1,255 research outputs found
Wykorzystanie marketingu elektronicznego w kreowaniu i stymulowaniu popytu na przykładzie rynku atrakcji turystycznych
No full textW związku ze wzrostem znaczenia narzędzi TIK oraz popularyzacji dostępu do sieci teleinformatycznej, istotną odgrywa marketing elektroniczny. W związku z egalitaryzacją dostępu do sieci również klienci atrakcji turystycznych w znaczącym stopniu korzystają z tych form komunikacji. W związku z powyższym, przedmiotem pracy jest analiza wykorzystania marketingu elektronicznego na rynku atrakcji turystycznych w odniesieniu do kreowania i stymulowania popytu
Customer Education in Omnichannel Marketing – A Systematic Literature Review
Get PDFPurpose – The text aims to present the results of the analysis on the state of knowledge on Customer Education (CE) and propose future research directions in market‑
ing area. The filtering criteria was the chance to apply the gathered information in the marketing area. Research method – The method of the systematic literature review was applied. Regarding customer education keywords, I examined two databases (SCOPUS and Web of Science). Then the results were analysed with the assistance of VOSviewer and using content analysis (qualitative research). A total number of 79 articles was analysed. Results – Customer Education (CE) is rarely examined, especially in marketing. The concept evolves from instructions to co-creation. Bibliographic analysis shows the relation of CE with CX, customer satisfaction and loyalty to the organisation when it aims for internal and external customers. Originality /value/implications/recommendations – Due to the novelty of the problem and its development in business, it is worth stimulating debate on CE in science. The paper aims to fill a gap in literature reviews on the issue and might be a voice in pointing
out future research directions. Future research can gravitate toward new channels of CE, learning communities, and the relationship between CE and: customer behaviour, CX, application of AI and data mining, and usage of learning management systems (LMS)[email protected] of LodzAbosag I., Baker T.L., Hall K.L., Voulgari A.-D., Zheng X., 2017, Antecedents and Consequences of Liking in Retail Service Relationships in China and Greece, “International Business Review”, No. 26(3), pp. 566–578. DOI: 10.1016/j.ibusrev.2016.11.003.Adrutdin K.F., Gadar K., Rahim N.S.A., Hasim M.A., 2020, Customer Education in Islamic Banking in Malaysia, “Journal of Critical Reviews”, No. 7(8), pp. 127–131,
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Implications of pocket money on young clients’ shopping decisions : international comparison
Get PDFPURPOSE: The paper’s main goal was to diagnose the customer behaviour of young customers
in terms of the pocket money they receive.DESIGN/METHODOLOGY/APPROACH: Along with the changes in the role of children in the family,
their role in the purchasing process is also growing. Autonomous decisions of children are
related not only to the perception of their role in the family but also to the fact that they start
receiving pocket money. Despite that – the analysis of children’s customer behaviour is
neglected. After the systemic literature review, desk research was conducted (including the
scientific papers and business literature).FINDINGS: The key findings were that the amount of money children receive grows as
children get older. Young clients prefer spending their money on sweets and toys, but as time
passes – they change their preferences toward online products. Similarly, older children
more often receive online money instead of cash. Pocket money is correlated positively with
overweight, self-destructive behaviours and more extensive economic awareness and
knowledge.PRACTICAL IMPLICATIONS: The negative impact of pocket money on children's health, such as
increased use of electronic devices and obesity, is also a key element to be addressed
through social activities. Corporate social responsibility could strengthen financial
education by incorporating health education initiatives.ORIGINALITY/VALUE: A systematic literature review and a desk research method to analyze the
spending behavior of children regarding pocket money.peer-reviewe
Kieszonkowe – narzędzie edukacji finansowej czy czynnik ryzyka chorób cywilizacyjnych
Get PDFRola dziecka w społeczeństwie rośnie, zarówno w roli członka rodziny, jak również – konsumenta czy członka społeczeństwa. Wzrasta również moc nabywcza dzieci, wraz z poprawą dobrobytu społeczeństw. Problematyka zachowań zakupowych dzieci zdaje się być zaniedbywana z uwagi na ich (aktualną) ograniczoną moc nabywczą. Celem artykułu jest określenie zachowań konsumpcyjnych dzieci w odniesieniu do otrzymywanego kieszonkowego. Podstawą źródłową pracy była literatura naukowa (systematyczny przegląd literatury z bazy SCOPUS), branżowa i specjalistyczna (nt. kieszonkowego). Przeprowadzone badania pozwoliły ustalić, iż: wysokość otrzymywanego kieszonkowego rośnie wraz z wiekiem, nadal dzieci głównie wydają pieniądze na słodycze i zabawki, jednak zaczynają grawitować w kierunku produktów elektronicznych. Zmienia się sposób przekazywania kieszonkowego z gotówkowej na elektroniczną. Otrzymywane kieszonkowe jest skorelowane zarówno z nadwagą, niekiedy zachowaniami autodestrukcyjnymi, ale także – większą częstością rozmów na tematy finansowe z rodzicami oraz wiedzą ekonomiczną, uwidocznioną w dorosłości poprzez lepsze decyzje finansowe
Einige überlegungen zu der zweiten gruppe navigantes in augustins dialog de beata vita
Get PDFAt the beginning of the series of Augustine’s earliest extant literary works are the three philosophical dialogues Contra Academicos, De beata vita and De ordine, which were composed in the autumn of 386 during Augustine’s otium philosophandi in Cassiciacum. In the introductions of all three works, the marine metaphors are widely used. The author compares human life with a stormy sea and sees as the only salvation the port of philosophy. In beata v. 1. 2 Augutin compares the people to whom philosophy can accommodate with navigantes, which he groups in tria genera. Although the people who belong to the respective group are described in detail, the author does not mention names. This arouses research interest and justifies the attempt to propose a representing person for each group.
The present work sets itself the goal by parallel reading of beata v. 1. 2, with some passages from Cicero’s Epistulae, Tusculanae disputationes and De officiis to make a new proposal. And this in addition to the currently existing assumption that Romanianus, to whom the dialogue Contra Academicos is dedicated, should be considered as a representative of the second group of seafarers. However, the author of the present work now ventures a completely new approach, in which Cicero can be accepted as a representative of this group
Percepcja sztucznej inteligencji przez klientów centrów nauki
No full textPurpose: The aim of the article is an attempt to answer the question of customers’ knowledge on AI and its application in marketing.
Design/methodology/approach: In-depth interviews with 203 people (residents of Lodzkie and Mazowieckie voivodships) who visited a science center at least once were conducted in 2019. In the sampling, the snowball effect was used. The problems concerning artificial intelligence were a part of bigger research (other matters were focused on omnichannel environment and wearables). Findings: The research results showed that respondents understand the term “artificial intelligence” (AI) in a highly intuitive manner, which often remains in conflict with the classical meaning of the term. The perception of scope and usage of AI is based mainly on stereotypes and representations sourced in mass media. The main advantages of AI noticed by respondents were time savings and offers better adjusted to their needs, while the major disadvantages were the limitation of choice in terms of preferred products (for example, during online shopping) and threats of data leaks. Respondents were supporters of usage of AI in marketing in the scope limited by law.
Research limitations/implications: The usage of non-probabilistic sampling, a relatively small sample and the usage of qualitative analysis methods were major limitations of the conducted research. As the research resorted only to the people with previous experiences with science centers’ offer, the possibility to generalize research results was restricted (due to the specific profile of those entities’ customers).
Originality/value: The presented paper is a part of the research area related to the usage of new technologies in cultural institutions, especially science centers’ marketing activities. The research was aimed at diagnosing how respondents understand the term “artificial intelligence” and what their attitude towards the usage of AI in marketing is. The cognitive value of the paper might also be seen in the focus on a relatively narrow and homogenous group of respondents (science centers’ customers). The reason is relatively low popularity of research in that group and their bigger knowledge and technology acceptance (as compared to the general public).Cel: próba odpowiedzi na pytanie: jaki jest poziom wiedzy klientów centrów nauki na temat sztucznej inteligencji oraz możliwości jej wykorzystania w marketingu.
Metodologia: w roku 2019 przeprowadzono wywiady indywidualne pogłębione na próbie 203 respondentów (mieszkańców województwa łódzkiego oraz mazowieckiego), którzy przynajmniej raz odwiedzili centrum nauki. W rekrutacji osób do próby badawczej zastosowano efekt kuli śniegowej. Problematyka sztucznej inteligencji była częścią większego badania (pozostałe kwestie dotyczyły środowiska omnikanałowego oraz technologii ubieralnych).
Wyniki: w świetle wyników badania okazało się, że respondenci definiują pojęcie „sztuczna inteligencja” (AI) wysoce intuicyjnie, co często odbiega od klasycznego rozumienia tego pojęcia. Wyobrażenie zakresu i stosowania sztucznej inteligencji w przypadku respondentów bazuje głównie na stereotypach i obrazach przedstawianych w mediach masowych. Głównymi zaletami AI dostrzeganymi przez respondentów jest oszczędność czasu i lepsze dostosowanie oferty, kluczowymi wadami zaś – ograniczenie wolności wyboru w zakresie dostępnych produktów (np. podczas zakupów online) oraz możliwość wycieku danych. Respondenci są zwolennikami zastosowania sztucznej inteligencji w marketingu w zakresie unormowanym prawnie.
Ograniczenia/implikacje badawcze: zastosowanie doboru nieprobabilistycznego, relatywnie niezbyt duża liczebność próby oraz zastosowanie metod jakościowych stanowią kluczowe ograniczenia w kontekście realizowanego badania. Uwzględnienie w badaniach wyłącznie osób mających wcześniejsze doświadczenia w zakresie korzystania z oferty centrum nauki ogranicza wartość uogólniającą wyników badania (z uwagi na profil klienta jednostki).
Oryginalność/wartość: artykuł wpisuje się w nurt badań nad zastosowaniem nowych technologii w marketingu instytucji kultury, w tym w szczególności – centrów nauki. Podjęto badania zmierzające do diagnozy sposobu rozumienia pojęcia „sztucznej inteligencji” przez respondentów oraz określenia ich stosunku do jej wykorzystania w działaniach marketingowych. Wartość poznawczą ma koncentracja na opiniach wąskiej, homogenicznej grupy respondentów (klientów centrów nauki), głównie z uwagi na niską popularność badań opinii w tej grupie oraz relatywnie większą wiedzę i otwartość wspomnianych osób na nowe technologie (w zestawieniu z innymi osobami)
O „Damianie Capenece” Aleksandra Świętochowskiego. Zmagania z legendą
Get PDFThe objective of this paper is to analyse Aleksander Świętochowski’s debut novella series O życie [Oh Life], with particular emphasis on the opening novella. The reflections focus on Damian Capenko, a novella showcasing its relationship with the worldview of the second half of the 19th century and tendentious literature. The author proposes an interpretation of the work in the light of Dumania pesymisty [Musings of a Pessimist], an earlier series of texts by Świętochowski, one of the most outstanding creators of Positivist literature in Poland. As a result of the analyses, the relationship between the texts and the initial ideas of the Polish Positivism programme is explained, along with the apparent artistic inconsistency of the series. Celem artykułu jest analiza debiutanckiego cyklu nowelistycznego O życie Aleksandra Świętochowskiego, ze szczególnym uwzględnieniem utworu otwierającego tom. Rozważania koncentrują się na opowiadaniu Damian Capenko, ukazując jego związek ze światopoglądem drugiej połowy XIX wieku, literaturą tendencyjną. Autor proponuje interpretację utworu w świetle Dumań pesymisty, wcześniejszego cyklu wypowiedzi publicystycznych Świętochowskiego, jednego z najwybitniejszych twórców literatury pozytywizmu w Polsce. W wyniku przeprowadzonych analiz wyjaśniony zostaje związek tekstów z początkowymi ideami programu polskiego pozytywizmu, a także pozorna niespójność artystyczna cyklu
Arterial hypertension - definition, epidemiology, etiology, complications and treatment
Get PDFIlko Agnieszka, Wudarczyk Beata, Czyż Rafał, Jankowska-Polańska Beata. Arterial hypertension - definition, epidemiology, etiology, complications and treatment. Journal of Education, Health and Sport. 2018;8(8):533-541. eISNN 2391-8306. DOI http://dx.doi.org/10.5281/zenodo.1319007
http://ojs.ukw.edu.pl/index.php/johs/article/view/5693
https://pbn.nauka.gov.pl/sedno-webapp/works/871749
The journal has had 7 points in Ministry of Science and Higher Education parametric evaluation. Part b item 1223 (26/01/2017).
1223 Journal of Education, Health and Sport eissn 2391-8306 7
© The Authors 2018;
This article is published with open access at Licensee Open Journal Systems of Kazimierz Wielki University in Bydgoszcz, Poland
Open Access. This article is distributed under the terms of the Creative Commons Attribution Noncommercial License which permits any noncommercial use, distribution, and reproduction in any medium, provided the original author (s) and source are credited. This is an open access article licensed under the terms of the Creative Commons Attribution Non commercial license Share alike.
(http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted, non commercial use, distribution and reproduction in any medium, provided the work is properly cited.
The authors declare that there is no conflict of interests regarding the publication of this paper.
Received: 20.06.2018. Revised: 28.06.2018. Accepted: 22.07.2018.
Arterial hypertension - definition, epidemiology, etiology, complications and treatment
Agnieszka Ilko1, Beata Wudarczyk2 ([email protected]), Rafał Czyż3, Beata Jankowska-Polańska4
1 Graduate of Wroclaw Medical University
2 Department of Nursing, Faculty of Medicine and Health Science, University of Zielona Góra
3 Department of Emergency Medicine, Wroclaw Medical University
4 Department of Internal Nursing, Faculty of Health Sciences, Wroclaw Medical University
Agnieszka Ilko- orcid - https://orcid.org/0000-0003-4607-477X
Beata Wudarczyk - orcid - https://orcid.org/0000-0003-0495-8630
Rafał Czyż - orcid - https://orcid.org/0000-0001-5504-4543
Beata Jankowska-Polańska - orcid – https://orcid.org/0000-0003-3132-8044
Abstract
Arterial hypertension is classified as a chronic disease. It belongs to the group of disease that increase the risk of occurrence of cardiovascular complications, which if left untreated can lead to sudden death. It is estimated that in Poland currently 32% of the population suffers from arterial hypertension. Despite great progress in the diagnosis and treatment of hypertension, it is still a huge medical-socio-economic problem. Increasing the emphasis on patient education can significantly affect self-control, adaptation to recommendations and, consequently, in the future perspective will reduce the mortality rate among patients with this disease. The aim of this work is to draw attention to the still present problems of patients with hypertension by presenting the currently valid definition, epidemiology, etiology of the disease, complications and methods of treatment.
Key words: arterial hypertension, definition, epidemiology, etiology, complications, treatmen
Nuove acquisizioni sullo Specchio di Illuminazione della Beata Illuminata Bembo
No full textThe discovery of some fifteenth-century manuscripts of the Specchio di Illuminazione of Beata Bembo in the so-called “Archivio della Beata Caterina”, kept in the Archbishop’s General Archive of Bologna, has opened up new and completely unexpected perspectives on the hagiography of St. Catherine of Vigri, revealing a multiform and complex evolution of this work. Two new editions have emerged, different from the one known so far: one shorter and widely epitomized, the second longer, with significant inserts, concentrated mainly in chapters VI-IX. Based on some significant clues, the author hypothesizes that this drafting chronologically precedes that of the so-called “autograph” and that it has been the subject of a series of second thoughts and complaints by the author herself or her circle. Some 16th century codices have also emerged, witnesses of the drafting known so far, but not without interest. Very recent paleographic studies had questioned the real autography of the edited manuscript. A first examination of the new acquisitions seems to confirm that they do not derive from the “autograph”, presenting several lessons and disjunctive errors.La scoperta di alcuni manoscritti del XV secolo dello Specchio di Illuminazionedella Beata Bembo nel cosiddetto “Archivio della Beata Caterina”,custodito presso l’Archivio generale arcivescovile di Bologna, ha spalancatonuove prospettive, del tutto inattese, sull’agiografia di santa Caterina de’Vigri, rivelando un’evoluzione multiforme e complessa di quest’opera. Sono emerse due nuove redazioni, diverse da quella finora nota: l’una più breve e ampiamente epitomata, la seconda più lunga, con significativi inserti, concentrati soprattutto nei capitoli VI-IX. Sulla base di alcuni indizi significativi, l’autore ipotizza che questa redazione preceda cronologicamente quella del cosiddetto “autografo” e che sia stata oggetto di una serie di ripensamentie di censure da parte dell’autrice stessa o della sua cerchia. Sonoemersi anche alcuni codici del XVI secolo, testimoni della redazione finoranota, ma non privi di interesse. Recentissimi studi paleografici avevano messo in discussione la reale autografia del manoscritto edito. Un primo esame delle nuove acquisizioni sembra confermare che esse non derivino dall’“autografo”, presentando diverse lezioni ed errori disgiuntivi
Omnichannel environment — phenomena, processes and the directions of change
No full textOmnichannel as a concept was introduced to the business practice due to the development of multichannel actions and their integration. This paper aims to identify processes and phenomena occurring in an omnichannel environment in the past years (2020–2022) and their evaluation based on the literature. We used the literature review method, focusing mainly on two professional journals: Total Retail and Multichannel Merchant. Based on the literature studies, we can say that in the analysed period, the major issues discussed were the extension of customer experience and personalisation of contact, development of offered ways of delivery (including the curbside delivery or 'dock and load') and payment methods (including m-payments), the need for more frequent actualisation of POS solutions, changes in the way in which stock and supplier relations are managed, implementation of new technologies (such as headless e-commerce and Progressive Web Application [PWA]), development of contact-less shopping and further development of sustainable commerce
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