72 research outputs found
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
No full textMuslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
No full textMuslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
Corrigendum to "Investigations into structure-property relationships of novel Ru(II) dyes with N,N'-Diethyl group in ancillary ligand for dye-sensitized solar cells" [Dyes Pigments 171(2019) 107754-107762](S0143720819314639)(10.1016/j.dyepig.2019.107754)
No full textThe authors regret the typos in the author names and affiliations. The authors would like to apologize for any inconvenience caused. Correction: The correct author names and affiliations should read as follows: Saba Ashrafa,b,d, Rui Sud, Javeed Akhtarc, Humaira M. Siddiqib, Ahmed Shujae, Khalid Al-Saadf, Siham Y. Al-Qaradawif, Ahmed El-Shafeid*[email protected] aSulaiman Bin Abdullah Aba Al-Khail - Centre for Interdisciplinary Research in Basic Science (SA-CIRBS), International Islamic University, Sector H-10, Islamabad, Pakistan bDepartment of Chemistry, Quaid-I-Azam University, Islamabad, 45320, Pakistan cMaterials Laboratory, Department of Chemistry, Mirpur University of Science and Technology (MUST), Mirpur, 10250, AK, Pakistan dPolymer and Color Chemistry Program & Fiber and Polymer Science Program, North Carolina State University, Raleigh, NC, 27606, USA eCentre for Advanced Electronics and Photovoltaic Engineering (CAEPE), International Islamic University, Sector H-10, Islamabad, Pakistan fDepartment of Chemistry and Earth Sciences, College of Arts and Sciences, Qatar University, P.O. Box 2713, Doha, QatarScopu
Position and Role of Sharia Banks on Murabahah Contract Implementation
No full textThe legality and validity of sharia banks still somehow lead to some problems, including a negative view of the use of murâbahah contract at the level of practice in the field. Is it true that the application of the sale and purchase agreement of sharia banks, in this case the contract of murâbahah, salam and istisnâ’, is essentially a sale and purchase process? This is a critical question in this research. This is a critical question in this research. Such a miserable view not only emerged in the country, but also voiced in several other Muslim countries. This type of research is a qualitative descriptive method with content analysis of qualitative / inductive data. Data sources are the results of interviews with Sharia Commercial Banks (BUS) BNI, Sharia Business Units (UUS) Permata Syariah and Sharia People’s Credit Banks (BPRS) Al-Salam. This research shows that sharia banks which are still dominant in using murâbahah contracts are not appropriate. Judging from the aspect of sharia maqâsid, the position of shariah banks is basically outwardly not acting as a provider of goods. Sharia banks do not have a stock of goods as a meaning of the use of contracts based on exchange or sale and purchase transactions. In fact, the position and position of a sharia bank is essentially only as an institution mediating financial service providers and not sellers. However, from the perspective of jurisprudence the practice of murâbahah in Sharia Financial Institutions (LKS) has fulfilled the pillars and conditions, but in the absence of stock of goods, the sale and purchase transactions of sharia banks seem still as al-makhârij al-shar’î (sharia solutions)
Tinjauan Kriminologis Terhadap Peredaran Kosmetik Ilegal Yang Mengandung Bahan Berbahaya Di Kota Pekanbaru
No full textCrime prevention efforts are a series of efforts or activities carried out by BPOM in the context of tackling crime, including the distribution of illegal cosmetics. The distribution of illegal cosmetics in the background as the author describes is: These cosmetics do not use ingredients that meet the standards and quality requirements and other stipulated requirements, are not produced using good cosmetic manufacturing methods, are not registered with and obtain distribution permits from BPOM. The problems in this research are as follows: What are the factors that cause the distribution of illegal cosmetic products containing hazardous substances at the BPOM in Pekanbaru City? What are the efforts to prevent the Drug and Food Control Agency (BPOM) from tackling the distribution of illegal cosmetics in Pekanbaru City? The research method used by the author is observational with the census method, where the author goes directly to the field to find data that will be used as material for writing scientific papers, the data is taken through direct interviews. Furthermore, the data obtained from field studies and literature were collected, then processed and presented by comparing the field data with the opinions of experts or with the laws and regulations that were used as the basis for this research. The findings from the research results show that one of the factors causing the widespread distribution of illegal cosmetics in Pekanbaru City is the low price and easy access for consumers to get illegal cosmetics on the market. As well as the prevention efforts carried out by BPOM in tackling the distribution of illegal cosmetics in Pekanbaru City is by supervising and taking action against illegal cosmetics circulating on the market and imposing administrative sanctions on business actors who are proven to have violated the applicable laws and regulations
Kajian Koreografi Tari Cangklak di Sanggar Rampoe Kota Banda Aceh
No full textPenelitian ini mengangkat masalah bagaimana Koreografi Tari Cangklak di Sanggar Rampoe Kota Banda Aceh. Tujuan penelitian ini adalah mendeskripsikan Koreografi Tari Cangklak di Sanggar Rampoe Kota Banda Aceh. Pendekatan penelitian yang digunakan adalah kualitatif dan jenis penelitian deskriptif. Subjek penelitian ini adalah koreografer sanggar Rampoe, ketua sanggar Rampoe, penari dan pemusik sanggar Rampoe. Objek dalam penelitian ini adalah tari Cangklak. Teknik pengumpulan data yang digunakan adalah teknik wawancara, observasi dan dokumentasi. Analisis data dilakukan dengan reduksi data, penyajian data dan verifikasi data. Dari hasil penelitian menunjukkan bahwa koreografi tari Cangklak termasuk ke dalam tari kreasi yang berpola tradisi. Indikator dari koreografi tari Cangklak ini adalah menentukan tema, eksplorasi dan improvisasi gerak, komposisi dan evaluasi gerak, menentukan musik pengiring tari dan merancang tata busana dan tata rias tari. Tema tari Cangklak ini diambil dari bahasa Aceh yang artinya centil. Eksplorasi atau penjelajahan gerak dilakukan dengan melihat kebiasaan sehari-hari wanita Aceh yang dikaitkan dengan beberapa properti yang sering digunakan dalam kehidupan sehari-hari oleh seorang wanita, seperti payung, kipas, gelang kaki dan sapu tangan serta improvisasi gerak dilakukan secara spontan dan gerak yang belum biasa dilakukan oleh wanita dalam penggunaan properti tersebut. Setelah eksplorasi dan improvisasi gerak dilakukan, maka gerak yang telah didapatkan akan dievaluasi jika ada gerak yang dirasa tidak nyaman akan diganti atau dibuang jika dirasa gerakan tersebut tidak cocok. Tata busana yang dikenakan telah disesuaikan dengan tema tarian oleh koreografer tari yaitu memakai pakaian Aceh serta dilengkapi dengan berbagai accesoris yang menunjang tari agar sesuai dengan tema. Tata rias yang digunakan adala tata rias cantik sesuai dengan tema penggambaran pesona wanita Aceh
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