1,720,968 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
ANALISIS IKLAN TELEVISI SAMPOERNA HIJAU VERSI “ES KACANG IJO” DENGAN PENDEKATAN SEMIOTIKA ROLAND BARTHES
Full text linkDi era ketatnya persaingan dunia marketing mendorong setiap perusahaanmembuat iklan secara efektif dan kreatif sesuai dengan perundangan yangberlaku. Khususnya iklan rokok, adanya regulasi yang melarangditampilkannya produk serta hal-hal yang menjurus ke kegiatan merokokmendorong biro agen dan perusahaan menciptakan iklan yang unik, kreatif,dan terkadang “nyleneh”. Salah satunya yaitu iklan televisi Sampoerna Hijauversi “Es Kacang Ijo” memiliki konsep yang berbeda dengan biasanya, yaknimengandung banyak simbol yang melibatkan brand lain yang ditampilkanmelalui elemen audio, teks, maupun visual. Guna menemukan pesan tersiratdidalamnya, perlu dilakukan breakdown iklan dengan mengambil beberapascreenshot. Studi pustaka terkait tema dan pengamatan beberapa iklan rokokdari brand lain merupakan langkah awal sebelum menganalisis iklan ini.Analisis dilakukan dengan menggunakan pendekatan semiotika Roland Barthesyang bertujuan untuk menemukan makna denotasi, konotasi, serta mitos didalam iklan Sampoerna Hijau versi “Es Kacang Ijo”
Representasi Kisah Pewayangan pada Iklan Sirup Marjan Versi “Baruna” dalam Perspektif Estetika Postmodern
Full text linkThe competition in advertising is so tight that causes over communication. Every company does different way, one of them is through creative advertising by highlighting the local culture which is rarely exposed by other companies. This has been done by the producer of Marjan syrup which is famous for presenting creative advertisements and received positive appreciation, especially the version of "Baruna the Guardian of the Ocean" as Marjan's advertisement with the highest viewers on YouTube. Behind the creativity from a technical point of view, it uses high-quality Computer Generated Imagery (CGI), this advertisement has become a topic of research because of its aesthetic concept, which adapts the story of the puppet character Baruna in a modern packaging and undergoes changes from the original story. The research used qualitative methods, supported by observation and literature studies of similar research, and continued with content analysis methods to discover postmodern aesthetics. The result is that there are some postmodern aesthetic concepts embedded in this advertisement, through changes in wayang stories according to the current era. This research is expected to be a reference in similar studies from another point of view
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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