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Euphemisms in Cosmopolitan magazine of United Kingdom
Full text linkIn a conversation that relate with some sensitive matters such as politics, the types of euphemisms formation and the functions would be differ rather than in disease, sex and/or death topic. Little research has been conducted about the types and the functions of euphemisms that related with sexual and death topics. The aim of this study are to discussed about the types of euphemisms formation and the functions that relate with sexual - body's part and sexual - death, that are used by Cosmopolitan Magazine of United Kingdom in columns "love and sex" and "health" in the date 20 September until 20 December 2017. The researcher used Warren theory to determine the types of euphemisms formation and Burridge theory to determine the functions of euphemisms that is used by Cosmopolitan Magazine in columns "love and sex" and "health." Under descriptive qualitative method, this study gave the understanding about the types of euphemisms formation and functions of Cosmopolitan Magazine. The researcher himself acts as the instrument of this study. A number of techniques in data collection and data analysis were used to determine the types and the functions euphemisms of Cosmopolitan Magazine. The findings shows that there are four types of euphemisms formation that appeared, i.e. word formation devices, phonemic modification, loan words and semantic innovation and there are two functions of euphemisms that existed, i.e. Protective function and Ludic function
Representation of female body discipline in "Cosmopolitan" magazine (2002–2013)
No full textŠī bakalaura darba tēma ir “Sieviešu ķermeņa disciplīnas reprezentācija žurnālā “Cosmopolitan” (2002-2013)”. Pētījuma problēma: kāda nozīme tika piešķirta sieviešu ķermeņa disciplīnām starptautiskās Latvijas versijas žurnālā “Cosmopolitan”. Šī darba mērķis ir noskaidrot šo disciplīnu reprezentāciju izvelētājā preses izdevumā.
Teorētiskajā daļā tika aplūkota reprezentācijas teorija, sociālās mācīšanās teorija, apskatīts kopējais sievietes tēls populārajā kultūrā, sieviešu ķermeņa disciplīnas jēdziens un to veidi.
Metodoloģijā ir aprakstītas izvēlētas pētījuma metodes – kvantitatīva un kvalitatīva kontentanalīze, un pētījuma dizains, ka arī tika sniegts žurnāla “Cosmopolitan” raksturojums.
Pētnieciskajā daļā tika izklāstīti kvantitatīvas un kvalitatīvas kontentanalīzes rezultāti. Darba beigās tika izdarīti un uzrakstīti secinājumi.
Šis bakalaura darbs arī tiek papildināts ar pielikumiem.
Atslēgas vārdi: reprezentācija, sieviešu ķermenis, disciplīna, žurnāls, CosmopolitanThe theme of this bachelor paper is “Representation of female body discipline in “Cosmopolitan” magazine (2002-2013)”. The research problem: what values had been given to female body discipline in that magazine. The main aim of this research is to find out the representation of these disciplines in selected magazine’s articles.
The theoretical part describes the representation theory, social learning theory; review the image of women in popular culture, female body disciplines and their types.
In this work the methodological part describes the used research methods – quantitative and qualitative content analyses, and research design. In addition, there is a description of the “Cosmopolitan” magazine in this part.
The research part presents the results of quantitative and qualitative content analyses, as well as this part outlines the conclusions.
The end of this paper includes some appendixes.
Kew words: representation, female body, discipline, magazine, Cosmopolita
The tradition of explicit images in Cosmopolitan Magazine in order to boost the sales / Nur Arinah Aiman Majuman ... [et al.]
Full text linkSince magazine often mirror the prevailing attitudes and stereotypes held by society, one would expect the explicit images of women or models in the Cosmopolitan magazine has been accused as the publisher wanted to raise the sale of the magazine. Therefore, the purpose of this study is three-fold: to examine if sexy images that was chosen by editors of Cosmopolitan magazine can boost up the sale. Next, to identify the type of informants that Cosmopolitan magazine is targeting to be their readers. Last but not least, the purpose of this study is to study the acceptance of the society of Malaysia which has opposite cultural belief in the usage of sexy images in this country. In this study, the researchers will be using qualitative method which is an integrative approach to conduct an in-depth interview with the informants in order to answer our research questions by selection of purposive sampling. Furthermore, in-depth interview gives the opportunity to gather descriptive data about people's behavior, attitudes and perceptions. The informants consist of the editor and publisher of Cosmopolitan magazine and a frequent reader of this magazine
Stereotypes About Men and Masculinity in Cosmopolitan Magazine: A Content Analysis of the “Ask Him Anything” Advice Column
No full textThis qualitative study explored the culture of male stereotypes in selected articles of Cosmopolitan magazine. A content analysis was conducted on the “Ask Him Anything: Love Advice From Our Guy Guru: Ky Henderson” column, which appears monthly in Cosmopolitan magazine, from January to December 2013. Twelve articles with seventy questions and answers were analyzed to find implicit and explicit statements about men and masculinity. Fifty-one statements were examined for themes, and four prominent themes emerged: (1) Men and their attitudes and behaviours towards women, (2) Sex – General attitudes and specific actions, (3) Jobs and finances, and (4) Comparisons between younger and older men. The theme of men and their attitudes and behaviors towards women held the most statements, suggesting that the readership of this magazine is expected to focus on men’s behaviours and attitudes towards them, which may put pressure on the readers to cater to these stereotyped attitudes and behaviours. Catering to presumed stereotypical attitudes and behaviours may create or reinforce unequal power structures and put strains on romantic relationships between men and women. Findings demonstrated that stereotyped statements about men and masculinity were contained within Cosmopolitan magazine. Furthermore, certain masculine traits were described as innate or biologically inherent, revealing a prevailing thought that these stereotypical traits are unchangeable in nature
A Feminist Critique of Cosmopolitan Magazine
No full textI hypothesize that Cosmopolitan magazine empowers its readers through relevant content pertaining to their lives. Starting off with rhetorical theory, I will assign meaning to this symbol using a feminist lens. So, an immediate impression of this cover is that females are inherently sexual. There are always at least three references to sex on one cover alone. From this you could infer that women are more preoccupied with men then let’s say politics, which is not mentioned on the cover, but readers often find lengthy editorials inside. Additionally, the cover is predominantly pink, with a light shade used in the background, while a more intense hue highlights certain cover lines. This color is a prototypically feminine color, which is assigned to women as their color after birth. Then, lastly, the cover model, a female celebrity, strikes a pose, wearing something either skin tight or revealing. Based on description of the cover alone, I could hastily conclude that Cosmopolitan determines that their readers care mostly about sex, sexuality and men, rather than politics, advocacy, or money management. Therefore, was my hypothesis correct in stating Cosmopolitan wants to empower their reader, but primarily through their sexual lives, or does this concern with sexuality yield to the power of men, making women sexual objects
A Study of diction used in jewelry advertisement slogans in cosmopolitan magazine
No full textSince advertising has become a crucial activity in economic growth today, people are familiar with its promotional appeals through diction. One of the vast business fields today that is very significant in people?s daily life is jewelry. People may wear it in order to mark out their identity and attractiveness within a community, to be bought both as a gift and as an investment for the future. Hence, it triggers the writer?s curiosity in conducting a study of diction used in jewelry advertisement slogans in Cosmopolitan magazine. The writer applies several theories such as Stylistics, Diction, Pragmatics, and Discourse in helping her in reconstructing the intended meanings of the slogans. She also covers supporting theories such as Advertisement as Part of Communication, Advertisement: Persuasion or Propaganda, and principles of Slogan in Advertisement to support the main theories. Furthermore, she uses both qualitative and quantitative approach in analyzing the data. First, she analyzed the data descriptively and then she distributed questionnaires to 50 chosen respondents to who are generally wealthy, well educated, and interested in jewels. Finally, the writer finds out that the use of diction in jewelry advertisement slogans in Cosmopolitan magazine is effective in attracting the potential buyers? attentions, in transmitting its intended meanings, and in persuading the potential buyers to purchase the products offered
INTERROGATIVE SENTENCE OF COSMETIC ADVERTISEMENT HEADLINES IN COSMOPOLITAN MAGAZINE
Full text linkIklan menjadi hal yang penting dalam masyarakat, banyak gaya dan teknik dalam menggunakan bahasa telah digunakan untuk membuat mereka lebih menarik dari yang lain. Beberapa definisi iklan (Starch, 1923) menunjukkan bahwa "Definisi paling sederhana dari iklan, dan salah satu yang mungkin akan memenuhi uji pemeriksaan kritis, adalah iklan yang menjual dalam bentuk cetak." Tidak bisa dipungkiri bahwa iklan memiliki dampak yang cukup besar bagi pembaca walaupun perlu membuat berbagai kalimat sebagai strategi dalam iklan untuk mempengaruhi minat pembaca. Majalah Cosmopolitan adalah salah satu yang paling majalah populer di dunia dengan tujuannya pembaca yang umumnya perempuan. karena sebagian besar iklan yaitu kosmetik, Penelitian ini berfokus pada kalimat tanya yang ada dalam iklan yang merupakan gaya penulisan yang berbeda. Tujuan dari penelitian ini adalah untuk mengidentifikasi berbagai jenis kalimat interogatif yang digunakan oleh copywriter untuk mengatur kalimat. Dan juga keterkaitan dengan slogan dimana banyak slogan tidak menggunakan jawaban yang cocok dengan judul yang merupakan kalimat tanya. Penelitian ini adalah untuk menganalisis koneksi melalui teori kohesif dan co-text. Penulis menggunakan metode deskriptif kualitatif dan menggunakan beberapa teori dari Quirk (1985), Cutting (2002) dan Halliday dan Hassan (1976). Dalam analisis data, penulis melakukan beberapa proses analisis, yaitu: (1) mengelompokkan ciri-ciri atau karakteristik utama dari kalimat intterogative melalui teori Quirk, dan (2) menganalisis hubungan headline dan tagline . Hasilnya menunjukkan perbedaan karakteristik dari iklan kosmetik yang ditemukan di majalah cosmopolitan dalam edisi Agustus 2013 sampai Maret 2014 dan menunjukkan bahwa hubungan antara judul dan slogan (headline & tagline) di data tidak hanya diciptakan oleh hubungan tanya jawab sekilas , namun hubungan ini tampaknya diciptakan oleh adanya kohesi dan hubungannya dalam co-text.
Kata kunci: Advertisement, interrogative sentence, headlines, cosmopolitan magazine
ABSTRACT
Advertisements is becoming more important in society, many styles and techniques in using languages have been used to make them more interesting than the others. There are many definitions of advertisement. (Starch, 1923) suggests that “The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print." Cannot be denied that advertising has a big enough impact to the reader that the need to make various sentences as a strategy in advertising is getting higher to influence the reader’s interest. Cosmopolitan Magazine is one of most popular magazines in the world with its aim of readers being generally women. Since most of its advertisements are about cosmetics, there are more variations in how they are put as attractions to the readers.
This study focuses on the interrogative sentence exist in the advertisement which is the different styles of writing advertising. The purpose of the study is to identify the different types of interrogative headlines which is used by the copywriter to arrange the sentences. And also the connectedness with the taglines where many of the taglines doesn’t use the suitable answer with the interrogative headline itself. Thus, this study is to analyze the connection through the theory of cohesive and co-text. The writer applies descriptive qualitative method and uses some theories from Quirk (1985), Cutting (2002) and Halliday and Hassan (1976). In the data analysis, the writer does some process of analysis, they are: (1) classifying the major classes of the intterogative sentence through the theory of major classes by Quirk, and (2) analyzes the connection of the interrogative headlines and the taglines.
The result shows the differences of the major classes of the cosmetics advertisement found in the cosmopolitan magazine in the edition of August 2013 until March 2014 and shows that the connection between headlines and taglines in the data is not simply created by question-answer relationship at glance, but the relation is apparently created by the presence of cohesion and relation within the co-text. And also found the general cohesion types in the data which are reference, substitution, ellipsis, and the lexical cohesion
How to be a Cosmo Girl: Seeking Hofstede\u27s Cultural Dimensions in Cosmopolitan Magazine International Editions
Full text linkAmerican marketing in international markets has been widely studied in regards to brand management and manipulation. This paper looks at Hofstede’s cultural dimensions and explores their strengths and weaknesses in determining appropriate marketing strategies in foreign markets by examining three international editions of Cosmopolitan Magazine. This paper argues that though the cultural dimensions are indicators of societal behavior, a blending of foreign and domestic culture values is a more appealing marketing strategy.These findings are significant, as they shed light on the particular formulas for the selected countries that work as a blend of American and foreign values and delve deep into a prime example of overall successful marketing tailored to international markets
The represented image of women in "Cosmopolitan" magazine and it’s impact on the audience's notions of female gender identity (2006–2011)
No full textBakalaura darbā „Žurnālā "Cosmopolitan" reprezentētā sieviešu tēla ietekme uz auditorijas priekšstatiem par sieviešu dzimtes identitāti (2006–2011)” tika pētīts tas, kā žurnālā „Cosmopolitan” tiek konstruēts sieviešu tēls. Autore darba sākumā izvirzīja mērķi noskaidro, vai un kā žurnāla "Cosmopolitan" saturs ietekmē lasītāju izpratni par sieviešu dzimtes identitāti, un, kā viņas uztver žurnāla saturu.
Darbā izvirzītas vairākas hipotēzes:
1.mediju saturs ir mākslīgi konstruēts, un tajā attēlotās sievietes parādītas idealizētas, tādēļ lasītājas apzināti vai neapzināti ietekmējas no mediju veidotajiem skaistuma standartiem;
2.idealizētas sievietes lasītāju zemapziņā rada neapmierinātību ar savu izskatu, jo tādi standarti ir vai nu neiespējami, vai grūti sasniedzami;
Bakalaura darbā ir trīs daļas. Teorētiskajā daļā ir atrodama informācija par dzimtes identitāti un masu mediju ietekmi uz to. Otrajā darba daļā ir aprakstītas pētījumā izmantotās pētniecības metodes – kontentanalīze, diskursa analīze, kvalitatīvās intervijas un silueta studijas. Empīriskajā daļā tiek analizēti iegūtie pētījumu rezultāti.
Atslēgas vārdi: žurnāli, dzimtes identitāte, diskursa analīze, kontentanalīze, intervija.Bachelor thesis „The represented image of women in "Cosmopolitan" magazine and it’s impact on the audience's notions of female gender identity (2006–2011)” researched how are being constructed women image in “Cosmopolitan” magazine. The author set a target to establish whether “Cosmopolitan” magazine content influences reader’s perception of female gender identity, and how they perceive the content which is offered to them by the magazine.
The author at the beginning of this work made a number of hypotheses:
1.The content of mass media is artificially constructed and the represented images of women are idealized and consciously or unconsciously adopted by the readers.
2.Mass media standards of ideal women are either impossible or very difficult to reach for average women, so this ideal women image creates dissatisfaction with their appearance.
Bachelor thesis consists of three main sections. First section summarizes theoretical information about gender identity and mass media influence on it. The second section of the thesis describes research methodology – content analysis, discourse analysis, qualitative interviews and silhouette studies. The third section is empirical part, where you can find analysis of the data which were collected through research methods.
Key words: magazines, gender identity, discourse analysis, content analysis, interview
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