77 research outputs found

    An Analysis of Persuasive Language in Cosmetic Advertisements

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    ABSTRAK Isnaini, Ina, 2017. An Analysis of Persuasive Language in Cosmetic Advertisements.Thesis, English Department, Faculty of Letters, State University of Malang. Advisor: (1) Dr. Suharyadi, M.Pd, (II) Dr. Hj. Emalia Iragiliati, M.Pd. Keywords: persuasive language, cosmetic advertisements, figure of speech, positive politenessA persuasive language in advertisements is a memorable motto or phrases that always attaches in our daily. Persuasive language also as a repetitive expression of an idea or purpose which is usually used in public business that functions to attract readers’ attentions. One of the representations of persuasive language can be seen in cosmetic advertisements. Cosmetics is one of the most useful to people, especially women. They use persuasive language to attract the consumers by using advertisements. The uniqueness is in the structures and meanings of persuasive language as the expressions of ideas and opinions. In this study, the researcher identifies: (a) what types of figures of speech are found in persuasive language in cosmetic advertisements and (b) what are the sociopragmatic meanings of the words of persuasive language in cosmetic advertisements.There are several steps needed to obtain the proper data. First, after downloaded data taken from the transcription were filtered based on cosmetic advertisements. The next step is analyzing the languages in cosmetic advertisements based on Lapsanska (2006) of the use of figures of speech in the slogan. After that, the researcher explained the meanings of each cosmetic advertisement used in the data related the persuasive language.The research findings show that the cosmetic advertisements use three types of figures of speech. Those three figures of speech are hyperbole, synecdoche, and apostrophe. Moreover, there are four persuasive language which use positive politeness strategy no.11: be optimistic. This study is expected to give new sight and information about the persuasive language in cosmetic advertisements. Meanwhile, despite providing the explication of persuasive language, figures of speech, and positive politeness strategies as the references, future studies may develop this study deeper, especially on the aspect of language which explains more deeply about advertisements

    ANALISIS PUISI HERI ISNAINI “PRANGKO†DENGAN PENDEKATAN SEMIOTIKA

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    Fiction in literary works in the form of essays or experiences that can be devoted to an article using interesting language, not standardized. Poetry, one of the forms of fiction, contains implicit meaning. Poetry can motivate writing lovers, especially readers who are interested in knowing the meaning of the implicit meaning of a poem through analysis. Based on the previous explanation, the author was interested in conducting a study, namely analyzing the poem by Heri Isnaini entitled "Stamps" using the semiotic approach. This study aims to (1) analyze the poem semiotically, (2) describe the results of poetry analysis entitled "Stamps" ( 3) describe the main issues on the theme of the poem. The method of description is the method used in this study, namely telling or describing the contents of the poem analyzed. Stamp poetry is analyzed and discussed semiotically to find out about the meaning and signs of the language so that the hidden meaning of the poem can be clearly revealed. The results show that the poem means something textually, stamps that are likened to humans. Therefore, the image of the stamp can be likened to a pair of figures that are likened to a stamp, where the stamp remains loyal to the worn envelope and has even turned yellow. Yellowing in the poem can be described by someone who is no longer worthy an old and unattractive figure

    Pengembangan Buku Siswa IPA Terpadu Berbasis Salingtemas Tema Gempabumi Dan Tsunami Sebagai Integrasi Pendidikan Mitigasi Bencana Untuk SMP

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    Penelitian ini bertujuan untuk mengembangkan buku siswa IPA Terpadu berbasis Salingtemas tema Gempabumi dan Tsunami yang layak berdasarkan kriteria materi, bahasa, penyajian, kesesuaiannya dengan salingtemas serta mengetahui respon siswa terhadap buku tersebut. Jenis penelitian ini adalah pengembangan dan proses pengembangan perangkatnya mengacu pada model 4-D (four D models) hingga pada tahap develop. Sumber data dalam penelitian ini adalah tim ahli meliputi dosen dan guru IPA sebagai penelaah dan validator, serta 15 siswa kelas VIII-ICP SMP YPM 5 Driyorejo. Instrumen penelitian yang digunakan berupa lembar telaah, lembar validasi, dan lembar angket respon siswa. Analisis data dilakukan secara deskriptif kualitatif untuk hasil telaah dan deskriptif kuantitatif untuk hasil validasi dan respon siswa. Hasil penelitian menunjukkan bahwa buku siswa yang dikembangkan telah layak digunakan dalam proses pembelajaran karena telah memenuhi kelayakan secara berturut dari aspek materi 3,24 dengan persentase 81% sangat layak, aspek bahasa mendapatkan skor 3,00 dengan persentase 75% layak, aspek penyajian mendapatkan skor rata-rata 3,02 dengan persentase 76% layak dan kesesuaian dengan salingtemas mendapat 3,33 dengan persentase 83% sangat layak. Secara keseluruhan buku siswa tersebut mendapat skor 3,09 dengan kriteria baik dan 83 % sangat layak digunakan dalam pembelajaran. Siswa juga memberikan respon sangat positif sebesar 88,75% terhadap buku siswa yang telah dikembangkan. Kata Kunci: IPA Terpadu, Kelayakan Buku Siswa, Gempabumi dan Tsunami, Pendidikan mitigasi bencana &nbsp

    PELANGGARAN PRINSIP KERJA SAMA PADA TUTURAN FUNGSI ILOKUSI DALAM ANIME BLACK BUTLER: BOOK OF THE ATLANTIC アニメ「黒執事: Book of The Atlantic」における協調の原則の 違反の発話内行為的

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    ABSTRACT Rizqinnisa, Isnaini. 2019. "Violation of the Principle of Cooperation in Speech Illusion in the Anime Black Butler: Book of the Atlantic". Thesis, S1 Japanese Language and Culture, Faculty of Cultural Sciences, Diponegoro University. Supervisor Reny Wiyatasari, SS, M.Hum In this thesis, the author examines "Violation of the Principle of Cooperation in Speech Illocutionary Function in Anime Black Butler: Book of the Atlantic. The purpose of this study is to explain the types of violations of the principle of cooperation in speech illocutionary functions and the background of violations in the anime Anime Black Butler: Book of the Atlantic. The author uses the method of recording and recording techniques to record data, then analyzed using the contextual analysis method, and the results of the analysis are presented in an informal method. Based on the analysis of 15 data found there are 4 types of illocutionary functions. The type of illocutionary function that appears most often is the meaningful collaborative illocutionary function. Found also 2 types of background violations of the principle of cooperation. The most frequent data appears is violating the maxim, which is the speaker prevents the speech partner from finding out the implied meaning. Keywords: Cooperation Principle, Illocutionary Function, Violation of Cooperation Principl

    ANALISIS SISTEMATIKA PENULISAN ARTIKEL JURNAL KANDAI

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    Penelitian ini dilakukan dengan menggunakan pendekatan kualitatif. Sumber data yang digunakan adalah gaya selingkung atau template jurnal dan atau author guidelines yang terakreditasi LIPI yaitu jurnal Kandai dan sampel yang digunakan yaitu artikel jurnal yang ada pada arsip jurnal Kandai. Tujuan dilakukan penelitian ini adalah untuk mengetahui artikel jurnal yang ada pada jurnal kandai sudah sesuai atau belum dengan sistematika atau gaya selingkung penulisan artikel jurnal yang sudah disediakan oleh jurnal Kandai sehingga dapat digunakan sebagai referensi atau panduan dalam menulis naskah artikel. Dari hasil analisis, dapat disimpulkan bahwa artikel jurnal yang ada pada arsip jurnal kandai sebagian besar sudah sesuai dengan sistematika penulisan yang ada di jurnal kandai, akan tetapi terdapat beberapa bagian yang tidak sesuai dengan sistematika tersebut seperti pada bagian metode penelitian dan pembahasan

    ANALISIS PUISI “MESIN RIWAYAT†KARYA HERI ISNAINI DENGAN PENDEKATAN SEMIOTIKA

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    The aim of this study is to describe the poem of the machine's chronicle of  Heri Isnaini using a semiotics approach. The focus of discussion of this article is the aspect of the mark that appears throughout the poem and is analysed so that it can represent the mark of the poem. The study is on the background because the author is interested in analyzing the poem, because the content in the poem tells of the wheel of life and destination that become the downstream of each human journey. Analysis in this study uses descriptive methods. A descriptive method is research that attempts to describe a symptom, an event occurring at the present time or an actual problem. Analyzing the data in the study: (1) selecting poetry and reading machine poems by Heri Isnaini's history, (2) analyzing the poem using a semiotics approach, (3) describing the meaning of the poem. Research shows that this poem refers to something textually and has textual meaning to the text for the reader to know, that is, to illustrate it as the time humans go through life. Human existence is inherent in its relation to space and time. Reality shows that the dimensions of space and time are the affirmation of human existence. Human identity is partly determined by its perception of time, that is, how humans perceive and treat time symbolically in life. This poem, therefore, is especially meaningful to read by both young and adults because it has meaningful words that resonate with real life

    vocabulary for young learners

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    Vocabulary learning is very important for people who learn English both as foreign language and as second language. Tozcu and Coady (2004: 473) point out learning vocabulary is an important aspect of language two and foreign language acquisition and academic achievement and is vital to reading comprehension and proficiency, to which it is closely linked. Vocabulary is also an essential skill for learning to read, speak, write and listen. Without sufficient vocabulary, people cannot communicate and express their feeling both in form of spoken and written effectively. The more people master vocabulary the more they can speak, write, read and listen as they want. Wilkins in Thornbury (2004: 13) states that without grammar very little can be conveyed, without vocabulary nothing can be conveyed. It means that even someone has good grammar but it will be useless if they do not know many vocabularies. In addition, it is supported by Ur (1996: 60) that vocabulary is one of important things to be taught in learning foreign language because it will be impossible to speak up without variety of words. The age of students is a major factor in our decision about how and what to teach. People of different ages have different needs, competences and cognitive skills. Young children acquire much of a foreign language through play, whereas adults have a greater use of abstract thought. (Harmer, 2005, p.37) As one year of age makes a huge difference among children, the generalizations made for young learners may need more detailed analysis and some sub categorization. Although different sources classify young learners taken into account different ages or grade levels, the following grouping refle

    vocabulary to young learners

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    Vocabulary learning is very important for people who learn English both as foreign language and as second language. Tozcu and Coady (2004: 473) point out learning vocabulary is an important aspect of language two and foreign language acquisition and academic achievement and is vital to reading comprehension and proficiency, to which it is closely linked. Vocabulary is also an essential skill for learning to read, speak, write and listen. Without sufficient vocabulary, people cannot communicate and express their feeling both in form of spoken and written effectively. The more people master vocabulary the more they can speak, write, read and listen as they want. Wilkins in Thornbury (2004: 13) states that without grammar very little can be conveyed, without vocabulary nothing can be conveyed. It means that even someone has good grammar but it will be useless if they do not know many vocabularies. In addition, it is supported by Ur (1996: 60) that vocabulary is one of important things to be taught in learning foreign language because it will be impossible to speak up without variety of words

    Tradisi Nyadran Sarana Mempererat Persatuan di Kabupaten Temanggung

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    The writing of this paper aims to explain the benefits of the Nyadran Tradition in Temanggung Regency. The Nyadran tradition is a traditional event carried out by the people of the City of Temanggung which is held before the fasting month. The background of the writing of this paper is the Nyadran Tradition which is still preserved until now and the high enthusiasm of the citizens of the City of Temanggung for continuing to hold the tradition. Research on the Nyadran Tradition uses data collection by interviewing the ancestors of one of the villages in the City Temanggung and documentation data. The results of the study showed that, after the interview it was concluded that many people were very enthusiastic to attend the event, both from children to adults. After seeing the documentation data it can be seen that many people who migrate home to follow the Nyadran Tradition and establish a friendly relationship with local residents. Nyadran tradition is usually followed by all people in one village. This tradition is also used by people who wander to return to their hometown. Everyone gathered along the road to the tomb to greet each other and stay in touch. This tradition is also used by people who wander to return to their hometown

    PRIORITAS PENANGANAN PERMUKIMAN KUMUH DAN RUMAH TIDAK LAYAK HUNI (RTLH) DI KOTA YOGYAKARTA DENGAN PENDEKATAN ANALISIS GEOSPASIAL

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    Kebutuhan penduduk yang paling mendasar salah satunya adalah tempat tinggal (papan) yang sering disebut dengan rumah. Kebutuhan lahan permukiman terus meningkat dengan diikuti oleh kebutuhan sarana prasarana umum pendukung lainnya seiring dengan pertumbuhan penduduk pada suatu wilayah. Di sisi lain, sumberdaya lahan bersifat terbatas, baik keterbatasan jumlah maupun kemampuan dalam mendukung pemanfaatannya. Keterbatasan lahan menjadi salah satu faktor pertumbuhan permukiman di lahan-lahan marjinal, sehingga dapat munculermukiman-permukiman dengan kelayakan yang tidak memenuhi standar dan cenderung mengesampingkan lingkungan yang sehat. Di Kota Yogyakarta terdapat kawasan permukiman kumuh seluas 264,90 Hektar dan jumlah RTLH (Rumah Tidak Layak Huni) sebesar 3.194 unit. Permukiman kumuh dan RTLH di Kota Yogyakarta merupakan bagian dari lingkungan yang kritis, sehingga memerlukan penanganan serius dan segera agar tercipta lingkungan permukiman yang sehat, nyaman dan harmonis. Oleh karena itu diperlukan prioritas-prioritas penanganan lokasi-lokasi atau kawasan-kawasan permukiman kumuh dan RTLH yang sudah termasuk kritis agar tidak berkembang lebih buruk lagi. Penelitian ini bertujuan: (1) menganalisis dan memetakan sebaran permukiman kumuh dan RTLH, serta (2) menentukan prioritas penanganan permukiman kumuh dan RTLH di Kota Yogyakarta. Lokasi penelitian berada di Kota Yogyakarta, dengan unit analisis kawasan permukiman kumuh dan lokasi-lokasi RTLH. Hasil penelitian ini diharapkan dapat memberikan alternatif prioritas penanganan permukiman kumuh dan RTLH melalui pendekatan analisis geospasial
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