35 research outputs found
The Innovation Capacity of the Electronic Traffic Law Enforcement (ETLE) of the Indonesian National Police Viewed by the Observatory of Public Sector Innovation (OPSI) Framework
Get PDFElectronic Traffic Law Enforcement (ETLE) has been inaugurated and is expected to improve the image of the National Police, minimize extortion practices by officers, and increase driving discipline. Apart from that, ETLE is a National Police program to realize good governance with the values of transparency, accountability and responsiveness. This paper aims to analyze problems in the ETLE program using the Observatory of Public Sector Innovation (OPSI) Innovation Framework prepared by the Organization for Economic Co-operation and Development (OECD). The OPSI Framework consists of innovation objectives, potential, capacity, and impact. The analysis uses the OPSI Innovation Framework to identify problems that occur in innovation to carry out improvements and developments to create sustainable innovation. Based on the results of research using the OPSI framework, ETLE has several problems: requiring a lot of infrastructure with significant resources, an organizational culture that is still silo-like, community disobedience to rules and an organizational culture that is still traditional. The solution to this problem is: First, for limited infrastructure that requires a large budget, apart from collaborating with regional governments, the National Police can also request support from the central government to provide infrastructure for the implementation of ETLE throughout Indonesia because this is a priority program for the National Police; Second, the rules were not followed openly, the police had to carry out intensive information activities about ETLE and issue manual fines to deal with violations on the spot. Third, regarding organizational culture, the Police Chief, as the leader of the National Police, can create an innovative and agile corporate culture and implement collaborative governance with various stakeholders
Building Brand Equity of Dian Pelangi in Social Media
No full textBrand equity provides a significant contribution to long-term sales and benefits of a product. Building brand equity through social media is important due to current rapid development of marketing 3.0. This study has two (2) objectives: 1) to identify the most significant social media in building brand equity of Dian Pelangi, and 2) to identify the most prominent indicators in building brand equity of Dian Pelangi in Hijabers community. This study applies positivist paradigm. The data are collected through survey. The sampling technique used is Four Sample One Object. This is a quantitative descriptive study of four social media: Facebook, Twitter, Blog, and Website of Dian Pelangi. This study is carried out with Islamic Marketing approach. The findings of the study show that Blog is the most influential social media in building brand equity of Dian Pelangi, while the highest indicator of brand equity of Dian Pelangi is the benefits of brand image in the form of information about current trend of color
Political public relations dalam media sosial (kajian teoritis dan implementasinya untuk kandidat politik)
No full textKetika beragam media ramai memberitakan peristiwa politik, masyarakat seolah merasa itu adalah bagian yang wajar dan umum berlangsung sehari-hari. Perdebatan politik melalui talkshow, pemberitaan tentang pemberantasan korupsi di lembaga negara dan pemerintahan, sampai tayangan televisi berupa infotainment pun tak lepas dari tampilan para tokoh politik. Semua ditampilkan sedemikian rupa, dari berita-berita yang biasa-biasa saja seperti layaknya berita politik apa adanya sampai pada gambaran negatif terhadap seorang ataupun beberapa tokoh politik tertentu
Penggunaan Media Digital Dalam Rangka Peningkatan Pengetahuan Kepemiluan Di Wilayah Kota Jakarta Timur
Get PDFKPU merupakan lembaga penyelenggara pemilu yang terdiri dari tiga tingkatan yakni KPU RI pada Tingkat Nasional KPU Provinsi pada tingkat daerah dan KPU Kabupaten/Kota pada tingkat kota masing-masing memiliki tupoksi dan tata kerja yang berstruktur sesuai dengan PKPU nomor 3 Tahun 2020 tentang Perubahan atas Peraturan Komisi Pemilihan Umum Nomor 8 Tahun 2019 Tentang Tata Kerja Komisi Pemilihan Umum , Komisi Pemiliahnn Provinsi, Komisi Pemilihan Umum Kabupaten/Kota. KPU Jakarta Timur pada Tahun 2019 mendapatkan predikat Partisipasi pemilih terbaik dan pelayanan serta partisipasi pemilih akses atau disabilitas dengan menggunakan metodologi kualitatif kepustakaan. KPU Kota Jakarta Timur melakukan maneuver dengan menggunakan media digital dalam rangka melakukan sosialisasi dan publikasi informasi yang memang pada kurun waktu saat ini media digital merupakan media yang efektif dan efisien termasuk tatap muka yang kini menggunakan aplikasi daring atau telekonferensKeyword : Literasi politik, Media Digital, Computer Mediated Communicatio
Analysis of the Strategy of Communication through New Media - Qualitative Studies of Communication by Ridwan Kamil, The Mayor of Bandung, through Social Media
No full textDevelopment Model of Halal Order Management Systems (OMS) for Online Business Pet Shop in Indonesia
No full textThe rapid growth of the pet shop industry in Indonesia highlights the need for an efficient and halal-compliant operational system to meet the increasing demand for halal-certified products among Muslim consumers. This study proposes the development and implementation of a Halal Online Management System (OMS) that integrates real-time inventory management, order processing, shipment tracking, and compliance with halal standards. Using Soft Systems Methodology (SSM), the research addresses operational challenges, including stock errors, delivery inefficiencies, and the segregation of halal and non-halal products. The proposed system ensures a streamlined workflow while fostering transparency and trust among stakeholders. The implications of this system are significant for stakeholders: consumers benefit from assured halal compliance and enhanced service quality, employees experience greater efficiency through automated processes, and business owners gain a competitive advantage in a rapidly evolving market. Additionally, logistics providers benefit from improved shipment accuracy and operational collaboration. By aligning business practices with halal principles, the system not only boosts customer satisfaction but also reinforces ethical and religious values in the supply chain. This conceptual model has broader implications for advancing halal business practices and offers a scalable framework for similar industries. Further research is recommended to empirically validate the system’s impact on stakeholder engagement and business performance
Analisis Determinan Country of Origin terhadap Product Evaluation dan Purchase Intention pada Produk Smartphone Di Indonesia
No full textFenomena negara asal produk menjadi masalah yang penting saat ini, hal ini mengarah pada era baru persaingan, peluang pertumbuhan dan rantai pasok yang semakin kompleks. Adanya perbedaan persepsi konsumen terhadap merek smartphone yang diproduksi oleh perusahaan di suatu negara merupakan fenomena yang terjadi saat ini. Dimana persaingan produk sejenis sangat ketat dengan mutu dan harga produk yang perbedaannya tidak cukup signifikan sehingga mendorong produsen smartphone untuk memanfaatkan informasi tentang negara asal sebagai diferensiasi dari produknya. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh Country of Manufacturing yang dimediasi oleh Country of Design terhadap Evaluasi Produk dan Minat Beli pada produk smartphone Apple. Penelitian ini merupakan penelitian kuantitatif yang datanya bersumber dari isian kuesioner 171 pengguna smartphone Apple dengan pendekatan Explanative Research. Model analisis yang digunakan pada penelitian ini adalah Structural Equation Modelling (SEM) dengan menggunakan PLS. Penelitian ini menemukan bahwa Country of Design Information secara signifikan mampu memediasi Country of Manufacturing Information terhadap Evaluasi Produk dan Minat Beli pada Produk Smartphone Apple
The Effect of Packaging Design on Impulsive Buying
No full texthe packaging design’s important role as a means of marketing communication is growing. This research examines the effect of Monggo size 40 grams’ packaging design on impulsive buying in South Jakarta and also examines which one among the dimensions in packaging design (graphic design, structure design, and product information) has the biggest effect on impulsive buying. This research uses the quantitative approach to explain the connection between the two variables. The data was collected through questionnaires filled out by impulsive buyers of Monggo size 40 grams in South Jakarta. A total of 100 respondents are examined using the purposive sampling technique. The result of the research shows that the packaging design affects impulsive buying at a rate of 38.0% and the packaging design dimension that results in impulsive buying is graphic design. We may conclude that Monggo’s management needs to review the brand’s packaging design. As the management is yet to utilize other communicating tools such as advertisements to support marketing communication, the packaging design becomes more crucial in boosting sales. The research also finds that customers have a great liking for the brand name ‘Monggo’, as it is a very distinctly traditional name that is not only appealing but also noticeable among the current brand
Electronic Word-of-Mouth Turis Muslim Mengenai Pariwisata Halal di Lombok, Nusa Tenggara Barat, Indonesia
No full textElectronic word-of-mouth (eWOM) communication from tourists that have visited a destination can be used as promotional media for that destination, including in the halal tourism context. Understanding the drivers of Muslim tourist’s eWOM is necessary to be able to use eWOM as a means of promoting halal tourism in Indonesia. This research aims to analyze the direct effects of Islamic religiosity, perceived values, and destination satisfaction on eWOM; the mediating effects of destination satisfaction on the link between Islamic religiosity, perceived value, and eWOM; the serial mediating effect of perceived Islamic values and destination satisfaction on the link between Islamic religiosity and eWOM; and comparing the effects of perceived value dimensions, i.e., quality, price, emotional, social, different experience, novelty, safety, location, physical attributes, and nonphysical attributes, on eWOM. This research used the positivism paradigm and quantitative method. The population was Indonesian Muslim tourists who have visited halal tourism destination in Lombok, West Nusa Tenggara. Purposive and snowball sampling methods were used to select samples. The data were collected from 332 respondents via an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) method. This research found that only perceived social value that has a significant effect on eWOM, while Islamic religiosity, the other dimensions of perceived value, and destination satisfaction are not the direct and indirect drivers of eWOM. The difference in the significance of the effects of those factors can be associated with the origin and age of the respondents, as well as the location of the destination
