Adoption, Instructor KS, and Student KS, with a 7-point Likert scale used for responses. Data analysis involved descriptive statistics and PLS-SEM for model evaluation and hypothesis testing. The results show that Digital Touchpoints positively impact both Gen. AI Adoption and Tech Savvy, with Tech Savvy further enhancing AI adoption. Student KS significantly moderates the Digital Touchpoints-Tech Savvy relationship, whereas Instructor KS does not. Mediation analysis reveals that Tech Savvy mediates the effect of Digital Touchpoints on Gen. AI Adoption, though mediated moderation effects are not significant. These findings underscore the importance of digital engagement and peer interactions in promoting tech skills and AI adoption in educational settings
The role of profitability in moderating the influence of capital structure on dividen policy
Full text linkThis research aims to analyze profitability in moderating the influence of capital structure on dividend policy. The research method uses quantitative methods with the object of research was conducted at Consumer Non-Cyclicals Sector companies listed on the Indonesia Stock Exchange (IDX) with a time period of 2019-2023. Sampling using purposive sampling with a total observation of 155 samples and using secondary data derived from the company's annual financial statements. The data analysis method uses panel data regression with Eviews tools. The results showed that capital structure through debt to assets ratio has a significant negative effect on dividend policy, while debt to equity ratio and asset structure have a significant positive effect on dividend policy. The profitability proxied by return on assets has a significant positive effect on dividend policy. Profitability is also able to significantly moderate (weaken) the effect of capital structure on dividend policy. This research is expected to provide information for investors in making investment decisions by paying attention to the company's healthy capital structure, high profitability level, and consistent implementation of dividend policies. Recommendations for future researchers can add other variables such as liquidity ratios, conduct research on different objects or increase the research time period
The influence of social media marketing on consumer brand engagement and brand knowledge in fast food products
Full text linkIn the digital era, social media has become a crucial platform for businesses to enhance brand knowledge and consumer-brand engagement, especially in the fast food industry. This study examines the impact of social media marketing on these variables, focusing on factors like interaction, entertainment, customization, electronic word-of-mouth (EWOM), and trendiness. The research method employs a quantitative descriptive approach with a sample size of 116 respondents. Data was collected through online questionnaires distributed to active social media users and analyzed using SmartPLS software. The findings reveal that while interaction, EWOM, and trendiness positively influence consumer-brand engagement and subsequently improve brand awareness and brand image, entertainment and customization do not significantly affect engagement. The study suggests that fast food companies should prioritize active consumer interaction on social media, stay updated with trends, and create engaging content to strengthen brand connections and image. Future research should consider a mixed- method approach and explore strategies to enhance response rates and engagement in surveys
Tax administration and national economic sustainability
Full text linkDespite the abundance of natural deposits and active participation in the global digital economic market, Nigeria continued to borrow finance her annual budget. It is obvious that non oil income of Nigeria, inclusive of taxes is at depleted level. This study therefore appraises the effect of digital tax, tax administration and tax legal frameworks on sustainable economic development in Nigeria conceptually. The study concluded that digital tax and tax administration have effects on attainment of sustainable economic development in Nigeria. The study recommends that the FIRS, with required resources, should ensure efficient operations, while the federal government should review the legal and technical capacity of the FIRS in line with the requirement to combat digital tax evasion and enhance optimum compliance to achieve a sustainable economic development.
How social media marketing influence green purchase intention: based on Theory of Planned Behavior
Full text linkTo promote eco-green products, social media information may serve as the center of business development. Consumers buy the product after gaining knowledge developed throughout social media. Social media, cognitive, and marketing factors combine to influence consumer purchase intentions for green products. This study aims to implement marketing in social media, LOHAS, and PCE into TPB, conducting a comprehensive research to understand consumer attitudes towards green products and their purchase intentions. The theory of planned behavior (TPB) explains and predicts human behavior in the context of PCE and LOHAS. Lifestyles of Health and Sustainability (LOHAS) represent a consumer segment focused on health, sustainability, and social responsibility. Perceived consumer effectiveness (PCE) refers to the context of consumer activism and ethical consumption. The questionnaire survey method was employed to gather data on consumers in Indonesia with a sample size of 172 people. Purposive sampling was conducted to obtain insights from participants. Smart PLS 3.0 was used to analyze the data. Social media plays a part in the dissemination of information as a promotion of environmentally friendly products. Social media marketing has the potential to affect consumer attitudes through PCE and LOHAS. PCE and LOHAS contribute significantly to green purchase intentions
The role of integrated fiscal policy in increasing private sector participation and regional economic growth
Full text linkThis study analyses the influence of tax incentives, public infrastructure spending, and subsidies on regional economic growth in Baubau City through the mediating role of private sector participation. The main issue concerns the effectiveness of fiscal policy in encouraging private sector involvement to support regional economic development. The research employs a mixed methods approach with an explanatory sequential design, combining quantitative analysis using SEM-PLS and qualitative analysis. Data were collected from 100 respondents, including fiscal officials, micro, small, and medium enterprise actors, and private stakeholders. The findings show that tax incentives, public infrastructure spending, and subsidies significantly affect private sector participation and regional economic growth. Private sector participation also mediates the relationship between the three fiscal instruments and economic growth. The novelty of this study lies in the integrated analysis of these three fiscal instruments and the inclusion of internal tax incentives for civil servants, such as employee additional income, which has rarely been discussed in previous studies. The results emphasize that evidence-based fiscal policy and public–private collaboration is crucial for developing effective and inclusive regional development strategies
The influence of personality traits on purchase intention with innovativeness as a moderating variable
Full text linkThis research aims to determine the influence of self-esteem, neuroticism, agreeableness, and extraversion on purchase intention. Apart from that, it also examines the influence of innovativeness as a moderating variable on the influence of these variables. This research was conducted on electric car consumers. The sample from this research consisted of 143 respondents and was obtained using the purposive sampling method and analysis with WARP-PLS. The data collection method used was a questionnaire. The research results show that neuroticism, agreeableness, and extraversion have a significant positive effect on purchase intention. Meanwhile, self-esteem do not have a significant effect on purchase intention. The research results also found that innovativeness can moderate the influence of extraversion on purchase intention, but could not moderate the influence of self-esteem, neuroticism, and agreeableness on purchase intention
Evaluation of user satisfaction in the public sector’s Lelang Indonesia application using sentiment analysis and text mining
Full text linkThis study used sentiment analysis and text mining on the user reviews of the Lelang Indonesia mobile application, specifically focusing on the ratings and reviews on the Google Play Store for the past six years. Sentiment analysis was performed by manually categorizing the data according to user review scores (positive or negative) and subsequently classified using the Support Vector Machine technique to assess accuracy levels. Various text mining approaches were employed to extract details regarding the issues or problems encountered by users. The study found that numerous Lelang Indonesia mobile application users encounter barriers that adversely influence their evaluation of public service quality, as seen by the attitude expressed in their reviews. The analysis of these reviews revealed several concerns, mainly regarding technical applications and service business procedures that require attention and follow-up from institutions. The study's findings can offer institutions a means to evaluate the quality of auction services delivered via mobile applications and serve as a basis for proactively enhancing these services to align with user expectations. This study enhances the understanding of mobile application-based public service satisfaction evaluation, enabling public institutions to evaluate these services in real-time by analyzing user sentiment from reviews