12 research outputs found
VISUAL CULTURE ON HOMOSEXUAL RESISTANCE IN SOUTHEAST ASIAN WEB SERIES
No full textObjective: This study aims to explore the representation of diverse identities in Southeast Asian web series, with a focus on the ways in which these series depict the experiences of individuals who do not conform to traditional gender norms. The three research objectives are: to analyze the symbolic transformations observed in the depiction of Gender non-conforming relationships in Southeast Asian web series, to examine how media entrepreneurs have utilized technological advancements to create engaging and realistic productions, and to investigate how web series can influence public perceptions and understanding of social issues.
Theoretical Framework: Theory of Hyperreality from Baudrillard. In it, everything is an imitation, more precisely an imitation of an imitation and a fake thing seems more real than the real reality or reality. In a technologically dependent postmodern society, humans are confused by reality and its simulation, because of which we cannot distinguish between what is real and what is artificial that happens around us.
Method: This study used a mixed multiphase method. In the first stage, the researchers conducted a semiotic analysis followed by in-depth interviews
Results and Discussion: This research is still in the research planning proposal stage. Researchers need a long time to do this research. The stages of this research began with building this research proposal, then continued with semiotic analysis to find the visual culture of four webseries from four different countries in Southeast Asia. The next stage, researchers still need to interview 8 informants from 4 different countries from 2 different genders.
Originality/Value: This research will offer a new concept in analyzing the content of invisible web series. This research will also be a new research model that can be used to analyze the web series
Exploring Athlete Personal Branding: An Analysis of Audience Reception of Instagram Ads
No full textThis study aims to analyze the interpretation of the Sepbol football Community about the personal branding of an athlete in Lay's Chip Cam Instagram ads. Personal branding is an interesting strategy for ad creators in promoting a product. Although the products advertised are often contradictory to the brand ambassador chosen. Like athletes that used to promote unhealthy foods. This study uses the theory of encoding-Decoding Stuart Hall, with the method of audience reception analysis and in-depth interviews as data collection techniques. The study found that the four community members who were informants in the study were in two different positions. Four people are in a hegemonic-dominant position, yet one person is in a negotiating position. The informant is in a negotiating position because his arguments regarding the use of athletes as brand ambassadors have a different dichotomy of functions
KOMUNIKASI VERBAL DAN NONVERBAL DI ANTARA KAUM HOMOSEKSUAL (Studi Deskriptif Pada Pasangan Kaum Homoseksual di Jakarta)
No full textThe existence of homosexuals is now starting to develop in Jakarta. It can easily be found in various social networking media about their existence whether in terms of performing self-disclosure or even in seeking partner. The purposes of this study are to knowing the process of how verbal and nonverbally communications used by the homosexuals especially who already pairing such as the language they use, how to know each other, appearance and to find out the communication patterns use by the homosexuals in their self disclosure.
Theory used in this research is social penetration and self-disclosure. In this study research uses qualitative methods refers to the study of descriptive. Research informants in this study are three couple, range of relationship are 3 months, 2 years and 3 years (living together). The informants were taken from different areas in Jakarta.
After doing researches, the research obtains the following results: duration relationship, an agreed role, condition and situation, economic and ages factors, the influence of foreign ideologies and personal identification affect a verbal and nonverbal communication used by homosexuals with their partners
The Femme-Masculinity in The Marjan Ramadan Advertising Series
No full textFemme-masculinity is a gender terminology to describe a woman who identifies herself between the feminine and masculine genders. This femme-masculine gender is represented in the Marjan Ramadan 2022 Ad Series Versions “Marjan, Bangkitkan Harapanâ€, “Marjan, Berbuka Penuh Harapanâ€, dan “Marjan, Rayakan Kemenanganâ€. This study aims to dismantle the representation of femme-masculinity in the Marjan Ramadan 2022 Ad Series Versions “Marjan, Bangkitkan Harapanâ€, “Marjan, Berbuka Penuh Harapanâ€, and “Marjan, Rayakan Kemenanganâ€. The theory used is Stuart Hall’s Representation Theory, using a qualitative approach and Roland Barthes’s Semiotic Analysis method, namely denotation, connotation, and myth. The results of this study found that femme-masculinity in Marjan’s advertisements is represented as an androgynous figure, an intelligent figure, a heroic figure, a warrior figure, a leader figure, and a brave figure. Marjan’s advertisements seem to represent a femme-masculine figure in their advertisements, but this is nothing more than just for profit. Thus, the representation of femme-masculinity in Marjan’s Commercial Series is only a false reality
A multimodal analysis of a brand ambassador post on social media
No full textThe selection of brand ambassadors for advertising campaigns, particularly in social media, is widely popular, especially when Korean celebrities are appointed as models. Addressing a research gap regarding the multimodal analysis of local brand ambassadors, this study diverges from prior research that predominantly concentrates on Korean brand ambassadors. Utilizing Instagram posts from the @aliciabeverlyw account, who happens to be a brand ambassador of Kalbis Institute and a social media influencer, the study examines a dataset comprising nine image-based posts. Employing multimodal analysis, the study seeks to explain the three metafunctions of the advertisements, drawing upon Kress and Leeuwen's social semiotics theory. The result indicated that the brand ambassador established trustworthiness with the audience at the ideational level. She fostered a sense of familiarity and similarity with the audience within the interpersonal metafunction. Lastly, she introduced product match-up and product transfer elements to the audience at the textual metafunction level. To sum up, the study concluded that the brand ambassador utilized multimodal metafunctions as a strategy to build rapport with the audience
Pelatihan Komunikasi Terapeutik Kepada Dokter dan Perawat di Rumah Sakit Ibu Anak Bina Medika Bintaro
No full textTujuan dari pengabdian kepada masyarakat adalah untuk memberikan pendampingan kepada dokter dan perawat mengenai komunikasi terapeutik untuk meningkatkan pelayanan kepada pasien. Komunikasi Terapeutik merupakan komunikasi terencana yang difokuskan untuk membantu pasien sembuh dan mendorong mereka untuk menerapkan pola hidup yang sehat. Metode yang digunakan untuk mencapai tujuan ini adalah dengan menyelenggarakan pelatihan tatap muka selama 4 pertemuan tatap muka dengan durasi masing-masing lebih kurang 8 jam. Selama 4 pertemuan tersebut dilakukan 4 fase yaitu: penyampaian materi, diskusi, role play dan evaluasi. Hasil dari pengabdian ini adalah peningkatan kemampuan komunikasi terapeutik. Dokter dan perawat memiliki kemampuan dalam menyampaikan informasi kepada pasien dengan cara yang humanis. Pengabdian ini merupakan pengabdian berkelanjutan dari tahun sebelumnya, sehingga diharapkan para dokter, perawat serta tenaga kesehatan lainnya dapat memberikan pelayanan prima kepada pasiennya. Kegiatan pengabdian ini, sebaiknya dilakukan secara berkala untuk memantau situasi dan kondisi penanganan pasien berikutnya dari dokter maupun perawat
Dissecting the Political Persona of the 2024 Indonesian Presidential Election through Visual Framing Analysis
No full textPublic interest in political battles is constant, and the Indonesian presidential election in February 2024 is no exception. The three presidential candidates, who have been declared, aggressively establish their political personas and gain exposure and notoriety using Instagram, including @aniesbaswedan, @ganjar_pranowo, and @prabowo. This study aims to dissect the political persona of the 2024 Indonesian presidential candidates using the visual framing analysis method, studying how certain points of view are emphasized or made prominent through visual messages. While other framing studies focus on textual analysis, visual framing analysis is rarely employed even though visual elements have the power to build emotional affection and can last longer in memory. The study\u27s data set comprises Instagram posts from the officially declared presidential contender (@aniesbaswedan from October 3, 2022; @ganjar_pranowo from April 21, 2023; @prabowo from August 12, 2022) to May 21, 2023. The research findings indicate that the political persona built by each presidential candidate still revolves around aspects of their own inherent identity such as religion, race, ethnicity, tribe, customs, habits, education level, economic status, social status, family background, and political stance, rather than providing a clear picture of their priority policy programs when in office
OPTIMIZING HUMANISTIC COMMUNICATION IN INTERGENERATIONAL INTERACTION IN TEENS COMMUNITY
No full textThe humanist communication training at Teens Community aims to improve intergenerational communication skills based on human values. In the era of Society 5.0, dependence on technology has reduced human interaction to medium-based communication, thus reducing the quality of face-to-face communication. Teens Community, a Christian youth community aged 12-18 years under the auspices of GBI Rosypinna, faces challenges in building effective and humanist communication, especially in delivering messages based on empathy, respect, and compassion. The training method involves delivering materials, group discussions, and interactive debates, which allow participants to practice intergenerational communication scenarios directly. The training was carried out in three stages: preparation, implementation, and evaluation, with materials arranged based on community needs. The results showed increased participants' understanding of the importance of humanist values in communication. Participants could apply the principles of humanist communication, although this training was still partial. The literature supports that ongoing training is needed to strengthen the impact and sustainability of the program. The conclusion indicates that this training provides substantive benefits both for participants in improving communication skills and for the implementing team as an effort to apply knowledge. The program's continuation is recommended to create a more profound impact on the Teens Community in building communication based on humanist values
