1,720,955 research outputs found
An Analysis of Metaphor Used in Beauty Care Advertisement in Allure Magazine
Get PDFFigure of speech is the use of language kind, which is used to make certain effect. In using figure of speech is created to result imaginative impression to listener and speaker, like as metaphor. Metaphor is comparison between two things. The role of metaphor is very important in daily life such as in a advertisement world. Metaphor can be used in making of advertisement language. The mastery of metaphor determine a language beauty in advertisement language. Metaphor can be found in beauty care advertisement, song, poem, etc. It is also found in magazine such as Allure Magazine. Here the use of metaphor is very important to make an advertisement language which is easy understood by reader. So making them to buy it. The beauty of language style also determines the desire of buyer.
The objectives of the study are (i) To describe the form types of metaphor in beauty care advertisements found in Allure Magazine.(ii) To describe the meaning of metaphor in beauty care advertisements found in Allure Magazine.
This research is in the area of qualitative research. It is aimed in finding what types of metaphor is used in beauty care advertisement. The data source of this research is Allure Magazine.
The result of this research is there are types of metaphor used in Allure Magazine. There are hyperbole (8), personification (4), metonymy(2), simile(1) and ellipsis (5). The meaning of metaphor is a scenery get language style of beauty care advertisement in Allure Magazine. So the customer interests when first time see it.
The writer conclusions that on Allure Magazine, the writer finds the use of metaphor gets an important role. This shows that the use of metaphor in advertisement language is very important. I suggest that the students of English Education Department should learn about metaphor as well as possible not only from magazines, television but also literary work, such as movie because there are many metaphor
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Pesan Dakwah Hasan Al-Banna dalam Buku Majmu’at al-Rasail
Get PDFThis article analyzes the message of Hasan al-Banna\u27s preaching in the book Majmu\u27at al-Rasail relating to the aqeedah, sharia and morals. The study used critical discouse analysis method of Norman Fairclough with an emphasis on the background of the social situation until the message of da\u27wah was formulated. The results of the research show that the message of da\u27wah in the book Majmu\u27at al-Rasail can be explained, among others: the message of the faith in theological discourse, the message of sharia in the discourse of power and the moral message in the discourse of social relations. The monotheistic belief system must be able to provide the divine spirit in all dimensions of life. This spirit grows out of true, pure, clean faith from the element of shirk to God; the sharia system requires applicable law according to the teachings of Islam, focusing on a number of social and political problems that hit the country of Egypt after the destruction of the Ottoman Caliph which fell into British hands. The message of Hasan al-Banna\u27s preaching was oriented towards reforming the living system which was damaged by colonialism and desirous of returning it to the Islamic system.Artikel ini menganalisis pesan dakwah Hasan al-Banna dalam buku Majmu’at al-Rasail yang berkaitan dengan akidah, syariah dan akhlak. Penelitian menggunakan metode analisis wacana kritis Norman Fairclough dengan penekanan pada latar situasi sosial sampai pesan dakwah terumuskan. Hasil penelitian menunjukkan pesan dakwah dalam  buku Majmu’at al-Rasail dapat dijelaskan antara lain: pesan akidah dalam wacana teologi, pesan syariah dalam wacana kekuasaan dan pesan akhlak dalam wacana relasi sosial. Sistem keyakinan tauhid harus mampu memberikan semangat ketuhanan dalam segenap dimensi kehidupan. Semangat tersebut tumbuh dari akidah yang benar, murni, bersih dari unsur syirik kepada Allah; sistem syariah menghendaki hukum yang berlaku sesuai ajaran Islam, fokus pada sejumlah permasalahan sosial dan politik yang melanda negeri Mesir pasca kehancuran Khalifah Utsmaniyah yang jatuh ke tangan Inggris. Pesan dakwah Hasan al-Banna berorientasi pada pembenahan sistem kehidupan yang rusak karena penjajahan dan berhasrat mengembalikannya pada sistem Islam
Pesan Dakwah Hasan Al-Banna dalam Buku Majmu’at al-Rasail
Get PDFThis article analyzes the message of Hasan al-Banna\u27s preaching in the book Majmu\u27at al-Rasail relating to the aqeedah, sharia and morals. The study used critical discouse analysis method of Norman Fairclough with an emphasis on the background of the social situation until the message of da\u27wah was formulated. The results of the research show that the message of da\u27wah in the book Majmu\u27at al-Rasail can be explained, among others: the message of the faith in theological discourse, the message of sharia in the discourse of power and the moral message in the discourse of social relations. The monotheistic belief system must be able to provide the divine spirit in all dimensions of life. This spirit grows out of true, pure, clean faith from the element of shirk to God; the sharia system requires applicable law according to the teachings of Islam, focusing on a number of social and political problems that hit the country of Egypt after the destruction of the Ottoman Caliph which fell into British hands. The message of Hasan al-Banna\u27s preaching was oriented towards reforming the living system which was damaged by colonialism and desirous of returning it to the Islamic system.Artikel ini menganalisis pesan dakwah Hasan al-Banna dalam buku Majmu’at al-Rasail yang berkaitan dengan akidah, syariah dan akhlak. Penelitian menggunakan metode analisis wacana kritis Norman Fairclough dengan penekanan pada latar situasi sosial sampai pesan dakwah terumuskan. Hasil penelitian menunjukkan pesan dakwah dalam  buku Majmu’at al-Rasail dapat dijelaskan antara lain: pesan akidah dalam wacana teologi, pesan syariah dalam wacana kekuasaan dan pesan akhlak dalam wacana relasi sosial. Sistem keyakinan tauhid harus mampu memberikan semangat ketuhanan dalam segenap dimensi kehidupan. Semangat tersebut tumbuh dari akidah yang benar, murni, bersih dari unsur syirik kepada Allah; sistem syariah menghendaki hukum yang berlaku sesuai ajaran Islam, fokus pada sejumlah permasalahan sosial dan politik yang melanda negeri Mesir pasca kehancuran Khalifah Utsmaniyah yang jatuh ke tangan Inggris. Pesan dakwah Hasan al-Banna berorientasi pada pembenahan sistem kehidupan yang rusak karena penjajahan dan berhasrat mengembalikannya pada sistem Islam
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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