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The influence of digital marketing, brand image and product quality on product purchasing decisions at the King MS Glow shop in the city of Bengkulu / Ghaefira Nur Fatimah, Islamuddin Islamuddin and Meilaty Finthariasari
Get PDFThis study aims to explain the influence simultaneously (together) or partially between the influence of Digital marketing, brand image and product quality on purchasing decisions. This study uses a quantitative approach with survey research, and use 110 consumers respondents of King MS Glow Bengkulu City as sample. The data collection method used is the distribution of questionnaires and then it processed on SPSS 26 Version. The results of this study indicate that partially Digital Marketing have a positive effect, brand image and product quality have a positive and significant effect on purchasing decisions for King MS Glow Bengkulu. Meanwhile, simultaneously the results of this study also show that social media marketing, brand image and product quality have a positive and significant effect on purchasing decisions for King MS Glow Bengkulu products
NILAI–NILAI KEARIFAN LOKAL SEBAGAI CIVIC CULTURE PADA BUDAYA SUKU TALANG MAMAK: Studi Etnografi Pada Masyarakat Kec. Rakit Kulim, Kab. Indragiri Hulu Provinsi Riau
No full textPenelitian ini dilatar belakangi oleh terjadinya gejala kritis jati diri dan karakter bangsa yang disebabkan oleh dampak negatif globalisasi sehingga membuka peluang terjadinya degradasi kebudayaan dan kearifan lokal dalam masyarakat suku Talang Mamak, rendahnya sumber daya manusia dalam masyarakat suku Talang Mamak sehingga mudahnya pengaruh dari luar, dan rendahnya kesadaran dalam pelestarian kebudayaan dan nilai-nilai kearifan lokal. Penelitian ini bertujuan mendeskripsikan budaya dalam bagian civic culture, kearifan lokal dalam bagian civic culture, pelestarian, pengembangan civic culture dan kendala dan upaya dalam pelestarian. Sehingga perlunya mengkaji mengenai nilai-nilai kearifan lokal sebagai civic culture pada budaya suku Talang Mamak.
Subjek penelitian meliputi batin, guru sosiologi, pemerintah dan masyarakat. Penelitian ini menggunakan pendekatan kualitatif dengan metode etnografi. Teknik pengumpulan data menggunakan observasi, wawancara, dokumentasi, dan triangulasi. Teknik analisis data menggunakan reduksi data, disiplay data dan verifikasi. Hasil temuan dalam penelitian ini adalah 1) Suku Talang Mamak memiliki kebudayaan yaitu kelahiran, mendanau, kumantan, gawai gadang dan kematian. Dalam konteks civic culture terdapat nilai saling percaya, sikap kemampuan bekerja sama, kepercayaan (religius), tanggung jawab, solidaritas, musyawarah, kebersamaan, dan gotong royong. 2) Suku Talang Mamak memiliki nilai-nilai kearifan lokal mengenai adat, penggunaan lahan, hukum waris, kedudukan laki-laki dan perempuan, upacara perkawinan, penggunaan tumbuhan, dan pedoman berperilaku. Dalam konteks civic culture terdapat nilai cinta tanah air, nilai kesetaraan, kepedulian, tanggungjawab, nilai kemandirian dan nilai edukasi. 3) Pelestarian dilakukan dengan cara melaksanakan upacara-upacara adat, menanamkan nilai-nilai kebudayaan dan kearifan lokal, dan mengikuti acara-acara festival kebudayaan yang diselenggarakan oleh pemerintah. 4) Pengembangan civic culture berjalan dengan cara natural dalam keluarga dan masyarakat. Dalam proses pembelajaran budaya suku Talang Mamak dengan cara internalisasi, sosialisasi, dan enkulturasi. 5) Kendala yang terdapat dalam pelestarian kebudayaan dan nilai-nilai kearifan lokal pada masyarakat suku Talang Mamak yaitu faktor ekonomi, faktor pendidikan, faktor kepercayaan diri, dan faktor transportasi. Upaya yang dilakukan dalam pelestarian yaitu dengan cara mengumpulkan anggaran, memotivasi, dan memperbaiki jalan secara bersama-sama. Kebudayaan suku Talang Mamak memiliki sebuah nilai-nilai kearifan lokal sebagai bagian dari civic culture. Rekomendasi ditujukan kepada masyarakat, pemerintah dan ahli budaya untuk melestarikan dan menjaga kebudayaan dan nilai-nilai kearifan lokal yang terdapat dalam masyarakat suku Talang Mamak.
This research was motivated by the occurrence of identity and national character crisis symptoms caused by the negative impact of globalisation so that expose the possibility of culture and local wisdom degradation in Talang Mamak people. This research also motivated by the lack of human resources in the community of Talang Mamak, so that its easy to distracted by extraneous influences, and also the lack of awareness of culture conservation and values of local wisdom. This study aims to describe the culture in parts of civic culture, local wisdom in part civic culture, conservation, developing effort of civic culture and the constraint in conservation efforts. As the result,the values of local wisdom as a civic culture in the culture Talang Mamak is need to be assessed.
Research subjects batin, teacher of sociology, government and the society. This study using a qualitative approach with ethnographic methods. Data collection techniques using observation, interviews, documentation, and triangulation. Data analytical techniques is using data reduction, and verification of data display. The result of this study were 1) Talang Mamak tribe has some culture, they’re the birth culture, ‘“mendanau”, “kumantan”, “gawai gadang” and death. In the context of civic culture be found a mutual trust, attitudes to cooperate, beliefs (religious), responsibility, solidarity, consensus, unity and mutual support. 2) Talang Mamak ethnicity has values of local wisdom regarding the indigenous, land utilization, laws of inheritance, the men role and women role, wedding ceremonies, the use of herbs, and the code of conduct. In the context of civic culture are love of the homeland values, the values of equality, caring, responsibility, independence value and educational value. 3) Conservation is done by carrying out traditional ceremonies, embed cultural values and local wisdom, and attending the cultural events festival which organized by the government. 4) The development of civic culture run by naturally in the family and society. In the learning process of Talang Mamak culture by the way of internalization, socialization, and enculturation. 5) The constraints that been found in the conservation of culture and values of local wisdom in society of Talang Mamak are economic factors, educational factors, the confidence factor, and transportation factors. The effort that been taken to conserve is by way of collecting budget, motivate, and repair the road together. The culture of Talang Mamak has an indigenous values as part of a civic culture. Recommendations is addressed to the public, government and cultural experts to preserve and maintain the culture and values of local wisdom found in Talang Mamak community
MEASURING LISTENING ABILITY BY USING THE SONG OF THE THIRD SEMESTER STUDENTS OF ENGLISH DEPARTMENT AT IAIN PALOPO
Get PDFPENGEMBANGAN BUDAYA SUKU TALANG MAMAK SEBAGAI NILAI-NILAI KEARIFAN LOKAL DALAM BAGIAN CIVIC CULTURE (Studi Etnografi pada masyarakat suku Talang Mamak di Kecamatan Rakit Kulim, Kabupaten Indragiri Hulu, Propinsi Riau)
Get PDFPenelitian ini dilatarbelakangi oleh terjadinya sebuah degradasi kebudayaan dan kearifan lokal yang menyebabkan menculnya gejala krisis jati diri dan krakter bangsa, rendahnya pengetahuan mengenai kebudayaan, dan Rendahnya plestarian kebudayaan yang terjadi dalam masyarakat bangsa Indonesia. Dalam penelitian ini ini mendiskripsikan budaya suku Talang Mamak dalam bagian civic culture, mendiskripsikan kearifan lokal dalam bagian civic culture, Pelestarian kebudayaan dan kearifan lokal suku Talang Mamak dan Kendala dan Upaya dalam pelestarian kebudayaan dan kearifan lokal masyarakat suku Talang Mamak. Pendekatan penelitian menggunakan pendekatan kualitatif dengan metode etnografi. Pengumpulan data menggunakan observasi, wawancara, dokumentasi, dan triangulasi. Tehnik analisis data dengan menggunakan reduksi data, display data dan Verifikasi data. Kesimpulan bahwa budaya masyarakat suku Talang Mamak merupakan bagian dari civic culture dibuktikan dengan adanya nilai-nilai civic culture, kearifan lokal masyarakat suku Talang Mamak bagian dari civic culture dengan adanya nilai-nilai civic culture, pelestarian dilakukan dengan cara memberikan pengetahuan mengenai kebudayaan Talang Mamak, mengikuti lomba antar kebudayaan, dan festival kebudayaan. Kendala dalam pelestarian meliputi: faktor ekonomi, faktor pendidikan yang rendah, dan faktor transporatasi.
Kata kunci: Suku Talang Mamak, CIvic Cultur
PKM PANTI ASUHAN ‘AISYIYAH KASIH IBU KOTA BENGKULU
Get PDFPengurus Panti Asuhan ‘Aisyiyah Kasih Ibu menyadari masih kurangnya program kegiatan yang bisa menambah soft skill anak asuh yang dapat menjadi modal anak nantinya dalam memasuki dunia kerja. Dari SOP pengasuhan, hanya tercantum tiga kegiatan keterampilan hidup (live skill) yaitu keterampilan memasak kue, menjahit dan komputer. Minimnya pelatihan keterampilan ini dikhawatirkan akan melemahkan kemampuan anak dalam membangun masa depannya di kemudian hari. Untuk kedepan, pihak panti berkeinginan agar anak-anak panti bisa mendapatkan pelatihan keterampilan yang bisa menghasilkan produk yang laku di pasaran. Selama ini memang sudah pernah dilakukan pelatihan keterampilan yang dilakukan oleh pihak ketiga, akan tetapi belum ada diantara pelatihan tersebut yang berkelanjutan dan menghasilkan produk yang laku dipasarkan. Cabe merah merupakan salah satu bumbu yang tidak bisa dipisahkan lagi dengan keseharian kita, bersifat gampang busuk dan harga sering berfluktuasi. Dengan teknologi cabe segar dapat diolah lebih lanjut menjadi aneka produk olahan seperti cabe kering, cabe bubuk, pasta cabe, dan bermacam-macam saos cabe. Disamping dapat memperpanjang umur simpan produk, pengolahan cabe merah juga merupakan peluang usaha yang menjanjikan. Dengan memperhatikan hal di atas dan berdasarkan diskusi tim pengusul dengan pengurus panti, maka disepakati untuk mengajukan suatu Program Kemitraan Masyarakat (PKM) dalam mengolah cabe merah menjadi aneka produk olahan cabe diantaranya cabe kering, cabe bubuk, abon cabe, pasta cabe dan aneka saos cabe. Bentuk kegiatan yang dilakukan diantaranya pendidikan dan penyuluhan mengenai teknologi pengolahan tanaman hortikultura khususnya cabe merah, pelatihan pembuatan aneka pengolahan cabe merah, pengemasan, pemasaran dan analisis usaha. Kegiatan pengabdian yang telah dilakukan dapat meningkatkan keberdayaan, pengetahuan dan keterampilan mitra kegiatan
The Effect Of Job Training, Work Motivation, And Career Development on Employee Performance at PT. Sinar Harapan Roof Kebun Tebeng Bengkulu City
Get PDFThis study aimed to determine the effect of job training, work motivation, and careerdevelopment on employees’ performance at PT. Sinar Harapan Roof Kebun Tebeng Bengkulu City. This study used quantitive method. The data collection techniques used observation, interview and quitionnaire. The population of this stufy were all employess of PT. Sinar Harapan Roof Kebun Tebeng In Bengkulu City with totaling 32 people by using the saturated sampling technique. The result of study show that multiple linear regression, the regression equation Y = 5.234 + 0.115 (x1) + 0.169 (X2) + 0.009 (X3) is obtained. This equatin can be explained by the positive effect of eavh independent variable, on employees’ performance (Y). as well as the coefficient of determination of R2= 0.675 or around (67.5%) through hypothesis testing together (simultaneously) and individually (partially) and by the F test and T test, job training (X1), work motivation (X2), and career development (X3) are 0.014. it means that the value of fsig<0.05 indicates that together and tahat has a significant effect
Pengaruh Lingkungan Kerja, Kompensasi Dan Kepuasan Kerja Terhadap Komitmen Organisasi Perangkat Desa Di Kecamatan Ilir Talo Kabupaten Seluma
Get PDFThe title of this study is the effect of work environment, compensation and job satisfaction on the organizational commitment of village officials in the Ilir Talo sub-district of Seluma Regency. This research is based on the importance of organizational commitment in an organization. Several factors that influence organizational commitment are work environment, compensation, and job satisfaction. This study aims to analyze the effect of work environment, compensation, and job satisfaction on organizational commitment.This type of research is quantitative research with a descriptive approach. The population of this study were all village employees in Ilir Talo sub-district, Seluma district. The number of research samples was 90 people. Data collection was carried out using a questionnaire. Data analysis techniques using multiple linear regression analysis techniques.The results of data analysis obtained multiple linear regression equations as follows: Y = 2.387 + 0.175 X1 + 0.268 X2 + 0.092 X3. The results of the analysis show that the work environment has a positive and significant effect on organizational commitment, compensation has a positive and significant effect on organizational commitment, and job satisfaction has a positive and significant effect on organizational commitment. Simultaneously, work environment, compensation, and job satisfaction have a significant effect on organizational commitment.It is recommended that the village head be able to increase the organizational commitment of village officials by creating a positive work environment, improving the welfare of village officials, and increasing the job satisfaction of village officials, especially in terms of promotion
The Influence Of The Village Head's Leadership Style On The Performance Of Village Apparatus (Case Study of Pagar Banyu Village, Ulu Talo District, Seluma Regency
Get PDFThis research was conducted at the Pagar Banyu Village office, Ulu Talo Subdistrict, Seluma Regency, Bengkulu Province. It is a qualitative study with a descriptive approach, utilizing questionnaires and observations for the collection of scientific data and information. The study examines “The Influence of the Village Head’s Leadership Style on the Perfomance of Village Apparatus in Pagar Banyu Village, Ulu Talo Subdiscrit, Seluma Regerency.” The population in this study consited of 20 village apparatus and residents of Pagar Banyu Village. The sampling technique involved selecting 20 individuals, comprising village apparatus and some residents of Pagar Banyu Village. Data collection methods included observation and distribution of questionnaires to the apparatus and some local residents. Data analysis techniques employed instrument validity and reliability tests, simple linear regression analysis, as well as t-test and hypothesis testing.Based on the data analysis, it was found that the leadership style significantly influences the perfomance of Village apparatus, as evidenced by the results of simple linear regression y = 9.481 + 0.438x. the calculated t-value was greater than the critical t-value. If the leadership style of the village head is equal to 0, the perfomance of Village head has a positive and significant effect on the perfomamance of the apparatus in Pagar Banyu Village, Ulu Talo, Seluma. This implies that the hypothesis is accepted
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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