667 research outputs found
Membangun Universitas menuju peradaban islam modern : catatan singkat perjalanan UIN Alauddin di bawah kepemimpinan Prof. Dr. Azhar Arsyad, MA.
No full textBuku ini terdiri dari tiga segmen. Pertama dan menjadi inti dari buku ini adalah gagasan membangun universitas Prof. Azhar. Kedua adalah kumpulan tulisan-tulisan pendek dari berbagai ragam topik termasuk catatan-catatan perjalanan akademik para guru besar dan dosen UIN Alauddin. Ketiga adalah foto dan catatan harian tentang geliat perjalanan universitas
Usulan Strategi Pemasaran Universitas Al Azhar Indonesia Menggunakan Metode K-Means Clustering
Get PDFIn 2022, the University Al Azhar Indonesia (UAI) was in the second phase of expansion, focusing on increasing the influx of new students. Each year, UAI allocated funds to execute diverse promotional strategies. However, the effectiveness of the undertaken promotional measures is deemed suboptimal, as the student admissions continue to exhibit fluctuations. To address this issue, researchers have employed the data mining method utilizing the K-Means Clustering algorithm. This study adopts both qualitative and quantitative approaches. Following the data cleaning stage, the initial sample size of 4,342 students is reduced to 2,650. The K-Means Clustering analysis identifies three clusters: the main cluster, minimum cluster, and adaptive cluster. Based on the characteristic data within the first cluster, it is recommended that UAI prioritizes promotional efforts towards students from private high schools in the Jabodetabek area. Additionally, the marketing communication mix, including brochures, banners, printed media, television, and radio, needs to be reassessed. In executing promotional strategies, UAI is advised to carefully consider the unique characteristics of each cluster and to maximize the utilization of social media and websites by incorporating elements of the 7C Framework.Keywords - K-Means, Clustering, Promotion Strateg
PARADIGMA PEMBELAJARAN BAHASA ARAB DALAM INTEGRASI ILMU: KOMPARASI PEMIKIRAN IMAM SUPRAYOGO DAN AZHAR ARSYAD
No full textPenelitian ini bertujuan untuk mengkomparasikan pemikiran dua tokoh yaitu Imam Suprayogo dan Azhar Arsyad tentang paradigma pembelajaran bahasa Arab dalam integrasi ilmu. Metode yang digunakan dalam penelitian ini adalah metode penelitian kepustakaan. Data dianalisis melalui tiga tahap, yaitu reduksi data, penyajian data, dan penarikan kesimpulan/verifikasi. Hasil penelitian menunjukkan bahwa metafora integrasi ilmu yang dirintis oleh keduanya, yaitu metafora pohon ilmu di UIN Maulana Malik Ibrahim Malang dan metafora cemara ilmu di UIN Alauddin Makassar, menunjukkan paradigma pembelajaran bahasa Arab dalam integrasi ilmu tersebut. Perbedaan posisi bahasa Arab beserta komponen yang menyertainya pada kedua metafora integrasi ilmu tersebut menunjukkan kerangka paradigmatik-metodologis dalam menguatkan bahasa Arab sebagai media integrasi ilmu yang dikembangkan oleh kedua tokoh tersebut. Kedekatan kerangka ontologis, epistemologis, dan aksiologis paradigma pembelajaran bahasa Arab dalam integrasi ilmu yang digagas keduanya melahirkan konsep ideal berupa konsep ÔÇ£ululalbabÔÇØ oleh Imam Suprayogo yang diimplementasikan dalam bentuk MaÔÇÖhad al-Jamiah serta Program Khusus Pengembangan Bahasa Arab (PKPBA) pada UIN Maulana Malik Ibrahim Malang, dan melahirkan konsep ÔÇ£inner capacityÔÇØ oleh Azhar Arsyad yang diimplementasikan dalam bentuk Program Pencerahan Imani dan Keterampilan Hidup (PIKIH) pada UIN Alauddin Makassar.┬áThis study aims to compare the thoughts of two figures, Imam Suprayogo and Azhar Arsyad about the paradigm of learning Arabic in science integration. Library research method was used ┬áin this research. Data were analyzed through three stages, namely data reduction, data display, and drawing conclusions/verification. The results showed that the science integration metaphor pioneered by the two, namely the science tree metaphor at UIN Maulana Malik Ibrahim Malang and the pine tree metaphor at UIN Alauddin Makassar, described the paradigm of learning Arabic in the knowledge integration. The difference of Arabic position and its accompanying components in the two science integration metaphors indicated a paradigmatic-methodological framework in strengthening Arabic as a medium for science integration developed by the two figures. The closeness of the ontological, epistemological, and axiological framework of the Arabic learning paradigm in the science integration which was initiated by both produced an ideal concept named "ululalbab" by Imam Suprayogo. This concept was implemented in the form of Ma'had al-Jamiah and the Arabic Language Development Special Program (PKPBA) at UIN Maulana Malik Ibrahim Malang. While, the concept of "inner capacity" produced by Azhar Arsyad was implemented in the form of Religious Enlightenment and Life Skills Program (PIKIH) at UIN Alauddin Makassar
POLITICAL MARKETING STRATEGY FOR THE WINNING OF AZHAR ARSYAD IN THE SOUTH SULAWESI REGIONAL REPRESENTATIVE COUNCIL 2019
No full textThis study explained the political marketing strategy of Azhar Arsyad, a legislative candidate in the 2019 election from the Kebangkitan Bangsa Party (PKB) from South Sulawesi -- Electoral District IX in his attempt to win the contest. The theory used by Jennifer Less-Marshment emphasizes that political marketing focuses on the relationship between an organization’s political products and market demand (voters). The Lees-Marshment model is also the Comprehensive Political Marketing (CMP) model. Furthermore, this study shows the use of the Market Oriented Party (MOP) model, which emphasizes how parties or candidates design their policies or organizations to be accepted by the market. This research paradigm is constructivism, a type of qualitative research with a case study method; interviews will be conducted with Azhar Arsyad and his successful team. The results showed that Azhar Arsyad won the election through eight stages of the MOP model: market intelligence, product design, product adjustment, implementation, communication, campaign, education and delivery. This MOP model places the demands and needs of the voters (market) as campaign material to gain vote support
ARABIC LANGUAGE LEARNING CONCEPTS ACCORDING TO IBN KHALDUN AND AZHAR ARSYAD
Get PDFLearning Arabic always presents something that needs to be studied in depth, so the researcher researched in depth the concept of learning Arabic. This is because there are many versions of the concept of learning Arabic, so the researcher formulated the problem of how the concept of learning Arabic according to Ibn Khaldun and Azhar Arsyad, with The aim of the research is to find out in detail the similarities and differences regarding the concept of learning Arabic according to the two figures, through library research analysis with a comparative approach which is intended to compare the concepts of learning Arabic between the two figures, using the documentation method, based on the researcher\u27s analysis, it was found that the similarities are found in the discussion. About language itself, and agreed about language as a means of communication, and guidance for students, while the results of the analysis of the differences are in the readiness of students, and the experience of students in previous sciences that students have obtained, with these results the researcher concludes Ibn Khaldun is more selective in the concept of learning Arabic, in the sense that religious knowledge and Arabic should not be combined into one unit, while Azhar Arsyad is exactly the opposite of what Ibn Khaldun expressed, Azhar Arsyad is of the view that students must first know their background. Knowledge, whether it is related to religion or not, it certainly cannot be separated between Arabic language knowledge and religio
Dampak Merdeka Belajar Kampus Merdeka Terhadap Kualitas Mahasiswa
Get PDFKebijakan Merdeka Belajar Kampus Merdeka (MBKM) telah diluncurkan oleh Menteri Pendidikan dan Kebudayaan Indonesia pada tahun 2020. Universitas Al Azhar Indonesia sebagai Perguruan Tinggi yang mengikuti perkembangan kebijakan pemerintah pun telah melaksanakan kegiatan MBKM tersebut. Kegiatan MBKM khususnya di Fakultas Ekonomi dan Bisnis di Universitas Al Azhar Indonesia telah berjalan dan memasuki angkatan selanjutnya, maka dirasa perlu untuk melakukan evaluasi terhadap kegiatan tersebut. Tujuan dalam penelitian ini untuk mengetahui dampak kegiatan MBKM terhadap kualitas mahasiswa Fakultas Ekonomi dan Bisnis. Penelitian ini merupakan penelitian deskriptif dengan pendekatan metode survey dan FGD. Survey dilakukan pada mahasiswa yang mengikuti kegiatan MBKM dan dosen pengajar. FGD dilakukan dengan mengundang narasumber eksternal yang berpengalaman dalam kegiatan MBKM. Kesimpulan dari penelitian ini bahwa kegiatan MBKM berdampak positif terhadap kualitas mahasiswa Fakultas Ekonomi dan Bisnis, namun memiliki beberapa aspek yang perlu diperbaiki.Kata kunci - MBKM, dampak, kualitas, pembelajara
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