165 research outputs found
Role of Products Element in Determining Decisions of Purchase
No full textThis study aims to find a correlation between the effects of the product both in terms of Variations in size or shape of the product, product quality, type of product, product utilization and product durability to the consumer's decision to buy the product. This research is a quantitative study in which to process research data using SPSS 21. This research was conducted in Kuansing Regency, Riau Province. The number of samples in this study were 210 with simple random sampling technique. The results of data processing obtained that the hypothesis testing with the t test there is an existence of t-count of 25.904 means t-count = 25.904> t-table = 1.996 which means the product has a significant effect on consumer buying decisions. The value of the determinant coefficient (R2) is 0.91
Perancangan Sistem Informasi Akuntansi Penjualan Tunai Pada UMKM Dedi Tani
No full textThis final report is entitled "Design of Cash Sales Accounting Information System at UMKM Dedi Tani". UMKM Dedi Tani is a type of business that operates in the field of fertilizer and pesticide trading. This report aims to design and implement a computerized cash sales accounting information system based on Microsoft Access at UMKM Dedi Tani, in order to make it easier for UMKM to find out the amount of revenue based on the type of product and the amount of cash received from these cash sales. The author collects primary data obtained from interviews with employees regarding the sales accounting system that has been implemented at this time. The Dedi Tani UMKM cash accounting information system has several weaknesses such as manual recording which is no longer effective as many buyers, difficulty in making sales recaps, difficulty knowing exactly which types of goods have increased sales and provide high profits and which goods have decreased and provide low profits. Finally, the author concludes that the design of the Dedi Tani UMKM cash sales accounting information system application goes through the stages of analyzing the old system with designing a new computerized system, designing applications, and testing application results that have outputs in the form of a new system.Keywords: Accounting Information System, and Microsoft Acces
Disiplin Kerja dan Pengaruhnya Terhadap Kinerja Karyawan Pada PT. Prima Rintis Sejahtera Pekanbaru Divisi Unicharm
No full textThis study aims to determine the effect of work discipline on the work productivity of employees of PT. Prima Rintis Sejahtera Pekanbaru. This study uses quantitative methods. The number of samples in this study is 49 people, all of whom are employees of PT Prima Rintis Sejahtera.the results of the SPSS data obtained t count value of 5.866 while the t table value is 2.011 which means 5.866> 2.011 then H0 is rejected and Ha is accepted which means that work discipline has a significant effect on the work productivity of employees of PT. Prima Rintis Sejahtera Pekanbaru Unicharm Division.Based on the results of SPSS obtained R2 value of 0.423 or equal to 42.3, which means that work discipline contributes to the influence of work productivity of employees of PT. Prima Rintis Sejahtera Pekanbaru Unicharm Division is 42.3%. And the remaining 57.7% is influenced by other variables outside the working discipline variable.Simple linear regression equation is: Y = 18.144 + 0.737 X Constants of 18.144 if the variable X (work discipline) is 0 then the dependent variable Y (work productivity) remains at 18.144 While the influence of work discipline variables (X) on work productivity variables (Y) is positive that is 0.737, which means that every increase in one-unit work discipline variables will be able to increase the employee productivity variable of PT. Prima Rintis Sejahtera Pekanbaru Unicharm Division at 0.737 units
A Conceptual Framework for Entrepreneur Competence and Entrepreneur Performance: The Role of Gender
No full textThis study examines the impacts on Entrepreneur Performance (EP) of Entrepreneur Competence (EC) aspects. The EC dimension identified are oppoturnities competencies, organizing competencies, strategic competencies, relationships competencies, commitmet competencies and conceptual competencies. This essay attempts to describe how the EC and measurements affect the success of entrepreneurs with gender as moderator. The EC-SMEs Performance relation has proven as indicated by using the Structural Equation Model (SEM). Therefore, the inference may be made dependent on the concept of the suggested work and literature review. That entrepreneurial success would especially promote entrepreneurial development in Indonesia, so that unemployment is projected to be reduced and competitiveness improved. An additional gain of efficiency and productivity development
INDUSTRI KEUANGAN BANK SYARIAH NASIONAL DALAM MASYARAKAT EKONOMI ASEAN
No full textThis paper aims to examine the position of the National Islamic banking in the ASEAN Economic Community. ASEAN Economic Community (AEC) which started in 2015 is a challenge for activists industry sharia economy. Industrial age who are not young, it should be ready to meet the sharia economic industry single market in Southeast Asia in 2015. Islamic banking, which proved resistant to crises, in particular in 1998, became the capital to face free competition in the region. ASEAN Economic Community (AEC) is a certainty that will be faced by the entire people of Indonesia and the need to anticipate that business people Indonesia not just be a spectator but also players who take advantage of the MEA. After going through a SWOT analysis of the current condition of Indonesia is in the Defensive Cells 4. Cell 4 is the most unfavorable situation. Companies facing major environmental threat, interim relatively weak position. This situation clearly requires strategies that fix involvement in product or market that can be studied
Analysis of Atittude factors Toward Entrepreneurial Intention in Indonesian
No full textEntrepreneurship not only reduces unemployment but also improves national economies. This study aims to determine whether the attitude factor influences the entrepreneurial intentions of students in the city of Pekanbaru, Indonesia.The research uses a quantitative approach with SPSS 23 software as a data analysis tool. There were 224 respondents, comprised of students from three tertiary institutions. The results suggest that Perceived Confidence correlated with entrepreneurial intent means strong, meaningful and unidirectional while the Security and Work Load implies less strong, and not unidirectional.
Keywords: Attitude factors, Entrepreneur Intention, Perceived Confidence, Security and Work Load
Investigation of Purchase Decisions Based on Product Features Offered
No full textThis study aims to determine the relationship between the influence of the product in terms of product form, product quality, product type, product utilization, and product durability. This research is a quantitative study where the research data processing uses SPSS 26. Found a low average value on information search indicators and post purchase behaviour, while the highest average value is found in the needs recognition indicator. In the product variable, the lowest average indicator is in the product form, while the product type has the highest average value. The regression equation test shows that the effect of the Product Features variable on the purchasing decision variable is positive and significant
Customer Review, Influencer Endorsement, and Purchase Intention: The Moderating Role of Brand Image
No full textInvestigating the increasing prominence of influencer endorsements and customer reviews represents a crucial and compelling area of research. Influencer endorsement and customer reviews can influence a customer's purchasing interest in a product. This study aims to examine the influence of consumer reviews and influencer endorsement on the purchase intention of Avoskin products, taking into account the role of brand image as a moderator. The study involved 385 skincare enthusiast respondents in Indonesia and used a questionnaire as the data collection instrument. Employing multiple linear regression, the results showed that consumer reviews and influencer endorsement have a positive and significant effect on the purchase intention of Avoskin products. The brand image also plays an important role as a moderator in the relationship between consumer reviews, influencer endorsement, and purchase intention. These findings provide advice to Avoskin to improve product and service quality to improve brand image, and to increase consumer purchase intention through influencer support and customer reviews
Impact SMM And BL On Purchase Decision For Brand Love K-Pop Treasure Music Albums
No full textThe purpose of this study was to examine the role of brand love as a moderator between the influence of social media marketing and brand loyalty on the choice to buy K-pop treasure music albums. This research uses a quantitative approach combined with descriptive statistics. The number of research samples was 400 samples using the non-probability sample method. This research uses Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that brand love has a positive and significant effect on purchasing decisions, Brand Loyalty has a positive and significant effect on brand love, Brand loyalty has a positive and significant effect on purchasing decisions, Social media marketing has a positive and significant effect on brand love, Social media marketing has a positive and significant effect on purchasing decisions. Brand love significantly mediates the relationship between brand loyalty and purchasing decisions, and Brand love significantly mediates the relationship between social media marketing and purchasing decision
ANALISIS FAKTOR KONFIRMATORI KONSTRUKSI PADA PERDAGANGAN SOSIAL PADA MEDIA SOSIAL TIKTOK
No full textTujuan dari penelitian ini adalah untuk mengetahui apakah variabel rekomendasi dan referral, peringkat dan ulasan, serta forum dan komunitas merupakan variabel yang membangun sebuah perdagangan sosial atau social commerce. Atau bisa disebut sebagai variabel konstruk dari perdagangan sosial atau social commerce. Dengan menggunakan Teknik purposive sampling dalam non-probability sampling, didapat sampel responden sebanyak 472 responden dengan 401 diantaranya merupakan para pengguna Tiktok dan pernah menggunakan atau setidaknya mengetahui layanan Tiktok Shop. Data dari kuesioner yang telah disebarkan kemudian diolah menggunakan metode analisis konfirmatori menggunakan aplikasi SmartPLS. Dari hasil pengolahan data yang telah dilakukan menggunakan metode CFA second order, didapat hasil yang menunjukkan bahwa rekomendasi dan referral, forum dan komunitas, serta peringkat dan ulasan merupakan variabel yang membangun social commerce. Hasil dari penelitian ini diharapkan mampu memberikan pencerahan pada pelaku bisnis khususnya yang menggunakan fitur Tiktok Shop. Selain itu, diharapkan juga penelitian ini bisa menjadi acuan pada penelitian selanjutnya mengingat adanya keterbatasan dalam penulisan penelitian ini
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