1,023 research outputs found
Барьеры в восприятии рекламных сообщений
No full textАннотация выпускной квалификационной работы
Бессоновой Екатерины Сергеевны
«Барьеры в восприятии рекламного сообщения»
Н. рук.: Скрипюк Игорь Ильич, кандидат психологических наук, доцент
Кафедра рекламы
Очная форма обучения
Актуальность темы исследования обуславливается тем, что в условиях развитого рынка рекламы, большого количества рекламных сообщений и «иммунитета» потребителей к восприятию рекламы специалистам по рекламе необходимо учитывать воздействия различных барьеров на потребителя при взаимодействии с рекламными материалами.
Научная разработанность проблемы. Существует множество научных трудов о коммуникативных барьерах и шумах, но их влияние на восприятие рекламных сообщений, а также механизмы его преодоления до сих пор оставались неизученным вопросом.
Методы исследования. В работе использовались такие методы, как изучение, обобщение, анализ и синтез научной информации, опрос в варианте анкетирования и экспертное интервью.
Объектом исследования являются коммуникационные барьеры и шумы, а предметом исследования является их воздействие на потребителя в процессе восприятия рекламного сообщения.
Целью данной работы является разработка рекомендаций по преодолению влияния различных типов коммуникационных барьеров на восприятие рекламных сообщений.
Задачи исследования:
- изучить определения и классификации коммуникационных барьеров и процесс восприятия рекламного сообщения;
- разработать единую комплексную систему барьеров коммуникации;
- провести исследование для выявления характера и степени воздействия барьеров восприятия на различные категории потребителей;
- сформулировать рекомендации по преодолению барьеров коммуникации и снижению степени их влияния на восприятие рекламных сообщений.
Эмпирической базой исследования послужили результаты опроса и ответы экспертов, полученные в ходе интервью.
Структура работы определена целью и задачами исследования и состоит из введения, двух глав, заключения, списка использованных источников и литературы, а также приложений.Annotation to the final qualifying work
Ekaterina Bessonova
Barriers in perception of advertising messages
Scientific adviser: Skripyuk Igor Ilyich, candidate of psychological sciences, associate Professor
The Department of advertising
Full-time study
The relevance of the research is determined by the fact that in conditions of highly developed advertising market and a huge flow of advertising messages advertisers must take into consideration the opportunity of bad influence of communication barriers on perception of advertising messages.
Despite the fact that there is a great number of researches let into communication barriers, the problem of their bad influence on perception of advertising messages is not raised in professional literature.
The research methods are studying, generalization, analysis and synthesis of scientific information, survey and an expert interview.
The objects of the research are communication barriers and noises. The subject of study is their impact on a consumer during perception of the advertising message.
The aim of the research is to ascertain how to overcome the bad influence of communication barriers on a consumer during the perception of the advertising message.
The tasks of the research are:
-to study different definitions and classifications of communication barriers and a process of perception of advertising messages;
-to create complex unified system of communication barriers;
-to conduct a research to reveal a degree of their influence on consumers;
-to create recommendations to overcome the bad influence of the communication barriers in advertising.
The empirical base of the study includes the results of the survey and the results of the expert interview.
The work consists of introduction, two chapters, conclusion, bibliography and application
Place Marketing: Recommendations for implementation of Art and Culture promotion strategy in Rovaniemi municipality
No full textThe objective of the thesis is to investigate the new strategic direction towards the stronger cultural image of Rovaniemi. As a result of the research work, to create a list of recommendations in order to implement it into the new strategic direction of the Case City - Rovaniemi.
The focus was kept on theoretical investigation of the Place Marketing concept, impact of cultural strategy on local economy, expertise of current key strategies (Tourism and Internalization) of Rovaniemi, and potential of the place towards creating a stronger cultural image.
The empirical research was implemented to investigate how the creative sector and cultural potential are considered among local population and their forecasts regarding the future of art and culture of Rovaniemi. In order to provide the thesis research with the accurate facts the author of the thesis conducted interviews with art sector local representatives regarding art and culture current potential and challenges of the creative sector.
The results of the research provide a confident future and solid potential to apply a cultural orientated strategy in Rovaniemi
Retracted Article: The prospect of development of robotics in Russia
No full textThe author Khamzet Pshinshev requested to withdraw this article because he confesses that he has copied some information without reference to them and without being authorized to do so. He reports that the Editors of the conference, his co-author Ekaterina Nezhnikova and the Publisher have no responsibility in this misconduct
Osobennosti perevoda proizvedenij russkix pravoslavnyx myslitelej na francuzskij jazyk (S.N.Bulgakov, A.F. Losev) [Les spécificités de la traduction des textes des penseurs orthodoxes russes en français (S. Bulgakov, A. Losev)]
No full textThis article is attempt to crarify some conceptuel and linguistic problems in the translation (from Russian and French) of philosophical texts written in the first of the 20th century - in particular, those by S. Bulgakov and A. Losev. We consider any transation as a form of cross-cultural communication taking place between the author and the translator(s) of the texte. Any translation involves a complex interaction of different historical and cultural factors that are attempt to combine and to remove cultural and conceptual misunderstandings
Posfacio.
No full textEste texto representa la conclusión general de la monografía de Ekaterina Velmezova Les lois du sens : la sémantique marriste (Berne et al., Peter Lang, 2007). En dicho texto, la autora trata la posibilidad de estudiar las teorías de N. Marr desde una perspectiva diferente, en comparación con lo hecho hasta ahora. El texto ofrece una nueva mirada al movimiento intelectual correspondiente para adaptarse al air du temps de su época y así remover ciertas contradicciones aparentes.This text represents a general conclusion to the book by Ekaterina Velmezova Les lois du sens : la sémantique marriste (Berne et al., Peter Lang, 2007). The author talks about the possibility to study N. Marr’s theories differently in comparison with how it has been done so far. It will allow to offer a new look at the corresponding intellectual movement, to fit it into the air du temps of its era and to remove some of its seeming contradictions
The Scribe of Russian Shanghai: Vladimir Zhiganov and his Perennial Masterpiece
No full textVladimir Zhiganov (Jiganoff; 1896–1978) – photographer, archivist, author, and philanthropist – lived his professional life amid the Russian diaspora in Shanghai, China, and his energies were singularly devoted to his community. He produced only one work: an illustrated atlas, Russians in Shanghai, published in 1936. Few histories are as fundamental to the study of their subject as is this book. It is a photographic index of Russian people, organisations, and businesses in Shanghai, and it remains the most comprehensive and, in many respects, the sole source of information on the diaspora prior to the Second World War. Zhiganov was his community’s only biographer, but his own career is still enigmatic, and the only accounts we have of his life are his own. This essay traces the rise of the Russian community as reflected in Zhiganov’s definitive historical portrait of Shanghai’s ‘Little Russia,’ and examines the early years of Communist Shanghai through the eyes of the last remaining Russian
Contribution of Abbess Ekaterina (Efimovskaya) to the Revival of the Deaconesses Order in Russia
No full textThe article deals with the main concepts, ideas and practical measures
for the revival of the ancient order of deaconesses in Russia in the late 19th — early 20th centuries taken by the abbess Ekaterina (Efimovskaya), the prioress of the Lesninsky Holy Mother of God Monastery. The author presents the main stages of the formation of the public and church service of Countess E. B. Efimovskaya and the prerequisites for her taking monastic vows. The author analyzes the church debate on “new monasticism”, which served as a justification for the missionary,
educational and social activities of the Lesninsky Monastery, which was officially established in 1859. The memorandum by the abbess Ekaterina presented to the Holy Synod in 1905 is published in full for the first time. It contained proposals for the revival of the institute of deaconesses in Russia as well as the establishment of a community and a school of deaconesses on the basis of the Lesninsky monastery. The article considers the reception of these proposals by the church, which was positive in general, but was not followed by the official decision to establish the institute of deaconesses. However, the lack of the decision did not prevent Lesninsky Monastery sisters from continuing their activities. The author analyzes the features of ascetic practice and liturgical life, as well as the education policy and the principles of
children upbringing in the monastery arranged according to the deaconesses service
Realistic and stylized 3D animation in video games
No full textV rámci své bakalářské práce se zabývám analýzou animací ve videohrách z hlediska míry jejich stylizace. Práce je členěná do šesti kapitol. V první kapitole se popisuje krátká historie stylizace ve videohrách. Druhá kapitola se zabývá principem 3D animace. Třetí kapitola se zaměřuje na popis ruční stylizované 3D animace, čtvrtá – na popis technologie motion capture. Pátá kapitola popisuje způsoby a míru stylizace. Šestá a poslední kapitola se zaměřuje na analýzu konkrétních her z hlediska jejich animací.This bachelor thesis is about stylized and realistic videogame animation. The work is divided into six chapters. The first chapter describes the history of stylizing animations in videogames. The second chapter is about the principle of 3D animation. The third chapter describes stylized animation and the fourth is focused on motion capture technology. The fifth chapter describes methods and the measure of stylization. The sixth and the last chapter is focused on tha analysis of animations of concrete games
Design of Public-Private Partnership for Waste Management in Port-Au-Prince, Haiti
No full textWaste management is a growing concern in rapidly urbanizing developing countries and Haiti is noexception. Excessive amounts of improperly discharged waste endangers unique tropical environment, appears to bea reason of fast spread of epidemic diseases, increases risk of floods during the hurricane season and contributes toclimate change. Due to various historical, economic, natural and socio-political reasons, public sector of Haitianstate is not able to provide decent waste management service. Public-private partnerships are a highly-advocateddevelopmental tool for involvement of private sector in delivery of public service, relocation of stress fromgovernment budgets, privatization and decentralization. The study was conducted in order to suggest an option ofPublic-Private Partnership project that would suit the context of Haiti. In compliance with the principles ofsustainable development and in order to increase energy self-sufficiency, waste-to-energy approach is considered asa suitable option for waste management delivery. Public-Private Partnership is understood as a social system,models of partnership are created with the use of system theory approach. Theoretical base is complemented withthe concept of PPP and Waste Management Theory. This descriptive single case-study is a examining the choice oftechnology for energy recovery from waste, degree of privatization and general problematic issues that might occurduring the implementation of the project in the context of Haiti. Small-scale anaerobic digestion through concessioncontracting with service providers was picked up as the most favorable option after the analysis of surveys amongqualified experts, local citizens and literature review on the matter. It was also concluded that lack of publicmanagement capacity is a major obstacle for implementation of public-private partnership for waste management inthe context of Haiti
From Tiflis to Yerevan: The Unknown Manuscript of Ekaterina Lachinova
No full textThe essay “The Road from Tiflis to Erivan. Erivan in 1839. The Monastery
of Etchmiadzin”, written in 1839 by Ekaterina Lachinova (1810–1896),
is a unique historical and literary source that reflects the social, political,
and cultural environment of the Caucasus region in the late 1830s. The
writer resided in the Caucasus between 1836 and 1840 with her husband,
General Nikolai Emilianovich Lachinov of the Separate Caucasian Corps.
Her close connections with high-ranking civil and military officials allowed
her to observe regional events and imperial policies firsthand. Lachinova
is also known by her pseudonym, “E. Khamar-Dabanov”, under which she
published the novel-pamphlet “Escapades in the Caucasus“in 1844, a kind
of chronicle of the military events of the Caucasian War.
The essay, originally written in Russian, was translated into French
by the author herself and gifted in May 1840 to the English traveler Anne
Lister (1791–1840) during her stay in Tbilisi. In 2022, this manuscript was
discovered in the British National Archives by Russian art historian Olga
Khoroshilova and translated it into Russian. It was subsequently published
in 2024 by literary scholar Valentina Malakhova in the book “Gorodishko”.
E. Lachinova’s essay has not been translated into Georgian and is
unknown to representatives of the scientific field.
The writer provides a detailed description of her journey from Tbilisi
to Erivan, depicting the natural landscape, settlements, and architectural
monuments along the way. Special attention is given to the description
of the Sardar’s Palace in Erivan, the Monastery of Etchmiadzin, and Armenia’s historical heritage in general. The author recounts the history of
Erivan Fortress, which was captured by the Russians from the Persians
in 1827, and extensively characterizes Sardar’s Palace, which at the time
housed the Russian imperial administration. Of particular note is the Mirror Hall, decorated with portraits of shahs and Persian heroes. The essay also includes an episode about Emperor Nikolai I’s visit to Erivan: Ekaterina Lachinova discovered a framed inscription embedded in the wall of the former Sardar’s Palace, protected under glass, which read: “Nikolai, October 5, 1837.” She notes that the Armenians preserved this inscription under glass, attributing great significance to it.
E. Lachinova describes her visit to Erivan’s mosques, one of which
had been converted into an arsenal, while the other remained in use. She
was unable to visit Geghard Monastery herself but recounts its description
based on local accounts.
On her journey to the Monastery of Etchmiadzin, the provincial governor
assigned her an escort of twenty Muslim horsemen. The writer provides
a detailed description of the monastery’s architecture, library, printing
house, theological seminary, refectory and cemetery. She saw portraits
of the Russian Emperor, General Golovin, Prince Paskevich, and Baron
Rosen displayed in the monastery gallery. Traveler also recounts her
meeting with the 80-year-old Catholicos and attended a religious service,
which she describes as a blend of Greek Orthodox and Catholic traditions.
The essay also mentions the memorial dedicated to Russian officers
who perished defending Etchmiadzin from the Persians in 1828. Additionally, the writer describes the region’s economy, noting cotton and rice as the principal products of Armenia’s province.
Ekaterina Lachinova’s work is an important source for studying the
history of the Caucasus in the 19th century, Russian imperial policy, and
the cultural heritage of the region’s peoples. Her text, to some extent,
contains elements of imperial propaganda – portraying Russian administration in a positive light while sometimes approaching local culture with a superficial perspective. Nevertheless, this essay occupies a significant
place not only in travel literature but also among historical sources on
the region. It not only complements other contemporary works about the
Caucasus but also highlights Ekaterina Lachinova’s keen observational
skills and literary talent
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