1,720,960 research outputs found
STRATEGI KOMUNIKASI PARIWISATA OLEH DINAS PARIWISATA SUMATERA BARAT DALAM MENINGKATKAN BRAND IMAGE OBJEK WISATA DI SUMATERA BARAT: Strategi komunikasi pariwisata
No full textThis study discusses the Tourism Communication Strategy by the West Sumatra Tourism Office in Improving the Brand Image of Tourism Objects in West Sumatra. The purpose of this research is to describe the things that become supporters and obstacles in the implementation of the tourism communication strategy by the West Sumatra Tourism Office in Increasing the Brand Image of Tourism Objects in West Sumatra. This is because there are still at least domestic tourists or foreign tourists visiting existing tourist objects. in West Sumatra, considering that many tourist objects in West Sumatra are not inferior to other provinces, this research can encourage the West Sumatra Tourism Office to improve the quality of tourist objects in the West Sumatera area. The research method used in this research is descriptive qualitative research conducted in 2019. The informants in this study consisted of 3 employees at the West Sumatra Tourism Office, namely Head of Marketing and Brand Strategies, head of Division Human Resources Development and Business Protection, and the Tourism Resources Development Section of the West Sumatra Provincial Tourism Office. Informants are determined by purposive sampling. The results of this study are, West Sumatra tourism communication strategy by promoting tourism using various social media such as Instagram and Facebook and optimizing the use of the West Sumatra Tourism Office website and through marketing and promotion of the advantages of tourism objects by involving various parties, such as the tourist business actors, investors, journalists from various media and visiting tourists. Always maintaining various interconnected tourism products, starting from cultural festival events, transportation to tourist objects, up-to-date information about tourist objects, tourism activities accompanied by promotions in various cities and the availability of communication media that are easy to find by tourists and a friendly communication culture with tourists visiting the tourist attraction
Strategi Produser Dalam Memproduksi Program Televisi Studi Kasus : Proses Produksi Program Acara Ayo Hidup Sehat Di Tvone
No full textThis research describes how the producer determining the theme of episode on the “Ayo Hidup Sehat” program, The program are aired every week. This research aims to explains the creative strategies, and obstacles that the producer faces in producing the "Ayo Hidup Sehat program" program on tvOne. This research used a qualitative method with the case study approach, by describes case study about the creative strategy of the producer to produce the television programs (Case Study: The Process of Producing the Ayo Hidup Sehat Program on tvOne). This research conducted on PT. Lativi Mediakarya tvOne which located on Kawasan Pulo Gadung, Jl.Rawaterate II No.2, Cakung, Jatinegara, East Jakarta. The informant selection used the purposive sampling technique. In this research, the informant divided into two criteria, the Key Informant is Content Producer, and the Observer Informant is Reporter. This research was conducted because of the lack of public awareness on a healthy lifestyle and the lack of a television program that contains education. So, "Ayo Hidup Sehat" program is one of the solutions to educate the public to keep a healthy lifestyle. This program discussed the health issues circulating in the public. The research found that the producer’s creative strategies are interrelated in each production process, start from pre-production, production, and post-production. The three production processes are mutually sustainable to achieve the important goal, namely ratin
Feminisme dan Stereotip Gender dalam Iklan Produk Kecantikan
No full textSubmission of patriarchal cultural ideologies makes inequality in gender identity. The ideology states that gender should have certain characteristics that are perpetuated from time to time. A stereotype of gender identity was formed which was then displayed in various social interactions, including in the mass media, especially advertising. Gender bias, inequality of women's representation, and women objectification are found in advertisements, especially for beauty products. Feminism is the rationale for this study related to the objectification of these women. But this research will explain how women are forever not only objects, but also begin to show themselves as subjects
MANAJEMEN KOMUNIKASI DINAS KOMUNIKASI DAN INFORMATIKA SUMATERA BARAT DALAM MENGATASI HOAX DI MEDIA SOSIAL
No full textThis research discusses the communication management carried out by the West Sumatra Komunikasi dan Informatika (Kominfo) Service in dealing with hoaxes on social media. The purpose of this research is to find out how communication management is carried out by the West Sumatra Kominfo Service in dealing with hoaxes on social media, especially during the Covid-19 pandemic. Panic and confusion of news regarding the news. One of the hoax news on social media regarding the Covid-19 pandemic is: The virus was spread due to a laboratory leak in Wuhan. The actions taken by the West Sumatra Communication and Informatics Service in Minimizing Hoax Information Always Continuing to Provide Information Using Various Media, Videotron, Providing Information About Awareness of the Dangers of Hoaxes and Controlling All Social Media and Websites Owned by the Institution, And Always Incessantly Carry Out Various Outreach, Seminars And Education To Communities In Several Regions About The Dangers Of Hoax And True Media Literacy. As well as holding educational talk shows about the dangers of hoax information on radio and TV stations which also collaborate with other government agencies so that the information conveyed is stronger and public confidence in the existence of hoax information is dangerous
Utilization of Animation as Media Marketing Communication in Increasing Interest Visits To Tourism Destination of West Sumatera Province
No full textAbstrac.This study discusses the use of animation as a marketing communication medium in increasing the interest of visiting the tourist destinations of West Sumatra Province. The purpose of this study is to describe how the implementation of the use of animation media conducted by the Department of Tourism and Creative Economy of West Sumatra Province. in increasing interest to visit the West Sumatra tourist destinations and describe the interest of tourists see the media animation marketing communication tourism. The research method used is qualitative descriptive with informant research determined by purposive sampling and snowball sampling. The final result of this research is Tourism and Creative Economy of West Sumatera Province in promoting tourist destinations using various marketing communication media, one of them through animation media. Utilization of this animation is the right media in providing great opportunities in the promotion of West Sumatra tourist destinations, because the media animation is innovative, creative and interesting. Utilization of animation aims to provide information to introduce and promote tourist destinations for the level of visiting to various tourist destinations of West Sumatra increased. This animated communication media in the making is always innovate and creative in displaying animation that interesting and inspiring sense of like, and love for domestic and foreign tourists who see animation of West Sumatra tourist destinations
KOMUNIKASI ANTARPRIBADI ANTARA MENTOR DENGAN ANAK (Studi tentang Model Komunikasi Antarpribadi yang Berkaitan dengan Proses Belajar Anak Usia Pra Sekolah di Paud Al Irsyad–Al Islamiah Kota Curup Tengah)
No full textPendidikan anak usia dini (PAUD) merupakan upaya pembinaan dan
pengasuhan yang ditujukan kepada anak sejak lahir sampai umur 6 tahun. Dengan
tujuan untuk pemberian rangsangan pendidikan dalam membantu pertumbuhan
dan perkembangan rohani, jasmani dan kemampuan fisik, kemampuan
kognitif,afektif, emosional, moral dan agama secara optimal agar anak dapat
memenuhi kebutuhan pendidikan lebih lanjut dalam lingkungan pendidikan yang
kondusif, demokratis dan kompetitif.
Komunikasi antarpribadi yang terjadi antara mentor dengan anak dalam
proses belajar anak prasekolah di Paud dengan menggunakan 7 ciri–ciri
komunikasi antarpribadi menurut Reardon (1987), Effendy (1986), Peter dan
Samovar (1982) yang menyatakan ada 7 ciri–ciri komunikasi antarpribadi yaitu
:1) Melibatkan perilaku verbal dan nonverbal.Berkomunikasi dengan cara
mengucapkan kata–kata dan bantuan suara, gerak–gerik tangan, 2) Melibatkan
perilaku spontan, scripted (naskah) dan contrived (perencanaan). Suatu perilaku
spontan ditimbulkan karena manusia dikuasai oleh emosi yang bebas, bebas dari
campur tangan kognisi (akal pikiran), perilaku scripted timbul karena reaksi dari
emosi terhadap pesan yang diterima jika pada taraf yang terus menerus akan
membangkitkan suatu kebiasaan untuk belajar. Sedangkan perilaku contrived
timbul karena manusia melakukan sesuatu berdasarkan keputusan yang rasional
atau akal pikirannya. 3) Merupakan proses dinamis.Proses komunikasi
antarpribadi selalu mengalami perkembangan dan kemajuan akibat perubahaan
informasi. 4) Melibatkan umpan balik, interaksi dan koherensi. Kita selalu
mengharapkan orang memberikan respon terhadap pesan yang kita sampaikan.
Interaksi dalam komunikasi antarpribadi, mengadakan suatu perubahaan
pendapat, sikap dan tindakan tertentu. Koherensi yaitu terciptanya suatu benang
merah atau jalinan antara pesan–pesan verbal maupun nonverbal yang telah
dinyatakan dan akan dinyatakan oleh orang lain. 5) Dipandu oleh tata aturan yang
bersifat intrinsik dan ekstrinsik.Tata aturan intrinsik berarti komunikator dan
komunikan bisa memusyawarahkan apakah suatu tema pembicaraan dapat
dihentikan atau diteruskan. Tatanan ekstrinsik adalah tata aturan yang timbul
akibat pengaruh pihak ketiga atau pengaruh situasi dan kondisi sehingga
komunikasi antarpribadi harus diperbaiki. 6) Meliputi kegiatan dan tindakan.
Komunikator dengan komunikan harus bersama–sama menciptakan kegiatan
tertentu yang mengesankan bahwa mereka selalu berkomunikasi antarpribadi. 7)
Melibatkan tindakan persuasif. Persuasif merupakan teknik untuk mempengaruhi
manusia dengan memanfaatkan atau menggunakan data dan fakta psikologis
maupun sosiologis dari komunikan yang hendak dipengaruhi. 7 ciri–ciri komunikasi antarpribadi menurut Reardon (1987), Effendy
(1986), Peter dan Samovar (1982) sebagai teori atau pisau analisis untuk
mengetahui dan mendapatkan informasi secara jelas mengenai proses belajar anak
prasekolah di Paud. Penelitian ini adalah penelitian kualitatif dengan
menggunakan pendekatan Interpretif (menggunakan penafsiran).
Hasil Penelitian ini didapatkan bahwa komunikasi antarpribadi antara
mentor dalam mengajar kepada anak di Paud terdapat 7 ciri–ciri komunikasi
antarpribadi menurut Reardon (1987), Effendy (1986), Peter dan Samovar (1982)
diantaranya adalah 1)Kom.Verbal yang digunakan mentor yaitu kata– kata yang
mudah, dan bahasa yang lemah lembut, sedangkan Kom. Nonverbal adalah
kinesik (ekspresi wajah yang senang), haptik (memegang tangan anak) ,
proksemik (jarak anak dengan mentor saat belajar) ; 2) pada perilaku spontan
(mentor bertindak langsung jika ada anak yang tidak mengerti materi
pembelajaran, maka ia tanpa berpikir panjang langsung menghampiri anak
kemejanya memberikan contoh bagaimana cara belajarnya), pada scripted /
naskah (mentor terus menerus mengarahkan dan membimbing anak dalam belajar
pada anak yang kurang mengerti pada pelajaran) sedangkan pada
perencanaan/contrived (mentor sebelum mengajar kepada anak,ia harus
mengetahui bahan apa yang akan dipelajari oleh anak) ; 3) pada proses dinamis,
mentor berkomunikasi dan menerangkan materi pelajaran yang dapat menambah
kosa kata dan pengetahuan anak ; 4) melibatkan interaksi edukatif yang tidak
hanya menyampaikan pesan berupa materi, melainkan penanaman sikap dan nilai
diri peserta didik yaitu anak yang sedang belajar ; 5) dipandu oleh tata aturan
yang bersifat intrinsik dan ekstrinsik (suasana belajar yang menyenangkan tanpa
ada perlu paksaan dan keributan); 6) kegiatan pembelajaran yang digemari anak
dan mentor sering melakukannya yaitu bernyanyi; 7) mentor membujuk anak
dengan bahasa yang lemah lembut dan memegang tangan anak.
Dalam komunikasi antarpribadi khususnya komunikasi antarpribadi
yang terjadi antara mentor dengan anak dalam proses belajar anak prasekolah di
Paud tidak semua berjalan dengan lancar dan pastinya terdapat gangguan.
Diantaranya yang peneliti amati adalah adanya gangguan psikologis pada anak
yaitu bosan. Sedangkan pada gangguan ekologis yaitu suasana ruangan kelas yang
ribut.
Model komunikasi antarpribadi antara mentor dengan anak pada
proses belajar termasuk kedalam bentuk model interaksional. Mentor dengan anak
berinteraksi seperti dalam pembelajaran merupakan proses transformasi pesan
berupa ilmu kepada peserta didik yaitu anak, dimana peserta didik mampu
memahami maksud pesan sesuai dengan tujuan yang telah ditentukan, sehingga
menimbulkan pemahaman, wawasan, perubahan tingkah laku menjadi lebih baik.
Dengan pembelajaran dapat dimaknai sebagai interaksi antara mentor
dengan anak yang dilakukan secara sengaja dan terencana serta memiliki tujuan
yang positif. Keberhasilan pembelajaran harus didukung oleh komponen-
komponen instuksional yang terdiri dari pesan berupa materi belajar, penyampai
pesan, serta latar atau situasi yang kondusif bagi proses pembelajaran
Going Beyond Counting First Authors in Author Co-citation Analysis
No full textThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
No full text“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
No full textWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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