15 research outputs found
Identifikasi Kualifikasi Tenaga Pengelola Gedung Terstandar Dalam Peningkatan Nilai Gedung Tinggi di Jawa Timur
No full textThe growth of high-rise buildings in East Java is increasing rapidly. High-rise building which has stood for a long time have to compete with the new high-rise building in improving occupancy and resale value of the asset. Maintenance and facility management are important key factors in improving occupancy and the sale value of the asset. The diversity of the success rate of high-rise building in the competition is determined by the ability of the property manager or general manager in planning and effective implementation of his or her maintenance programs, and financial, technical, resources management, and leadership to the team. The sharpness intuition which property manager or general manager have in seeing opportunities and market direction of high-rise buildings become a supporting but important factor, where the mindset of entrepreneurship is taking the part in.This is justified by the recognition of practitioners and experts are now actively working in the field of building management in the interview (descriptive) and recorded in a questionnaire that can be measured by a percentage (quantitative), as result entirely agree that standardization competence, educational background and the lack of entrepreneurship mindset the only cause and needs to be invested to improve the competitiveness of a building practitioners, especially now we are facing the Asean Economic Community (AEC). Key words: entrepreneurship, standardization, competency, building, highris
INOVASI LAYANAN ROBOT AUTOMATED FOOD SERVICE DI HOTEL (Studi Pada Hotel Grand Sahid Jaya, Jakarta)
No full textPenelitian ini dilatarbelakangi oleh perdebatan yang berkembang di industri
perhotelan mengenai penerapan teknologi, khususnya penggunaan robot dalam
layanan. Kehadiran “human touch” dianggap sebagai ciri khas layanan perhotelan
yang sulit digantikan. Namun, pandemi Covid-19 telah memaksa akselerasi inovasi,
termasuk penggunaan teknologi seperti robot, untuk mempertahankan standar
layanan dan mengurangi kontak antarmanusia. Perubahan ini menjadi fokus
penelitian ini.
Penelitian ini bertujuan untuk menganalisis strategi penerapan robot
automated food service (RAFS) di Hotel Grand Sahid Jaya, Jakarta. Tujuannya
adalah untuk mengevaluasi bagaimana hotel tersebut mencapai keunggulan
kompetitif yang berkelanjutan melalui pemanfaatan sumber daya robot. Penelitian
ini juga ingin mengidentifikasi potensi inovasi layanan robot yang dapat memenuhi
kebutuhan tamu dan selaras dengan perkembangan industri 5.0.
Metode penelitian yang digunakan adalah pendekatan kualitatif dengan
studi kasus. Data dikumpulkan melalui wawancara mendalam dengan informan
kunci, observasi langsung di lapangan, dan studi dokumentasi. Analisis data
mengacu pada Resource Based Theory (RBT) dan kerangka VRIO (valuable, rare,
inimitable, non-substitutable) untuk menelaah bagaimana inovasi sumber daya
robot berkontribusi pada keunggulan kompetitif.
Hasil penelitian menunjukkan bahwa penerapan RAFS memberikan
dampak pada peningkatan nilai layanan di hotel dan juga memberikan dampak yang
signifikan pada operasional hotel. Efisiensi dan efektivitas layanan meningkat
berkat otomatisasi tugas-tugas repetitif. Namun, hasil juga mengungkap bahwa
dampak-dampak tersebut belum mampu menjadikan inovasi layanan RAFS sebagai
keunggulan kompetitif bagi hotel. Hal ini disebabkan oleh peran manusia masih
krusial dalam memastikan kepuasan tamu dan kualitas layanan yang optimal.
Sumber daya manusia tetap diperlukan sebagai komplemen robot.
Simpulannya, implementasi robot automated food service berpotensi besar
untuk meningkatkan kinerja Hotel Grand Sahid Jaya, tetapi memerlukan strategi
yang terintegrasi. Keberhasilannya bergantung pada perpaduan yang tepat antara
teknologi dan sumber daya manusia, serta adaptasi yang terus menerus terhadap
dinamika pasar dan kebutuhan tamu. Penelitian lebih lanjut disarankan untuk
meneliti perspektif tamu dan perbandingan dengan hotel atau industri layanan
lainnya yang telah mengimplementasikan teknologi layanan robot
The effect of green product and green promotion on increased consumer loyalty at starbucks coffee
No full textIncreasing public awareness of the environment has made companies implement green product and green promotion strategies to increase consumer loyalty. So, the purpose of this study was to determine the influence between green product and green promotion on consumer loyalty at Starbucks Coffee. This study used a sample of 203 respondents who were processed by multiple linear regression. The results showed that the green product and green promotion partially had a positive and significant effect on consumer loyalty. Green products have the biggest influence on consumer loyalty. This shows that green products have an important role in increasing consumer loyalty at Starbucks Coffee. Also the green promotion can increase the consumer loyalty too
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMILIHAN KARIR GENERASI Z (STUDI KASUS PADA MAHASISWA HOTEL AND TOURISM BUSINESS UNIVERSITAS CIPUTRA SURABAYA)
No full textThe purpose of this study is to determine the factors that influence the career choice decisions of Ciputra University Hotel and Tourism Business students. This type of research used quantitative research. The population applied is the alumni of Ciputra University students class 2011-2015. The sample taken was only student alumni of the 2013-2015 class, because the three generations were included in the Generation Z class. The total sample was 65 respondents with the type of work as an intrapreneur. The data were collected using a questionnaire measured by a Likert scale. This study used confirmatory factor analysis with the help of SPSS 26 and processed 16 existing variables. The data test used is validity test, reliability test, and factor analysis. Based on the results of the study, it is concluded that there are 4 factors that influence the career choice decisions of Hotel and Tourism Business students, namely factors of working conditions and environment, prospects and duration of work, intrinsic value and work contribution, conditions and flexibility of working time. For further research using the same theme, it is recommended to reconsider other influencing factors such as adding other variables so that the research will be better.Keywords: Career Selection Decisions, Generation Z, Factor Analysi
Membangun Kemandirian Ekonomi Kreatif bagi Perempuan Disabilitas melalui Fesyen Berkelanjutan
No full textIndustri fashion dikenal sebagai salah satu sektor penyumbang limbah tekstil terbesar, terutama dalam bentuk potongan kain perca yang sering kali dianggap tidak bernilai. Fenomena ini justru membuka peluang untuk menciptakan model bisnis yang tidak hanya berorientasi pada profit, tetapi juga mengedepankan nilai sosial dan keberlanjutan lingkungan. Program ini melibatkan 10 perempuan penyandang disabilitas daksa dari komunitas Kinarya Digdaya yang memiliki keterampilan dasar menjahit dan menyulam, namun hanya memproduksi untuk kebutuhan pribadi atau pesanan skala kecil. Melalui program pelatihan ini, peserta dibekali keterampilan teknis dalam mengolah limbah perca menjadi produk fashion bernilai jual tinggi. Pendekatan yang digunakan adalah kualitatif deskriptif, yang menelusuri proses pemberdayaan mulai dari peningkatan aspek teknis, pengembangan desain kreatif, hingga manajemen usaha kecil dan strategi pemasaran digital berbasis komunitas. Metode pelaksanaan meliputi demonstrasi, praktik langsung, serta pendampingan intensif yang diakhiri dengan evaluasi kualitas, fungsi, dan estetika produk. Hasil program menunjukkan bahwa pengolahan limbah perca mampu menciptakan peluang ekonomi baru sekaligus meningkatkan kepercayaan diri dan kemandirian kelompok perempuan disabilitas. Limbah tekstil yang semula dipandang sebelah mata dapat ditransformasikan menjadi sumber daya produktif yang membawa manfaat ekonomi bagi komunitas serta dampak positif bagi kelestarian lingkungan
The Development Ideas for Travel Applications Featuring Three Tourism Objects in Indonesia
No full textIn recent years, digital transformation has changed the way an organization operates. In the tourism industry, such transformation becomes the necessity as technology keeps developing. Travel can be made easier in some ways, one of which is through the development of travel applications. It is crucial to identify the tourists’ needs and the expectations regarding the user-friendly travel applications. There are in fact a number of applications sprung up in the tourism sector, however, only some of them fulfil the criteria. This study is conducted to develop applications that are considered users-friendly and meet both the needs and the expectations of the tourists. It further investigates what tourists need and expect concerning the related applications. The novelty of this research lies in identifying the expectations and needs of travel apps among millennial by raising case studies in three tourist destinations, namely Borobudur and Dieng, both are in Central Java, and Bayan Village in Lombok. This is a research with a qualitative method. The primary data were obtained through focus group discussions (FGD) and online interviews, whereas the secondary data were generated through literature study. The results indicated that the tourists’ expectations and needs for travel applications are categorized into two groups, the first is the technical aspect and the second is the application content. It was found that tourists require applications with attractive look, supported by clear and updated information. In addition, the applications should be easy to use, help build the enthusiasm to visit, make travel more convenient
Millennial Experience Traveling to Ecotourism
No full textEcotourism has become an attraction that is increasingly in demand after the Covid-19 pandemic. The current millennial generation has various options for channelling their desire to travel. Ecotourism is one option. It is realized that this non-mainstream tourism genre is much liked by today's young generation who tend to want to go on an adventure looking for new experiences. Millennials are the generation born in 1980-2000, have the power to change trends and lifestyles, are connected to the internet, are all digital, and have a very high appeal to nature. Travel based on flora and fauna conservation, protecting endangered cultures, and education to support the sustainability of the universe, is the choice among millennials. The Turtle Conserva-tion and Education Center (TCEC) has a strategic role as the preferred ecotourism destination for millennial tourists. The research question are (1) what values grow from the experience of traveling to ecotourism desti-nations? (2) how is the internalization of deep memories through the experience of traveling to ecotourism destinations? The purpose of this study was to determine the value that grows from the experience of travel-ing to ecotourism destinations. This study used qualitative method, data collected through observations and interviews. The result of this study is that traveling to TCEC raises awareness of the environment among mil-lennials that nature must be treated with full respect, as well as showing respect for residents encountered on trips and enjoying interactions with residents while on tour. A deep impression of tourists is obtained through the experience of interacting with natural elements
Perception of Millennials Towards the Implementation of Automation Staying in Ciputra World Hotel Surabaya
No full textEffects of Financial Literacy and Financial Management Teaching on Financial Behavior (Student Study of Hotel & Tourism Business Study Program)
No full textFinancial literacy is an important factor in improving people's economic welfare. When a person's financial literacy is high, it is certain that the quality of life and welfare will also increase. This can happen because of the higher one's financial literacy, the better one's financial behavior. Students are the driving force of the nation's economy because students have the largest population, character, and literacy level. However, students are also faced with various very complex financial problems because some students still do not have their own source of income while the level of student needs is high. For this reason, students need to gain more knowledge about financial literacy through financial management learning models in their courses. This was done by the Hotel & Tourism Business study program at Ciputra University, Surabaya batch 2019 and 2020. However, in the process, it is necessary to evaluate the effectiveness of whether teaching changes the financial behavior of students. We used linear regression analysis to process the data in this study. Based on the description above, this study aims to find the effect of financial literacy on financial behavior with financial management teaching as a moderation. The results of this study indicate that there are significant differences in perceptions related to financial behavior between someone who has high and low financial literacy, while the teaching of financial management has a positive effect in moderating the relationship between financial literacy and financial behavior but is not significant
Green Marketing, Greenwashing, and Premium Pricing Effects on Agrochemical Sales Performance: Pengaruh Green Marketing, Greenwashing, dan Penetapan Harga Premium terhadap Kinerja Penjualan Agrokimia
No full textGeneral Background: The agrochemical industry faces growing public scrutiny as sustainability concerns and environmental risks of synthetic chemicals intensify, prompting firms to integrate sustainability-oriented strategies into their business models. Specific Background: In Indonesia, agrochemical companies increasingly rely on green marketing communication, sustainability claims, and premium pricing to position green chemical products amid regulatory pressure and rising environmental awareness. Knowledge Gap: Empirical evidence remains limited regarding how green marketing, greenwashing practices, and premium pricing are simultaneously associated with sales performance in the agrochemical sector, particularly from the perspective of marketing practitioners. Aims: This study examines the relationships between green marketing strategies, greenwashing practices, and premium pricing with the sales performance of green chemical products, while assessing the moderating role of premium pricing. Results: Quantitative analysis using regression and moderated regression analysis indicates that green marketing, greenwashing, and premium pricing are each positively and significantly associated with sales performance, whereas premium pricing does not significantly moderate the relationships between green marketing or greenwashing and sales performance. Novelty: The study demonstrates that, within the Indonesian agrochemical context, greenwashing practices can be associated with short-term sales performance alongside green marketing and premium pricing. Implications: The findings suggest that agrochemical firms should prioritize credible and transparent sustainability communication and apply value-based pricing, as sales performance is driven by direct strategic signals rather than interaction effects among sustainability marketing and pricing strategies.
Highlights:
Sustainability-oriented communication shows a positive association with product sales outcomes.
Short-term market gains are observed alongside unverified environmental claims.
Price positioning serves as a direct market signal rather than an interaction mechanism.
Keywords: Green Marketing, Greenwashing, Premium Pricing, Sales Performance, Agrochemical Industry
